Strathmore is excited to announce the return of their free Online Workshop Series, which starts March 4, 2019! Take advantage of this online consumer workshop series and increase your store’s traffic and sales. Promote the start of the workshops in your store, on your website, on social media, and drive sales as students purchase from the class supply list (there were over 51,500 video views on the workshop site in 2018).
The Strathmore 2019 Online Workshop Series will again feature three different workshops, with each series including four video lessons and downloadable instructions. This year Strathmore collaborated with three influential YouTube stars for the tutorials. Students follow along as these instructors guide them through various topics and demonstrate useful tips, techniques, ideas and inspirations to get students creating and learning about art.
► Workshop 1: Realistic Drawing with Charcoal
Instructor: Kirsty Partridge
Start Date: March 4, 2019
Kirsty has 500,000 YouTube subscribers on her channel and is creating custom content for these workshops: Kirsty Partridge Art
► Workshop 2: Urban Sketching Essentials
Instructor: Alphonso Dunn
Start Date: May 6, 2019
Alphonso has 492,000 YouTube subscribes on her channel and is creating special Urban Sketching tutorials just for us: Alphonso Dunn
► Workshop 3: Intro to Painting with Gouache
Instructor: Myriam Tillson
Start Date: September 3, 2019
Myriam has 83,000 YouTube subscribers on her channel and will be covering an in-depth series on making the most of gouache: Myriam Tillson
Once the videos are released on the site, they are available for anyone to view at any time for free without creating an account. However, if students want to interact with the instructors in discussion forums or upload images to the gallery, they can create an account to access those special features. Students can also create an account to interact with their friends on the site and create their own profile.
Three Ways Your Store Can Utilize This Resource
- Create a Workshop Supply End Cap featuring the items on the workshop supply list.
- Follow Strathmore on Facebook, Pinterest, YouTube and Instagram; share our posts with your audience. We share on-going information and reminders about the Workshops on Facebook and other social media channels. Ask your fans to stock up on class supplies at your store! You can also check out the hashtag #StrathmoreWorkshops on Instagram or Facebook.
- Create your own in-store workshop using the content from Strathmore’s Online Workshops! Each workshop provides you with a supply list, educational video and supporting information, making hosting your own event easier.
Up on YouTube: 2018 Workshops
At the end of each year Strathmore will post all the workshop videos to their YouTube channel. Look for the 2018 Online Workshop Series videos that are now available, including videos on: Realistic Watercolor, Colored Pencil with Mixed Media, and Oil Painting You’ll also find an expanding library of videos on the Strathmore YouTube Channel related to demos, quick tips, FAQs, product info, art tutorials, and more.
Submitted by Strathmore