• In Your Store

    This Just In: Check The Calendar

    As you may already be aware, the Winter Back-To-School Buyer’s Guide is here! Folded inside the front cover you’ll find a resource that will keep you brainstorming, demoing and connecting with customers throughout 2019: the Customer Engagement Calendar. It is peppered with the mainstay Holidays, niche art-related celebrations, Days of The Year and themed months. Let’s take a look at January and get the creative juices flowing. National Handwriting Day January has three major themes: hobby, papercrafting and handwriting. We suggest choosing one theme to focus on throughout the month, based on what is popular with your customers. Depending on…

  • In Your Store

    Building Your Kits Program, Step By Step

    In my time as a buyer and retail manager, before I came to MacPherson’s, a dedicated member of our retail team actively worked on building and maintaining kit business for at least five months out of every year. From reaching out to teachers and following-up, and following-up…and following-up, to picking brands and price points for professors unfamiliar with the options available, to ordering and finding appropriate replacement items, to assembling, spot checking and labeling kits, to distributing them to students and their parents unfamiliar with the uses or costs of materials…it’s tough work. With every kit success came many (many)…

  • In Your Store

    Products By Personality: Customer Gift Guide

    The classic question this time of year: “My cousin/sister-in-law/friend/neighbor is an artist, what should I get them?” Gifters may not be familiar with the supplies and mediums their giftee prefers; providing an endcap or featured table in the form of a “Gift Guide” helps point customers in the right direction—without needing a staff member to walk them through the entire world of art supplies in three minutes. In an effort to encourage and inspire, we’ve created a selection of products for five creative personalities your customers might be shopping for: The Dedicated Artist, The DIY Crafter, The Young Creative, The…

  • In Your Store

    The Art Bar at Kittles Art Supply

    Catherine Monahon, Copywriter, MacPherson’s Like most of us in the art supply business, John Kittle wears many hats. He is the owner, manager, lead art teacher, and lead framer at Kittles Art Supply in Show Low, Arizona, nestled in the White Mountains in a tightly knit rural community. Like many mom and pop shops, moms, pops and other family members help the business survive and thrive. Running a business in a sparsely populated area presents its own set of challenges; John points out his three core business strategies: selling art supplies, offering classes (including a summer camp) and running a…

  • In Your Store

    Ready, Set, Go: Black Friday, Small Business Saturday & Giving Tuesday

    Mark your calendars! While you’re focusing on sales and promotions for the winter holidays, keep these three retail-related holidays on your radar. We’ve put together key links, hashtags and merchandising ideas so that you can easily integrate Black Friday, Small Business Saturday and Giving Tuesday into your promotions next month. Black Friday, November 23rd Black Friday is the informal name for the day following Thanksgiving, the fourth Thursday of November. Traditionally recognized as the beginning of the holiday shopping season in the United States, Black Friday is an opportunity to reach a wide audience with deep discounts. While this “holiday”…

  • In Your Store

    Super(natural) Merchandising: Window Display Or Portal To Another World?

    Last month, we showcased budget-friendly strategies for eye-catching window displays, with a focus on creating a unique experience and a call for submissions from retailers who are proud of their windows. The holidays offer opportunity for an extra dose of creativity, and it helps to have enthusiastic staff who take initiative. We are pleased to share a creative window just in time for Halloween: this Stranger Things display grabbed attention last year at JWS Art Supplies, in Great Barrington, MA, a quaint tourist town near the Berkshires. JWS has a reputation for having fun window displays that allows them to…

  • In Your Store

    Venerable Vintages: The Ghosts of Products Past

    Introducing Venerable Vintages, a monthly feature of archaic art supplies. Anything from art industry ephemera to unlikely heirlooms; Venerable Vintages is a chance to indulge in the art supply nerd in all of us. To submit a collection or special item, send images and descriptions to us at artdogblog (@) macphersonart.com. Many of us have a soft spot for vintage labels, first edition products or timeless typography from “back in the day.” The classic designs, often done by hand and screen printed onto the package, are in harmony with the contents. Aging art supplies are more than rusty compasses or…

  • In Your Store

    Paperwork People Actually Want

    This holiday season gift your customers with basic instructions for simple activities and projects for all ages. These Activity Sheets are especially helpful for aunts, uncles and grandparents who may be seeing their young family members for the only time this year. Plenty of easy DIY projects can be found online; all you have to do is assemble the desired items in-store in an easily shoppable layout, highlight that you have a FREE activity sheet, and provide an example of a finished project for reference. For the Holiday Season, going a little crafty is ok! Make sure to include your…