Chameleon Rebranded

Catherine Monahon, MacPherson’s Copywriter & Chameleon Art Products

Chameleon shared a recent press release with us announcing the rebranding of their products and their website  – aiming for a fresh look and user-friendly design. Read on for highlights about these changes:

“We strive to keep pushing the boundaries so you can develop your talents even further. We want to help you unlock all the colors hidden inside your art tools. And that’s what our rebranding and “Changing Color” is all about.”

Chameleon changed the website’s look based on the creative community’s feedback.

“Chameleon should be a place for like-minded individuals to share ideas, brainstorm and be inspired by each other. Inspiration can come from anywhere and we want to help fuel that. It starts by celebrating the world of color and art. Art is all about being creative and thinking outside of the box. Our unique tools produce unique results and we want to keep it that way.”

Lush with color and content, Chameleon’s website is chock full of artistic resources. We particularly like how the information is laid out, with a consistent color palette that highlights the gradients and unique combinations so signature to Chameleon products.

“We are inventors with new ideas. The Chameleon team never stops thinking, inventing, testing and researching new concepts. Our rebranding signals a new chapter for us. It’s the start of the next part of our growth and pushing the medium to the maximum. We could not have done it without all of you in our Creative Community. So thank you all. Your contributions are what drive our company forward.”

They are offering 55% off through MacPherson’s just in time for back to school! Terms and conditions apply – offer is valid till September 13th.

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