• Who's Who

    Who’s Who: Corinne Smith, The Designer Behind The Guide

    Who’s Who is a feature that showcases a member of our industry community who is doing an incredible job. If you would like to nominate someone for a Who’s Who feature, please email us at artdogblog (@) macphersonart.com with their name, position, company and a short description of why you would like to nominate them. Historically our Buyer’s Guide has had one designated project manager, or “quarterback,” as our CEO Dave Schofield would say. Six years ago Corinne Smith took the reigns, infusing the cover design with her curiosity, hands-on approach and love of craft. In addition to the covers,…

  • In Your Store

    This Just In: Check The Calendar

    As you may already be aware, the Winter Back-To-School Buyer’s Guide is here! Folded inside the front cover you’ll find a resource that will keep you brainstorming, demoing and connecting with customers throughout 2019: the Customer Engagement Calendar. It is peppered with the mainstay Holidays, niche art-related celebrations, Days of The Year and themed months. Let’s take a look at January and get the creative juices flowing. National Handwriting Day January has three major themes: hobby, papercrafting and handwriting. We suggest choosing one theme to focus on throughout the month, based on what is popular with your customers. Depending on…

  • Industry News

    Art & Soul Grand Opening

    Art & Soul, an art supply store in Sebastopol, CA recently moved to a spacious new location complete with ample parking and plenty of floor space. Co-owners Margaret Conner and Sabina Fried closed up shop for a break during relocation and re-opened a few weeks ago for a ribbon-cutting ceremony complete with interactive activities and a sale. The new space is airy and light, with plenty of room for the wide range of supplies they carry.  With the smoke from the disastrous Camp Fire about 150 miles northeast impacting the town, one would expect a spotty turnout; however families and…

  • Industry News

    Honoring Mark Kline, Vice President of Chroma

    It is with great sadness that we announce the sudden passing of Mark Kline, Vice President of Chroma. He was 57. With over 34 years at Chroma, Mark was a generous and vibrant industry personality who loved life and inspired all those who knew him. He will be sorely missed by his wife of 31 years, Donna, his daughter Melissa, his brother, his mother, countless friends and employees in the USA, AU and EU. Donations are welcome in his honor to the Wounded Warriors Project or the Humane Society of Berks County. Chroma business will be carried on, as we…

  • Vendor Voices

    INTERMISSION on The Bowery/Houston Wall, NYC

    “We interrupt this program for a brief Intermission”. And this time the “INTERMISSION” is brought to you by none other then US artist Tristan Eaton on the Bowery/Houston wall in New York City. The wall which has now become famous for its heavy weight mural work by artists at the top of their game has been given a reflective yet forward thinking face lift by Eaton. A stunning patchwork of symbols, abstraction and color, INTERMISSION is an eye catcher to say the least, with a constant flow of traffic slowing down trying to process all that they are seeing. With…

  • Vendor Voices

    Two Reminders From GOLDEN

    Winter B-T-S Promotional Period GOLDEN Acrylics and Williamsburg Oils can be advertised up to 40% off every day beginning on 01/01/19 and concluding on 02/8/19. Please contact the GOLDEN Sales Department directly with any questions. Holiday Schedule Reminder Golden Artist Colors will be closed both Monday, December 24 and Tuesday, December 25 for Christmas. We will also be closed on Monday, December 31 and Tuesday, January 1 for the New Year’s holiday. Please plan your needs accordingly. Submitted by GOLDEN Artist Colors, Inc.

  • In Your Store

    Building Your Kits Program, Step By Step

    In my time as a buyer and retail manager, before I came to MacPherson’s, a dedicated member of our retail team actively worked on building and maintaining kit business for at least five months out of every year. From reaching out to teachers and following-up, and following-up…and following-up, to picking brands and price points for professors unfamiliar with the options available, to ordering and finding appropriate replacement items, to assembling, spot checking and labeling kits, to distributing them to students and their parents unfamiliar with the uses or costs of materials…it’s tough work. With every kit success came many (many)…

  • Vendor Voices

    New Videos from GOLDEN: QoR Watercolor

    We recently added four new videos to our Video Library that we think your customers will be interested in. Videos are quick and easy content to share on Facebook and a great way to boost your organic reach. Please visit our YouTube or Vimeo page to check them out! Transparent Pyrrole Orange QoR Transparent Pyrrole Orange is a clear, bright color, perfect for glazing and mixing. Ideal for creating the warm golden glow of a fiery sunrise or sunset or for mixing with Cobalt Green to create a beautiful speckled weave of green and orange. QoR Transparent Pyrrole Orange Watercolor…