Vendor Voices

News from GOLDEN

GOLDEN Artist Colors Introduces SoFlat Matte Acrylics

GOLDEN has developed a paint that helps artists create immersive fields of color without the distraction of texture and glare. The paint has a flowing consistency, offering exceptional coverage and a leveling capability as it dries. This unique combination of qualities can only be found in SoFlat Matte Acrylic Colors.

To learn more about the development of SoFlat and its unique attributes, visit, where you can read two new articles written by GOLDEN Technical Director, Jim Hayes and artist Stacy Brock, one of our Art Materials Specialists who is part of our Materials & Applications Department.

Please also visit to watch a video about SoFlat and to learn about available colors in the product line as well as packaging sizes and two new SoFlat paint sets. Here artists can also find out if their local art supply store is carrying the new line. This webpage will be updated regularly, so check back often!

If you have any questions about SoFlat, please contact us at 800-959-6543 or email

Reminder: QoR Watercolor Spring Promotional Period

The QoR Watercolor spring advertising promotional period (extra 10% off) begins February 8, 2021 and concludes on July 17, 2021. Advertisements should be planned accordingly.

2021 Social Media Opportunities with GOLDEN

Golden Artist Colors has developed a sell sheet on 2021 social media opportunities. Click here to view that document, which includes the social media channels and hashtags for each brand as well as links to sign up for additional content from GOLDEN that retailers can utilize with their customers.

Check Out the February Live Content Calendar from GOLDEN!

This month you’ll find GOLDEN streaming on YouTube, Facebook, and Instagram! The event lineup includes the Swatch Out! Series – 5-minute demos on Instagram each Tuesday and Wednesday. This month, we swatch out pairs of colors on QoR Watercolors, glazing colors on Williamsburg Oils, and NEW SoFlat Matte Acrylic Colors on GOLDEN. The long-format events on Facebook and YouTube this month are all about SoFlat – an intro to the new paint line, unboxing the 6-color sets, and mixing with mediums. 

Customers can access these events by following the brand social channels:

Golden Artist Colors, Williamsburg Handmade Oil Colors, and QoR Watercolors on Facebook.

@goldenpaints, @williamsburgoilpaints, and @qorwatercolors on Instagram

GoldenPaints on YouTube

Please help us share these events with artists through your email lists and social media channels.

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