Archive for October, 2015

Elmer’s CraftBond Hot Glue Breakthrough!

Thursday, October 29th, 2015

Inject life and better sales results into your hot glue offering with Elmer’s new Hot Glue Program. This new line offers a safer and more efficient way of hot gluing and allows you to create an exciting program in your adhesives department!


Previewed at NAMTA and MacPherson’s Dealer Workshop to rave reviews, they are in stock for immediate shipment. Login to and check them out at the links below:

Enhanced Safety Hot Glue Guns
Less Mess Hot Glue Sticks

Less Mess Hot Glue Sticks

Advanced Formula Technology eliminates the frustration and cleanup time involved from wispy strings that other sticks leave behind, making it easier for customers. Create a precise, clear bead with all the bond strength needed to easily adhere a variety of materials.

Conveniently formulated as All-Temp to work in any temperature gun available.

Advanced safety features to maximize the benefit of the glue gun while staying safe include an insulated nozzle for safeguard against burns, as well as a safety fuse that shuts the gun off automatically if overheated.

All guns are designed with a trigger-fed mechanism to provide continual glue flow. Accommodate various projects and material types, as the assortment includes both high and dual temperature models in both full and mini sizes, as well as one full size dual temp cordless gun.

Please click the link below for an XLS list of available SKUs:

MacPherson’s Hot Glue Skus

New Videos from GOLDEN

Wednesday, October 28th, 2015

Golden has recently added two new videos to their Video Library that they think your customers will be interested in. They are available at their YouTube or Vimeo page to check them out!

Using QoR Watercolor for Monoprinting (a new, innovative approach to using QoR):

The Vimeo link is here

High Flow Acrylics – Filling an Empty Pump Marker:

The Vimeo Link is here:

Videos are quick and easy content to share on Facebook and a great way to boost your organic reach.

For more information on the power of quality videos take a look at this recent report from Social Media Analyst Phillip Ross:

The Power of Social Media Videos

For more information about QoR Watercolors, go to QoR Colors.

To learn more about High Flow Acrylics, to go

Golden High-Flow Acrylics

Industry News

Wednesday, October 28th, 2015

247e14fPaul Bradshaw recently joined Pacon as their National Sales Director, Strathmore Artist PapersPaul spent the majority of his career with Appleton Coated, where he began as the Market Manager of Coated Publishing Papers and rose to the position of Senior Vice President, Publishing Papers.  After Appleton Coated, Paul was the Vice President of Sales and Marketing for the FutureMark Paper.

elmers-logo-colorNewell Rubbermaid announced recently its intention to acquire Elmer’s Products, Inc.® from Berwind Corporation, a family-owned investment management company. The acquisition is expected to close by year-end.

According to a National Retail Foundation (NRF) survey retailers are in for a big holiday seasons that will continue to be influenced by all things digital. Consumers celebrating Christmas, Hanukkah and/or Kwanzaa will spend an average of $805.65 on food items, decorations, gifts and more over the holiday season, the highest amount in the survey’s 14-year history. Spending on gifts for family members will total $462.95, up from $458.75 last year and also a survey high.  NRF President and CEO Matthew Shay stated “We expect consumers will tackle their holiday shopping lists with a healthy dose of optimism, tempered by a hint of caution as they look for ways to find the perfect, practical gift.” Holiday Retail Spending Survey Results

The Paint Chip owned by Brian and Maia Sturges in Davis California was recently featured in the online magazine Davis Enterprise. It’s a great story of a small business who has created a niche nurturing, and displays artistic expression. The Paint Chip


GOLDEN’s Holiday Set Promotions

Wednesday, October 28th, 2015

If you haven’t done so already, be sure to check out the Holiday Set Promotions from GOLDEN. It’s time for folks to start thinking about gift buying for family and friends!

October 2015 ADB Mac Ad


If you have any questions regarding these product discontinuations, please contact your GOLDEN Sales Representative or your MacPherson’s Account Manager.


Wednesday, October 28th, 2015

kinsho915_threepixKINSHO premium photo albums are not only hitting the shelves, but hitting social media channels as well!  Follow KINSHO on Facebook, Instagram, and Pinterest @kinshodesigns.  And don’t forget to visit the KINSHO Website!


New Strathmore Holiday Products

Wednesday, October 28th, 2015

Strathmore is excited to introduce two NEW Coal Black items, just in time for the gift giving season! The new Coal Black products feature a rich, saturated black surface to help create a dramatic piece of art.

ADB Coal Black Feature Art

New Coal Black Greeting Cards and Coal Black 4” x 4” Artist Tiles are made from Strathmore 400 Series Artagain® Coal Black paper, which is 60 lb./160 gsm. This surface is very good with gel ink pens, opaque pens, soft pastels, light colored charcoal, and colored pencils.

sm coal cards

Strathmore Coal Black items feature:

  • Rich, saturated black colored paper.
  • Fiber-enhanced surface.
  • 30% post-consumer fiber.
  • Acid free.
  • Made in the U.S.A.
  • New smaller 4” x 4” size of Artist Tile, available in 30 ct. package (SM105-979)
  • Full Size 5” x 6.875” cards, available in 10 ct. package. (SM105-157)
  • 5.25” x 7.25” coordinating envelopes are included with greeting cards.


ADB Clip StripTo help merchandise the new 4” x 4” Coal Black Artist Tiles, they are also introducing the New Artist Tile Clip Strip Assortment for Holiday 2015. Each clip strip comes with an S-hook for easy merchandising near checkout stands, and contains 12 packages of 4” x 4” Strathmore Artist Tile products. Assortment includes: 3 packages of Bristol Vellum, 2 packages of Watercolor, 2 packages of Toned Gray, 2 packages of Toned Tan, and 3 packages of our New Coal Black tiles, plus everything you need to showcase in a small space.

To learn more about the new Coal Black products and the artists featured, please visit: Strathmore Product Page

New Coal Black Cards, Coal Black 4” x 4” Artist Tiles, and the Artist Tile Clip Strip Assortments are ready to ship from Strathmore NOW, and they will be on special pricing in MacPherson’s Holiday buyer’s guide, pages 26 & 27. Learn how to increase the productivity of your retail space by contacting your MacPherson’s sales representative today!


Statement Street Art by the “Banksy of LA”

Wednesday, October 28th, 2015

Check out this CNN interview clip with Mike Rowe as he interviews LA Street Artist, Plastic Jesus in action with stencils and Montana GOLD creating his latest work!

CNN & Plastic Jesus