• Community,  Who's Who

    Who’s Who: Catherine Thoele, Account Manager Extraordinaire

    Header Image: Account Manager (and artist!) Catherine Thoele sketching in Ghost Ranch, Abiquiu, New Mexico on a hike to Chimney rock, where Georgia O’Keeffe lived and painted. On the right, one of her plein air artworks. Account Managers are on the ground, “in the field” and in the know. They work with our customers to the benefit of all parties—they are experts in the industry and team players. It takes determination, wisdom and experience with art materials to really make a great Account Manager. Oh, and you have to like people! Catherine Thoele, a seasoned art supply aficionado, fits the bill…

  • Community

    Distribution and Shipping FAQs

    We are proud to be an industry leader in distribution excellence and we are striving to get better at what we do every day. We thought it would be helpful to share answers to some frequently asked questions regarding our process, especially during the busy winter months, when unpredictable weather brings many of these questions to the forefront of our community’s minds. Below are a list of commonly asked questions surrounding our Picking, Packing and Shipping strategies collected by our Account Managers and Customer Service team. The answers relate to our NEW Warehouse Management System (WMS), currently live in Reno and…

  • Who's Who

    Who’s Who: Corinne Smith, The Designer Behind The Guide

    Who’s Who is a feature that showcases a member of our industry community who is doing an incredible job. If you would like to nominate someone for a Who’s Who feature, please email us at artdogblog (@) macphersonart.com with their name, position, company and a short description of why you would like to nominate them. Historically our Buyer’s Guide has had one designated project manager, or “quarterback,” as our CEO Dave Schofield would say. Six years ago Corinne Smith took the reigns, infusing the cover design with her curiosity, hands-on approach and love of craft. In addition to the covers,…

  • Community

    Creative Holiday Traditions From MacPherson’s

    Once you are a part of the MacPherson’s team, whether or not you’ve dabbled in the arts before working here, the creative spark rubs off on you. It’s inevitable, with so many art supplies around! In celebration of our creative endeavors on and off the clock, we wanted to share some of our creative holiday traditions with you. Gratitude Place Cards “Every year for as long as I can remember I’ve created place cards for every guest with the question “What are you thankful for?” written with a space to answer. When guests arrive or before dinner is served, everyone…

  • #SocialEngagement,  Retailer Spotlight

    The Wet Paint Way: 4 Strategies for Successful Marketing

    Wet Paint is an independently owned store in St. Paul, MN that is well known for their social media and marketing verve. They organize regular in-store events, classes, weekly newsletters, an interactive website, regular social media postings via Instagram, Facebook, a bit of Twitter and Google+ content as well as a blog on WordPress and videos via YouTube. They also maintain a steady flow of print materials. In short, they do a lot. This dynamic, multi-platform strategy is made possible by the dedicated Social Media and Marketing team: Kristina Fjellmen and Chris Nolt. Kristina and Chris are both working artists…

  • Industry News,  Retailer Spotlight

    Who’s Who: Preston Arts Center

    Who’s Who celebrates a member of our industry community. If you would like to nominate someone, please email us at artdogblog (@) macphersonart.com with their name, position, company and a short description. Kathy Brennan and Don Preston, the owners of Preston Arts Center in Louisville, KY, celebrate owning their family business for 40 years this month. They are major players in the independent world, and they have been able to thrive in a city with major competition. This month, Andrew Preston, Kathy and Don’s son, will be hosting a two hour reception for vendors and their best customers, some of…

  • Retailer Spotlight

    Innovative Collaboration: Calligraphy With POSCA

    The beauty of our industry is in the connections we make. Oftentimes shop owners and staff are uniquely situated to connect with niche communities and play a part in sustaining local art scenes. Annette Wichmann of Kensington Art Supply & Instruction in Calgary, AB Canada has done just that. Her close ties with a local calligraphy guild and her rapport with customers, instructors and staff strengthens the tightly knit and growing calligraphy community in Calgary – and her fearless exploration of POSCA paint markers and Art Alternatives Creative Surfaces has given us serious food for thought! Inspired by Assistant Brand…

  • Retailer Spotlight

    A Closer Look: Kensington Art & Calligraphy

    When we called Annette Wichmann, owner of Kensington Art Supply, about a recent POSCA demo by Kerri Forster, our conversations led to a deeper understanding of the symbiotic relationship between niche communities and art supply retailers, as well as a lesson in calligraphy we won’t soon forget. We decided to delve deeper into the hows and whys of their tightly knit community. Learn more about the POSCA and calligraphy demo that sparked this conversation in the first place. Kensington Art Supply & Instruction carries a wide array of products, with two 1,000 sq ft studios and instructors who either rent…