Vendor Voices

New QoR Artist Watercolor Half Pan Sets Assets!

To support the launch of our 4 all-new 6 color half-pan sets, we’ve developed a selection of photo and video assets which are now available to download.

For photos of the sets click here.

To view and download a video teaser of all 4 sets click here.

To view and download a video teaser of the “Intensity” set click here.

To view and download a video teaser of the “Granulators” set click here.

Live Stream Alert: QoR Artist Watercolor Half Pan Sets

Join us live, Tuesday July 26th for a Q&A session with our GOLDEN followers on Facebook & Youtube talking all about our 4 new 6 color half pan sets!  

Can’t view live? That’s ok! The streams will be recorded and posted for viewing after the events.

Click here for the Facebook stream

Click here for the Youtube stream – This Month We Highlight Some of Our Most Visited Articles that Feature Watercolor and Mediums!

Using QoR Watercolor Medium, Synthetic Ox Gall, and Lift Aid

Read along as GOLDEN Materials and Application Specialist, Cathy Jennings, details the various uses for QoR Watercolor’s range of mediums, including – Watercolor Medium, Synthetic Ox Gall, and Lift Aid surface preparation.

Watercolor Resist

Acrylics can be used as resists in mixed media works with watercolor.  Gels and mediums come in a range of viscosity that can be brushed or knifed onto the surface. Read along as GOLDEN’s Todd Leinbach takes you through the step by step for using acrylic as resist in watercolor painting.

QoR Watercolor Medium

QoR Synthetic Ox Gall

QoR Lift Aid

Now Shipping – Williamsburg Artist Colors Neutral Grays Set!

Available Now! Neutral Gray Set based on the Munsell Color System helps you adjust value and chroma of any color without altering hue. Take a quick look at the creation and use of neutral gray colors within the Williamsburg palette and explore neutralizing colors while preserving value using the Munsell color system as well Grisaille, the practice of underpainting in grayscale then applying color glazes. Find the Munsell data for every color in the Williamsburg palette here.

To Learn More, click here:

The Value of Neutral Grays

Check out this recorded Facebook event to learn tips on how to use Neutral Grays in your painting process, and about the Neutral Grays available from Golden Artist Acrylics and Williamsburg Artist Oil Colors.

Wiiliamsburg Neutral Gray Set

Back to School!

It’s time to place your back-to-school orders! The back-to-school promo as printed in the back-to-school buyers guide runs through September 15th and includes Golden Artist Colors and Williamsburg Artist Oils products. The advertised promotional date for the MAP policy is now through October 1st

New – GOLDEN Acrylic Product Attribute Videos!

We recently shared some new product attribute videos – short videos that quickly and clearly provide viewers with key information about the products working and dry properties. Check them out below!

Fluid Mediums:



Light Molding Paste:






Boy Kong – Mural & Theme Paint

Enjoy this timelapse video as Boy Kong and his partner Kirza Lopez create an inspiring mural using Golden Paintworks Mural & Theme colors. Golden Artist Colors, through our relationship with Meininger’s in Denver, commissioned Boy Kong to paint a mural at the 2022 NAMTA show. Boy Kong is a self-taught painter, illustrator, muralist, and collage artist. Inspired by a mixture of Ukiyo-e, Surrealism, Graffiti art, and animal folklore, Kong’s visual style juxtaposes these elements with a mastery of color and rhythmic application. In short time his body of work has become immediately identifiable without succumbing to a signature aesthetic. Kong divides his time between Orlando and NYC.

Watch the video here: 

Role Changes in the GOLDEN Marketing Department 

Bryce Lampe has been promoted to Brand Portfolio Manager responsible for all three fine art brands. This new role helps ensure clear strategies and the right investments on GOLDEN, QoR and Williamsburg to meet our business targets and delight customers.  Bryce will continue to lead major innovation projects on acrylics while taking on various other projects across all the brands.  His experience working on the brands over the years, successes launching numerous products, and his deep understanding of operational processes have prepared him for this new role.  

Barb Luhmann is now Senior Brand Operations Manager. Her focus will be marketing operations processes, including the new product stage gate process, SKU rationalization, and other process projects.  Barb will also be leading new product development projects for QoR and Williamsburg. Barb has done a terrific job on Williamsburg and will continue to support that brand working with Bryce. This new role leverages Barb’s strengths leading large teams and operational processes across all the brands. 

Jared Treanor will transition fully from QoR Senior Brand Manager to his new role: Senior Digital Marketing & Insights Manager, leading Search Engine Optimization, CRM initiatives, ecommerce positioning, and customer insight for the fine art brands.  Jared will develop new analytic tools to help us better connect with artists to drive growth. Jared did a great job building the QoR brand even as he took on additional responsibilities in retail marketing, ecommerce, and search engine marketing — all helping prepare him for this new role.

Allison Capozza’s role is expanding as Senior Community Manager for fine art brands, and while you may be thinking “isn’t that what Allison does already?”  the answer is yes, but her role is expanding to include media planning, all other content planning, and Youtube.   

Kaity Irvin has started as the new Retail Marketing Coordinator for GOLDEN. She is the liaison between the sales and marketing departments ensuring that all sales/marketing materials reach our trade partners, are kept up to date, and that requests for specific marketing materials from Retailers, Sales Reps, and Distributors are granted. 

GOLDEN Welcomes Two CAA-GOLDEN Scholarship Program Recipients to the SAGF Residency!

Earlier this year we shared details about a new CAA-GOLDEN Scholarship Program to support artists whose mission it is to give back to their communities through teaching, while nurturing and developing their own talents and capabilities as artists. The inaugural grants have been awarded and we’re excited to host artists Mick Bodnar and Beth Reitmeyer at the Sam and Adele Golden Foundation this month.

The program grants two unrestricted scholarships of $8,000 each on an annual basis to artists with an MFA who are pursuing a career in K-12 education. Grantees also receive two weeks at the Sam and Adele Golden Foundation Residency Program, $1000 towards GOLDEN products, registration to the 2023 CAA Annual Conference, and one year of CAA membership.

Learn more about the 2022 awardees at:

GOLDEN Supports “Routes and Roadblocks: The Black Motoring Experience” in Local Community

We are delighted to support a new exhibit at the Chenango County Historical Society. Routes and Roadblocks: The Black Motoring Experience is a collaboration between CCHS and The Cooperstown Graduate Program. This exhibit connects the history of Chenango County (where GOLDEN is located), the impact of the invention of the automobile, and the work of SUNY Oneonta Distinguished Professor Dr. Gretchen Sorin. Dr. Sorin is author of the book Driving While Black, and producer of the PBS documentary “Driving While Black: Race, Space and Mobility in America.” 

CCHS is in Norwich, NY and open Wednesday – Saturday, 10 am – 4 pm. The exhibit will be up for public viewing until later this year.

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It’s our hope here at GOLDEN that important news and announcements are reaching the right people at your company.  We know that over time lots of things change – People change positions, move on to new companies, stores close, and new stores open.

If you or someone else you know should be receiving emails from GOLDEN containing important product information, news and announcements, please sign up or help us get them on our list! Simply click here and you’ll be directed to a webpage where you can sign up for our newsletter list. 

Once you have the page opened it’s easy to share, simply copy the URL from your browser navigation bar and paste into an email or text message.  Share this webpage with colleagues or sign your employees up to keep them in the loop!

Join Golden Artist Colors on Social Media! 

You can rewatch favorite videos and find new ones on all of our social media channels. 

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If you have any questions about any of the above information, contact your MacPherson Sales Representative.

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