• In Your Store

    Products By Personality: Customer Gift Guide

    The classic question this time of year: “My cousin/sister-in-law/friend/neighbor is an artist, what should I get them?” Gifters may not be familiar with the supplies and mediums their giftee prefers; providing an endcap or featured table in the form of a “Gift Guide” helps point customers in the right direction—without needing a staff member to walk them through the entire world of art supplies in three minutes. In an effort to encourage and inspire, we’ve created a selection of products for five creative personalities your customers might be shopping for: The Dedicated Artist, The DIY Crafter, The Young Creative, The…

  • In Your Store

    The Art Bar at Kittles Art Supply

    Catherine Monahon, Copywriter, MacPherson’s Like most of us in the art supply business, John Kittle wears many hats. He is the owner, manager, lead art teacher, and lead framer at Kittles Art Supply in Show Low, Arizona, nestled in the White Mountains in a tightly knit rural community. Like many mom and pop shops, moms, pops and other family members help the business survive and thrive. Running a business in a sparsely populated area presents its own set of challenges; John points out his three core business strategies: selling art supplies, offering classes (including a summer camp) and running a…

  • In Your Store

    Ready, Set, Go: Black Friday, Small Business Saturday & Giving Tuesday

    Mark your calendars! While you’re focusing on sales and promotions for the winter holidays, keep these three retail-related holidays on your radar. We’ve put together key links, hashtags and merchandising ideas so that you can easily integrate Black Friday, Small Business Saturday and Giving Tuesday into your promotions next month. Black Friday, November 23rd Black Friday is the informal name for the day following Thanksgiving, the fourth Thursday of November. Traditionally recognized as the beginning of the holiday shopping season in the United States, Black Friday is an opportunity to reach a wide audience with deep discounts. While this “holiday”…

  • In Your Store

    Super(natural) Merchandising: Window Display Or Portal To Another World?

    Last month, we showcased budget-friendly strategies for eye-catching window displays, with a focus on creating a unique experience and a call for submissions from retailers who are proud of their windows. The holidays offer opportunity for an extra dose of creativity, and it helps to have enthusiastic staff who take initiative. We are pleased to share a creative window just in time for Halloween: this Stranger Things display grabbed attention last year at JWS Art Supplies, in Great Barrington, MA, a quaint tourist town near the Berkshires. JWS has a reputation for having fun window displays that allows them to…

  • In Your Store

    Venerable Vintages: The Ghosts of Products Past

    Introducing Venerable Vintages, a monthly feature of archaic art supplies. Anything from art industry ephemera to unlikely heirlooms; Venerable Vintages is a chance to indulge in the art supply nerd in all of us. To submit a collection or special item, send images and descriptions to us at artdogblog (@) macphersonart.com. Many of us have a soft spot for vintage labels, first edition products or timeless typography from “back in the day.” The classic designs, often done by hand and screen printed onto the package, are in harmony with the contents. Aging art supplies are more than rusty compasses or…

  • In Your Store

    Paperwork People Actually Want

    This holiday season gift your customers with basic instructions for simple activities and projects for all ages. These Activity Sheets are especially helpful for aunts, uncles and grandparents who may be seeing their young family members for the only time this year. Plenty of easy DIY projects can be found online; all you have to do is assemble the desired items in-store in an easily shoppable layout, highlight that you have a FREE activity sheet, and provide an example of a finished project for reference. For the Holiday Season, going a little crafty is ok! Make sure to include your…

  • In Your Store

    Retailer’s Choice: Next “Demo Days” Feature

    Last month we introduced a new feature called Demo Days, which outlines instructions and materials needed to create an in store demonstration or workshop. Regular in-store activities help to foster a sense of community and make your store a destination spot for artists and hobbyists alike. Allowing your customers to participate in a hands-on activity that educates them on products and lets them leave your store with an item they are confident they can recreate. We’ve put together a list of demo ideas for 4th Quarter. Let us know which activity inspires you and we’ll outline how to do the…

  • In Your Store

    Best Practices: Plan Ahead For Holiday Merchandising

    The holiday season brings in customers beyond the everyday shopper, which is an exciting opportunity to connect and encourage repeat business from these “non-regulars” throughout the year. In reality, it is also the season where empowering customers to help themselves will keep sale opportunities moving through your retail space in a healthy flow. Early October is a great time to set-up a a semi-permanent featured items table or end-cap up in store to rotate through Halloween, Thanksgiving, and the December holidays. Your regular customers may notice something new – and your new customers will see fun products at great prices.…