• Art Pulse

    Venerable Vintages: All About Paper

    “Everyday and everywhere, paper is used as a medium. It passes from hand to hand, eyes to eyes. We often touch it, almost always read it, but is is rarely contemplated…it is a medium with nearly inexhaustible resources…[Paper] is one of the most modest materials, but one that can be shaped in the most complex ways.” Mademoiselle Maurice, Artist, Savoy, France (1) In honor of Papercrafting Month, we’ve delved into the history of paper. While the digital age has eliminated a lot of paper trails, paper still influences our everyday life. It is arguably one of the most important inventions…

  • #SocialEngagement

    Engage Community Via Instagram Live: Flax Art’s Maybe Mondays

    Flax Art & Design is a Bay Area institution and a local art supply staple for over 80 years. Flax Art has two stores, one in Oakland, California and the other San Francisco. In addition to a broad selection of art supplies and a framing station, they also specialize in fine art papers, pens and gifts, with a comprehensive e-commerce site as well. Their San Francisco store recently relocated to a space in historic Fort Mason, right on the water between the city’s famous Fisherman’s Wharf and a neighborhood known as “The Marina.” Social media can grow business, foster relationships…

  • Art Pulse

    Venerable Vintages: History of Sign Painting

    The historical trade of sign-painting and a recent comeback that has talented sign-painters transforming the store fronts of cities and towns all over the country calls for a three part feature! Read on for Venerable Vintages, our monthly feature that examines the art supply industry through an historical lens; then check out our Artist Feature exploring the sign-painting work of Christian Shaknaitis of Brush and Pounce. Top off your sign-painting education with in store practices that incorporate sign-painting and boost your business. Sign-painting is an ancient trade that dates back as early as 300 B.C. Merchants, pub owners, innkeepers and…

  • Featured Artists

    Christian Shaknaitis of Brush & Pounce

    Christian Shaknaitis is a sign-painter based in Pittsburgh, Pennsylvania. His business, Brush and Pounce, specializes in hand-painted signage and quality craftsmanship: “My style reflects vintage signage, with a strong appreciation for the skilled craftsmanship of handmade signs of the past. The signs incorporate hand-painted, stylized and ornate type, hand-cut letters and elegantly finished wood panels.” In addition to handfuls of businesses on Butler Street in the Lawrenceville neighborhood, his work is all over the city: including at The Abbey on Butler, Roberto Clemente Museum, Fox Chapel Ski and Board, Café D’Amore, Patagonia, Pittsburgh Burrito Bus and Pittsburgh Sandwich Society. I…

  • In Your Store

    Four Ways Sign-Painting Can Expand Your Reach

    If you are visiting Art Dog, odds are you are involved in the art supply industry in one way or another. Sign-painting has made a comeback and, as art supply folks, we need to tune in! How can you tap into the sign-painting comeback in a way that a) moves product that you have b) strengthens your relationships with your community and c) grows new business opportunities? After a recent interview with sign-painter Christian Shaknaitis, who has been in the industry for ten years, we brainstormed ways retailers can connect with sign-painters to the benefit of all parties. Merchandise A…

  • In Your Store

    Building Your Kits Program, Step By Step

    In my time as a buyer and retail manager, before I came to MacPherson’s, a dedicated member of our retail team actively worked on building and maintaining kit business for at least five months out of every year. From reaching out to teachers and following-up, and following-up…and following-up, to picking brands and price points for professors unfamiliar with the options available, to ordering and finding appropriate replacement items, to assembling, spot checking and labeling kits, to distributing them to students and their parents unfamiliar with the uses or costs of materials…it’s tough work. With every kit success came many (many)…

  • Art Pulse

    Venerable Vintages: The Compass

    Venerable Vintages is a chance to indulge in the art supply nerd in all of us. To submit a special item connect with us at artdogblog (@) macphersonart.com. This month’s Venerable Vintages is a collection of drawing instrument ephemera from MacPherson’s Emeryville office. The collection features a compass set beside various patented compass, divider and ruling pen designs from an Alteneder & Son’s pricing booklet published in 1871. The compass has a long interdisciplinary history, with science and art at the heart of its purpose. A tool for mathematics, architecture, engineering, geography and the arts, the compass (or “divider”) dates…

  • Industry News

    MacPherson’s Dealer Workshop – A GOLDEN Success!

    Thank you to MacPherson’s personnel for hosting an incredible workshop in Las Vegas. Their detailed organization and preparation led to a very valuable event. The demonstrations were interesting and informative for all. The team at GOLDEN was pleased to see so many retailers in attendance. Having such commitment and enthusiasm from our retail partners in support of all three GOLDEN brands is appreciated tremendously! New GOLDEN Staff in Customer Service & Sales Departments I am pleased to announce the addition of 3 new employees joining the Customer Service and Sales staff here at GOLDEN. Taralyn Loewenguth has joined us as…