• Vendor Voices

    Papercut Lampshade with Maria Marinoni

    Excel Blades is excited to share a new video made by artist and influencer Maria Marinoni!  There is nothing better than recreating a cozy “home-sweet-home” mood in the coldest and darkest of seasons. This papercut lampshade by Maria Marinoni is the perfect DIY deco idea to make a warm and relaxing atmosphere in your living room or bedroom. Whether you make it a gift for someone or just want to brighten up the space, this DIY project gets your imagination going!   Materials Excel Blades K1 Aluminum Knife Clear Cutting Mat White Card Paper Double-sided adhesive tape Pencil LED Tealight…

  • Industry News

    DaVinci Artist Supply’s Weekend Washi Workshop

    This past December, DaVinci Artist Supply hosted a Washi Weekend Workshop and Art Exhibition. Part gallery opening, part workshop, the exhibition featured artwork produced with Ogawa Washi, paper made in Ogawa Japan. The show featured artists Rie Hasegawa, Sato Yamamoto, Keiko Miyamori, and Chiaki Morita. Workshop participants were encouraged to register beforehand for the opportunity to make their own traditional kozo paper with Chiaki Morita, a paper artist and teacher who has been making washi for nearly 20 years. The exhibition continued the next day, along with a scaled down “drop-in” workshop open to the public. The backstory to this…

  • #SocialEngagement,  In Your Store

    Happy National Handwriting Day!

    January 23rd is National Handwriting Day, and we’d like to share a demo by artist Shayda Campbell: how to turn favorite quote into a beautiful work of art. Try it out today and set up a try table tomorrow with whatever you come up with; make testers out of various lettering pens, markers and surfaces to inspire customers to participate.  Check out Shayda’s YouTube page for more art tutorials; discover projects involving painting, drawing, hand-lettering and more. We leave you with a quote from Shayda, a nice reminder that supporting creatives in any way we can is essential, meaningful work:…

  • #SocialEngagement

    Engage Community Via Instagram Live: Flax Art’s Maybe Mondays

    Flax Art & Design is a Bay Area institution and a local art supply staple for over 80 years. Flax Art has two stores, one in Oakland, California and the other San Francisco. In addition to a broad selection of art supplies and a framing station, they also specialize in fine art papers, pens and gifts, with a comprehensive e-commerce site as well. Their San Francisco store recently relocated to a space in historic Fort Mason, right on the water between the city’s famous Fisherman’s Wharf and a neighborhood known as “The Marina.” Social media can grow business, foster relationships…

  • In Your Store

    Four Ways Sign-Painting Can Expand Your Reach

    If you are visiting Art Dog, odds are you are involved in the art supply industry in one way or another. Sign-painting has made a comeback and, as art supply folks, we need to tune in! How can you tap into the sign-painting comeback in a way that a) moves product that you have b) strengthens your relationships with your community and c) grows new business opportunities? After a recent interview with sign-painter Christian Shaknaitis, who has been in the industry for ten years, we brainstormed ways retailers can connect with sign-painters to the benefit of all parties. Merchandise A…

  • #SocialEngagement

    Flip to Page 54: Use Your Screens in 2019

    In an effort to make using social media a less daunting task, we’ve put together a two page spread in the Winter Back-To-School Buyer’s Guide with five social media related New Year’s resolutions. We recommend tackling each section with a cup of something soothing and steamy, an open mind and a highlighter in hand. You’ll find tips for each core social media platform: Instagram, Facebook, YouTube, Twitter and Pinterest. Pick and choose which platforms your store wants to focus on, and identify three actionable items for the new year! Click here for more social media resources, courtesy of the marketing…

  • Community

    Creative Holiday Traditions From MacPherson’s

    Once you are a part of the MacPherson’s team, whether or not you’ve dabbled in the arts before working here, the creative spark rubs off on you. It’s inevitable, with so many art supplies around! In celebration of our creative endeavors on and off the clock, we wanted to share some of our creative holiday traditions with you. Gratitude Place Cards “Every year for as long as I can remember I’ve created place cards for every guest with the question “What are you thankful for?” written with a space to answer. When guests arrive or before dinner is served, everyone…

  • Industry News

    Riley Street San Rafael Celebrates 11 Years

    Riley Street Art Supply has locations in San Rafael and Santa Rosa, CA; this month they celebrated 50 years of being in business, with the San Rafael store turning 11 this past June. Both stores celebrated with a two day sale where everything was at least 30% off, and the San Rafael store partnered with vendors to set up outdoor booths with various Make-and-Take activities and demonstrations. Vendor partners included Daniel Smith, Golden, Strathmore, Jacquard, Savoir-Faire, Liquitex and Marabu. The event was a great opportunity to engage with repeat customers as well as passersby who had never even been in the…