• Industry News

    Happy Halloween from MacPherson’s!

    If MacPherson’s has a favorite holiday, it may or may not be the one that involves dressing up, decorating, turning the world upside down and tapping into our imaginative, artsy sides. While delivering creativity is what we do on the clock, we embrace (and express) creativity outside of work too—in fact, for many of us it is the fuel that keeps us going! Halloween is a chance for us to show off this creative spark. Costume Contests We kicked off the day of Halloween with a costume contest. The winners in Emeryville: Jeanine Davids as The Butcher, Ariana Faustini as…

  • Vendor Voices

    Introducing Strathmore Mixed Media Postcards

    Picture yourself going to your mailbox each day and shuffling through your pile of papers. What do you typically see? Bills, coupons, ads, statements…yawn. Now imagine yourself shuffling through your mail and behold a beautiful, handmade postcard with a personalized message on the back. That’s enough to make your day. Who doesn’t love getting real, handmade mail? Artists can send their art in postcard format with our new Mixed Media Postcards. They’re perfect for the upcoming holiday season. Made with our 400 Series Mixed Media paper, these heavyweight 184 lb (300gsm) postcards have a vellum drawing finish and are sized…

  • Vendor Voices

    Four Mixing Sets by Williamsburg Oils

    Eight 11 ml tubes of color plus a 37 ml tube of Titanium White make each of these four sets perfect for trying new colors or an entirely new palette from which you can mix a new range of colors. Williamsburg has one of the most extensive selection of oil colors available anywhere, and these sets can help you narrow down options and begin personalizing your palette.   Four 8-Color Mixing Sets by Williamsburg Oils from Golden Artist Colors on Vimeo.

  • Vendor Voices

    New Videos from GOLDEN

    We recently added two new videos to our Video Library that we think your customers will be interested in. Videos are quick and easy content to share on Facebook and a great way to boost your organic reach. Please visit our YouTube or Vimeo page to check them out!  GOLDEN Acrylic Sets : Exploration & Experimentation from Golden Artist Colors on Vimeo. GOLDEN Acrylic Sets: Exploration & Experimentation GOLDEN Acrylic Sets are a great way to go from being overwhelmed by the array of colors and mediums available to becoming oriented to the capabilities of different acrylic products. Join…

  • Art Dog of the Month

    Art Dog Of The Month: Cody

    Introducing this month’s Art Dog, Cody—a spunky people-loving pup from North Hollywood, CA. He is just about three and was rescued from the East Valley Shelter in LA by his humans Jenia and Chris Hauser of Carter Sexton Art Supplies. Jenia gives us the scoop on his hairdo, what he loves and his deepest, darkest fears… “Cody’s hair color change was a BIG surprise to his mom and his brother Zack. They went out of town for a weekend in July and came home to a blue dog with a mohawk. Chris Hauser’s creative genius in action. Needless to say…

  • In Your Store

    Ready, Set, Go: Black Friday, Small Business Saturday & Giving Tuesday

    Mark your calendars! While you’re focusing on sales and promotions for the winter holidays, keep these three retail-related holidays on your radar. We’ve put together key links, hashtags and merchandising ideas so that you can easily integrate Black Friday, Small Business Saturday and Giving Tuesday into your promotions next month. Black Friday, November 23rd Black Friday is the informal name for the day following Thanksgiving, the fourth Thursday of November. Traditionally recognized as the beginning of the holiday shopping season in the United States, Black Friday is an opportunity to reach a wide audience with deep discounts. While this “holiday”…

  • Industry News

    MacPherson’s Organizational Updates

    We are excited to announce a few organizational updates! Please visit our announcements page to read the full letter from our CEO & President, Dave Schofield. John Stephens has transitioned to Director of Marketing, focusing on brand management, category management, creative services and digital experience teams. Neil McIntyre has been promoted to Director of Account Management and he’ll be joining our Senior Leadership Team. He will continue his management of the national field and inside sales teams, in addition to assuming leadership of our customer service team. Jeff Scholz, MacPherson’s Director of IT, will now serve as a member of…

  • Vendor Voices

    Fall in Love with Matte Metallics from DecoArt

    This autumn, pump(kin) up your displays and end caps with DecoArt’s Americana Decor Matte Metallics! As a durable, opaque coverage paint, Americana Decor Matte Metallics deliver a chic, subtle sheen that your customers will *fall* in love with for their seasonal DIY decor. Curing to a hard finish, this one-of-a-kind formula offers excellent adhesion to a variety of surfaces such as, wood, glass, and metal. It’s multi-surface capabilities and subtle luster make it the perfect product for year-round use. Gather all 14 traditional and jewel-tone colors to harvest even more creativity in your customers and make your store truly shine!…