• #SocialEngagement,  In Your Store

    MacPherson’s YouTube: Hands-On Demos, Resources & Shareable Content

     We are excited to announce the launching of a MacPherson’s YouTube account! It is currently populated with videos from each of our vendors’ hands-on experiences at this year’s Dealer Workshop. In collaboration with our vendor partners and the Artist’s Network, we produced a series of instructive and inspiring videos showcasing this season’s new products.  Most importantly, you can learn about the products and discover ways to replicate the experience for in-store demos, events and creative displays. Create in-store connections with your customers and inspire your employees. Check out the videos and remember to subscribe to our YouTube channel so…

  • Industry News

    Chameleon Rebranded

    Chameleon shared a recent press release with us announcing the rebranding of their products and their website  – aiming for a fresh look and user-friendly design. Read on for highlights about these changes: “We strive to keep pushing the boundaries so you can develop your talents even further. We want to help you unlock all the colors hidden inside your art tools. And that’s what our rebranding and “Changing Color” is all about.” Chameleon changed the website’s look based on the creative community’s feedback. “Chameleon should be a place for like-minded individuals to share ideas, brainstorm and be inspired by…

  • In Your Store

    Fun and Easy DIY Card-Making From Strathmore

    DIY Cards Greeting card season is just around the corner and these card-making techniques are a great way to inspire customers to buy all the materials needed to make their own personalized greetings well before the holidays hit! A seasoned artist or a beginner can enjoy these approachable cards. Perfect for the upcoming holidays, they can be easily customized for any occasion. Trend Trifecta: Watercolor, Mixed Media and the Handmade Movement Watercolor and Mixed Media remain hot topics. More people than ever are trying to learn about these mediums and show their creations on Instagram, Pinterest and other social channels.…

  • Community

    Interconnected Community: Pride, STABILO, Endeavours Art & MacPherson’s!

    The weekend of August 11th, Luke and Tyler Randall, co-owners of Endeavours Art in Fredericton, New Brunswick Canada went all out for Pride week! Their Pride celebration this year was a result of a collaboration between STABILO, MacPherson’s and Endeavours Art. The idea sprung to life during the 2018 Dealer Workshop in Las Vegas. Upon hearing about Endeavours’ yearly celebration where they fundraise for causes benefiting the LGBTQIA2+ community, Assistant Brand Manager Ana McCormick made a connection. STABILO Pen 68 and 88 sets – vibrant, colorful and perfect for Pride. With STABILO as a sponsor, it was an incredible time…

  • Retailer Spotlight

    New Location, New Name: South City Art Supply, Now St. Louis Art Supply

    South City Art Supply, now St. Louis Art Supply, is moving to a larger location in Central West End at 4532 Olive St. in St. Louis, Missouri. They have expanded their inventory by about 40%, with additions in nearly every department. “Our focus areas are painting, drawing, reading (we sell books, too), and writing, so most of our additions are in those areas,” owner Carson Monetti explains. “Some highlights of the expansion include Masterpiece canvases and stretchers, POSCA markers, Cobra water-soluble oils, Golden High Flow, Faber-Castell PITT Artist Pens, LAMY pens and pencils, and quite a few new notebook and…

  • Industry News

    GOLDEN Educator Residents & Top Finalists Announced!

    Golden Artist Colors and the Alliance for Young Artists & Writers are pleased to announce the recipients of the 2018 GOLDEN Educators Residency! Three educators will be invited to participate in a two-week artists’ residency through the Sam & Adele Golden Foundation in a sylvan setting in upstate New York. They will also each receive a gift certificate for $1,000 for GOLDEN paints. Geeta Dave from Prairieville, Louisiana Glasgow Middle School   Kevin Kelly from Wichita, Kansas Wichita West High School   Brian Payne from Yukon, Oklahoma Yukon High School Collectively, these three educators have been teaching for close to…

  • Industry News,  Vendor Voices

    Golden Welcomes New Education Director Stacy Rosende

    Golden welcomes Stacy Rosende as its new Education Director, who oversees all Golden Artist Colors education programs as well as the development of new strategies and platforms. Kevin Greeland will continue to lead the Working Artist and Artist Educator programs and serve as the key contact for lecture demo activities. Stacy Rosende is a visual artist and educator from Florida where she ran an award-winning art program in a public high school, maintained her personal studio practice and exhibited works internationally. She discovered her interest in education while working towards her Masters in Fine Arts degree at Boston University. Stacy…