Sakura Color Products of America, Inc. d.b.a Sakura of America—the leading writing instrument and art materials manufacturer—is pleased to announce the addition of Cameron S. Higley as Vice President of Sales. This new role will be pivotal in driving Sakura’s go-to-market strategy within the U.S. and Canada.
Cameron brings over 20 years of consumer-packaged goods and retail experience to his new role. Prior to joining Sakura of America, Cameron spent 12 years at The Clorox Company, in positions of increasing responsibility, most recently as Director of Sales. Additionally, Cameron brings extensive sales and operations experience from his tenure at PepsiCo and Costco Wholesale.
Commenting on the new team addition, Adam Reiner, Sakura of America’s President and CEO said: “I’m thrilled to have someone of Cameron’s caliber and track record join our growing team. In this period of rapid retail transformation, Cameron’s capabilities around partnering with customers to unlock mutual growth and value will be an asset to our company.”
Sakura of America envisions a world of possibility powered by human creativity by providing the best tools that inspire all individuals to explore and create. Sakura delivers technologically superior, reliable, innovative and safe art and writing tools that foster creativity for consumers of all skillsets. The company is headquartered in Hayward, CA. and is the U.S. subsidiary of privately held, Sakura Color Products Corporation of Osaka, Japan. Sakura manufactures the iconic Pigma Micron®, Gelly Roll®, Koi® Water Colors®, Cray-pas® and Solid Marker® brands.
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