Industry News- A Note from Frank Stapleton

January 28th, 2018

This is a hard note to write. Besides my family, there’s nothing I love more than MacPherson’s and the community we serve. For 45 years (yikes), my chief passion has been building MacPherson’s from its humble beginnings, helping it flourish and finding creative ways to navigate and conquer the many challenges that come our way. I’m so proud of what we’ve built and of the heart, soul, and hard work of so many people over the years.

As our talented leadership team finds its way, it’s time for me to exit stage right and give them space to make their own successes, stumble occasionally, and learn from their experiences. I have every belief that this is exactly what will happen

It has been a wonderful 45-year ride! Thank you to my many friends in the industry, and thanks for your support in making our amazing company such a successful supplier to our industry’s retailers.

I have been asked to continue on as a member of MacPherson’s board of directors and to play a role in the transition of strategic responsibilities. These include acting as a mentor on the sales and vendor side, and being the editor of the Art Dog Blog.

MacPherson’s will now engage in a search for a great Chief Executive Officer (CEO) who I know will do us all proud. In the meantime, the top leadership of the company will be supported fully by our very capable and committed outside board of directors: Alison Norton Nelson and Renee Thomas Jacobs.

I encourage all to reach me at my personal email address for any reason;

All the best,

Frank Stapleton

Industry News

January 28th, 2018


Howard Kaufman

On January 16, Pacon Corporation, the parent company of Strathmore Artist Papers™ announced the acquisition of Princeton Artist Brush Co.™, the number-one supplier of fine art brushes in North America. Howard Kaufman and his team will continue to manage and operate Princeton.

Speedball reached an agreement to purchase Global Art Materials, Inc. from owner and founder Tom Dix. “When Tom approached us about buying his business, the answer was easy,” said Speedball CEO Walt Glazer. “And when he expressed a desire to stay involved as part of the Speedball Team, I was thrilled.”

Anthony Piperno

Tom Dix added, “My goal was to make sure that the Escoda, Folia, Art Graf, Coate, Handbook Journal, Fluid, and Pastel Premier brands are in the best hands for the future.” After several months of planning Global’s operations and production will be moved to Speedball’s facilities in North Carolina.

A.C. Moore has announced that Anthony Piperno has been named the company’s president. The first A.C. Moore store opened in Moorestown, New Jersey in 1985, and has since grown to more than 130 stores. In related news A.C. Moore has been named the art and craft supply partner for the Create and Craft cable TV shopping network. Read the press release here.

Jackie Williams

Derwent’s parent company ACCO has announced some personnel transitions; Nicola Shepherd will join the Derwent team on March 5th as Marketing Director, replacing Astri Thomas Saunders who left the business earlier in January. Also, Jackie Williams leaves ACCO/Derwent at the end of January. She played a huge sales role at Derwent for 22 years, opening up new markets in Asia, Eastern and Southern Europe and recently managed the successful transfer of business from one global distributor to individual country distributors, particularly across Europe. We will miss Jackie and wish her all the best.

Theresa Kuiken

At ColArt Americas people are on the move; Jim Allery ends a 3+ year gig as Vice President of Operations just in time for an exciting move of their distribution centers a mere stones throw from the current warehouse and office in Piscataway, NJ. In related news Theresa Kuiken, Vice President of Marketing for the past 2.5 years has left to pursue new opportunities.

At the Creativeworld show in Frankfurt, Germany this week the Mariotto family celebrated the 70th anniversary of their Milan Italy based M.A.B.E.F., maker of the world’s finest handcrafted wooden easels.

Sandro Tottoli, Laura & Paolo Mariotto

Newell Brands, parent corp of Sharpie, Elmers and Prismacolor stock value dropped more than 22 percent in trading on January 25th after announcing it will restructure its business, possibly selling off assets that could also close as much as half its factories, warehouses and product volume. Brands under consideration for sale include: Waddington, Process Solutions, Rubbermaid Commercial Products, Rawlings, Goody, Rubbermaid Outdoor and U.S. Playing Cards. The company plans to refocus on nine core consumer businesses, which generate in total $11 billion in net sales, roughly 82 percent of its fiscal 2016 sales. None of the art, school or craft materials brands will be affected.

Talk about wonderful imagery perfect for eye-popping social media sharing, photographer Christopher Payne’s New York Times photo essay on the General Pencil factory in Jersey City, NJ is both beautiful and inspiring!

Check out this feel good local business story on Posners Art Store, serving artists in Tucson, AZ for the past 100 years!

Posner’s Tucson, AZ

Manuscript Pen has launched their new website. The manuscript YouTube channel has lots of great info as well as lots of shareable calligraphy videos.

Here’s a fun BBC Scotland video showcasing the handiwork of signwriter Ciaran Glöbel. Notice the wall signs touting STABILO and Montana Black Spray cans in his tool crate! This is a fun share on social media sites.

New Strathmore® 500 Series Heavyweight Mixed Media

January 28th, 2018

Available starting in February of 2018, we are pleased to introduce 500 Series Heavyweight Mixed Media pads. At Strathmore, we are extremely proud to be able to provide quality products that meet the ever-changing needs of artists, which is why we have created a new 3-ply grade of product in response!


The newest member of the Strathmore Mixed Media® family is an extra heavyweight, 3-ply 100% cotton surface, which is internally sized for wet media while having a durable vellum finish for drawing techniques. This grade is excellent for use with watercolors, gouache, acrylic, graphite, pen and ink, colored pencil, marker, pastel, and collage. The paper can stand up to heavy media use and multiple layers of media applications, including the continuing-to-trend technique of pour painting.

Bison by Christine Karron on 594 paper

These pads are archival, are lignin free, and are available in convenient ready-to-use and frame sizes. Officially launching with Strathmore’s Spring 2018 promotion, the NEW 500 Series Heavyweight Mixed Media pad line starts shipping February 5, 2018 from Strathmore.

Strathmore 500 Series Heavyweight Mixed Media pad features include:

  • 350 lb / 570 gsm heavyweight paper.
  • 3-ply, 100% cotton, acid free, natural white color paper.
  • Vellum drawing surface with the wet media characteristics of a watercolor sheet.
  • Appropriate for finished work by advanced recreational or professional artists.
  • Sheets are easily removed from glue binding.
  • 12 sheets of paper per pad.
  • Made in the U.S.A.
  • Available in 6” x 8” (SM584-6), 9” x 12” (SM584-9), and 11” x 14” (SM584-11) pads.

500 Series Heavyweight Mixed Media pads are featured on an introductory promotion which runs through the Spring promotion, February 15, 2018 to April 30, 2018. Learn how this new program can increase the productivity of your retail space by contacting your MacPherson’s sales representative today!

500 Series Heavyweight Mixed Media support materials for retailers including, shelf labels, samplers, and sell sheets which are all available on our Retailer and Distributor Tools section of the website at

Golden News January 2018

January 28th, 2018

Winter B-T-S Promotional Period Reminder

All GOLDEN  Artist Colors brands and associated products can be advertised up to 40% off every day until February 8, at which time advertising goes back to 30% off every day. Please contact the GOLDEN  Sales Department directly with any questions.

GOLDEN  to Attend CAA Mid-February in Los Angeles, California

For a number of years, GOLDEN  has been exhibiting at the College Arts Association (CAA) Annual Conference. As the world’s best-attended international art conference, CAA’s meeting will facilitate networking opportunities and enable participants to exchange ideas and information with colleagues from across the globe. It’s a great opportunity for us to engage with college and university professionals in the art community. This year, the show will be at the Los Angeles Convention Center from February 21 – February 24, 2018.  GOLDEN  folks from the US will be present in the Golden booth (#424 & #426), so please stop by and visit.

Master Teacher Art Exhibition at GOLDEN Artist Colors Loft Gallery

GOLDEN  Artist Colors has partnered with its local DCMO, Madison-Oneida and Herkimer County BOCES to host its second Master Teacher Art Exhibition. The Opening Reception will be held on Saturday, February 17, 2018 from 4:00 to 6:00 pm in The Loft Gallery at GOLDEN Artist Colors. The exhibition will feature artwork by 17 local art teachers who participated in the recent Master Teacher Program, which was held at GOLDEN  in the fall of 2017. The 8-week-long Master Teacher Program offered two professional painting instruction courses for art teachers in the local community and was focused on helping participants explore a range of painting media and techniques to reinforce or establish their own voice.

Just Paint #35 Will Be Online and Landing in Mailboxes Late February

Our intention is to offer Just Paint as a valuable resource, providing interesting ways for artists to engage with materials and we sincerely welcome your feedback.

Articles in the upcoming issue include:

  • Statement from Mark Golden
  • Zinc Oxide: Warnings, Cautions & Best Practices as it Relates to Oil Paints
  • New Colors from Williamsburg Oils
  • Introduction of Benzimidazolone Yellow Medium & Light
  • Sam & Adele GOLDEN Foundation (SAGF) 20th Anniversary Art Auction Benefit
  • Scholastic Educator Residency

To read these articles and much more, go to, a site dedicated to housing all past issues of the Just Paint newsletter and so much more. If additional printed copies of Just Paint are required for in-store presentation or staff distribution, contact your MacPherson Representative for ordering instructions.

Gamblin News January 2018

January 28th, 2018

“Color is an artist’s most important tool.”

Robert Gamblin

In our last interview on the Savvy Painter Podcast, we dedicated an entire episode to answer your technical questions about mediums, pigments, varnishing, and solvent-free painting. Based on listener feedback, we’re doing it again. And this time it’s all about COLOR!

Listen Now


Join Antrese Woods, host of the Savvy Painter, for an in-depth conversation with Robert Gamblin and Scott Gellatly.

We hope this podcast will help answer some of your lingering questions about color. (And perhaps even create some new possibilities for you!)

P.S. Thanks to everyone who submitted these great questions.

Gamblin Artists Colors


Industry News

December 27th, 2017


Jim SemitekolMacPherson’s esteemed Chief Operations Officer and Executive VP, will be retiring at the end of 2017.  Jim joined MacPherson’s in 2001 as Director of Operations and has played a key role in our growth and success. After the new year Jim will continue to serve MacPherson’s as a consultant three to four days per week. Please join all of us here at MacPherson’s in wishing him all the best in his transition to retirement. Read more about Jim and MacPherson’s organizational changes here.


Strathmore’s Senior Account Manager for the Southeast, Don Bradley, will be retiring from the company at the end of 2017. His knowledge, customer care, mentorship, character, integrity, humor, and, most of all, his overwhelmingly loving heart will be missed by many. Please join his colleagues at Pacon in thanking Don for his service to the art materials industry, and wishing him the best for his retirement! Find the complete announcement here.

Who else can say they work with a colleague that has an icon of the company brand tattooed on their arm for eternity? That’s commitment!

Who else but Don has the company brand tattooed on their arm? That’s commitment!

With great sadness we report the recent passing of Barbara Berger, Nuremburg-based marketing and sales manager at STABILO responsible for North America. We will miss you Barbara.

KatieKatie Geldhof and her late husband, Mark, opened the Kent, OH art supply store All Media 40 years ago. A community-based locally-oriented store, they’ve always believed in giving back starting with those who they employ. “It’s all artists that work here,” says Katie, proudly. Now it is time for a transition so Katie is planning to sell the store to one of those artist employees, Brian Smith, a landscape painter. Brian has been working at the store for 25 years. Read the whole story on All Media.

Golden News December 2017

December 27th, 2017

GOLDEN Launches NEW QoR® mini

Compact color for artists on the move.


QoR® Watercolor will be launching the QoR mini 12 Half Pan set and adding QoR Masking Fluid to the product line.

The totally new solid half pans of color within QoR mini re-wet beautifully and deliver the lively painting performance artists expect. QoR mini fits 12 half pan watercolors in a tin smaller than an index card. It fits perfectly in your pocket or purse for urban sketching and plein air painting. Features include:

  • Stamped wells on tin lid offer convenient mixing space
  • Innovative non-staining silicone insert with embossed letters next to each pan to reference colors
  • Standard size removable/refillable half pans
  • Watercolor paper insert to paint out a color reference key
  • Vibrant, clean mixing primary colors along with convenient secondary and earth colors

Order Details:

Item #: GD7000015-0 (Coming soon)

UPC: 738797012295

List Price: $99.99


  • Available February 12, 2018. Standard freight.
  • No minimum order.
  • Standard discounts apply.
  • Get an extra 20% discount on pre-orders now through March 16, 2018.

See your MacPherson Sales Representative for more information.

More GOLDEN Heavy Body Colors for 2018, Same Footprint

GAC Light Value Colors

All Heavy Body retailers can now offer a greater selection of colors within their current GOLDEN cabinets with the introduction of a new tube shelf for 2 oz. Heavy Body cabinets that increases the tube count from 10 to 12 per shelf. That’s a 20% increase in colors with no additional space required! And just as conversion kits are available, GOLDEN is also launching several new colors!

Cobalt Teal is back! Very popular when it was previously available, GOLDEN had to discontinue it when the pigment became unavailable. The launch of QoR watercolors helped us discover a new pigment supplier, so we can bring this very desirable single-pigment color back to Heavy Body acrylics. The Phthalo and Titanium blended Teal will remain available.

New Light Value Colors! For 2018, seven new light value colors add bright and convenient blends to what is already the most extensive palette in artist acrylic colors. Colors include Light Bismuth Yellow, Light Orange, Titan Violet Pale, Light Phthalo Blue, Light Phthalo Green, Titan Green Pale, and Titan Mars Pale.

New Yellows with Exceptional Lightfastness! We continuously test our products to make sure that we are providing the best materials available to artists. Recent tests reveal that the pigments PY3 and PY73, used in our Hansa Yellow Light and Hansa Yellow Medium formulations no longer meet the highest ASTM Lightfastnesss standards. To provide the bright and lightfast yellows artists need we are introducing Benzimidazolone Yellow Light and Benzimidazolone Yellow Medium across all acrylic color lines in 2018. The Hansa colors will remain available in open stock tubes, however, the new Benzimidazolone colors will replace Hansa Yellow in sets beginning February 12, 2018.

All of these changes are highlighted in MacPherson’s Spring Catalog. For specific information regarding conversion kits and color changes detailed above, reference the MacPherson website OEX Golden or contact your MacPherson Sales Representative.


Williamsburg Adds Seven NEW Colors in 2018!

WBNewColorBlade_462X1200Williamsburg Handmade Oil Colors will be introducing seven exciting new colors exemplifying the beauty and quality of our paints while extending the largest range of oil colors available anywhere. Additionally, in response to concerns surrounding the use of zinc oxide in oil paint formulations we have reformulated 12 color blends to be zinc free.

These new Williamsburg colors for 2018 exemplify the beauty and quality of our paints while extending the largest range of oil colors available anywhere:

  • Transparent Yellow Iron Oxide
  • Tranpsarent Red Iron Oxide
  • Pyrrole Red
  • Pyrrole Orange
  • Nickel Azo Yellow
  • Bismuth Vanadate Yellow
  • Titan Buff

Space for new colors will be created from the discontinuation of Mars Orange Deep and Slate Black due to pigment availability. For existing planograms, conversion kits will be available starting February 12, 2018.

For further details, please contact your MacPherson Sales Representative.

Visit GOLDEN at Creativeworld 2018

For close to 20 years, GOLDEN has been exhibiting at Creativeworld, the leading international trade fair for paper, office supplies, stationary and art supplies.  Every year we look forward to having this time to visit with our friends and trading partners. Please plan to come see us in our booth location, Hall 4.1 Stand C12, where we will be featuring all three of our brands: GOLDEN Acrylics, Williamsburg Handmade Oil Colors and QoR® Watercolor.

Please be sure to stop by and visit during the show, which is from January 27 – January 30, 2018. If you would like to schedule a specific meeting time during the show, please contact Bill Hartman at

We look forward to seeing you and sharing what’s new!

Industry News

November 27th, 2017

pacon_sun_mainPacon Corporation, parent company of Strathmore announced that it acquired certain assets of Carolina Pad and Paper International LLC’s Arts and Crafts Division. Under the terms of the agreement, Pacon acquired CPP’s Ghostline and UCreate branded product lines. CPP’s arts and crafts business will be moved to Pacon’s facilities in Appleton, Wisconsin. Financial details of the transaction were not disclosed.

In news from MacPherson’s Marketing & Creative Department, we have welcomed some new faces over the past few months: Ryan Broussard is our new Brand Manager for Lifestyle brands POSCA and Montana. Krystal Willis has been promoted to Creative Manager. Meghan McLean is our new Graphic Designer, and Greg Houston is now our Photography Production Coordinator.

The MacPherson’s team also wants to send a hearty congratulations to our Marketing Director, Dionne Mallins on the birth of her son, Joshua Triptree. Dionne, her husband, David Triptree, and baby Joshua are all doing well.


Strathmore Artist Papers™ is pleased to announce that Peter St James of St James Solutions, Inc. will be representing the line in Canada beginning December 1, 2017. Peter has been in the art supply industry for decades. After graduating from McGill University in 1991, Peter started as a sales representative for Talens CAC, an Importer/Distributor of fine art materials in Canada.

Peter St James

main-logo (1)Logan Graphic Products, Inc. US maker of high quality hand mat and framing tools is pleased to announce they have won a federal lawsuit against TCP Global (U.S. Art Supply), and its President, Dean Faucett  of San Diego, CA. In its multi-count suit, Logan accused TCP Global and Faucett of infringing Logan’s trade dress by importing, manufacturing, and selling Chinese-made mat-cutting equipment specifically designed to appear identical or nearly identical to well-known Logan products.

Dick Guiry, President of Guiry’s in Denver, Colorado, passed away last week. He had just turned 80. Dick took over the family business in 1962 and added Art Supplies to what was already a well-known paint and interior design store. His son Sean is now running the company. Guiry’s recently opened their tenth location in the Denver Metro area.


Dick Guiry is on the right, along with his daughter Tiffany Pedrett and son Sean Guiry

GOLDEN Working Artist Program Director, Patti Brady, will be retiring in December. Read the entire story in Golden’s November news in this issue of the Art Dog Blog.

pattistudio3 (1)

A.C. Moore’s parent company has announced they have purchased Blitzy, a leading online retailer of arts and crafts products. They also announced they have made a major investment in Zibbet — one of the fastest-growing peer-to-peer handcraft online marketplaces. Read the whole story here.


Artograph announced it is  terminating its Minimum Advertised Pricing (MAP) policy as of November 1, 2017. In a letter to the trade, Artograph’s Chief Operating Officer (COO) John Davis said, “We are of the opinion that this situation is no longer sustainable in the current retail environment.”

National Art and Hobby in New Orleans has closed it’s doors for good after 90 years in business.


Golden November 2017 Industry News

November 27th, 2017

GOLDEN Working Artist Program Director, Patti Brady, Announces Retirement

pattistudio3 (002)

It is with mixed emotions that we announce the retirement this December of Patti Brady, the Director of the GOLDEN Certified Working Artist and GOLDEN Artist Educator Programs.

An accomplished studio artist, Patti joined Golden Artist Colors in 1994 and embarked on building these innovative education programs artist by artist, market by market. Today 34 professional artists comprise the Working Artist Program, providing in-depth lecture/demos to audiences across the US and in several international markets. Patti also led the development of the GOLDEN Artist Educator Program, a network of over 180 independent workshop teachers who feature GOLDEN products in their events.

Furthermore, Patti has had several individual contributions which have helped generate artist engagement in numerous media outlets, including the writing of technical articles for the GOLDEN Just Paint newsletter, the development of various instructional videos, and authoring her acrylic text, Rethinking Acrylic: Radical Solutions for Exploiting the World’s Most Versatile Medium, published by North Light Books in 2008. Over time, Patti has become the face of the GOLDEN brand to many artists throughout the world.

In retirement, Patti is looking forward to more time dedicated to her work and travel. Please join us in thanking Patti for her service to the industry and wishing her the best in retirement. You can contact Patti and stay up to date with her work on

New Strathmore & Royal Talens Bundle Packs

November 27th, 2017

Strathmore has created two new bundle packages of product paired with paint for the 2017 Winter Back-to-School Season. These special offerings are intended to give retailers a unique opportunity to offer great products with easy shopping decisions for beginning artists.


Strathmore has paired 300 Series Canvas Paper along with Royal Talens Art Creations® acrylic paint sets for a limited time/while supplies last. Two versions of bundles are available. One bundle pack features 2 pads of 300 Series Canvas Paper white paired with one set of Art Creations 8-color acrylic paint set. The second bundle pack features 1 pad of 300 Series Canvas Paper white, 1 pad of 300 Series Canvas Paper black, plus one set of Art Creations 8-color acrylic paint. Each bundle is shrink wrapped together for individual retail, and have a unique part number/UPC assigned.

Strathmore WBTS canvas/paint bundle set features include:

  • 115 lb / 187 gsm 300 Canvas Paper (white only, or white plus black).
  • Canvas-textured paper for practicing techniques with acrylic paint.
  • Glue bound flip over covers allow for easy sheet removal.
  • Two pads of 9” x 12” paper per bundle (20 sheets total).
  • Item number SM310-29 includes: 2 White Canvas 9×12 pads + 1 Art Creation Acrylic paint set.
  • Item number SM310-229 includes: 1 White Canvas 9×12 pad + 1 Black Canvas 9×12 pad + 1 Art Creation Acrylic paint set.
  • Shrink wrap packaging to hold all components together for easy retail.
  • Unique part/upc labels to communicate consumer value.
  • Great for beginning artists interested in trying a new medium or technique.
  • Paper and paints that deliver on key performance needs, while being affordable for artists.
  • Both sets have an MSRP of $27.25

Canvas bundle packs are featured on an introduction promotion while supplies last, which runs through Strathmore’s WBTS promotion November 13, 2017 to January 12, 2018. Learn how these new bundles can increase the productivity of your retail space by contacting your MacPherson’s sales representative today!

Back to the Future: Zebra MILDLINER!

November 27th, 2017


Technology, take a step back. A classic solution to keeping tabs on daily tasks is making a noticeable comeback! Physical study guides and planners are on the rise, and a new phenomenon called “bullet journaling” is taking over social media. Websites like Pinterest and Tumblr feature hundreds of thousands of ideas for customizing traditional journals into super-personal planners that keep every detail of life organized.


Everyone needs the right tools to make their planner their own, and Zebra Pen has the perfect product!  Zebra Pen’s Mildliner has been available in Japan for years and has been a big hit with the planner community.  There is a huge global demand for this product and Zebra Pen is excited to make it available to the wider art materials community this December through MacPherson’s.

Mildliner Colors

The Mildliner was launched as a highlighter, but it is much more of a creative marker offering 15 unique pastel colors that display softly on paper, allowing consumers a broad array of colors for color coding and creative applications. From light yellow to a unique soft grey, the mild color attracts your attention, but doesn’t overwhelm you with color. The ink is water-based pigment ink which means it is acid-free, archival quality and water resistant for lasting impressions.  It is also translucent making it great for layering with the added benefit of not bleeding through.

Mildliner Double Ended

It is double-ended, with a chisel and fine bullet tip, making it ideal for thick and thin lines. The Mildliner is great for hand lettering and embellishments, as well as everyday highlighting and underlining.  Whether you are using the Mildliner for studying for your next exam or in your new planner, it is sure to help you stay organized and express yourself in a unique way.

This December, the Mildliner will be available in an assorted 15 pack containing all colors in a reusable easel-back pouch.  (Item ZE78115).


ZE78115 – 15 Count Assorted Set, MSRP $29.85; Discount:  50% EC Plus

Get it now with the Holiday Buyer’s Guide promo at 55% off.

Gamblin Gamvar WBTS Buy-Get Promotion – Great For Social Media

November 27th, 2017

FREE 2oz Gamvar | WBTS Buy-Get Promo


What’s the promotion?

To help drive your foot-traffic and sales, we have put together a special buy-get promotion for you. Artists that shop with participating retailers will receive a FREE 2oz Gamvar Gloss with their purchase of $25 or more in Gamblin materials. This promotion is meant to be run during January and February, while supplies last.

How do I participate?

Just send an email to including your store shipping address, phone number, contact name, and email. At no charge, we’ll send you 25 bottles of 2oz Gamvar Gloss along with a rack sign explaining the buy-get to customers, and a varnishing tip sheet. Kits will ship-out to participating retailers in mid-December.
FREE 2oz Gamvar | WBTS Buy-Get Promo

Varnishing is trending


Why? Because varnishing with Gamvar is the easiest way to make your painting look better. Take a look on Instagram and you’ll find videos about varnishing with Gamvar that have hundreds of thousands of views.

Reminder! Winter BTS Promotions – Valid thru February 28, 2018

• Gamvar Gloss, Satin, and Matte – all sizes, additional 10% off net
• Gamsol – all sizes, additional 10% off net
• Ground – all sizes, additional 10% off net
• 1980 Oil Colors – all sizes, additional 10% off net
• Dry Pigments – additional 10% off net
On behalf of all 25 of us, thank you for supporting Gamblin, an independent and American colorhouse


Industry News

October 27th, 2017

IMG_6167Alain Assoun, founder of Assoun Distribution near Paris in 1969 (and which was acquired by Mitsubishi Pencil Co. in 2016), announced he has left the company. The company is the exclusive distributor of uni-ball and Posca for most European countries. Maxime Brasseur has replaced Alain as General Manager of Mitsubishi Pencil France.

North American Copic agent Imagination International is in the local news for donating more than $130,000 in tools to Springfield High School in Eugene, OR Read the story here.


ryanIn Colart people news, Ryan Testa has joined this summer as Field Sales Representative with responsibilities for retail stores in the Northeast. He comes to Colart with sales experience in the education field.  You can reach Ryan at:

margheritaMargherita Imburgia has joined Colart as Fine Art Multiples (Chains) Sales Director on August 21 and her responsibilities will include stores in the Northeast. You can reach Margherita at: 

CarolCarole Lallay Guzman joined Colart as Field Sales Representative on September 25, 2017, covering the Southeast in an area extending north to North Carolina and West to Louisiana. She will be based in the Atlanta area. She started her career at Binders in Atlanta, and handled Sales and Project Management for a theming company in Atlanta.  Reach Carole at:

DanaLastly,  Dana Koeppel joined Colart on July 15, 2014, as Customer Service Representative, moved to a Junior Sales Representative in August 2017. Reach Dana at

Reeves’ “Show Your Colours” a Launch and Campaign

October 27th, 2017

Inspiring the Inner Artist in Everyone!

Iconic Art Brand Debuts New Look in the U.S. 


Reeves, the iconic British art brand with more than 250 years of heritage, has launched an extensive rebrand to empower everyone to unleash their creativity! Following the global relaunch, Reeves’ debuted the “Show Your Colours” campaign in the U.S. at the September 28 re-launch event in NYC.  Attendees were encouraged to explore their inner artist, no matter where they were on their artistic journey. The event was a true hands-on experience and featured painting rocks at the ReevesRocks station and a customdesigned DIY gallery. At the event guests truly got the chance to show their colors.


Reeves has partnered with its new U.S. collaborator, Llew Mejia. Mejia, a New York-based illustrator, has designed for numerous national lifestyle brands and will lend years of experience with textile design, pattern-making and packaging to craft custom-designed art for Reeves.

“I’m stoked to work with Reeves and help bring this new, energetic campaign to life in the U.S.,” said Llew. “I believe that art is for everyone no matter your age or experience. A quick sketch, a streak of color — we’re all capable of unleashing creativity and expressing ourselves every day.”


Reeves’ re-energized look and feel is designed to spark imagination in anyone, from established artists to the occasional doodler. Regardless of skill or knowledge, all creativity can start with a pen, pencil or brush, and Reeves is on a mission to make art accessible to all. As part of the rebrand, Reeves has launched a bold, new logo featuring a symbolic ‘r’, which is certain to become its signature. A redesigned website and social channels feature how-to videos, product information, inspiration and more.

The rebrand also includes a refresh of Reeves’ entire product portfolio, including new packaging for Paint By Numbers and Scraperfoils, providing the tools you need for your creative journey.

“It’s our goal as creative innovators to help people realize their full artistic potential by finding inspiration in their daily lives,” said Mahogany Ligon, Brand Director for Reeves. “Art is as much about coloring outside the lines as in, and we want to break down the barriers between fine art and the everyday. Through our ‘Show Your Colours’ campaign, Reeves will continue to encourage each of us to unleash creativity.”

To experience the new Reeves firsthand or to find a retailer near you, visit or @WeAreReeves on Instagram or Facebook. Share your Reeves masterpiece with the world using the hashtag #wearereeves.

About Reeves: Reeves, part of the Colart group, is one of the world’s leading creativity and lifestyle brands. Boasting a 250-year-old history of educating and inspiring artists across the world, Reeves’ ambition is to cater for a broader audience, providing the tools and inspiration to unleash creativity across the world.

MacPherson’s Holiday eMail Marketing – Sneak Peek

October 27th, 2017

sneak peak

Golden News October 2017

October 27th, 2017

GOLDEN Supports O+ Art Festivals

O+Nani Chacon

Founded in 2010 in Kingston, NY, by a small group of artist-activists, doctors and a dentist, O+ is a national nonprofit working in cities around the country to support the exchange of “the art of medicine for the medicine of art.” O+ brings together artist communities, health and wellness providers, and corporate sponsors to make possible the exchange of mural painting, music, poetry and other artistic performances for free medical services made available to underinsured artists. The organization’s year-round efforts culminate in one-day and weekend-long festivals in select cities. 

O+Jia Sung

GOLDEN has been supporting mural artists participating in O+ for the last 4 years, but decided to heighten its participation this year in several ways:

    • GOLDEN donated paints to 5 mural artists for the Kingston festival, as well as paints to mural artists at the Poughkeepsie, NY, and Haverhill, MA, events earlier this summer.
    • Mark Golden spoke on a panel at the Kingston event in collaboration with the Good Work Institute, engaging the audience in the importance of building communities and how to sustain those communities in the future.
    • GOLDEN was a lead monetary sponsor for the Kingston festival this year.
    • GOLDEN sponsored 15 optometry appointments in Kingston.
    • GOLDEN supplied a bus for close to 30 staff members to attend the Kingston event and experience all that the O+ Festival has to offer.

To learn more about the O+ Festival, visit For more information about the Good Work Institute, go to




GOLDEN Sites Now “Responsive”

All three GOLDEN websites for its brands are now “responsive,” making it easier for site visitors to navigate the sites on smart phones & tablets. The most recent changes were made to the website. One of the areas on the site most affected by this upgrade was the Store Locator section, so now consumers will experience improved functionality and search results. If you haven’t had a chance to check it out yet, please do so and especially on your smartphone or tablet!

If you have any questions about any of the above information, contact your MacPherson’s Account Manager.

NEW Strathmore Metallic Sketch Journals

October 27th, 2017

Strathmore is excited to introduce new Metallic Sketch Journals, featuring 200 Series Sketch paper inside. With flexible but sturdy 18pt. covers, these journals come in both brushed silver and hammered copper finishes. They are great for on-location sketching and practicing techniques with pencil, charcoal, sketching stick, pastel, and other dry media. They are also great for consumers who want a unique upscale-looking sketch pad to capture their daily notes and ideas.

ADB Metallic Beauty 2

Metallic products continue to trend with consumers, and these new journals allow artists to add some luxury to their daily sketch pads without a large price tag. These “affordable luxury” items include thoughtful details, while keeping economics in mind. These journals are beautiful and durable, making them perfect to go anywhere!

ADB Copper Journal

Metallic Sketch Journal features include:

  • Strathmore 200 Series Sketch paper: 50 lb. / 74 gsm, 80 sheets per journal
  • Two sizes of journals available in both colors: 5.5” x 8.5” or 9” x 12”
  • Fashion-forward 18 pt. covers with simulated aged copper or brushed steel finishes
  • Durable wire binding coordinates to metallic covers. Silver wire on steel covers, brown wire on copper covers
  • Back chipboard of product is printed with metallic ink, complementing the textured covers
  • Tasteful Strathmore branding located on back cover of products
  • Removable packaging fly sheet allows metallic covers to be seen at retail
  • Acid-Free
  • Made in the U.S.A.

The expansion of the art journal program is another example of Strathmore’s commitment to develop innovative new products that meet the needs of artists, help grow the market, and create in-store news and excitement for retailers.

ADB Metallic Beauty

Metallic Sketch Journals are featured in Strathmore’s holiday promotion, which is currently running through early November. Look for Metallic Sketch items SM25-535, SM25-539, SM25-545, and SM25-549, and learn how the new these new journals can increase the productivity of your retail space by contacting your MacPherson’s Account Manager today.

Don’t forget, you can look for additional retail support materials, including new Toned Mixed Media Art Journal shelf labels, images, and other great items on Strathmore’s Retailer Tools site at:

ADB Metallic Sketch Art - Jane O.

Artist & Art Materials Survey: Help Spread the Word!

October 27th, 2017

The New Artist & Art Materials Survey went live on Monday, October 16, and stays open through mid-November.

  • Here’s the link:

start survey

•  The survey gathers the demographics, brand preferences and insights of a wide variety of North American consumers engaged the making of art. It produces a trove of actionable information that suppliers and retailers can take advantage of.  Non-NAMTA members are welcome to promote the survey, though only members can view the reports.
•  Help NAMTA get the word out by promoting the survey to your artist customers – see the details on the Artist Survey Promotional Page



  • The focus of the 2018 study is active artists, typically those who have created ten or more artworks in the past year
  • The study will cover the USA and Canadian artist markets
  • The results will be FREE for NAMTA members in 2018
  • Help NAMTA get the Fourth Edition of the Artists & Art Materials Survey out to your customers – and give your customers a chance to win one of five $100 gift certificates to their NAMTA member store of choice.


Jacquard 4 oz. Piñata Assortment NOW AVAILABLE

October 27th, 2017

Now available through MacPherson’s: Jacquard’s Piñata Alcohol Inks in a 4 oz. size! The Piñata product line and NEW 4 oz. Piñata display both come with 22 colors (including three NEW metallics: Copper, Brass and Pearl), Piñata Clean Up solution and Piñata Clear Extender.

When Jacquard launched Piñata Colors in 2002, alcohol inks were virtually unheard of. Since then, this unique category has become extremely popular, especially with artists working on non-porous surfaces like tile, Yupo, metal, glass, plastic, stone, leather, polymer clay and more. That is why Jacquard is offering a new display of 4 oz. inks.


Piñata Colors are highly saturated, fast-drying alcohol inks for any hard surface. Indelible and impervious to water once dry, Piñata Colors clean up with alcohol and re-wet themselves, allowing for unique effects and techniques not easily achieved with water-based systems. As a dye-based, highly transparent ink*, Piñata Colors are unparalleled for vibrancy, and only the most lightfast dyes have been selected for the palette. Acid-free with excellent adhesive properties, Piñata Colors have become the go-to inks for any non-porous surface.

The pigmented palette of Piñata inks has grown.  034 Copper and 035 Brass are beautiful metallic colors made from real metal pigments (like the super popular 033 Silver and 032 Rich Gold) that glisten and shine. The metallic white 036 Pearl is made with super reflective mica pigment and is terrific for mixing with the dye-based colors to create entirely new palettes of pearlescent inks. These three new colors are opaque, lightfast and shine with unparalleled luster. The Piñata metallic colors are perfect for scrapbookers and paper artists whenever a true metallic is desired, as well as for oil painters, acrylic painters, window painters, sculptors and crafters of all kinds.

*030 Blanco Blanco, 032 Rich Gold, 033 Silver, 034 Copper, 035 Brass & 036 Pearl are pigment-based, super-opaque and entirely lightfast.

new Pinata colors

Please check out Jacquard’s Instagram for some Piñata inspiration:

Industry News

September 27th, 2017
Dick Wiest

Dick Wiest

Dick Wiest, west coast art material pioneer and long time MacPherson’s account manager, passed away on Sept 1st. He was 87 and had long battled heart disease. He is survived by his wife Edna and sons Karl and Kris. A proud and loyal Marine, the family feels Dick would have been grateful for any support of the Wounded Warrior Project.



At MacPherson’s our hearts goes out to our customers in Puerto Rico as they deal with the aftereffects of Hurricane Maria. Massive power outages have lead to terrible food and water shortages. Clean up will take years. We have heard from a few of our customers and, while they are ok physically, long-term survival is the immediate challenge.

The recent hurricanes have devastated many parts of the U.S., and victims’ needs are huge. A group of us at MacPherson’s spontaneously came together with a plan for how to help. Our team members chipped in $3,635 of their own money, with a matching pledge from MacPherson’s. These funds will go to various organizations in  Texas, Florida and Puerto Rico.

Our clothing drive collected garments which will be sent to the affected areas. We also heard that shelters in Houston, TX asked for supplies to keep children and adults occupied in the shelters while getting back on their feet. We identified two shelter organizations in Houston and, working with our Inventory leader Tammy Kyle, are sending thousands of dollars of coloring books, canvas, coloring pencils and paints in response to their request.

  • One shelter is run by the City of Houston for displaced citizens.

  • The second shelter is run by the 7th Day Adventist Church.

With great sadness we report the passing of George Ebert, co-founder of what became one of the leading Northwest retailers in Medford Oregon, Central Art. He was 87 years old. In 1967 George and his wife at the time opened a store called la Petite Gallery. With the help of his wife Winnie and, later, his son Dan and daughter-in-law Ann, George evolved and transformed the store into one of the leading art materials seller in the Northwest. Read the obituary for George Ebert here.


The world-class United Kingdom-based art retailer Cass Art is on a mission to “fill the towns with artists”. Mark Cass, Cass Art’s owner, caught the attention of the Daily Telegraph newspaper. The recently-opened Glasgow, Scotland location brings the group’s store count to 12. Read the whole inspiring story.


Chartpak has entered into an agreement to buy the specialty paper converter called W.G. Fry, a private label manufacturer of specialty notebooks, sketchbooks and boutique papers located in West Springfield, MA.