Posts Tagged ‘prismacolor’

Prismacolor News August 2016

Monday, August 29th, 2016

Prismacolor is busy bringing new news to our customers and consumers!

prisma rebate

Sanford/NewellCo is excited to announce a Consumer Rebate is coming this fall on all Prismacolor Premier Pencil and Marker skus.  The consumer can earn up to $20 back off qualifying open stock and sets’ purchases made between November 1 – December 31, 2016.  Sanford is providing the tear pads and in-store shelf talkers to fine art customers.  (See your MacPherson’s sales rep for details).  Also, the rebate forms will be available to download at (this link will be turned on closer to the November launch date). This program is exclusive to the Fine Art & Craft Channel!  Each receipt will be required to include the name of the retailer and the name of the Prismacolor item purchased clearly stated.   Also acceptable will be the item number or UPC printed on the receipt.  Handwritten notes on the receipt will not be accepted.  What a great opportunity to feature Prismacolor for the holidays and offer your customers some amazing promotional pricing.


prisma advertising

Coming Q4-the LARGEST MEDIA INVESTMENT IN PRISMACOLOR HISTORY!!  Prismacolor will be on TV November – December, targeting the Adult Colorist throughout the Holiday season, delivering ~450MM impressions!!  The objective is to get consumers to give the gift of Prismacolor by demonstrating Prismacolor is THE premier coloring tool.  And there’s more!  There is an extensive PR campaign running as well to maximize results.  Your MacPherson’s team is ready to help you plan a successful season to maximize all the great Prismacolor news for the holidays.  Don’t Just Color. Prismacolor!

Sanford’s December News

Monday, December 23rd, 2013

Mischievous Markers Take over New York Fashion Week starring Ruffian

Art can take on a life of it’s own, and apparently so can the tools we use to create it! What happens when Prismacolor Premier markers break into the studio of Ruffian designers, Brian Wolk and Claude Morais’ studio in NYC during SS’14 Fashion Week? Mischief is in the air!

Learn to Paint with Prismacolor Watercolor Colored Pencils

Ever wondered how to master the watercolor painting technique? Artist Diana Garrett shows you how to use Prismacolor Watercolor Colored Pencils.

Sharpie’s 50th Anniversary in 2014!

Sharpie turns 50 years old in 2014! Stay tuned for an exciting “50 ways to use a Sharpie” campaign throughout 2014 featuring special promotions, limited editions and much more!

Sharpie 50

Prismacolor’s 2013 Back to School Merchandising Contest!

Monday, July 1st, 2013

Here’s the story:

  • Get creative and drive incremental sales at BTS with an off-shelf placement of PRISMACOLOR products and your retail location could win $1,000, a Prismacolor demo by one of Prismacolor’s famed artists, and a wine & cheese reception for your store employees and VIP customers!
    • Product must be displayed off-shelf in the form of an end-cap, store front display, drive aisle, or stack-out during the BTS period.
    • Display must include Prismacolor Brush Tip Markers
    • Photographs must be submitted to your MacPherson’s Sales Representative no later than September 1st, 2013


  • 1st Place – $1,000, an in-store Prismacolor demonstration, a wine & cheese reception for your store and VIP customers (up to 25ppl). Feature on Prismacolor’s social media vehicles!
  • 2nd Place – $750 – Feature on Prismacolor social media vehicles
  • 3rd Place – $500 – Feature on Prismacolor social media vehicles

Past Winners:



Prismacolor Celebrates 75 Years – A Look Back.

Can you believe it’s been 75 YEARS since Prismacolor started its creative journey!? Check out where we’ve been AND where we are going next… In honor of their 75th anniversary Prismacolor wanted share a look back at the creative tools that started it all and see just how far they have come over the past 3/4 of a century…





Sanford’s June 2009 Art Dog News

Tuesday, June 2nd, 2009

•    Be sure to include the Prismacolor Consumer Rebate in your BTS print and internet advertising. Your customer will receive a $10 rebate for a purchase of $50 or more worth of ANY Prismacolor branded product. The rebate is available on purchases made between July 1, 2009 and October 15, 2009. Check with your MacPherson’s sales contact for all the details.

•    Prismacolor has just announced a 2009 Back-to-School store merchandising contest. Here are the details:


o    Display Prismacolor products on an end-cap, front-of-store stack out, window display or any other creative merchandising idea that makes a big statement!
o    Display must be up for BTS time period
o    Retailer must provide Sanford Sales Rep or MacPherson’s Sales Rep with a digital picture of the display. We need retailer’s location and key contact.
o    1st place prize is $1,000, 2nd place prize is $750 and 3rd place prize is $500.
o    Displays will be judged by Sanford Sales and Marketing Management
o    All pictures need to be submitted by 9/1/2009

•    More Consumer Activity from Prismacolor… Prismacolor has re-identified its Fine Line, Brush and Chisel Tip Markers as an Illustration Marker line. Prismacolor will implement a targeted, web-based advertising program between July 15th and October 1st. Prismacolor is working with YouTube, Google and select art websites such as the sites shown below in an effort to expose college and design students to its Illustration Marker Products. More details will follow.