When engaging with customers and artists, well-curated content and interactive video are the king and queen contenders. Strathmore is excited to share 3 new art demo videos made by professional artists Minnie Small, Lena Danya, and Graham Smith. These three artists have earned the title of influencer – someone who has access to a large audience and impacts purchasing decisions by sheer virtue of their authenticity. The best part? You are free to download these videos and use them in your stores, on your website and on your social media channels. This is a royal lineup of content and video that will drive engagement and ultimately help sell products.
The How and The Why: Engagement with Content and Video
Good content is the backbone of driving interaction with your customers in today’s online and social world. Inviting, informative content helps answer questions, influences purchase decisions, gets people in the door, encourages loyalty, opens dialogue and sells products. You can never share enough relevant, quality content!
If content is king, video is its majestic queen. In the last couple years, video has become the powerful driver of relevant, engaging content:
- The average user spends 88% more time on a website with video
- Viewers retain 95% of a message when they watch it in a video versus 10% when they read it in text form
- Businesses who use video grow revenue 49% faster than non-video users
- 64% of consumers make a purchase after watching branded social videos
- Social video generates 1,200% more shares than text and images combined
(Source: Word Stream)
Overview of New Strathmore Videos & How To Utilize Them
Strathmore collaborated with professional artists who are also major social media influencers to create stunning demos on 3 of our newest papers.
1.) Toned Blue Mixed Media Demo With Artist Minnie Small
Minnie is a professional artist with over 267,000 YouTube Subscribers (Semi Skimmed Min) and 55,000 Instagram followers (@semiskimmedmin). She used gouache, colored pencils and white gel pen on the Toned Blue paper to show what it can do.
About the Paper
Paper Weight: 184 lb. (300 g/m2)
This heavyweight mixed media paper in NEW steel blue, warm tan and cool gray is toned specifically for use with light and dark media. It also combines characteristics of a watercolor paper and the finish of a drawing sheet, creating a paper that performs well with all wet and dry media.
Perfect for finished artwork, it is the perfect hybrid of two of our most loved papers: 400 Series Toned Sketch and 400 Series Mixed Media. These papers are 100% recycled with 30% PCW, acid free and proudly made in the USA.
All Toned Mixed Media papers are available in glue bound pads in the following sizes:
- 6″ x 8″ (SM462-406 Blue, SM462-206 Tan, SM462-306 Gray)
- 9″ x 12″ (SM462-409 Blue, SM462-209 Tan, SM462-309 Gray)
- 11″ x 14″ (SM462-411 Blue, SM462-211 Tan, SM462-311 Gray)
- 18″ x 24″ (SM462-418 Blue, SM462-218 Tan, SM462-318 Gray)
2.) Oil Painting Paper Demo With Lena Danya
Lena is an oil painter with 368,000 YouTube subscribers (Lena Danya Art) where she posts art demos, time lapses and tutorials. She also has 80,000 Instagram followers (@lenadanya) and is a great resource and inspiration for oil painters. Lena creates a beautiful fine art portrait on the 400 Series Oil Painting paper and shows her process along with the features of the paper.
About the paper
Paper weight: 215lb (350g/m2)
Surface: Linen texture
Strathmore’s new 400 Series Oil Painting paper in pads provides artists with a convenient alternative to canvases and boards. It is perfect for use with oil paints or oil pastels, with no gesso is required to prevent oil saturation. The paper is pre-primed in the manufacturing process so you can simply tear out a sheet and start painting. The linen surface mimics canvas with the right texture to help blend and hold layers of paint. Ideal for finished art pieces.
- 9″ x 12″ pads (SM430-309)
- 12″x 12″ pads (SM430-312)
- 18″ x 24″ pads (SM430-318)
- 18″ x 24″ sheets (SM431-3)
3.) Heavyweight Mixed Media With Graham Smith
Graham is a professional illustrator with over 20 years of experience in creating images for clients like Blue Moon Brewing Company, Boston Globe, Sony, Worth Magazine, General Mills and Levi Strauss & Co. He delivers a knockout piece on the Heavyweight Mixed Media paper, showing what this sheet can do.
About the paper:
Paper weight: 350lb (570gsm), 3 ply
Strathmore’s super durable, extra heavyweight 3-ply Mixed Media is a 100% cotton surface is internally sized for wet media and has a durable vellum finish for drawing techniques. It is excellent for watercolor, gouache, acrylic, graphite, pen and ink, colored pencil, marker, pastel and collage. It is archival, lignin free and made in the USA.
Available in 3 pad sizes with glue binding for clean and easy sheet removal:
- 6” x 8” (SM584-6)
- 9” x 12” (SM584-9)
- 11” x 14” (SM584-11)
More Tools Available on Strathmore’s Website
Take advantage of this free content by adding it to your website and social media channels. You can also find more videos and lifestyle imagery to use for free in the Retailer and Distributor section of our website.