• #SocialEngagement

    Happy National Pencil Day!

    Above: A framed assortment of antique pencils in the MacPherson’s Emeryville office Ah, the pencil. The original art supply for so many of us, especially those of us who were in first grade before STABILO’s Woody 3 in 1 came out. National Pencil Day is just around the corner, on March 30th! Consider posting some fun facts on social media (or around your store). Fun Facts The word pencil comes from the Latin word pencillus, “little tail.” It can also be derived from the French pincel, meaning “little paintbrush.” Before erasers were gluten-free: back in the day, people used bread…

  • #SocialEngagement

    Check Your Calendar: National Craft Month

    Time to strategize for the next featured theme, National Craft Month. This month is a great time to inspire customers to craft, whether they are trying something for the first time or revisiting a well-loved hobby. Crafting is a broad term that encompasses kids, fashion, upcycling, home decor, gifts, framing, knitting, party decorations, decoupage, gilding, glitter, jewelry, quilling, scrapbooking—and this list is hardly extensive. Choose a craft that’s popular in your community or pick four, one for each week, to feature in tandem with various sales. You can also promote a class (either one that you offer or a locally…

  • In Your Store

    Early Spring Cleaning: On-Trend Storage Solutions

    Have you heard? Tidy is in! With the arrival of the new Netflix show “Tidying Up with Marie Kondo”, across the country viewers are partaking in the KonMari™ method of cleaning their spaces. Thrift stores have been inundated with discarded possessions looking for new homes, and IKEA, The Container Store and other large box stores are reaping the benefits of the sudden popularity of storage bins and organizational boxes. So what is the KonMari method, and how can you use it to serve your customers? “The KonMari Method™ encourages tidying by category – not by location – beginning with clothes, then…

  • Industry News

    DaVinci Artist Supply’s Weekend Washi Workshop

    This past December, DaVinci Artist Supply hosted a Washi Weekend Workshop and Art Exhibition. Part gallery opening, part workshop, the exhibition featured artwork produced with Ogawa Washi, paper made in Ogawa Japan. The show featured artists Rie Hasegawa, Sato Yamamoto, Keiko Miyamori, and Chiaki Morita. Workshop participants were encouraged to register beforehand for the opportunity to make their own traditional kozo paper with Chiaki Morita, a paper artist and teacher who has been making washi for nearly 20 years. The exhibition continued the next day, along with a scaled down “drop-in” workshop open to the public. The backstory to this…

  • #SocialEngagement

    Check the Calendar: President’s Day

    Each month, we feature a holiday or theme from the Customer Engagement Calendar in hopes of supporting our community with social media assets and inspiration for in-store engagement. For February, we’ve put together resources for President’s Day, the first big sale day of the year! A time for patriotic celebration and remembrance, President’s Day also falls on the first three-day weekend since the holidays—a great time to clear out Holiday/Winter inventory and get ready for Spring. Three Sales Tips Timing – Limit the length of your sale to create a sense of urgency (cashing in on “FOMO” (Fear of Missing…

  • #SocialEngagement,  In Your Store

    Happy National Handwriting Day!

    January 23rd is National Handwriting Day, and we’d like to share a demo by artist Shayda Campbell: how to turn favorite quote into a beautiful work of art. Try it out today and set up a try table tomorrow with whatever you come up with; make testers out of various lettering pens, markers and surfaces to inspire customers to participate.  Check out Shayda’s YouTube page for more art tutorials; discover projects involving painting, drawing, hand-lettering and more. We leave you with a quote from Shayda, a nice reminder that supporting creatives in any way we can is essential, meaningful work:…

  • In Your Store,  Vendor Voices

    Demo Day With Excel: Floral Wall Decoration

    Excel Blades is excited to share a new video made by artist and influencer Maria Marinoni for Paper Crafting Month. Maria shows you a very simple floral project and papercutting technique with a few tools. You do have the option to add the colored background however, it is not necessary. Free your imagination and doodle as you want. When you’re done, follow the contours with your blade and poke the paper out to give it a 3D effect.  Whether you want to use the white paper or a color, the outcome will be beautiful! Materials Excel Blades K1 Aluminum Knife…

  • #SocialEngagement

    Engage Community Via Instagram Live: Flax Art’s Maybe Mondays

    Flax Art & Design is a Bay Area institution and a local art supply staple for over 80 years. Flax Art has two stores, one in Oakland, California and the other San Francisco. In addition to a broad selection of art supplies and a framing station, they also specialize in fine art papers, pens and gifts, with a comprehensive e-commerce site as well. Their San Francisco store recently relocated to a space in historic Fort Mason, right on the water between the city’s famous Fisherman’s Wharf and a neighborhood known as “The Marina.” Social media can grow business, foster relationships…