Come To My Window: Create Innovative, Inviting Budget-Friendly Window Displays

Catherine Monahon, Copywriter, MacPherson’s

While the upcoming holidays are a great incentive to create expressive, themed window displays, we think any time is a good time to step up your display game. Our Emeryville office is just down the street from a bustling quirky-chic shopping destination in Berkeley, CA. While our designers were hunting for inspiration this summer, they couldn’t help but notice the impact of window displays in this creative retail hub. Nearby stores whose window displays we love include Papercraft, Athropologie, and a local toy/art supply store that specializes in the weird and wacky.

We discovered a handful of resources from the creative geniuses at Anthropologie; click here to learn more about how they design their store experience, from window displays to promotions to discounted items.

Change the experience, change the results

This article outlines seven easy, low-cost tips for displays that catch the eye and draw people in.

Staff skill set

Discover your employees hidden (or not so hidden) talents! This article showcases the portfolio of an artist who worked for Anthropologie as a display coordinator. Check in with your staff and discover who may have a knack for construction, installation or arranging. Maybe someone on your team is into a little-known craft that can add craftsmanship and intrigue to your display, like paper quilling.

A clever window display by Fortnum & Mason in London, 2016.

Get Featured!

We’d love to see your store’s window displays – please email us at artdogblog@macphersonart.com include a photo or two and the names of employees or community members who had a hand in the design or construction.

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