• Industry News

    MacPherson’s Organizational Updates

    We are excited to announce a few organizational updates! Please visit our announcements page to read the full letter from our CEO & President, Dave Schofield. John Stephens has transitioned to Director of Marketing, focusing on brand management, category management, creative services and digital experience teams. Neil McIntyre has been promoted to Director of Account Management and he’ll be joining our Senior Leadership Team. He will continue his management of the national field and inside sales teams, in addition to assuming leadership of our customer service team. Jeff Scholz, MacPherson’s Director of IT, will now serve as a member of…

  • Industry News

    Our New WMS is Going Live Oct. 8

    WMS goes live in Reno as of October 8th, 2018! We are excited for this new chapter and technological milestone in our company’s history. As you may know, last year we made the decision to upgrade our Warehouse Management System (WMS).  This is the largest technology investment in MacPherson’s history. WMS is the “brains” of our distribution centers that tracks inventory locations and determines how orders are processed and how freight is shipped. We are working with the leader in warehouse software platforms, Manhattan Associates, and our team has devoted hundreds of hours to configuring and testing the system to…

  • Industry News

    Calling All Staff

    You may have noticed an uptick in posts these last few weeks. With support from your Account Managers and Category Managers, our Creative Services team is revamping and revitalizing Art Dog Blog! In addition to industry news and resources you’ve come to expect, some of the features we are introducing include Who’s Who, an opportunity to feature a member of your staff who is doing an incredible job, Best Practices, where we explore trends, merchandising hacks, demo ideas, and other in-store strategies and of course the Art Dog of the Month. Make sure to share Art Dog with all members…

  • #SocialEngagement,  In Your Store

    MacPherson’s YouTube: Hands-On Demos, Resources & Shareable Content

     We are excited to announce the launching of a MacPherson’s YouTube account! It is currently populated with videos from each of our vendors’ hands-on experiences at this year’s Dealer Workshop. In collaboration with our vendor partners and the Artist’s Network, we produced a series of instructive and inspiring videos showcasing this season’s new products.  Most importantly, you can learn about the products and discover ways to replicate the experience for in-store demos, events and creative displays. Create in-store connections with your customers and inspire your employees. Check out the videos and remember to subscribe to our YouTube channel so…

  • Industry News

    Industry News – June 2018

    New Officers at iAmArt iAMart is a coalition of independent, locally-owned art-materials stores committed to helping artists of all experience levels succeed by helping them purchase the best supplies for their individual needs. President: Nick Gallo of Blue Rooster Art Supplies Vice President:  Victor Davis of Spokane Art  Treasurer: Scott Rote of Herweck’s Secretary: Jessica Dumitru of Art Creations  Vendor Chair:  Dan Ebert of Central Art Supply Asst. Vendor  Chair:  Luke Randall of Endeavors Membership Chair:  Kate Mitchell of Arch Art and Drafting Past President: Kathy Brennan of Preston Arts Center Art Community Rallies Around Walnut Studios After Fire Oftentimes retailers in the art business have the privilege of forming relationships…

  • In Your Store

    In-Store Paint Pouring Demo

    Summer is a great time to showcase the pouring trend – unstructured time lends itself to spontaneous art, and it is a project that works indoors or outdoors for kids and adults alike. We recommend merchandising several options of acrylics and pouring mediums to fit every budget in one location in your store. Check out videos on YouTube, which are easily shareable on your social media accounts, and don’t forget to provide finished examples next to the merchandise so interested customers can easily identify what they need.  Paint Pouring Demo Materials you need: Surface: Primed Wood Panels, Canvas Panels, 3D…

  • Industry News

    Welcoming David J. Schofield

    Today, we welcomed our new CEO, David J. Schofield!  We kicked off his first day in Emeryville with a Town Hall meeting and employee breakfast, and we’re all excited to have Dave on board! As we mentioned in our initial announcement earlier this month, Dave has already been working closely with our senior leadership team to ensure a smooth transition.  It’s an exciting time for MacPherson’s, and we hope you have a chance to meet or speak with Dave very soon.

  • Industry News

    Industry News – May 2018

    Allard’s in Fresno, CA hosted their annual Customer Appreciation Day . The event featured great promotional pricing, in store demos, make and takes, and a local Food Truck feeding hungry shoppers! UC Davis hosted their annual Picnic Day. The event features over 200 booths, live music, parades, and a chemistry fair. The UC Davis bookstore hosted a table featuring activities for all ages. Artist & Craftsman in San Diego CA, as a part of their local Art Walk, used POSCA paint pens to create a mural. They had over 1,700 participants! Hyatts in New York is nearing their 60th anniversary! They will be…