Posts Tagged ‘Golden acrylics Qor Watercolors Williamsburg Oils’

Golden News December 2017

Wednesday, December 27th, 2017

GOLDEN Launches NEW QoR® mini

Compact color for artists on the move.


QoR® Watercolor will be launching the QoR mini 12 Half Pan set and adding QoR Masking Fluid to the product line.

The totally new solid half pans of color within QoR mini re-wet beautifully and deliver the lively painting performance artists expect. QoR mini fits 12 half pan watercolors in a tin smaller than an index card. It fits perfectly in your pocket or purse for urban sketching and plein air painting. Features include:

  • Stamped wells on tin lid offer convenient mixing space
  • Innovative non-staining silicone insert with embossed letters next to each pan to reference colors
  • Standard size removable/refillable half pans
  • Watercolor paper insert to paint out a color reference key
  • Vibrant, clean mixing primary colors along with convenient secondary and earth colors

Order Details:

Item #: GD7000015-0 (Coming soon)

UPC: 738797012295

List Price: $99.99


  • Available February 12, 2018. Standard freight.
  • No minimum order.
  • Standard discounts apply.
  • Get an extra 20% discount on pre-orders now through March 16, 2018.

See your MacPherson Sales Representative for more information.

More GOLDEN Heavy Body Colors for 2018, Same Footprint

GAC Light Value Colors

All Heavy Body retailers can now offer a greater selection of colors within their current GOLDEN cabinets with the introduction of a new tube shelf for 2 oz. Heavy Body cabinets that increases the tube count from 10 to 12 per shelf. That’s a 20% increase in colors with no additional space required! And just as conversion kits are available, GOLDEN is also launching several new colors!

Cobalt Teal is back! Very popular when it was previously available, GOLDEN had to discontinue it when the pigment became unavailable. The launch of QoR watercolors helped us discover a new pigment supplier, so we can bring this very desirable single-pigment color back to Heavy Body acrylics. The Phthalo and Titanium blended Teal will remain available.

New Light Value Colors! For 2018, seven new light value colors add bright and convenient blends to what is already the most extensive palette in artist acrylic colors. Colors include Light Bismuth Yellow, Light Orange, Titan Violet Pale, Light Phthalo Blue, Light Phthalo Green, Titan Green Pale, and Titan Mars Pale.

New Yellows with Exceptional Lightfastness! We continuously test our products to make sure that we are providing the best materials available to artists. Recent tests reveal that the pigments PY3 and PY73, used in our Hansa Yellow Light and Hansa Yellow Medium formulations no longer meet the highest ASTM Lightfastnesss standards. To provide the bright and lightfast yellows artists need we are introducing Benzimidazolone Yellow Light and Benzimidazolone Yellow Medium across all acrylic color lines in 2018. The Hansa colors will remain available in open stock tubes, however, the new Benzimidazolone colors will replace Hansa Yellow in sets beginning February 12, 2018.

All of these changes are highlighted in MacPherson’s Spring Catalog. For specific information regarding conversion kits and color changes detailed above, reference the MacPherson website OEX Golden or contact your MacPherson Sales Representative.


Williamsburg Adds Seven NEW Colors in 2018!

WBNewColorBlade_462X1200Williamsburg Handmade Oil Colors will be introducing seven exciting new colors exemplifying the beauty and quality of our paints while extending the largest range of oil colors available anywhere. Additionally, in response to concerns surrounding the use of zinc oxide in oil paint formulations we have reformulated 12 color blends to be zinc free.

These new Williamsburg colors for 2018 exemplify the beauty and quality of our paints while extending the largest range of oil colors available anywhere:

  • Transparent Yellow Iron Oxide
  • Tranpsarent Red Iron Oxide
  • Pyrrole Red
  • Pyrrole Orange
  • Nickel Azo Yellow
  • Bismuth Vanadate Yellow
  • Titan Buff

Space for new colors will be created from the discontinuation of Mars Orange Deep and Slate Black due to pigment availability. For existing planograms, conversion kits will be available starting February 12, 2018.

For further details, please contact your MacPherson Sales Representative.

Visit GOLDEN at Creativeworld 2018

For close to 20 years, GOLDEN has been exhibiting at Creativeworld, the leading international trade fair for paper, office supplies, stationary and art supplies.  Every year we look forward to having this time to visit with our friends and trading partners. Please plan to come see us in our booth location, Hall 4.1 Stand C12, where we will be featuring all three of our brands: GOLDEN Acrylics, Williamsburg Handmade Oil Colors and QoR® Watercolor.

Please be sure to stop by and visit during the show, which is from January 27 – January 30, 2018. If you would like to schedule a specific meeting time during the show, please contact Bill Hartman at

We look forward to seeing you and sharing what’s new!

Golden News Oct 2016

Wednesday, October 26th, 2016

MacPherson’s Holiday Set Promotions for GOLDEN

If you haven’t done so already, be sure to check out the Holiday Set Promotions from GOLDEN. It’s time for folks to start thinking about gift buying for family and friends!

Shipping began September 19th and concludes on December 9th. Select Sets from all three Golden Artist Colors brands – GOLDEN Acrylics, Williamsburg Oils, and QoR Watercolor – will be offered at an extra 10% in support of the holiday selling season. MAP exceptions during this period allow advertising discounts of 40% off.

Refer to the MacPherson’s Buyer’s Guide for further details or see your MacPherson’s Account Manager with any questions.

Retailer Support Items for QoR Watercolor and GOLDEN Acrylics

Earlier in the year we mentioned that GOLDEN will be introducing new retailer support items for QoR Watercolor and for GOLDEN Acrylics. Two items available soon are:

New! QoR Product Guide: (Starts Shipping November 11)


Provide this take-away selling tool to share the QoR Watercolor story with artists interested in learning more about modern watercolor. This multi-purpose collateral piece can be provided to artists at retail as well as at tradeshows and other informational venues.

  • An introduction to the unique properties and benefits of QoR.
  • Color mixing matrix highlighting specific QoR colors.
  • Create greater awareness for QoR Watercolor brand.
  • Encourages increased turns of full-sized tubes.


New! Layered Surfaces POP Blade & Brochure: (Starts Shipping October 24)

Item # Description Support Price
GDM733120 QoR Product Guide $2.25

The new GOLDEN Layered Surfaces POP Blade encourages artists to explore the extensive range of GOLDEN gels and mediums. The POP features seven hand-painted applications and demonstrates a range of textures, sheen, and other effects that can be created when using mediums along with color.

These eye-catching applications are designed to inspire! The included brochure makes it easy for artists to turn inspiration into action. It lists the materials needed along with step-by-step instructions for each of the techniques illustrated on the POP blade. Layered Surfaces How-To brochures can also be used independent of the blade as bag stuffers or handouts at in-store events.

layeredsurfaces1_web1000x1500Adding this POP Blade to your GOLDEN aisle:

  • Acts as a conversation starter for store staff engaging with customers
  • Helps clarify the range of GOLDEN Gels and Mediums that can be confusing to new users
  • Acts as a silent salesperson, helping customers navigate the GOLDEN offering
Item # Description Support Price
GDM012943 Layered Surfaces POP Blade. Complete with 25 How-to Brochures $80.00
GDM013303 Layered Surfaces How-to Brochures

$0.25 each






GOLDEN High Flow Promotion with Ampersand


hol16_amp_golden-display-webArtists get two FREE 1 oz. bottles of GOLDEN High Flow Acrylics when they purchase an Ampersand™ Surface Sampler! Included in each Ampersand Surface Sampler is High Flow Indigo and Green Gold, along with the Artist Panel Smooth™ and Claybord™ panels (9 x 12 7/8”). Both are incredibly smooth surfaces for fluid paint and pouring techniques. This offer has a $64.40 retail value, at only $24.99! If retailers order 3 cases of 6, they receive a free cardboard display with header for their store.

What Are Artists Saying About GOLDEN Acrylics and Williamsburg Oils?

Artists are eager to share their experiences in email and on social media about their use of GOLDEN Acrylics. Take a look and see how you might share their stories with your own customers. Maybe there’s a technique, color or idea that sparks their interest, increasing traffic in your store!

  1. Renee Prisble using High Flow Acrylics via Instagram


  1. Jessica Prior mentioning Williamsburg Oils via Instagram
  1. Shawn Huckins experimenting with Williamsburg Oils via Instagram


Golden News July 2016

Thursday, July 28th, 2016

B-T-S Promotional Period Reminder

Remember that advertising can be extended to 40% off everyday for all three brands (GOLDEN Acrylics, Williamsburg Oils and QoR Watercolor) beginning on 07/25/16 and expiring on 09/30/16.


GOLDEN Acrylic Demo in a Box – Available Now!

Demo Kit

Golden Demo Kit

For those of you who attended the recent Dealer Workshop, a preview of this was introduced at the event. For everyone else, we’re excited to introduce the new GOLDEN Acrylic Demo in a Box – a toolkit to drive sales and educate store staff about acrylic colors, gels, grounds, pastes, mediums and techniques! It’s also useful for increasing store traffic by offering in-store demonstrations. With this tool, you can demonstrate the following:

  • Difference in properties between GOLDEN color lines
  • Differences between all the “white stuff” – Mediums, Gels and Pastes
  • How to use Gels, Pastes and Mediums as extender and for building texture
  • How to use Gels and Pastes as Grounds
  • Staining techniques using High Flow and Fluid Acrylics on canvas and Acrylic Grounds
  • How to use OPEN Acrylics for Subtractive and Monoprinting techniques

Item # GD0000096-0 (Acrylic Demo in a Box)

2016 Support Value: $29.50

If you’re interested, don’t let the Support Price stop you. Contact either your MacPherson’s or GOLDEN Sales Representative to order yours today.

What Are Artists Discovering About QoR Watercolor?

Artists are eager to share their experiences in email and on social media about their use of QoR Watercolor. Take a look and see how you might share their stories with your own customers. Maybe there’s a technique, color or idea that sparks their interest, increasing traffic in your store!

  1. June 20, 2016 on Instagram in reference to the QoR 24 unboxing video.

Alex Johnmeyer:

For all the watercolor artists in my life: These are the best I’ve ever used. Like butter. So rich and vivid. Do it.

  1. June 1, 2016 on YouTube

Jessica Sporn Designs:

I’m testing out the new QoR Watercolor Paints from Golden. I love them! 

  1. July 18, 2016 via Email to one of our Material & Application Specialists

Kathy Lindsley:

I received the Permanent Green Light; a strong accent color and it makes some lovely mixtures. I’m also enjoying the sample cards and have identified several QoR colors I intend to add to my regular palette. Your Burnt Sienna Natural is outstanding; for sure that will become my standard — and among my most-used colors.