• Art Pulse

    Venerable Vintages: The Compass

    Venerable Vintages is a chance to indulge in the art supply nerd in all of us. To submit a special item connect with us at artdogblog (@) macphersonart.com. This month’s Venerable Vintages is a collection of drawing instrument ephemera from MacPherson’s Emeryville office. The collection features a compass set beside various patented compass, divider and ruling pen designs from an Alteneder & Son’s pricing booklet published in 1871. The compass has a long interdisciplinary history, with science and art at the heart of its purpose. A tool for mathematics, architecture, engineering, geography and the arts, the compass (or “divider”) dates…

  • In Your Store

    Products By Personality: Customer Gift Guide

    The classic question this time of year: “My cousin/sister-in-law/friend/neighbor is an artist, what should I get them?” Gifters may not be familiar with the supplies and mediums their giftee prefers; providing an endcap or featured table in the form of a “Gift Guide” helps point customers in the right direction—without needing a staff member to walk them through the entire world of art supplies in three minutes. In an effort to encourage and inspire, we’ve created a selection of products for five creative personalities your customers might be shopping for: The Dedicated Artist, The DIY Crafter, The Young Creative, The…

  • Industry News

    Riley Street San Rafael Celebrates 11 Years

    Riley Street Art Supply has locations in San Rafael and Santa Rosa, CA; this month they celebrated 50 years of being in business, with the San Rafael store turning 11 this past June. Both stores celebrated with a two day sale where everything was at least 30% off, and the San Rafael store partnered with vendors to set up outdoor booths with various Make-and-Take activities and demonstrations. Vendor partners included Daniel Smith, Golden, Strathmore, Jacquard, Savoir-Faire, Liquitex and Marabu. The event was a great opportunity to engage with repeat customers as well as passersby who had never even been in the…

  • In Your Store

    The Art Bar at Kittles Art Supply

    Catherine Monahon, Copywriter, MacPherson’s Like most of us in the art supply business, John Kittle wears many hats. He is the owner, manager, lead art teacher, and lead framer at Kittles Art Supply in Show Low, Arizona, nestled in the White Mountains in a tightly knit rural community. Like many mom and pop shops, moms, pops and other family members help the business survive and thrive. Running a business in a sparsely populated area presents its own set of challenges; John points out his three core business strategies: selling art supplies, offering classes (including a summer camp) and running a…

  • Industry News

    Artisan Expo: The Positive Impact of Workshops

    In September, Account Manager Mia Fesmire and Brand Marketing Manager Ariana Faustini represented MacPherson’s exclusive brands at a three-day art supply extravaganza in Santa Fe known as Artisan Expo. The bi-yearly consumer show is sponsored by Artisan Santa Fe, a retailer with locations in both Santa Fe and Albuquerque. Artisan Santa Fe founded Artisan Expo in 2000, and the event has grown over the years to become the largest art materials and instructional event in the world! They host over 100 half-day and full-day workshops led by expert instructors, as well as a vendor trade show where over 80 vendors…

  • Industry News

    Happy Halloween from MacPherson’s!

    If MacPherson’s has a favorite holiday, it may or may not be the one that involves dressing up, decorating, turning the world upside down and tapping into our imaginative, artsy sides. While delivering creativity is what we do on the clock, we embrace (and express) creativity outside of work too—in fact, for many of us it is the fuel that keeps us going! Halloween is a chance for us to show off this creative spark. Costume Contests We kicked off the day of Halloween with a costume contest. The winners in Emeryville: Jeanine Davids as The Butcher, Ariana Faustini as…

  • Vendor Voices

    Introducing Strathmore Mixed Media Postcards

    Picture yourself going to your mailbox each day and shuffling through your pile of papers. What do you typically see? Bills, coupons, ads, statements…yawn. Now imagine yourself shuffling through your mail and behold a beautiful, handmade postcard with a personalized message on the back. That’s enough to make your day. Who doesn’t love getting real, handmade mail? Artists can send their art in postcard format with our new Mixed Media Postcards. They’re perfect for the upcoming holiday season. Made with our 400 Series Mixed Media paper, these heavyweight 184 lb (300gsm) postcards have a vellum drawing finish and are sized…

  • Vendor Voices

    Four Mixing Sets by Williamsburg Oils

    Eight 11 ml tubes of color plus a 37 ml tube of Titanium White make each of these four sets perfect for trying new colors or an entirely new palette from which you can mix a new range of colors. Williamsburg has one of the most extensive selection of oil colors available anywhere, and these sets can help you narrow down options and begin personalizing your palette.   Four 8-Color Mixing Sets by Williamsburg Oils from Golden Artist Colors on Vimeo.