• #SocialEngagement

    Engage Community Via Instagram Live: Flax Art’s Maybe Mondays

    Flax Art & Design is a Bay Area institution and a local art supply staple for over 80 years. Flax Art has two stores, one in Oakland, California and the other San Francisco. In addition to a broad selection of art supplies and a framing station, they also specialize in fine art papers, pens and gifts, with a comprehensive e-commerce site as well. Their San Francisco store recently relocated to a space in historic Fort Mason, right on the water between the city’s famous Fisherman’s Wharf and a neighborhood known as “The Marina.” Social media can grow business, foster relationships…

  • In Your Store

    Four Ways Sign-Painting Can Expand Your Reach

    If you are visiting Art Dog, odds are you are involved in the art supply industry in one way or another. Sign-painting has made a comeback and, as art supply folks, we need to tune in! How can you tap into the sign-painting comeback in a way that a) moves product that you have b) strengthens your relationships with your community and c) grows new business opportunities? After a recent interview with sign-painter Christian Shaknaitis, who has been in the industry for ten years, we brainstormed ways retailers can connect with sign-painters to the benefit of all parties. Merchandise A…

  • #SocialEngagement

    Flip to Page 54: Use Your Screens in 2019

    In an effort to make using social media a less daunting task, we’ve put together a two page spread in the Winter Back-To-School Buyer’s Guide with five social media related New Year’s resolutions. We recommend tackling each section with a cup of something soothing and steamy, an open mind and a highlighter in hand. You’ll find tips for each core social media platform: Instagram, Facebook, YouTube, Twitter and Pinterest. Pick and choose which platforms your store wants to focus on, and identify three actionable items for the new year! Click here for more social media resources, courtesy of the marketing…

  • Community

    Creative Holiday Traditions From MacPherson’s

    Once you are a part of the MacPherson’s team, whether or not you’ve dabbled in the arts before working here, the creative spark rubs off on you. It’s inevitable, with so many art supplies around! In celebration of our creative endeavors on and off the clock, we wanted to share some of our creative holiday traditions with you. Gratitude Place Cards “Every year for as long as I can remember I’ve created place cards for every guest with the question “What are you thankful for?” written with a space to answer. When guests arrive or before dinner is served, everyone…

  • Industry News

    Riley Street San Rafael Celebrates 11 Years

    Riley Street Art Supply has locations in San Rafael and Santa Rosa, CA; this month they celebrated 50 years of being in business, with the San Rafael store turning 11 this past June. Both stores celebrated with a two day sale where everything was at least 30% off, and the San Rafael store partnered with vendors to set up outdoor booths with various Make-and-Take activities and demonstrations. Vendor partners included Daniel Smith, Golden, Strathmore, Jacquard, Savoir-Faire, Liquitex and Marabu. The event was a great opportunity to engage with repeat customers as well as passersby who had never even been in the…

  • Industry News

    Artisan Expo: The Positive Impact of Workshops

    In September, Account Manager Mia Fesmire and Brand Marketing Manager Ariana Faustini represented MacPherson’s exclusive brands at a three-day art supply extravaganza in Santa Fe known as Artisan Expo. The bi-yearly consumer show is sponsored by Artisan Santa Fe, a retailer with locations in both Santa Fe and Albuquerque. Artisan Santa Fe founded Artisan Expo in 2000, and the event has grown over the years to become the largest art materials and instructional event in the world! They host over 100 half-day and full-day workshops led by expert instructors, as well as a vendor trade show where over 80 vendors…

  • In Your Store

    Ready, Set, Go: Black Friday, Small Business Saturday & Giving Tuesday

    Mark your calendars! While you’re focusing on sales and promotions for the winter holidays, keep these three retail-related holidays on your radar. We’ve put together key links, hashtags and merchandising ideas so that you can easily integrate Black Friday, Small Business Saturday and Giving Tuesday into your promotions next month. Black Friday, November 23rd Black Friday is the informal name for the day following Thanksgiving, the fourth Thursday of November. Traditionally recognized as the beginning of the holiday shopping season in the United States, Black Friday is an opportunity to reach a wide audience with deep discounts. While this “holiday”…

  • Retailer Spotlight

    Innovative Collaboration: Calligraphy With POSCA

    The beauty of our industry is in the connections we make. Oftentimes shop owners and staff are uniquely situated to connect with niche communities and play a part in sustaining local art scenes. Annette Wichmann of Kensington Art Supply & Instruction in Calgary, AB Canada has done just that. Her close ties with a local calligraphy guild and her rapport with customers, instructors and staff strengthens the tightly knit and growing calligraphy community in Calgary – and her fearless exploration of POSCA paint markers and Art Alternatives Creative Surfaces has given us serious food for thought! Inspired by Assistant Brand…