Vendor Voices,  Art News

News From Golden

GOLDEN Welcomes New Retail Marketing Coordinator

Golden Artist Colors is pleased to announce the creation of a new role targeted specifically to the service of global trade partners. Our new Retail Marketing Coordinator will be based at headquarters, report to Bill Hartman, the Director of Sales, and liaison with our Marketing team members. This role will intake trade partner requests and inquiries, with concentration on ad development, editorial content, sell sheets, plan-o-gram development, and other similar tasks. The role will guarantee appropriate internal scheduling, and the oversight of timelines to ensure delivery of projects as requested.

Please join me in congratulating Dan Zieno for being named as our Retail Marketing Coordinator. Dan is a recent graduate of Misericordia University in Pennsylvania where he obtained a Bachelor’s Degree in Business Administration with a specialization in Marketing. He was a dual sport athlete at school participating in both swimming and tennis all four years. When not at work, Dan spends most of his free time outside; he enjoys golfing during the summer or skiing during the winter. Over the course of his study, Dan worked during the summers as our Digital and Social Media Marketing Intern and during his most recent summer, as our Interim Community Experience Manager. Over the past 6 months, Dan has worked with our Customer Service Department, where he gained a deeper knowledge of how our Sales Team operates.

Dan will officially start in his new role on April 1st. He can be reached at, and project requests should be submitted to your respective Golden Sales Representative for scheduling with Dan.

Welcome Dan, and good luck!

SoFlat Matte Acrylics Paint Sets

GOLDEN has developed a paint that helps artists create immersive fields of color without the distraction of texture and glare. The paint has a flowing consistency, offering exceptional coverage and a leveling capability as it dries. This unique combination of qualities can only be found in SoFlat Matte Acrylic Colors.

To learn more about the development of SoFlat and its unique attributes, visit, where you can read two new articles written by GOLDEN Technical Director, Jim Hayes and artist Stacy Brock, one of our Art Materials Specialists who is part of our Materials & Applications Department.

Please also visit to watch a video about SoFlat and learn about available colors in the product line as well as packaging sizes and two new SoFlat paint sets. Here artists can also find out if their local art supply store is carrying the new line. The webpage will be updated regularly, so check back often!

GOLDEN Unboxes Two SoFlat Matte Acrylics Paint Sets  GOLDEN SoFlat Sets

Join Kevin Greeland from GOLDEN’s education team as he unboxes and reviews the new SoFlat Matte Acrylics Pop! and Zing! sets on YouTube. Each video covers the colors included in the set, tints of each color with both black and white, a color wheel of the set, and a full color-mixing chart!

Pop Set Unboxing:

Zing Set Unboxing:

If you have any questions about SoFlat, please contact us at 800-959-6543 or email

If you have any questions about any of the above information, contact your MacPherson’s Account Manager.

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