Posts Tagged ‘Customer Engagement’

Inktober For Everyone!

Tuesday, September 18th, 2018
Catherine Monahon, Copywriter, MacPherson’s

In 2009, illustrator Jake Parker set out to challenge himself for the month of October: create a work of art in pen and ink each day, and share it online. He dubbed it with the catchy name “Inktober” and got to work. Nearly ten years later, tens of thousands of artists are a part of the Inktober community. 31 drawings in 31 days, all under the hashtag “#inktober,” the artwork spans from fantastical to realistic, lettering to abstract. As long as it’s ink, it qualifies. Each day of #Inktober has a corresponding prompt to tackle creative blocks; see the list here for inspiration.

Inktober in Your Store

While Inktober reminds professionals to loosen up and have fun with their craft, it also challenges beginners and enthusiasts to push themselves and improve. It is a great opportunity for you to engage with customers who use pen and ink or those who would like to challenge themselves in new ways. So what supplies are your customers craving?

We’ve compiled a list of supplies you can feature in September to get your community excited for October 1st! In addition to featuring ink related products, you can also host in store competitions, staff artwork or have a gallery showing in November featuring the work of local Inktober artists.

Collaboration

Jake Parker, the founder of Inktober, is professional illustrator who has helped build the Inktober community over the years. If you would like to use the Inktober logo for promotions, please connect with Jake directly. He is open to collaboration; run an idea by him if you’d like to go beyond an endcap or demo and do Inktober events, gallery openings and more. He also offers online classes if your customers are interested. Please contact him and tag him in social media posts with #inktober @jakeparker.

Beyond October…

Monthly challenges have gained popularity in recent years and are a great way to engage with customers or showcase specific products. Check out Dynovember, March of the Robots or Sketch a Day May to learn more about what future months hold!

Powerful Engagement Tools: Art Demos Videos from Strathmore

Saturday, June 30th, 2018

When engaging with customers and artists, well-curated content and interactive video are the king and queen contenders. Strathmore is excited to share 3 new art demo videos made by professional artists Minnie Small, Lena Danya, and Graham Smith. These three artists have earned the title of influencer – someone who has access to a large audience and impacts purchasing decisions by sheer virtue of their authenticity. The best part? You are free to download these videos and use them in your stores, on your website and on your social media channels. This is a royal lineup of content and video that will drive engagement and ultimately help sell products.

The How and The Why:  Engagement with Content and Video

Good content is the backbone of driving interaction with your customers in today’s online and social world. Inviting, informative content helps answer questions, influences purchase decisions, gets people in the door, encourages loyalty, opens dialogue and sells products. You can never share enough relevant, quality content!

If content is king, video is its majestic queen. In the last couple years, video has become the powerful driver of relevant, engaging content:

  • The average user spends 88% more time on a website with video
  • Viewers retain 95% of a message when they watch it in a video versus 10% when they read it in text form
  • Businesses who use video grow revenue 49% faster than non-video users
  • 64% of consumers make a purchase after watching branded social videos
  • Social video generates 1,200% more shares than text and images combined

(Source: Word Stream)

Overview of New Strathmore Videos & How To Utilize Them

Strathmore collaborated with professional artists who are also major social media influencers to create stunning demos on 3 of our newest papers.

1.) Toned Blue Mixed Media Demo With Artist Minnie Small

Download Video Here 

Minnie is a professional artist with over 267,000 YouTube Subscribers (Semi Skimmed Min) and 55,000 Instagram followers (@semiskimmedmin). She used gouache, colored pencils and white gel pen on the Toned Blue paper to show what it can do.

About the Paper

400 Series Toned Mixed Media

Paper Weight: 184 lb. (300 g/m2)
Surface: Medium

This heavyweight mixed media paper in NEW steel blue, warm tan and cool gray is toned specifically for use with light and dark media. It also combines characteristics of a watercolor paper and the finish of a drawing sheet, creating a paper that performs well with all wet and dry media.

Perfect for finished artwork, it is the perfect hybrid of two of our most loved papers: 400 Series Toned Sketch and 400 Series Mixed Media. These papers are 100% recycled with 30% PCW, acid free and proudly made in the USA.

All Toned Mixed Media papers are available in glue bound pads in the following sizes:

  • 6″ x 8″ (SM462-406 Blue, SM462-206 Tan, SM462-306 Gray)
  • 9″ x 12″ (SM462-409 Blue, SM462-209 Tan, SM462-309 Gray)
  • 11″ x 14″ (SM462-411 Blue, SM462-211 Tan, SM462-311 Gray)
  • 18″ x 24″ (SM462-418 Blue, SM462-218 Tan, SM462-318 Gray)

2.) Oil Painting Paper Demo With Lena Danya


Download Video Here

Lena is an oil painter with 368,000 YouTube subscribers (Lena Danya Art) where she posts art demos, time lapses and tutorials. She also has 80,000 Instagram followers (@lenadanya) and is a great resource and inspiration for oil painters.  Lena creates a beautiful fine art portrait on the 400 Series Oil Painting paper and shows her process along with the features of the paper.

About the paper

400 Series Oil Painting

Paper weight: 215lb (350g/m2)
Surface: Linen texture

Strathmore’s new 400 Series Oil Painting paper in pads provides artists with a convenient alternative to canvases and boards. It is perfect for use with oil paints or oil pastels, with no gesso is required to prevent oil saturation. The paper is pre-primed in the manufacturing process so you can simply tear out a sheet and start painting. The linen surface mimics canvas with the right texture to help blend and hold layers of paint. Ideal for finished art pieces.

Available in:

3.) Heavyweight Mixed Media With Graham Smith


Download Video Here

Graham is a professional illustrator with over 20 years of experience in creating images for clients like Blue Moon Brewing Company, Boston Globe, Sony, Worth Magazine, General Mills and Levi Strauss & Co. He delivers a knockout piece on the Heavyweight Mixed Media paper, showing what this sheet can do.

About the paper:

500 Series Heavyweight Mixed Media

Paper weight: 350lb (570gsm), 3 ply
Surface: Vellum

Strathmore’s super durable, extra heavyweight 3-ply Mixed Media is a 100% cotton surface is internally sized for wet media and has a durable vellum finish for drawing techniques. It is excellent for watercolor, gouache, acrylic, graphite, pen and ink, colored pencil, marker, pastel and collage. It is archival, lignin free and made in the USA.

Available in 3 pad sizes with glue binding for clean and easy sheet removal:

  • 6” x 8” (SM584-6)
  • 9” x 12” (SM584-9)
  • 11” x 14” (SM584-11)

More Tools Available on Strathmore’s Website

Take advantage of this free content by adding it to your website and social media channels. You can also find more videos and lifestyle imagery to use for free in the Retailer and Distributor section of our website.

New Video Details Unique Product Application from GOLDEN

Saturday, June 30th, 2018

Encaustic painting is popular, but somewhat complicated to set up. Achieve the look of Encaustics using GOLDEN Matte Gels and Mediums – no heating, fusing or waxy clean up necessary. Share this new video with your customers or follow along to create an in-store demo! Learn how with this new video in the Video Library. More videos coming soon, so please check back!

Achieving an encaustic look with Golden Matte Mediums from Golden Artist Colors on Vimeo.

New Videos Detail New Products from GOLDEN

Wednesday, May 16th, 2018

This year GOLDEN has launched several new products and is excited to share some new videos with you! Four new videos have been added to the Video Library that your customers might find interesting and valuable. You can find them here and be sure to share. More videos coming soon, so please check back often!

Williamsburg New Colors

NEW COLORS from Williamsburg! from Golden Artist Colors on Vimeo.

Cobalt Teal

The Return of Genuine Cobalt Teal from Golden Artist Colors on Vimeo.

Benzimidazolone Yellow

NEW Benzimidazalone Yellows from Golden from Golden Artist Colors on Vimeo.

Light Value Colors

7 New Golden Heavy Body Light Color Values from Golden Artist Colors on Vimeo.

New Support Guide from GOLDEN!

GOLDEN offers a variety of items to help retailers support sales of GOLDEN Acrylics, educate customers and train staff. Our new Support Catalog lists these items with photos and descriptions, making it easy to select the items you need. The Catalog includes images and descriptions of POP Blades and Banners, Demonstration Kits, Product Guides and Literature, Merchandising Components and more.

The support catalog is available digitally as a PDF and can be downloaded from Marketplace.
Visit marketplace.goldenpaints.com/

Log in and navigate to the Documents and Media section. Click on the Information & Forms folder, then the Support Requests folder. The support catalog and order form are in the Golden folder.

If you don’t have a Marketplace user name and password, enter the New User information to set up an account.