A Bit of Sunshine on Small Business Saturday

Small Business Saturday, on November 28th, is an opportunity to celebrate your customers and encourage them to shop locally. This holiday is an initiative originally sponsored by American Express (with hashtags like #smallbusinesssaturday, #smallbizsat, #shoplocal and #shopsmall); check out their website for stories of perseverance in the small business sector and other resources related to the day.  You can also download our ready-made digital kit to support your social media efforts here.

As you begin to think about how you might celebrate Small Business Saturday, order I <3 My Local Art Store stickers, this time in yellow! Last year we sold out of these stickers within weeks, so place your orders ASAP. Give them out to your customers this fall in appreciation of their business; slip them into curbside, online or BOPIS orders! Customers can stick them to water bottles, laptops and sketchbook covers! Free swag is fun and makes it easy to spread the word about your business. These 2” round stickers are available in packs of 100 (Item # TCSHOPLOCAL).

3 Ways To Celebrate

  • Remind customers about your loyalty program. Start one if you don’t already have one going! 
  • Feature locally made products on the day of, as well as any store merchandise you carry, like t-shirts, mugs or tote bags.
  • Show your community why you love being a part of your neighborhood, and how valuable this season is to your business. 

How do you approach Small Business Saturday? Check out our previous posts from 2019 and 2018 on Small Business Saturday, and share your story with us! Email us at artdogblog (@) macphersonart.com or DM us on Instagram.

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