• Art Pulse,  In Your Store

    A Focus on Craft

    You should be selling craft supplies. “But, we’re an art store…” “We don’t have the room to dedicate space.” “We don’t have the customer base.” “Crafting is so broad… How do you possibly carry everything someone needs?” I hear you, and I haven’t changed my mind. First, we need to define “craft.” Is it popsicle sticks and googly eyes? Glitter and Chenille Stems? Stickers and appliques? The short answer is yes, and so much more. Traditionally, “Craft” encompasses (and is not limited to): Fabric Design Tile Work Ceramics Furniture Making Metalsmithing and Jewelry Making Book making Stained glass Leatherwork Lacemaking…

  • In Your Store

    Valentine’s Day Make and Take

    Papercrafting Month has just come to a close; now that you’ve spent the last few weeks promoting paper, start making something with it! Use your social channels and e-mail list to promote a fun papercraft project and set up a free in-store activity. Tip: Keep it simple! Choosing a project that can be completed in less than 10-15 minutes using only a handful of materials cuts down on prep time and makes these activities more fun for customers and less stressful for your team. Geometric Paper Heart Wall Hanging Materials Surface to apply paper pieces (Take a tip from the…

  • In Your Store

    Early Spring Cleaning: On-Trend Storage Solutions

    Have you heard? Tidy is in! With the arrival of the new Netflix show “Tidying Up with Marie Kondo”, across the country viewers are partaking in the KonMari™ method of cleaning their spaces. Thrift stores have been inundated with discarded possessions looking for new homes, and IKEA, The Container Store and other large box stores are reaping the benefits of the sudden popularity of storage bins and organizational boxes. So what is the KonMari method, and how can you use it to serve your customers? “The KonMari Method™ encourages tidying by category – not by location – beginning with clothes, then…

  • #SocialEngagement,  In Your Store

    Happy National Handwriting Day!

    January 23rd is National Handwriting Day, and we’d like to share a demo by artist Shayda Campbell: how to turn favorite quote into a beautiful work of art. Try it out today and set up a try table tomorrow with whatever you come up with; make testers out of various lettering pens, markers and surfaces to inspire customers to participate.  Check out Shayda’s YouTube page for more art tutorials; discover projects involving painting, drawing, hand-lettering and more. We leave you with a quote from Shayda, a nice reminder that supporting creatives in any way we can is essential, meaningful work:…

  • In Your Store,  Vendor Voices

    Demo Day With Excel: Floral Wall Decoration

    Excel Blades is excited to share a new video made by artist and influencer Maria Marinoni for Paper Crafting Month. Maria shows you a very simple floral project and papercutting technique with a few tools. You do have the option to add the colored background however, it is not necessary. Free your imagination and doodle as you want. When you’re done, follow the contours with your blade and poke the paper out to give it a 3D effect.  Whether you want to use the white paper or a color, the outcome will be beautiful! Materials Excel Blades K1 Aluminum Knife…

  • In Your Store

    Four Ways Sign-Painting Can Expand Your Reach

    If you are visiting Art Dog, odds are you are involved in the art supply industry in one way or another. Sign-painting has made a comeback and, as art supply folks, we need to tune in! How can you tap into the sign-painting comeback in a way that a) moves product that you have b) strengthens your relationships with your community and c) grows new business opportunities? After a recent interview with sign-painter Christian Shaknaitis, who has been in the industry for ten years, we brainstormed ways retailers can connect with sign-painters to the benefit of all parties. Merchandise A…

  • In Your Store

    This Just In: Check The Calendar

    As you may already be aware, the Winter Back-To-School Buyer’s Guide is here! Folded inside the front cover you’ll find a resource that will keep you brainstorming, demoing and connecting with customers throughout 2019: the Customer Engagement Calendar. It is peppered with the mainstay Holidays, niche art-related celebrations, Days of The Year and themed months. Let’s take a look at January and get the creative juices flowing. National Handwriting Day January has three major themes: hobby, papercrafting and handwriting. We suggest choosing one theme to focus on throughout the month, based on what is popular with your customers. Depending on…

  • In Your Store

    Building Your Kits Program, Step By Step

    In my time as a buyer and retail manager, before I came to MacPherson’s, a dedicated member of our retail team actively worked on building and maintaining kit business for at least five months out of every year. From reaching out to teachers and following-up, and following-up…and following-up, to picking brands and price points for professors unfamiliar with the options available, to ordering and finding appropriate replacement items, to assembling, spot checking and labeling kits, to distributing them to students and their parents unfamiliar with the uses or costs of materials…it’s tough work. With every kit success came many (many)…