Paperwork People Actually Want

Cassie Brehmer, Midwest Account Manager, MacPherson’s

This holiday season gift your customers with basic instructions for simple activities and projects for all ages. These Activity Sheets are especially helpful for aunts, uncles and grandparents who may be seeing their young family members for the only time this year. Plenty of easy DIY projects can be found online; all you have to do is assemble the desired items in-store in an easily shoppable layout, highlight that you have a FREE activity sheet, and provide an example of a finished project for reference. For the Holiday Season, going a little crafty is ok! Make sure to include your social media handles, website, and store hours and information on this handout so customers can connect and remember the value you added to their shopping experience.

Examples:

Kid’s Popsicle Stick Ornaments

  • Instructions like these, from the blog Fireflies and Mudpies, are available with a quick Google Search and provide ample inspiration to get you started creating your own project sheet.
  • Materials to highlight:
    • Acrylic paint or paint markers
    • Paint brushes
    • Popsicle sticks
    • Wood glue
    • Glitter/pompons
    • Scissors
    • Hemp/Twine

Photo from Francois et Moi

Shibori How-To

  • Indigo has been making a big comeback, and Shibori dyed fabrics are all the rage. Encourage your customers to try this trend by providing instructions on how to properly tie dish towels or flour sack towels to create the perfect patterns
  • Materials to highlight

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