Vendor Voices

News from GOLDEN

Reminder and New Materials for ‘Studio Essentials’ BTS Program from GOLDEN

The GOLDEN Back-to-school promotion for 2020 will help our retail partners and artists everywhere rebound from the challenges of the pandemic. In lieu of any previously announced BTS offer for 2020, GOLDEN is now offering additional discounts and educational content supporting a range of products essential to every professional studio.

WHAT: All GOLDEN and Williamsburg items included at 60% off. Studio Essentials containing GOLDEN, Williamsburg, and QoR items available at 62.5% off. Contact your MacPherson’s Account Manager for the list of materials the promotion is applicable to or simply review the Fall Back-To-School Buyer’s Guide.

WHEN: Orders accepted now through September 27.

MAP: Everyday 30% limit from April 20th to July 19th, 40% limit runs from July 20th to September 25th.

MARKETING SUPPORT: The GOLDEN education team will introduce new videos and social media content featuring product overviews and application tips to enhance studio practices of artists at all levels.


·         A new POP highlighting the Studio Essentials promotion was recently shipped to key retailers. The double-sided 11×17 POP is laminated and supplied with a ball chain and clasp – it can be hung in the aisle, used as a mat at the register, or put up as a poster anywhere in store. 

·         The POP features a link and QR code leading artists to Studio Essentials content on the Just Paint Experience page. Please take a look at the new Studio Essentials landing page that just launched:

·         We also developed a new POP dangler/wobbler for our new Color Pouring Mediums, which mailed with the Studio Essentials POP.

Check Out the August Facebook Live Calendar from GOLDEN!

This August GOLDEN continues streaming on Facebook Live, featuring our Working Artists and Materials & Application Specialists sharing best practices, techniques, and tips to engage artists. This month’s calendar includes Virtual Demo Events every Friday supporting products featured in our Studio Essentials Back to School promotion!

Check out both of our popular event formats this month:

Ask Me Anything events are hosted by GOLDEN Materials & Application Specialists who go deep discussing art materials and providing real time responses to questions and comments from the audience. This format is great for artists at all levels, as well as retail staff looking to learn more about GOLDEN products.

Live Virtual Demos with GOLDEN Certified Working Artists feature techniques to create different effects using GOLDEN products, and live Q&A.

Customers can access these events (August schedule attached and more to come in September) by following the Golden Facebook page. Followers may opt to receive notifications on upcoming events. To join the events, visit our Facebook pages and look for event posts at the time of the event.

Please help us share these events with artists through your email lists and social media channels.

Contact Stacy Rosende for help sharing these events. 

B-T-S Promotional Period Reminder

Please note that advertising can be extended to 40% off every day beginning on 07/20/20 and expiring on 09/25/20. Check with your MacPherson Representative for all eligible GOLDEN branded products.

If you have any questions about any of the above information, contact your MacPherson’s Account Manager.

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