• #SocialEngagement

    Engage Community Via Instagram Live: Flax Art’s Maybe Mondays

    Flax Art & Design is a Bay Area institution and a local art supply staple for over 80 years. Flax Art has two stores, one in Oakland, California and the other San Francisco. In addition to a broad selection of art supplies and a framing station, they also specialize in fine art papers, pens and gifts, with a comprehensive e-commerce site as well. Their San Francisco store recently relocated to a space in historic Fort Mason, right on the water between the city’s famous Fisherman’s Wharf and a neighborhood known as “The Marina.” Social media can grow business, foster relationships…

  • Featured Artists

    Christian Shaknaitis of Brush & Pounce

    Christian Shaknaitis is a sign-painter based in Pittsburgh, Pennsylvania. His business, Brush and Pounce, specializes in hand-painted signage and quality craftsmanship: “My style reflects vintage signage, with a strong appreciation for the skilled craftsmanship of handmade signs of the past. The signs incorporate hand-painted, stylized and ornate type, hand-cut letters and elegantly finished wood panels.” In addition to handfuls of businesses on Butler Street in the Lawrenceville neighborhood, his work is all over the city: including at The Abbey on Butler, Roberto Clemente Museum, Fox Chapel Ski and Board, Café D’Amore, Patagonia, Pittsburgh Burrito Bus and Pittsburgh Sandwich Society. I…

  • Vendor Voices

    Introducing Strathmore Mixed Media Postcards

    Picture yourself going to your mailbox each day and shuffling through your pile of papers. What do you typically see? Bills, coupons, ads, statements…yawn. Now imagine yourself shuffling through your mail and behold a beautiful, handmade postcard with a personalized message on the back. That’s enough to make your day. Who doesn’t love getting real, handmade mail? Artists can send their art in postcard format with our new Mixed Media Postcards. They’re perfect for the upcoming holiday season. Made with our 400 Series Mixed Media paper, these heavyweight 184 lb (300gsm) postcards have a vellum drawing finish and are sized…

  • In Your Store

    Venerable Vintages: The Ghosts of Products Past

    Introducing Venerable Vintages, a monthly feature of archaic art supplies. Anything from art industry ephemera to unlikely heirlooms; Venerable Vintages is a chance to indulge in the art supply nerd in all of us. To submit a collection or special item, send images and descriptions to us at artdogblog (@) macphersonart.com. Many of us have a soft spot for vintage labels, first edition products or timeless typography from “back in the day.” The classic designs, often done by hand and screen printed onto the package, are in harmony with the contents. Aging art supplies are more than rusty compasses or…

  • In Your Store

    Paperwork People Actually Want

    This holiday season gift your customers with basic instructions for simple activities and projects for all ages. These Activity Sheets are especially helpful for aunts, uncles and grandparents who may be seeing their young family members for the only time this year. Plenty of easy DIY projects can be found online; all you have to do is assemble the desired items in-store in an easily shoppable layout, highlight that you have a FREE activity sheet, and provide an example of a finished project for reference. For the Holiday Season, going a little crafty is ok! Make sure to include your…

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    In Your Store

    Halloween and Cosplay Go Hand in Hand: Creative End Caps For People Who Love Dressing Up

    Halloween is a great time to introduce customers to the wild, varied, inclusive world that is Cosplay. CosPlay is the practice of dressing up as a fictional character–any fictional character–and it is not just popular during Halloween. Customers’ imaginations are already in gear for creating witty, spooky, realistic or outlandish costumes, so this is a great time to introduce another costume-related art form. Peak the interest of that special group who secretly wishes Halloween happened more than once a year and engage with a community of cosplayers you may have never known about. The Cosplay Community The word Cosplay is…

  • In Your Store

    Demo Days: Stenciled Tea Towel with Derwent Inktense Pencils

    I recently did a demo at Mangelsen’s in Omaha, Nebraska during their annual art fair using Derwent Inktense on Flour Sack towels. This demo is easy to replicate with any stencil of your choice, the project can take on any theme imaginable. We laid out several stencils on a demo table, the chicken was the most popular—maybe because of the rustic, homey feel—perfect for the tea towels, and let customers’ imaginations run wild  You know your customers best, so feel free to get creative with what materials you use; this demo can also be done on canvas tote bags, handkerchiefs,…

  • Vendor Voices

    Legion: Stonehenge Aqua Coldpress

    Making possibilities a reality is why Stonehenge Aqua came to be. Watercolor is all about possibilities. Because it’s not just about beautiful paint. There’s another factor: a wonderfully, whimsical element – water. Together, they allow for form and flow, chaos and connection, beauty and structure.   Stonehenge Aqua is as finely crafted as it is affordable. Performing way beyond its price point, it has been tested to its limits and as it turns out, it has no limits. Wet-on-wet or wet-on-dry, it has a wonderful crispness that anchors beautiful work across every task and technique. With Stonehenge Aqua, blending is…