Vendor Voices

News from GOLDEN

Product Discontinuations & Holiday Closure

Our facility will be closed from December 24, 2020 through January 3, 2021. During this time there will be no shipment of product. Shipments will resume on Monday, January 4, 2021. Please plan your needs accordingly.

Please also make note of discontinuation of the following products, along with applicable availability end dates:

GOLDEN Acrylics

  • High Flow Screw Top Nibs Clip Strip (Unavailable as of 10/31/20)
  • High Flow Screw Top Nibs 4 Pack (Unavailable as of 11/6/20)
  • Heavy Body, Fluid, OPEN and High Flow Hansa Yellow Light and Medium, all sizes (Unavailable as of 10/31/20)
    • Replaced with Benzimidazolone Yellow Light and Medium
  • Matte Fluid and Matte Heavy Body, All Colors, All Sizes (Unavailable no later than 2/7/20, while supplies last.)

QoR Watercolor

  • QoR Permanent Scarlet (Unavailable as of 10/31/20)
  • QoR Masking Fluid (Unavailable as of 11/26/20)

Williamsburg Oils

  • Wax Medium, 32 oz. (Unavailable as of 10/31/20)
  • Extender Medium, 32 oz. (Unavailable as of 10/31/20)
  • Alkyd Resin, 32 oz. (Unavailable as of 10/31/20)

Our Biggest Holiday Promotion Yet. 60% off ALL Sets This Holiday Season!

Paint Sets are ideal for gift-giving. They provide customers with convenient choices and are easy to gift wrap. To help you make the most of the upcoming holiday shopping season, we’re offering an additional discount on all sets from GOLDEN, QoR, and Williamsburg. For full terms and details, please contact your MacPherson’s or GOLDEN Account Manager.

Leadership Team Grows: New Finance Director and Senior Community Manager

Alan Livelsberger, Finance Director

As Finance Director, Alan is responsible for overseeing daily cash management and operations of the Finance and Accounting teams. He also leads current and long-term planning with all department Managers for fiscal budgets, capital budgets and maintaining corporate financial metrics. Working alongside the President, Alan has overall responsibility for all financial aspects of the company strategy. Prior to joining GOLDEN, he served in a variety of roles at QVC in both Finance and Operations. Alan received his Bachelor of Science from Penn State University and his MBA from Villanova University.

Allison Capozza, Senior Community Manager

Allison is responsible for leading social media, CRM and content marketing capabilities for all three GOLDEN fine art brands–GOLDEN Acrylics, Williamsburg Oils and QoR Watercolors–growing the company’s customer base. Working closely with the Marketing Department, Allison serves as the center of excellence for social media and CRM capabilities and analytics, developing strategies and executing communications. Before coming to GOLDEN, Allison was the Marketing Communications Manager at Brewery Ommegang in Cooperstown, NY. She also spent eight years as a Communications Officer with the United States Army. She received her Bachelor of Arts English, Minor Writing & Communications degree from Siena College.

New Podcast: “Paint Stories with Mark Golden”

Join Golden Artist Colors co-founder Mark Golden each week as he shares what has made the journey of the company so special by focusing on the stories of hundreds of amazing artists who have invited Mark and his family into their lives, to share their love of materials and the art world alike. Listen here or on your favorite podcast app or streaming service. “Paint Stories” debuted on 9/22 with episodes publishing every Tuesday morning. The first season is a planned 10-episode run which will conclude on 12/1/2020.

New episodes are announced on our social media channels for all of our brands, GOLDEN Acrylics, QoR Watercolors, and Williamsburg Handmade Oils. We invite you to come listen and to share with your audiences as well!


November / December Facebook Live Calendars

This November and December GOLDEN continues streaming on Facebook Live, featuring our Working Artists and Materials & Application Specialists sharing best practices, techniques and tips to engage artists. The November / December calendars include Virtual Demo Events every Friday supporting products featured in a variety of our GOLDEN Acrylics, Williamsburg Oils and QoR Watercolor sets.

In addition, check out both of our popular event formats:

Ask Me Anything events are hosted by GOLDEN Materials & Application Specialists who discuss art materials and provide real time responses to questions and comments from the audience. This format is great for artists at all levels, as well as for retail staff looking to learn more about GOLDEN products.

Live Virtual Demos with GOLDEN Certified Working Artists feature techniques to create different effects using GOLDEN products, and live Q&A.

Customers can access these events by following the Golden Facebook page. Followers may opt to receive notifications on upcoming events. To join the events, visit our Facebook pages and look for event posts at the time of the event.

Please help us share these events with artists through your email lists and social media channels. Contact Stacy Rosende for help sharing these events. 

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