Posts Tagged ‘Golden Open Acrylics Paint’

Golden Artist Colors Gears Up for a Busy 2009

Monday, January 26th, 2009

CHA 2009
GOLDEN
will have a booth at the Winter 2009 Craft & Hobby Association Convention & Trade show from Jan. 24-28, 2009 in Anaheim, California.  Visitors will have the chance to learn more about the innovative new Digital Mixed Media products from Golden Artist Colors and how they can be incorporated into Altered Books, Collage, Mixed Media techniques, and more.  In addition to learning how to use the new Digital Grounds, artists will also have the chance to explore other materials in the booth such as Drawing Grounds and the new GOLDEN OPEN Acrylics.

GOLDEN Working Artist Program Director, Patti Brady will be present at the booth discussing her new book, sure to inspire every artist!  She will also be holding a book signing in the North Light booth during the show.  In Patti Brady’s book, Rethinking Acrylic, Radical Solutions for Exploiting the World’s Most Versatile Medium, she explores the versatility of the acrylic medium and its ability to mimic oil paint, watercolor, gouache and encaustic.  In order to give artists the best hands-on opportunity to explore and learn about GOLDEN products while visiting the show, Patti will be teaching two workshops.

2009 Pricing
Please remember that new product pricing will be effective February 16, 2009, so place your orders now and save!

CAA 2009
Another tradeshow that GOLDEN has been a longtime supporter of and will be attending in Los Angeles in late February is the College Arts Association (www.collegeart.org) tradeshow.  In addition to featuring the new OPEN Acrylics and Digital Mixed Media products, GOLDEN will also focus on Silverpoint / Drawing Ground, two new Fluid Historical Colors and three new Fluid Color Travel Interference Colors.  A new project that booth visitors are sure to be interested in is an effort supported by GOLDEN, but led by Mark Gottsegen, the Administrator of the Art Material Information and Education Network (AMIEN)Gottsegen is developing a testing program to begin to monitor how well outdoor murals withstand the various environmental conditions which they face.  Using portable equipment over time, AMIEN will begin to assemble data that will replace a good deal of the conjecture and rumor with real information.  AMIEN is currently in the beginning stages of this work and commitment to collaborate with Rescue Public Murals (RPM) as both of these organizations advance the goals of preserving public art for generations to enjoy.

Stores Carrying OPEN Acrylics
For a listing of retailers carrying OPEN Acrylics, go to Golden Paints Store Locator.  Great introductory terms are still available.  Retailers ordering now can still receive an extra 10% as part of the new placement program.  Contact your MacPherson’s sales representative for details.

If you have any questions about any of the above information, please contact your MacPherson’s Sales Representative

Hot Off the Presses! GOLDEN Just Paint #19 Newsletter Focuses on OPEN Acrylics

Monday, September 15th, 2008

The latest 12-page issue of the GOLDEN Just Paint Newsletter, which focuses on the new OPEN Acrylics product line, will begin hitting mailboxes on September 15, so be on the look out for it!  The newsletter will include a Consumer Sample Kit of OPEN Acrylics, and will be sent to over 21,000 artists, art educators, retailers and distributors worldwide.

We’ve learned that the best way to describe OPEN is to hear from the artists who have been experimenting, discovering and participating in the line’s development throughout the process. In this issue Mark Golden asks four artists with very different working styles to share, from their perspective, the opportunities and challenges in working with OPEN. Golden Artist Colors Technical Director, Jim Hayes, has also written an article for this issue, explaining the progression and development of OPEN Acrylics.

You can access the online version of the newsletter by going to:
Just Paint Online

To gain an even more comprehensive understanding of this new line’s innovative qualities, go to the Technical Information Sheet links below. Here, your staff has access to in-depth answers to early questions being asked by artists regarding such topics as layering, blending and also varnishing.

OPEN Acrylic Colors Product Info Sheet
OPEN Acrylic Mediums Product Info Sheet

OPEN Thinner Product Info Sheet

Open Application Guide

If you’re interested in receiving copies of the Just Paint #19 newsletter, please contact your MacPherson’s Sales Representative for more details.

Golden’s “OPEN” for New Business!

Thursday, July 3rd, 2008

OPEN Acrylics feel like no other paint, representing a significant advancement to the most comprehensive suite of professional acrylics available. Since the launch of this product line at NAMTA, the demand for OPEN Acrylics has increased with each passing day, bringing great excitement to the artists eagerly awaiting its availability in their local store. OPEN Acrylics will generate incremental sales as existing customers reach to extend their range of techniques and will attract new painters to acrylics because of their remarkable working range. Recognizing the opportunity, more than 200 stores have submitted orders for the product.

For a listing of current order commitments, go to Golden Open Store List.Great introductory terms are still available so contact your MacPherson’s sales representative for details!

Digital Media

In related news, retail staff continues to support and embrace the new Digital Mixed Media products, creating custom POP materials for their stores, thereby increasing cross-selling opportunities for such items as specialty papers, rubber stamping supplies and acrylics! Contact your MacPherson’s sales representative to learn how to generate incremental sales with this exciting new category.

Visit Golden’s website to see a product demo or access technical information about OPEN Acrylics and Digital Mixed Media products, including application sheets, color charts and additional resources for reference.