Colossal Creativity: Bring Art Into Your Store

Catherine Monahon, MacPherson’s Copywriter

Staff member Abby Langley (they/them) creates larger than life sculptures of everyday art supplies for displays at Creative Coldsnow stores in Kansas City, MO and Overland Park, KS. Their recent creations include an XXXXL Posca marker and a gargantuan Gamblin paint tube; they got the idea for the larger than life sculptures at a staff meeting. “We were trying to think of ways to merchandise and advertise the new POSCA markers,” Abby recalled. “I was looking a marker one day and thought to myself, it would be fun to make a giant version.”

Abby is a sculptor, having graduated with a BFA Kansas City Art Institute; their preferred medium is glass, but they also use wood, metal and paint.  While they hadn’t worked with cardboard in years, they were excited to take on the challenge.

With a well thought out design, cardboard, paper and paint, Abby created a Posca marker 6 times the original size.

The sculptures are on display in both store locations, hanging from the ceiling above respective aisles, beckoning customers to find their miniatures in the shelves below. Next on the docket? An Angelus paint jar or a Golden Hi Flow bottle.

A  tube of Gamblin paint 7 times the original size (which now seems miniscule – we want more paint!)

Bringing art into stores has been on their mind since day one. “One of my first days, someone came in and was like, ‘Where is all the art?’ I looked around and realized we didn’t have much… Since I’ve been here I’ve tried to incorporate art into the displays.” Abby is not just contributing to imaginative displays – they are creating conversations. People stop in their tracks and want to know more about what the sculpture is, which product it is, what it can do. “People realize that the people who work here are artists themselves,” Abby explains. “We have knowledge and resources and they can ask us, learn from us, relate to us.”

The staff at Creative Coldsnow contributes collectively to the displays. There are two other artists on Abby’s team, Ron Wickersham and Bobby Haulotte. “Ron painted the arrow that’s paired with the posca marker, and they’ve both done individual projects for other products we carry.”

“Making displays is the part of my job that I enjoy most,” Abby explains. “It’s a way to use my creativity in a functional way. I like using my creative skills in a retail environment and have it make a difference.” And art in stores does make a difference – the POSCA marker in particular has had a positive impact on sales while launching the product.

There are so many ways to incorporate staff-made art into merchandising to generate interest and create conversations. Unconventional displays or community-specific artworks are a great way to strengthen the connection your customers have with your store and your team.

Do you have artistic displays in your store you’d like to share with us? A staff member whose artistry we can celebrate? Email us at artdogblog (@) macphersonart.com and show off your work.

 

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