• #SocialEngagement

    Happy National Pencil Day!

    Above: A framed assortment of antique pencils in the MacPherson’s Emeryville office Ah, the pencil. The original art supply for so many of us, especially those of us who were in first grade before STABILO’s Woody 3 in 1 came out. National Pencil Day is just around the corner, on March 30th! Consider posting some fun facts on social media (or around your store). Fun Facts The word pencil comes from the Latin word pencillus, “little tail.” It can also be derived from the French pincel, meaning “little paintbrush.” Before erasers were gluten-free: back in the day, people used bread…

  • #SocialEngagement

    Check Your Calendar: National Craft Month

    Time to strategize for the next featured theme, National Craft Month. This month is a great time to inspire customers to craft, whether they are trying something for the first time or revisiting a well-loved hobby. Crafting is a broad term that encompasses kids, fashion, upcycling, home decor, gifts, framing, knitting, party decorations, decoupage, gilding, glitter, jewelry, quilling, scrapbooking—and this list is hardly extensive. Choose a craft that’s popular in your community or pick four, one for each week, to feature in tandem with various sales. You can also promote a class (either one that you offer or a locally…

  • Vendor Voices

    Strathmore Online Workshops Return!

    Strathmore is excited to announce the return of their free Online Workshop Series, which starts March 4, 2019! Take advantage of this online consumer workshop series and increase your store’s traffic and sales. Promote the start of the workshops in your store, on your website, on social media, and drive sales as students purchase from the class supply list (there were over 51,500 video views on the workshop site in 2018).   2019 Lineup The Strathmore 2019 Online Workshop Series will again feature three different workshops, with each series including four video lessons and downloadable instructions. This year Strathmore collaborated…

  • #SocialEngagement

    Check the Calendar: President’s Day

    Each month, we feature a holiday or theme from the Customer Engagement Calendar in hopes of supporting our community with social media assets and inspiration for in-store engagement. For February, we’ve put together resources for President’s Day, the first big sale day of the year! A time for patriotic celebration and remembrance, President’s Day also falls on the first three-day weekend since the holidays—a great time to clear out Holiday/Winter inventory and get ready for Spring. Three Sales Tips Timing – Limit the length of your sale to create a sense of urgency (cashing in on “FOMO” (Fear of Missing…

  • #SocialEngagement

    Engage Community Via Instagram Live: Flax Art’s Maybe Mondays

    Flax Art & Design is a Bay Area institution and a local art supply staple for over 80 years. Flax Art has two stores, one in Oakland, California and the other San Francisco. In addition to a broad selection of art supplies and a framing station, they also specialize in fine art papers, pens and gifts, with a comprehensive e-commerce site as well. Their San Francisco store recently relocated to a space in historic Fort Mason, right on the water between the city’s famous Fisherman’s Wharf and a neighborhood known as “The Marina.” Social media can grow business, foster relationships…

  • #SocialEngagement

    Flip to Page 54: Use Your Screens in 2019

    In an effort to make using social media a less daunting task, we’ve put together a two page spread in the Winter Back-To-School Buyer’s Guide with five social media related New Year’s resolutions. We recommend tackling each section with a cup of something soothing and steamy, an open mind and a highlighter in hand. You’ll find tips for each core social media platform: Instagram, Facebook, YouTube, Twitter and Pinterest. Pick and choose which platforms your store wants to focus on, and identify three actionable items for the new year! Click here for more social media resources, courtesy of the marketing…

  • #SocialEngagement,  Retailer Spotlight

    The Wet Paint Way: 4 Strategies for Successful Marketing

    Wet Paint is an independently owned store in St. Paul, MN that is well known for their social media and marketing verve. They organize regular in-store events, classes, weekly newsletters, an interactive website, regular social media postings via Instagram, Facebook, a bit of Twitter and Google+ content as well as a blog on WordPress and videos via YouTube. They also maintain a steady flow of print materials. In short, they do a lot. This dynamic, multi-platform strategy is made possible by the dedicated Social Media and Marketing team: Kristina Fjellmen and Chris Nolt. Kristina and Chris are both working artists…

  • In Your Store

    Products By Personality: Customer Gift Guide

    The classic question this time of year: “My cousin/sister-in-law/friend/neighbor is an artist, what should I get them?” Gifters may not be familiar with the supplies and mediums their giftee prefers; providing an endcap or featured table in the form of a “Gift Guide” helps point customers in the right direction—without needing a staff member to walk them through the entire world of art supplies in three minutes. In an effort to encourage and inspire, we’ve created a selection of products for five creative personalities your customers might be shopping for: The Dedicated Artist, The DIY Crafter, The Young Creative, The…