Posts Tagged ‘Social Media’

New Videos from GOLDEN

Thursday, October 25th, 2018
GOLDEN Artist Colors, Inc.

We recently added two new videos to our Video Library that we think your customers will be interested in. Videos are quick and easy content to share on Facebook and a great way to boost your organic reach.

Please visit our YouTube or Vimeo page to check them out!

GOLDEN Acrylic Sets : Exploration & Experimentation from Golden Artist Colors on Vimeo.

GOLDEN Acrylic Sets: Exploration & Experimentation

GOLDEN Acrylic Sets are a great way to go from being overwhelmed by the array of colors and mediums available to becoming oriented to the capabilities of different acrylic products. Join Kevin Greeland for a quick look at 16 different sets available now from GOLDEN.

Four 8-Color Mixing Sets by Williamsburg Oils from Golden Artist Colors on Vimeo.

Community Events: Camp Flax Kidsfest

Friday, October 19th, 2018

Every year Flax Art & Design in Oakland, California celebrates summer, art and kids with Kidsfest: a free, fun day of family-friendly arts and crafts. This year’s Kidsfest theme was Camp Flax, which celebrates the great outdoors and the California camping experience: think redwoods, wildlife and scouts. The event features various vendors and community organizations such as The Musem of Children’s Arts and the San Francisco Museum of Craft and Design. Staff dress up and the store is transformed into redwood forest where kids and their families can enjoy face painting, a sing-along and dozens of craft activities.

Getting The Word Out

While people in the community simply know to look out for this long-standing event every summer, Manager Joni Marie outlines a multi-faceted outreach strategy aimed at reaching new families as well as the repeat customers.

“We advertise through our own social media, the store landing page and others as well: 510 Families, Mommy Files, Red Tricycle, FunCheapSF. We create banners and decorate the store to pique customer interest, with signs in our kids area of the store.”

MacPherson’s Account Manager / Ranger Kim Cichy with Store Manager / Ranger Joni Marie

As for logistics the day of, it’s all hands on deck. Joni ensures that all of her staff can make it that day; participating organizations man their own tables and bring a helper if needed.

The decorations go a long way in making an impression – especially when customers begin to notice redwoods and owls popping up throughout the store.

As for logistics the day of, it’s all hands on deck. Joni ensures that all of her staff can make it that day; participating organizations man their own tables and bring a helper if needed.

Tips & Tricks For Activities Kids Love

What makes a successful kid activity? How do we make a lasting impression that impacts sales? Events like Kidsfest inform these questions, especially when staff can learn from the experience (and improve it) year after year. This year, Kidsfest activities included:

Joni points out the key to facilitating a popular activity. “The most successful crafts? The 10 minute make-and-takes. Kids get to take something home, that day. Parents like that kids actually make an object, not just another drawing to stick on the fridge.”

Camp is in session! River rock painting with Sennelier Abstract Acrylics

Kidsfest also reminds us of the integral role of art supplies in creating memorable playing experiences. Art supplies can be used to inspire play, whether or not the activity is specifically related to creating art. Encouraging play that utilizes products that you carry introduces parents to supplies they need to recreate the fun at home.

“One year, Faber-Castell brought in a kids art specialist. We spray painted gravel and went panning for gold; it was a fun freebie for the kids. We try to center play with art being a part of it. Doing hands on things, trying to hit different age groups with the kids. It’s not just about the products, but we do have the goal of having parents seeing how they work. Most kids are under ten, but sometimes siblings want to participate and feel encouraged. Then the whole family usually ends up participating.”

Do you have a community event you’d like to share with us? Ideas about utilizing the power of play in your store? Connect with us at artdogblog (@) gmail.com and share your wisdom.

The Wet Paint Way: 4 Strategies For Successful Social Media

Thursday, September 27th, 2018
Catherine Monahon, Copywriter, MacPherson’s

Wet Paint is an independently owned store in St. Paul, MN that is well known for their social media and marketing verve. They organize regular in-store events, classes, weekly newsletters, an interactive website, regular social media postings via Instagram, Facebook, a bit of Twitter and Google+ content as well as a blog on WordPress and videos via YouTube. They also maintain a steady flow of print materials. In short, they do a lot. This dynamic, multi-platform strategy is made possible by the dedicated Social Media and Marketing team: Kristina Fjellmen and Chris Nolt.

Clockwise from the left: Kristina Fjellmen, Chris Nolt, Darin Rinne, and Scott Fares

Kristina and Chris are both working artists with years of experience on the sales floor. Kristina works full time as the Marketing Manager. She recruited Chris to help with the social media about a year ago. With Chris focusing on social media, Kristina works full time on the website, email digest, print materials and marketing strategies. Chris spends 1 to 2 hours a day on social media as well as one full shift (8 hours) on content creation and curation each week. Both are artists in their own right: Chris is a mixed media artist, working with ink and watercolor for about 5 years; he also designs laser cut jewelry and has dabbled in music production, printmaking and writing methods. Kristina works with textile or fiber-based sculpture and installation and is also a theater artist. Both of them mention the Wet Paint community as a huge draw to working there. “I think we are pretty lucky to like our jobs,” Kristina notes. “I know that enthusiasm influences how we approach the marketing and social media work we do.”

While Wet Paint maintains a strong online presence, they haven’t neglected print materials. Many of their customers like to take home a pamphlet or schedules of events and classes or a catalog of sale items. The consistent production of schedules and catalogs in combination with a “steady drip” of digital content allows for a broad customer reach that respects a preference for paper while also engaging with click-happy millennials.

Breaking It Down

The following list is designed to be helpful for everyone, wherever your store falls on on the marketing and social media spectrum: from tentatively googling “Why do I need an Instagram?” to having a dedicated social media team.

1. Holy Trifecta: Products, Services & Real Life Interactions

Much of Wet Paint’s content touches one, two or all three points of this trifecta. Their posts showcase a product, clue the audience into an experiential opportunity and/or reference real life interactions with customers.

A weekly special called “Customer Questions” features real life in-store questions from customers with answers provided by a rotating list of staff members. These posts generate conversation and interest, as well as reminding their customers that they have an educated and trusted team of artists on staff. Other store-to-social connections are video demos of new products, favorite products, or products that people have lots of questions about. Conversations on the floor inspired Chris to create this video, which features the Wet Paint community while demystifying the pronunciation of a paint color:

When content stems from real life connections, relationships and interactions in the store, the bridge between the abstract, digital realm of the internet and your very real store strengthens. New followers and subscribers become customers.

2. Identify Your Voice (And Use It)

The bottom line: be authentic. The passion and commitment Chris and Kristina have for the community of artists and art enthusiasts who step into Wet Paint shows. Chris puts it well:

“Everything I post, I want to make it feel like it’s a conversation in the store. Straightforward, honest and casual. All of the staff here are working artists with a lot of character, and customers get attached to certain people. They’ll ask for them on the phone, they’ll come in on specific days when that person is there. I’m okay with adding child-like excitement to my copy, or talking about when something is adorable or cute. We had a whole post all about how cute Japanese pens are. Because they are! And people loved it.”

Wet Paint’s instagram is chock full of personality, character, silliness, artsiness and content that gets people pumped up about art supplies. To learn more about how to develop your store’s voice, here are some useful tips.

3. Save Time With A Little Tech

If you don’t have a dedicated team for social media, that’s okay. These strategies can be scaled down as needed based on what resources and time you do have. Try synching the social media platforms you use (Facebook, Instagram, Twitter, etc) with a social media management tool that “funnels” all your posts to the proper channels. These tools allow you to create multiple versions of a single post for all the platforms you use and post to all of them with just one click. Pre-schedule your posts for the week so that you are not thinking on the fly everyday—it will post automatically.

4. Consistent & Imperfect

Consistency is key. It doesn’t matter if you post four times a day on three different platforms or twice a week on one… just pick a method and stick with it. Let followers or subscribers know what to expect, and they’ll keep coming back for more. Being consistent means giving up perfection. You can waste time hesitating over language in an Instagram post, but it lasts about a minute on the internet. It may drive someone to click, come into the store or buy something but if you mess up, no one is harping on it. Think of your online presence as a growing portfolio. Practice makes progress!

…OK, Go!

Once you get a handle on your content, clarify the way you’d like to talk about it, set up a realistic system for posting and commit to a “just do it” attitude, you are ready. Whether you are dipping your toe into social media or looking to revamp your marketing strategies, these tactics can help you strengthen relationships, build new ones and get your products and services to the people. And, in line with the “Wet Paint Way,” try to have fun while doing it!

Information Worth Sharing: New Video From Golden, Perfect For Painters – Minimizing Support Induced Discoloration (SID)

Tuesday, September 18th, 2018
Golden Artist Colors

Support Induced Discoloration (SID), what is it? and how to minimize it. from Golden Artist Colors on Vimeo.

Proper preparation can change everything. Set your staff up for success when chatting with customers and ensure that your community gets the best results when painting, from start to finish. Golden’s new video demos step-by-step how to minimize Support Induced Discoloration (SID). SID occurs when contaminants are drawn into paints and mediums as they dry – it is most noticeable with light colors, gel mediums and glazes. This video demos how to prepare a canvas or board with Gloss Medium to minimize SID before painting.

Videos are quick and easy to share on Facebook – a great way to boost your organic reach with valuable content. Check out Golden’s other videos on Vimeo and YouTube for additional resources.

MacPherson’s YouTube: Hands-On Demos, Resources & Shareable Content

Tuesday, August 28th, 2018

We are excited to announce the launching of a MacPherson’s YouTube account! It is currently populated with videos from each of our vendors’ hands-on experiences at this year’s Dealer Workshop. In collaboration with our vendor partners and the Artist’s Network, we produced a series of instructive and inspiring videos showcasing this season’s new products.  Most importantly, you can learn about the products and discover ways to replicate the experience for in-store demos, events and creative displays. Create in-store connections with your customers and inspire your employees.

Check out the videos and remember to subscribe to our YouTube channel so you can stay current when we post videos in the future.

Minimizing Support Induced Discoloration (SID)

Monday, August 27th, 2018

Information Worth Sharing: New Video From Golden, Perfect For Painters

Golden Artist Colors

Support Induced Discoloration (SID), what is it? and how to minimize it. from Golden Artist Colors on Vimeo.

Proper preparation can change everything. Set your staff up for success when chatting with customers and ensure that your community gets the best results when painting, from start to finish. Golden’s new video demos step-by-step how to minimize Support Induced Discoloration (SID). SID occurs when contaminants are drawn into paints and mediums as they dry – it is most noticeable with light colors, gel mediums and glazes. This video demos how to prepare a canvas or board with Gloss Medium to minimize SID before painting.

Videos are quick and easy to share on Facebook – a great way to boost your organic reach with valuable content. Check out Golden’s other videos on Vimeo and YouTube for additional resources.

Powerful Engagement Tools: Art Demos Videos from Strathmore

Saturday, June 30th, 2018

When engaging with customers and artists, well-curated content and interactive video are the king and queen contenders. Strathmore is excited to share 3 new art demo videos made by professional artists Minnie Small, Lena Danya, and Graham Smith. These three artists have earned the title of influencer – someone who has access to a large audience and impacts purchasing decisions by sheer virtue of their authenticity. The best part? You are free to download these videos and use them in your stores, on your website and on your social media channels. This is a royal lineup of content and video that will drive engagement and ultimately help sell products.

The How and The Why:  Engagement with Content and Video

Good content is the backbone of driving interaction with your customers in today’s online and social world. Inviting, informative content helps answer questions, influences purchase decisions, gets people in the door, encourages loyalty, opens dialogue and sells products. You can never share enough relevant, quality content!

If content is king, video is its majestic queen. In the last couple years, video has become the powerful driver of relevant, engaging content:

  • The average user spends 88% more time on a website with video
  • Viewers retain 95% of a message when they watch it in a video versus 10% when they read it in text form
  • Businesses who use video grow revenue 49% faster than non-video users
  • 64% of consumers make a purchase after watching branded social videos
  • Social video generates 1,200% more shares than text and images combined

(Source: Word Stream)

Overview of New Strathmore Videos & How To Utilize Them

Strathmore collaborated with professional artists who are also major social media influencers to create stunning demos on 3 of our newest papers.

1.) Toned Blue Mixed Media Demo With Artist Minnie Small

Download Video Here 

Minnie is a professional artist with over 267,000 YouTube Subscribers (Semi Skimmed Min) and 55,000 Instagram followers (@semiskimmedmin). She used gouache, colored pencils and white gel pen on the Toned Blue paper to show what it can do.

About the Paper

400 Series Toned Mixed Media

Paper Weight: 184 lb. (300 g/m2)
Surface: Medium

This heavyweight mixed media paper in NEW steel blue, warm tan and cool gray is toned specifically for use with light and dark media. It also combines characteristics of a watercolor paper and the finish of a drawing sheet, creating a paper that performs well with all wet and dry media.

Perfect for finished artwork, it is the perfect hybrid of two of our most loved papers: 400 Series Toned Sketch and 400 Series Mixed Media. These papers are 100% recycled with 30% PCW, acid free and proudly made in the USA.

All Toned Mixed Media papers are available in glue bound pads in the following sizes:

  • 6″ x 8″ (SM462-406 Blue, SM462-206 Tan, SM462-306 Gray)
  • 9″ x 12″ (SM462-409 Blue, SM462-209 Tan, SM462-309 Gray)
  • 11″ x 14″ (SM462-411 Blue, SM462-211 Tan, SM462-311 Gray)
  • 18″ x 24″ (SM462-418 Blue, SM462-218 Tan, SM462-318 Gray)

2.) Oil Painting Paper Demo With Lena Danya


Download Video Here

Lena is an oil painter with 368,000 YouTube subscribers (Lena Danya Art) where she posts art demos, time lapses and tutorials. She also has 80,000 Instagram followers (@lenadanya) and is a great resource and inspiration for oil painters.  Lena creates a beautiful fine art portrait on the 400 Series Oil Painting paper and shows her process along with the features of the paper.

About the paper

400 Series Oil Painting

Paper weight: 215lb (350g/m2)
Surface: Linen texture

Strathmore’s new 400 Series Oil Painting paper in pads provides artists with a convenient alternative to canvases and boards. It is perfect for use with oil paints or oil pastels, with no gesso is required to prevent oil saturation. The paper is pre-primed in the manufacturing process so you can simply tear out a sheet and start painting. The linen surface mimics canvas with the right texture to help blend and hold layers of paint. Ideal for finished art pieces.

Available in:

3.) Heavyweight Mixed Media With Graham Smith


Download Video Here

Graham is a professional illustrator with over 20 years of experience in creating images for clients like Blue Moon Brewing Company, Boston Globe, Sony, Worth Magazine, General Mills and Levi Strauss & Co. He delivers a knockout piece on the Heavyweight Mixed Media paper, showing what this sheet can do.

About the paper:

500 Series Heavyweight Mixed Media

Paper weight: 350lb (570gsm), 3 ply
Surface: Vellum

Strathmore’s super durable, extra heavyweight 3-ply Mixed Media is a 100% cotton surface is internally sized for wet media and has a durable vellum finish for drawing techniques. It is excellent for watercolor, gouache, acrylic, graphite, pen and ink, colored pencil, marker, pastel and collage. It is archival, lignin free and made in the USA.

Available in 3 pad sizes with glue binding for clean and easy sheet removal:

  • 6” x 8” (SM584-6)
  • 9” x 12” (SM584-9)
  • 11” x 14” (SM584-11)

More Tools Available on Strathmore’s Website

Take advantage of this free content by adding it to your website and social media channels. You can also find more videos and lifestyle imagery to use for free in the Retailer and Distributor section of our website.

New Video Details Unique Product Application from GOLDEN

Saturday, June 30th, 2018

Encaustic painting is popular, but somewhat complicated to set up. Achieve the look of Encaustics using GOLDEN Matte Gels and Mediums – no heating, fusing or waxy clean up necessary. Share this new video with your customers or follow along to create an in-store demo! Learn how with this new video in the Video Library. More videos coming soon, so please check back!

Achieving an encaustic look with Golden Matte Mediums from Golden Artist Colors on Vimeo.

New Videos Detail New Products from GOLDEN

Wednesday, May 16th, 2018

This year GOLDEN has launched several new products and is excited to share some new videos with you! Four new videos have been added to the Video Library that your customers might find interesting and valuable. You can find them here and be sure to share. More videos coming soon, so please check back often!

Williamsburg New Colors

NEW COLORS from Williamsburg! from Golden Artist Colors on Vimeo.

Cobalt Teal

The Return of Genuine Cobalt Teal from Golden Artist Colors on Vimeo.

Benzimidazolone Yellow

NEW Benzimidazalone Yellows from Golden from Golden Artist Colors on Vimeo.

Light Value Colors

7 New Golden Heavy Body Light Color Values from Golden Artist Colors on Vimeo.

New Support Guide from GOLDEN!

GOLDEN offers a variety of items to help retailers support sales of GOLDEN Acrylics, educate customers and train staff. Our new Support Catalog lists these items with photos and descriptions, making it easy to select the items you need. The Catalog includes images and descriptions of POP Blades and Banners, Demonstration Kits, Product Guides and Literature, Merchandising Components and more.

The support catalog is available digitally as a PDF and can be downloaded from Marketplace.
Visit marketplace.goldenpaints.com/

Log in and navigate to the Documents and Media section. Click on the Information & Forms folder, then the Support Requests folder. The support catalog and order form are in the Golden folder.

If you don’t have a Marketplace user name and password, enter the New User information to set up an account.