Industry News

Art Dog’s Fresh New Face

The Art Dog has been publishing industry news and announcements since 2008 and here we are, ten years later, with a new vision and a renewed mission:

Connect the world through creativity by engaging our audience of art materials retailers and vendors to foster an interconnected community by publishing timely, shareable resources and industry news.

Whether you’ve been following Art Dog for a while or joined us more recently, we hope you’ll enjoy our new blog design as well as the new approach we’re taking to the stories and news we share.

We encourage you to interact and participate with us along the way. In hopes of sparking conversation and dialogue, we’ve opened up commenting on our posts, and invite you to submit your own news and story ideas for consideration by contacting us, sharing with your MacPherson’s Account Manager or by emailing us at artdogblog (@) macphersonart.com.

Let us know how we’re doing, and which content you find most useful.

The Scoop

We’ve expanded our news categories to include areas of focus that seek not only to inform, but also to provide practical information you can use to further your business. We also feature human interest stories that portray the people and places of the art materials world, entertain and, most importantly, cultivate the connections that make our industry so special.

In Your Store – Trends to look out for, demos and best practices for merchandising.

Vendor Voices – Brand spotlights, resources and product information.

Industry News – General news and announcements from within the art materials industry, including important milestones, transitions and life events.

Art PulseNews and trivia from the broader art world, profiles of Featured Artists that give insights into the perspectives of working artists, and Art Dog of the Month, where we feature adorable pups from around the industry.

Community – Profiles that shine a light on the people who are doing incredible work within our community, with Retailer Spotlights & Who’s Who.

#Social Engagement – Marketing and social media tips, techniques, resources and news about the digital market.

You can access all of the stories from March of this year in the archives sidebar. If you’re looking for content from 2008 to February 2018 select ART DOG ARCHIVES from the topmost navigation menu.

Joining The Pack

 

Until January of 2018, the Art Dog had been curated by Frank Stapleton, MacPherson’s former CEO & President. When Frank stepped down, we knew that the blog had a solid following and wanted to keep the news coming to you. This transition presented the opportunity to reimagine how the blog could leverage insights from our greater community to accomplish our new mission.

We formed a cross-functional team that acts as an editorial board to inform the stories and news we share and a production team that brings it all together.

The Art Dog core team consists of:

Catherine Monahon, Copywriter, principle blog contributor

Cassie Brehmer, Account Manager, editorial board advisor and blog contributor

Meghan McClean, Graphic Designer, blog administrator & designer

Tali Even-Kesef, Sr. Graphic Designer, blog technical lead & designer

Cathy Denny, Merchandising Manager, editorial board advisor

Tonya Lutz, Brand Business Development Manager, editorial board advisor

Krystal Willis, Creative Manager, editor in chief

Add Your Voice

Our team…or pack…doesn’t end there, though—we rely on contributions from our Account Managers, Merchandising team, vendor partners…and you! The Art Dog is not only a team effort, but a community effort.

Today we’re bringing you more news and stories than ever before and are eager to build our pack of Art Dog readers and news contributors. Join us!

Submit your news and story ideas via your MacPherson’s Account Manager or by emailing us at artdogblog (@) macphersonart.com.

Submitted by Krystal Willis, Art Dog Blog Editor in Chief

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