Vendor Voices

Golden Artist Colors Acquires Two Revolutionary Professional Art Materials Brands — PanPastel® and Sofft® Tools

Golden Artist Colors, Inc. is delighted to announce the acquisition of two groundbreaking products, PanPastel® and Sofft® Tools.  Co-Creators Ladd Forsline and Bernadette Ward, Colorfin LLC, have grown these products, originally introduced in 2007, into important companion products for pastel and mixed media artists alike.  PanPastel Colors are professional artist quality soft pastel colors packed in a unique pan format. Sofft Tools, made from specially formulated micropore sponge, when used with PanPastel Colors, gives artists the opportunity to blend and apply pastel (dry) color like paint — something that’s never been possible before!  PanPastel colors can be used for painting, drawing and mixed media. Their utility is vast in the professional art materials market. Golden Artist Colors is excited to be able to add these innovative products into its comprehensive fine art material offering for professional artists.

Moving forward it will be important for GOLDEN to earn and sustain the trust of PanPastel supporters by continuing the tradition of this unique soft pastel color product line.  Therefore, GOLDEN is committed to retaining the characteristics that make the pastel medium special – its directness and purity of color – but in a pan format, so that it functions like a paint. Artists can continue to find the PanPastel and Sofft Tools brands at their local art supply retailer in the drawing aisle.  Learn about the history and development of PanPastel and Sofft Tools at www.panpastel.com. For inspiration and resources to get started using PanPastel and Sofft Tools, visit www.paintdrawblend.com.

GOLDEN Authorized Reseller Agreement

Dear GOLDEN Retailers,

GOLDEN is pleased to announce the implementation of Authorized Reseller Agreements. These Agreements will enable us to have visibility of our sales channels in order to qualify and authorize (or not) each existing and potential retailer of our products.

We are implementing this requirement in order to support both our retail partners and our product consumers. Resellers with whom we wish to engage are required to meet criteria designed to ensure transparency, positive brand presentation, consistent product information and customer support during and after the sale. Consumers purchasing through Authorized Resellers can expect easier communication and product support, as the need arises, with either the Reseller or GOLDEN.

In the current environment, it is well known that some resellers profit by undercutting those honoring minimum advertised pricing policies. This is not fair to those retailers investing in the resources required to provide excellent brand representation which results in the experience our customers deserve. Implementation of these Agreements should allow us to address this issue.

Please carefully review the Agreement by downloading it below. As of December 1, 2022, GOLDEN will be providing our Distributors with a list of Authorized Resellers to whom they may only supply.

Thank you for your attention to this, and should you have any questions or concerns, please contact me directly.

Sincerely,

Bill Hartman

Director of Sales

bhartman@goldenpaints.com

To download the agreement, click here.

To download the application, click here.

This Month We Highlight Some of our Resources that focus on Printmaking!

Printmaking

This page features a number of links to articles related to printmaking. Use OPEN products to create a stop motion or a monoprint or learn about Collagraphy and how you can practice this technique with Golden products.

To visit the page, click here.

Monoprinting with OPEN Acrylics – Endless Exploration!

“A foray into printmaking using OPEN Acrylics as the primary printing ink and because the possibilities don’t stop there, a few experiments with High Flow Acrylics and QoR© Watercolors as inks. This foray is by no means comprehensive, but rather a journey of possibilities and experimentation.”

To read the full article, click here.

Make Your Own Stop-Out Varnish for Intaglio Printmaking with GOLDEN Acrylics

Despite being discontinued, GOLDEN Stop-Out Varnish for Intaglio Printmaking has remained popular in many printmaking circles for being a non-toxic alternative to traditional asphaltum and lacquer-based stop-out varnishes. While we have no plans to bring this product back into our lineup, we wanted to share a simple recipe for interested printmakers and artists who want to make their own Stop-Out Varnish for Intaglio Printmaking using GOLDEN products.”

To read the full article, click here. 

Monoprinting with QoR Watercolors 

A fun and easy monoprinting technique using QoR Watercolors

To watch the video, click here.

Monoprinting with Golden OPEN Acrylics on Gelli Plates

An easy and fun technique using Golden slow-drying OPEN Acrylics and a Gelli plate to create unique and interesting monoprints. 

To watch the video, click here. 

New – High Flow Video Shorts!

To accompany the release of our 37 new High Flow colors, we have created a number of video shorts that are now available to you. 

To access the videos, click here

Join Golden Artist Colors on Social Media! 

You can rewatch favorite videos and find new ones on all of our social media channels. 

Facebook
Golden Artist Colors 

Instagram
@goldenpaints 

YouTube
GoldenPaints

Vimeo
Golden Artist Colors

If you have any questions about any of the above information, contact your MacPherson Sales Representative.

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