Vendor Voices

Winsor & Newton New Cadmium-Free Professional Water Colour and Designer’s Gouache

Environmentally friendly and sustainable products are more frequently on the minds of consumers today more than ever before.  The new Winsor & Newton Cadmium-Free Professional Water Colours and Designers Gouache Colours speak directly to this need. Available in eight colors, this new range of cadmium-free colors precisely match the physical and chemical characteristics of cadmium-based paints but without the cadmium. Blind tests with artists revealed that these cadmium free colors have the same performance as genuine cadmium paint with regards to color strength, vibrancy, lightfastness and color mixing. Expert color. Endless Possibilities.

Each cadmium-free color is identified by a green ribbon on the tube.  The cadmium colors will remain in the Winsor & Newton Professional Water Colour and Designers Gouache ranges but now consumers will be offered a choice. Finally an innovative and uncompromising alternative.

Product images, color swatches, videos and other digital assets are available on Colart’s digital asset library, The Bank.

Submitted by Winsor & Newton

Leave a Reply

Your email address will not be published. Required fields are marked *

%d bloggers like this: