• In Your Store

    Wicked Halloween Assortments

    Halloween is just around the corner, so don’t forget to check out this assortment of key Halloween items and seasonal goodies, perfect for a prominent display or end cap. Thumb Through Your Fall Buyer’s Guide The Fall 2018 Buyer’s Guide is full of inspirational resources for the coming fall (check MacPhersonArt.com for a link to the current Buyer’s Guide and promotions). Try a fun fall demo so customers can see how easy it is to use some of these products, like the marbled pumpkin featured on page 61. Click here for a refresher of how to transform a pumpkin into…

  • In Your Store

    Inktober For Everyone!

    In 2009, illustrator Jake Parker set out to challenge himself for the month of October: create a work of art in pen and ink each day, and share it online. He dubbed it with the catchy name “Inktober” and got to work. Nearly ten years later, tens of thousands of artists are a part of the Inktober community. 31 drawings in 31 days, all under the hashtag “#inktober,” the artwork spans from fantastical to realistic, lettering to abstract. As long as it’s ink, it qualifies. Each day of #Inktober has a corresponding prompt to tackle creative blocks; see the list…

  • In Your Store

    Come To My Window: Create Innovative, Inviting Budget-Friendly Window Displays

    While the upcoming holidays are a great incentive to create expressive, themed window displays, we think any time is a good time to step up your display game. Our Emeryville office is just down the street from a bustling quirky-chic shopping destination in Berkeley, CA. While our designers were hunting for inspiration this summer, they couldn’t help but notice the impact of window displays in this creative retail hub. Nearby stores whose window displays we love include Papercraft, Athropologie, and a local toy/art supply store that specializes in the weird and wacky. We discovered a handful of resources from the…

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    In Your Store

    Halloween and Cosplay Go Hand in Hand: Creative End Caps For People Who Love Dressing Up

    Halloween is a great time to introduce customers to the wild, varied, inclusive world that is Cosplay. CosPlay is the practice of dressing up as a fictional character–any fictional character–and it is not just popular during Halloween. Customers’ imaginations are already in gear for creating witty, spooky, realistic or outlandish costumes, so this is a great time to introduce another costume-related art form. Peak the interest of that special group who secretly wishes Halloween happened more than once a year and engage with a community of cosplayers you may have never known about. The Cosplay Community The word Cosplay is…

  • In Your Store

    Demo Days: Stenciled Tea Towel with Derwent Inktense Pencils

    I recently did a demo at Mangelsen’s in Omaha, Nebraska during their annual art fair using Derwent Inktense on Flour Sack towels. This demo is easy to replicate with any stencil of your choice, the project can take on any theme imaginable. We laid out several stencils on a demo table, the chicken was the most popular—maybe because of the rustic, homey feel—perfect for the tea towels, and let customers’ imaginations run wild  You know your customers best, so feel free to get creative with what materials you use; this demo can also be done on canvas tote bags, handkerchiefs,…

  • #SocialEngagement,  In Your Store

    MacPherson’s YouTube: Hands-On Demos, Resources & Shareable Content

     We are excited to announce the launching of a MacPherson’s YouTube account! It is currently populated with videos from each of our vendors’ hands-on experiences at this year’s Dealer Workshop. In collaboration with our vendor partners and the Artist’s Network, we produced a series of instructive and inspiring videos showcasing this season’s new products.  Most importantly, you can learn about the products and discover ways to replicate the experience for in-store demos, events and creative displays. Create in-store connections with your customers and inspire your employees. Check out the videos and remember to subscribe to our YouTube channel so…

  • In Your Store

    Fun and Easy DIY Card-Making From Strathmore

    DIY Cards Greeting card season is just around the corner and these card-making techniques are a great way to inspire customers to buy all the materials needed to make their own personalized greetings well before the holidays hit! A seasoned artist or a beginner can enjoy these approachable cards. Perfect for the upcoming holidays, they can be easily customized for any occasion. Trend Trifecta: Watercolor, Mixed Media and the Handmade Movement Watercolor and Mixed Media remain hot topics. More people than ever are trying to learn about these mediums and show their creations on Instagram, Pinterest and other social channels.…

  • In Your Store

    In-Store Paint Pouring Demo

    Summer is a great time to showcase the pouring trend – unstructured time lends itself to spontaneous art, and it is a project that works indoors or outdoors for kids and adults alike. We recommend merchandising several options of acrylics and pouring mediums to fit every budget in one location in your store. Check out videos on YouTube, which are easily shareable on your social media accounts, and don’t forget to provide finished examples next to the merchandise so interested customers can easily identify what they need.  Paint Pouring Demo Materials you need: Surface: Primed Wood Panels, Canvas Panels, 3D…