• In Your Store

    Valentine’s Day Make and Take

    Papercrafting Month has just come to a close; now that you’ve spent the last few weeks promoting paper, start making something with it! Use your social channels and e-mail list to promote a fun papercraft project and set up a free in-store activity. Tip: Keep it simple! Choosing a project that can be completed in less than 10-15 minutes using only a handful of materials cuts down on prep time and makes these activities more fun for customers and less stressful for your team. Geometric Paper Heart Wall Hanging Materials Surface to apply paper pieces (Take a tip from the…

  • In Your Store

    Early Spring Cleaning: On-Trend Storage Solutions

    Have you heard? Tidy is in! With the arrival of the new Netflix show “Tidying Up with Marie Kondo”, across the country viewers are partaking in the KonMari™ method of cleaning their spaces. Thrift stores have been inundated with discarded possessions looking for new homes, and IKEA, The Container Store and other large box stores are reaping the benefits of the sudden popularity of storage bins and organizational boxes. So what is the KonMari method, and how can you use it to serve your customers? “The KonMari Method™ encourages tidying by category – not by location – beginning with clothes, then…

  • In Your Store

    Building Your Kits Program, Step By Step

    In my time as a buyer and retail manager, before I came to MacPherson’s, a dedicated member of our retail team actively worked on building and maintaining kit business for at least five months out of every year. From reaching out to teachers and following-up, and following-up…and following-up, to picking brands and price points for professors unfamiliar with the options available, to ordering and finding appropriate replacement items, to assembling, spot checking and labeling kits, to distributing them to students and their parents unfamiliar with the uses or costs of materials…it’s tough work. With every kit success came many (many)…

  • In Your Store

    Products By Personality: Customer Gift Guide

    The classic question this time of year: “My cousin/sister-in-law/friend/neighbor is an artist, what should I get them?” Gifters may not be familiar with the supplies and mediums their giftee prefers; providing an endcap or featured table in the form of a “Gift Guide” helps point customers in the right direction—without needing a staff member to walk them through the entire world of art supplies in three minutes. In an effort to encourage and inspire, we’ve created a selection of products for five creative personalities your customers might be shopping for: The Dedicated Artist, The DIY Crafter, The Young Creative, The…

  • In Your Store

    Ready, Set, Go: Black Friday, Small Business Saturday & Giving Tuesday

    Mark your calendars! While you’re focusing on sales and promotions for the winter holidays, keep these three retail-related holidays on your radar. We’ve put together key links, hashtags and merchandising ideas so that you can easily integrate Black Friday, Small Business Saturday and Giving Tuesday into your promotions next month. Black Friday, November 23rd Black Friday is the informal name for the day following Thanksgiving, the fourth Thursday of November. Traditionally recognized as the beginning of the holiday shopping season in the United States, Black Friday is an opportunity to reach a wide audience with deep discounts. While this “holiday”…

  • In Your Store

    Paperwork People Actually Want

    This holiday season gift your customers with basic instructions for simple activities and projects for all ages. These Activity Sheets are especially helpful for aunts, uncles and grandparents who may be seeing their young family members for the only time this year. Plenty of easy DIY projects can be found online; all you have to do is assemble the desired items in-store in an easily shoppable layout, highlight that you have a FREE activity sheet, and provide an example of a finished project for reference. For the Holiday Season, going a little crafty is ok! Make sure to include your…

  • In Your Store

    Best Practices: Plan Ahead For Holiday Merchandising

    The holiday season brings in customers beyond the everyday shopper, which is an exciting opportunity to connect and encourage repeat business from these “non-regulars” throughout the year. In reality, it is also the season where empowering customers to help themselves will keep sale opportunities moving through your retail space in a healthy flow. Early October is a great time to set-up a a semi-permanent featured items table or end-cap up in store to rotate through Halloween, Thanksgiving, and the December holidays. Your regular customers may notice something new – and your new customers will see fun products at great prices.…

  • In Your Store

    Demo Days: Stenciled Tea Towel with Derwent Inktense Pencils

    I recently did a demo at Mangelsen’s in Omaha, Nebraska during their annual art fair using Derwent Inktense on Flour Sack towels. This demo is easy to replicate with any stencil of your choice, the project can take on any theme imaginable. We laid out several stencils on a demo table, the chicken was the most popular—maybe because of the rustic, homey feel—perfect for the tea towels, and let customers’ imaginations run wild  You know your customers best, so feel free to get creative with what materials you use; this demo can also be done on canvas tote bags, handkerchiefs,…