• #SocialEngagement

    Flip to Page 54: Use Your Screens in 2019

    In an effort to make using social media a less daunting task, we’ve put together a two page spread in the Winter Back-To-School Buyer’s Guide with five social media related New Year’s resolutions. We recommend tackling each section with a cup of something soothing and steamy, an open mind and a highlighter in hand. You’ll find tips for each core social media platform: Instagram, Facebook, YouTube, Twitter and Pinterest. Pick and choose which platforms your store wants to focus on, and identify three actionable items for the new year! Click here for more social media resources, courtesy of the marketing…

  • Art Dog of the Month,  Art Pulse

    Art Dogs (& Cats!) of the Month: Mia’s Furry Family

    MacPherson’s Account Manager Mia Fesmire does a lot of fostering, a practice that for animal-lovers leads to adopting, and a constantly expanding family. “Right now we have a pretty full house. And everyone in the family loves animals; if I had land I would probably get a goat, a cow and a pig.” The dogs: Bella the nine year old chocolate lab and Julian, the twelve year old Chihuahua. Both are flaunting their festive wear in anticipation of the holiday season. Mia has always loved animals; her family had a dog growing up but her parents hated cats. “I would…

  • Who's Who

    Who’s Who: Corinne Smith, The Designer Behind The Guide

    Who’s Who is a feature that showcases a member of our industry community who is doing an incredible job. If you would like to nominate someone for a Who’s Who feature, please email us at artdogblog (@) macphersonart.com with their name, position, company and a short description of why you would like to nominate them. Historically our Buyer’s Guide has had one designated project manager, or “quarterback,” as our CEO Dave Schofield would say. Six years ago Corinne Smith took the reigns, infusing the cover design with her curiosity, hands-on approach and love of craft. In addition to the covers,…

  • In Your Store

    This Just In: Check The Calendar

    As you may already be aware, the Winter Back-To-School Buyer’s Guide is here! Folded inside the front cover you’ll find a resource that will keep you brainstorming, demoing and connecting with customers throughout 2019: the Customer Engagement Calendar. It is peppered with the mainstay Holidays, niche art-related celebrations, Days of The Year and themed months. Let’s take a look at January and get the creative juices flowing. National Handwriting Day January has three major themes: hobby, papercrafting and handwriting. We suggest choosing one theme to focus on throughout the month, based on what is popular with your customers. Depending on…

  • Industry News

    Art & Soul Grand Opening

    Art & Soul, an art supply store in Sebastopol, CA recently moved to a spacious new location complete with ample parking and plenty of floor space. Co-owners Margaret Conner and Sabina Fried closed up shop for a break during relocation and re-opened a few weeks ago for a ribbon-cutting ceremony complete with interactive activities and a sale. The new space is airy and light, with plenty of room for the wide range of supplies they carry.  With the smoke from the disastrous Camp Fire about 150 miles northeast impacting the town, one would expect a spotty turnout; however families and…

  • Art Dog of the Month

    Art Dog of the Month: Zeus

    The God of Thunder is a little camera shy… Zeus is the chief pup of Forstall Art Center in Birmingham, Alabama. He was rescued about 13 years ago when he was around two years old. He has modeled for the store’s PR materials with great success (see the handsome snapshot of a 4th of July advertisement). He used to work full time in the store but has now gone to part time work, greeting customers in the afternoon and patrolling the store. Zeus has made a lot of friends with customers over the years, artsy locals who bring him treats,…

  • #SocialEngagement,  Retailer Spotlight

    The Wet Paint Way: 4 Strategies for Successful Marketing

    Wet Paint is an independently owned store in St. Paul, MN that is well known for their social media and marketing verve. They organize regular in-store events, classes, weekly newsletters, an interactive website, regular social media postings via Instagram, Facebook, a bit of Twitter and Google+ content as well as a blog on WordPress and videos via YouTube. They also maintain a steady flow of print materials. In short, they do a lot. This dynamic, multi-platform strategy is made possible by the dedicated Social Media and Marketing team: Kristina Fjellmen and Chris Nolt. Kristina and Chris are both working artists…