Archive for October, 2009

Golden OPEN Holiday Promotional Kits Arriving Early November

Wednesday, October 28th, 2009

In appreciation for your support of the OPEN Acrylics line, GOLDEN will provide you with complimentary OPEN promotional kits, which are scheduled to ship to you the last week of October.  The kits, which contain the three sample-sized OPEN Mediums and an OPEN Acrylics DVD, are provided as a promotional opportunity to further engage customers with the unique properties of OPEN Acrylics and to encourage repeat purchase activity.  Artists that buy 6 tubes of OPEN qualify for a free OPEN Now Kit.  A rack header magnet will ship with the kits to communicate the promotion to shoppers.

If you have any questions about any of the above information, please contact your MacPherson’s sales representative.

Check Out the New GOLDEN Facebook Page!

Wednesday, October 28th, 2009

In an effort to increase GOLDEN exposure on the world wide web and as a way to socially engage with artists and business partners, GOLDEN has created a Facebook page.

If you already have an account on Facebook, you are welcome to become a fan of the GOLDEN page.  However, you don’t need to have an account in order to view the contents of the page:

Connect to Golden on Facebook!

Please feel free to share this information with your friends, associates and anyone you think might be interested.

The GOLDEN YouTube Channel is Growing!

Wednesday, October 28th, 2009

Be sure to check out the ever increasing number of videos that have been posted to the GOLDEN YouTube site. The two newest videos focus on monotyping techniques.

Creating a Monotype with GOLDEN OPEN Acrylics

and Creating a ‘Dry Monotype’

GOLDEN plans to continue producing short video clips, with particular attention placed on subjects that can be confusing for or problematic to artists. If you have a video that you would like to see, or that you think your customers would benefit from, please email your suggestions to

In Memoriam; Alan Lanny Rosenbaum

Tuesday, October 27th, 2009

Lanny Rosenbaum & Deb Duffy

Lanny Rosenbaum & Deb Duffy

It is with deep sadness that I announce the passing of our friend and colleague Lanny Rosenbaum. As many of you know, Lanny had been fighting a courageous battle against pancreatic cancer for the past two years. He died yesterday—October 26, 2009.

Lanny joined the Blick family in 1997 as Vice President of Sales and Marketing. During his 12 years with the company, he was instrumental in identifying and developing a variety of catalog, internet, and private label growth opportunities. Despite his health challenges, Lanny continued to be a driving force within Blick over the past two years. As recently as September of this year, he participated in the company’s annual strategic planning meeting and continued directing Blick’s online video initiatives. He also spearheaded the planning of Blick’s 100th anniversary celebration, which begins in 2010.

While at Blick, Lanny also developed strong external friendships with our merchandise vendors, printing and production suppliers, mailing list brokers, and creative agencies—relationships that continue to serve us well.

For the past two years, Lanny and his wife, Deborah, have been living in Darby, Montana, with their two dogs, Rojo and Azul. Lanny loved the outdoors, the animals, and the opportunity and ability to build and enjoy his “Big Sky” residence with Deborah.

I know many of you interacted with Lanny over the years. He was a fair and honest person, and I’m proud to have known him and worked with him as part of Blick’s executive team. We will miss his vision, his enthusiasm, and his passion. I know you join me, our Board of Directors, and your Blick associates in extending our heartfelt condolences to Lanny’s family and wide circle of friends and business associates.

Lanny is survived by his wife Deborah Duffy, two daughters, a son, two grandchildren, a sister, and mother Evelyn Rosenbaum.

A memorial service in the Chicago area is being planned, details of which will be communicated when they have been finalized. Lanny and Deborah’s wishes for charitable contributions will also be communicated at that time (no flowers, please).



Robert Buchsbaum
Chief Executive Officer

Industry News

Sunday, October 25th, 2009

thumb_104523Ilka Lohaus has joined the ColArt Group as Chief Brand Officer to be based at the company’s headquarters in Wealdstone, England. A German citizen, she speaks three European languages (German, French and English), and has had substantial consumer marketing experience  including stints at Johnson & Johnson, Reckitt Benckiser and more recently Henkel as Global Marketing Director.

michaels-manhattan Michaels Stores Inc. has opened its first Manhattan store featuring a new urban store design that focuses on providing creative inspiration, according to Reuters. The store, whose week-long grand opening celebration began Oct. 25, is located in the new Columbus Square development at 808 Columbus Ave. at 97th Street. The new 14,700-sq.-ft. store features a modern, open design with wide aisles, warm colors, “inspiration kiosks” for project ideas and work spaces for customers to lay out their designs before purchasing. The store takes cues from its new prototype opened last year, with key merchandise categories–such as fine arts, custom framing, jewelry, scrapbooking and kids–organized in store-within-a-store layouts. The store will also be the first for the company to offer a delivery service, tailoring to the Manhattan urban shopper.

0001qdArt Supply Warehouse in Westminster, CA. was named the 1st place winner in the Prismacolor®  Retailer Display Contest based on the creative display they developed to showcase Prismacolor art products in-store. Art Supply Warehouse won $1,000 for its first place winning entry. ASW’s submission featured a whimsical archway of bold colors flanked by two columns of Prismacolor art supplies.  The archway created a store-within-a-store shopping experience, inviting customers to stroll the full Prismacolor product offering along with paper, card stock and cardboard in a variety of styles, weights and sizes.

0002o1Arizona Art of Temple, AZ was the second place winner with its display titled, “A Wonderland of Possibilities.”  Displayed amidst a topsy-turvy dresser of drawers, art supplies were displayed in shelves while also peaking out of drawers, alongside familiar faces of animated characters. Arizona Art, received $750.00.

Jerry’s Art of Norwalk, VA won third place.  Jerry’s Art displayed a giant-sized yellow Prismacolor marker and a maroon-colored pencil atop an end-cap assortment of Prismacolor sets, along with a display of individual Prismacolor markers and smaller sets. Jerry’s Art received $500 for third place.

Steve Golian, Sterling Art

Steve Golian, Sterling Art

This just in, Sunday, November 1st will be Sterling Art’s last day after 49 years serving the artistic community in Orange County, CA.


Steve Gallisdorfer, ColArt America’s intrepid and ever vigilant Pacific Northwest Sales rep forwarded this photo shot recently in Vacaville, CA outside a Safeway market. Now that’s a receptive market for today’s aerosol artists!


Go Green! MacPherson’s e-Statements Now Available

Saturday, October 24th, 2009

Basic RGB

Make your work a little easier and help the planet, too! MacPherson’s e-mailed invoices have been such a hit that we developed e-mailable monthly statements, too. Would you like your statements e-mailed instead of snail-mailed? All you have to do is ask. Contact Sioban directly or log in to and click on the Customer Forms Setup link under Business Basics.

Sakura News for October 2009

Friday, October 23rd, 2009

50200_sensei_neweraser_insert300dpiPigma Sensei Open Stock Pens in Time for the Holidays!

Sakura has announced that the individual pens in its popular Pigma Sensei Manga Drawing set will be available in open stock and displays just in time for the Holiday Season. Consumers already love Pigma ink in Micron, Brush and Graphic pens, and the launch of Pigma Sensei open stock gives them four new point sizes!

The Pigma Sensei pens are available in the following point sizes in black ink only:  0.3mm Ultra-Fine tip, 0.4mm plastic tip, 0.6mm bullet tip and 1.0mm Bold tip. Pigma is unsurpassed as an archival, fade-resistant, chemical resistant, waterproof ink that won’t bleed through thin paper! Pigma Sensei open stock pens will retail for $2.25 each… great for students or professionals.


The two new Pigma Sensei open stock displays are compact and fit easily on any counter.  The smaller 4 dozen unit (SK50211) can be placed near the cash register or checkout to maximize impulse sales. The low profile 12 dozen unit (SK50210) can be merchandised on a shelf, on slatwall or pegboard. The low profile unit also integrates with all of the other Sakura low profile displays to create an organized, attractive writing instrument department. Coming your way by e-blast: A special drop ship deal with lowered minimum for the 144-pc assortment, open stock, and drawing sets! Check your email inbox on November 2nd for this limited time promotion.

Get a Sneak Peek at Robert Gamblin’s Studio in American Artist

Friday, October 23rd, 2009

Robert Gamblin’s Studio, among those of many other prominent American Artists, is profiled in American Artist’s special Studios issue, on newsstands now. Robert’s studio is right across the street from Gamblin’s factory in Portland, Oregon. Once used as a maintenance bay for concrete mixing trucks, Robert and his partner Catherine Kumlin converted the space into a combined oil painting studio and printmaking workshop.


New MacPherson’s Feature: Go Green with Fewer Packing Lists!

Tuesday, October 20th, 2009

cartonlistDo you use that list of what’s in each specific carton we ship you? If you do, that’s great, we are glad to make checking in your orders easier.

If you don’t, you can join MacPherson’s effort to use less paper and turn that feature off for your store. Just click here to send an email and let us know!

Chartpak News – Great Deals in MacPherson’s 2009 Holiday Promotion!

Thursday, October 15th, 2009

wooden-box-openGrumbacher Cherry Wood Paint Sets (Available in Academy Acrylic, Academy Oil and Max Water Soluble Oil) at 50/15% (57.5%)

acadoilholsetGrumbacher Messenger Bag Gift Sets – These unique, new sets are available in Academy Acrylic or Academy Oil. The sets come with 3 brushes, 2 palette knives, 6 tubes of paint and a 16”X13” Messenger Bag. The set is valued at $70. The “special retail” of $49.95 provides a tremendous value to retailers and consumers.

Grumbacher Selected Color Sets at 50/15%

Grumbacher Watercolor Pan Sets at 50/10%

Grumbacher Packaged Brush Sets at 70/10%

Grumbacher “New” Palette Knives – Grumbacher’s new plastic Palette and Painting Knives are like nothing offered in our industry. Molded from hard-wearing ABS plastic, these knives won’t corrode or rust like traditional metal knives. They are 10” in length, and are lightweight with excellent balance for all day use. They are solvent-safe, easy to clean and can be used with all mediums. Each knife has the appropriate flexibility for shape and purpose. The “New” Grumbacher Palette and Painting Knives come in 6 shapes, and are offered at 50/10%

fa3896polycolorsetKoh-I-noor Toison D’or Extra Soft Pastel Sets – These beautiful, soft pastels have a consistent “feel” from color to color. They are available in 12 and 24 sets at 50/35%

Koh-I-noor Gioconda Pastel Pencil Sets – These pastel pencils are excellent quality. The pencils are available in 12, 24 and 48 color sets at 50/25%

Koh-I-noor Triocolor Colored Pencils – These unique, large, triangular “Artist Grade” Colored Pencils are offered in sets of 12 and 24 at 50/10%

Koh-I-noor Drawing Pencil and Pastel Sets – These beautifully packaged “tins” come in many sizes and configurations to satisfy any artist’s needs. They make a great Holiday gift and are available at 50/10%

Pelikan Watercolor Sets – These watercolor sets are of great quality, and an excellent value. Available in Transparent 12 and 24, Opaque 12 and 24, and a small travel set, at 50/10/5%

Chartpak Ad Marker Travel Sets – These unique sets come with a free travel case that holds 25 markers. They are available in a Basic set of 12, and a Manga set of 12, at 50/25%

schm_set_2009Schmincke Color Sets – Schmincke is a “Super-Premium Line” color company from Germany. We are offering a selection of their best sets. Included are a Mussini Resin Oil 8 color set in a wooden box, a Norma Professional Oil cardboard box set of 8 tubes and a Norma Professional Oil Wooden Box set of 10 tubes. Also available are a Cardboard Pastel Set of 90, and a Metal Set with 10 Sanfi sheets. Horadam Watercolor offers a Slimline Metal set with 12 half pans, and a Leather Case set with 12 colors. All Schmincke sets are offered at 50/10%

Industry News

Monday, October 12th, 2009

kyle2A sad recent communication from Lineco: “Due to the continuing softness in the market, it is with a sense of sadness to advise that Kyle Ondricek is no longer with the Lineco division of University Products. Over the years Kyle has played a key role in developing the Lineco brand and he will be missed. We all wish him well with his future endeavors.”

carl3_200An Urgent Message from Williamsburg Handmade Oil Paint: “It is with great sadness that Williamsburg Handmade Oil Paint announces the recent death of our company founder, Carl Plansky. A Memorial Service is being planned with details to be announced in the near future. Meanwhile, the day to day operations of Williamsburg Paint will continue to be managed by Beverly Plansky. The factory will continue to manufacture the fine product that Carl developed over 20 years ago.”

Kyle & AndrewPreston Arts’ Andrew Preston and Kyle DeJute were married on July 4th and will be celebrating their marriage Saturday, October 17th. The newly weds met at Purdue University where they were in rival improvisation groups. Congratulations to Kyle and Andrew!

2009092109-harley-rose-fentonWelcome to the world, Harley Rose Fenton was born to Katy & Mark Fenton on September 21st (8 lbs 5 oz, 21 inches). Katy is Gary and Mary Shirey’s daughter.  Harley was welcomed by her big brother Mark Fenton Jr (21 months) who can hardly wait for her to learn to play catch.

untitledMore baby news… Caspar Carlos Glatz, son to Ruedi Glatz of Montana Cans was born auspiciously on 09.09.09

Samantha Mitchell, who works here at Lake View Art Supply in Chicago has been named a finalist  in the Outwin Boochever Portrait Competition at the National Portrait Gallery. The Outwin Boochever Portrait Competition is a triennial event that invites figurative artists to submit entries in all media to be considered for prizes and display at the National Portrait Gallery. During the exhibition, museum and Web site visitors can vote for their favorite pieces as part of the “People’s Choice Award,” and winners of this part of the competition will be announced Jan. 24, 2010. The endowment from the late Virginia Outwin Boochever has enabled the museum to conduct a national portrait competition and exhibition that encourages artists to explore the art of portraiture.

Her portrait is 3′ by 5′ and she used the Prismacolor Premier pen. Here is Samantha’s entry.


Read the entire article
The Outwin Boochever Portrait Competition at the National Portrait Gallery

image_024Rachel Minor,store manager at Riley Street’s San Rafael store  is leaving soon to become the manager at Santa Rosa Jr College’s  Petaluma Campus Bookstore.

Check Out Elmer’s Fall & Holiday Advertising Blitz

Monday, October 12th, 2009

Need some help stimulating sales?  Elmer’s is investing big in national advertising, so it could pay big dividends for art supply retailers to plan ahead. Take advantage of the most extensive range of arts and crafts national advertising and promotions that Elmer’s Products has ever scheduled.

Here are some of the categories and details:

Elmer’s Craft Bond® Media Plan
•         NEW Print Advertising
•         Today’s Creative Home Arts starting September 2009 and running through the end of the year
•         Internet : Banner Ads & Facebook (Elmer’s Crafter’s are now on Facebook & Twitter)
–        Directed to paper crafting and scrapbooking profiles
•         Total Impressions 3,436,000

Scrapbook Memories TV Show Sponsorship
•         Corporate sponsor of Scrapbook Memories – 2009 airings of 13 episodes on PBS
•         800,000 viewers per show
•         Products featured through project demonstrations
•         Elmer’s very own Marketing Manager Lisa Singer is part of the show

Editorial Program
•         52% of crafters get their project ideas from magazines
•         Consumers are over 3 times more likely to be influenced by editorial content than by advertising
•         Elmer’s Craft Bond – strongly supports craft magazine editorial programs with an outside agency that specializes in craft project placements and has strong connections within the craft industry
–        2007 = 43 projects placed in magazines such as Today’s Creative Home Arts, Crafts n Things, and Decorating Digest, generating over 12 million impressions
–        2008 = 73 projects placed generating over 33 million impressions
–        2009 = Goal 10% increase over 2008
–        2010 = Goal to exceed 40 million impressions

When Creativity Knocks
•         Corporate sponsorships of When Creativity Knocks Summer Season 2009
•         Innovative 8- 10 minute craft segment webisodes
•         Each project features a theme that incorporates manufacturer’s products
•         Since viewers can watch at their leisure, they can repeat the shows as often as they like
•         Connects with consumers through Twitter

Partnerships with key editors and craft influential’s is extremely important for the craft industry
–        Gain endorsement/trust and provide inspiration for the crafters
•         Cindy Groom-Harry – Craft Consultant and CHA Board Member
•         Julie McGuffee – Scrapbook Memories TV host/Craft Expert/Blogger
•         Mark Montano – Celebrity Crafter/Author/Blogger
•         Ana Arujo – When Creativity Knocks host/Craft Expert

•         Revitalized website launched – August 2009
•         Project database targeted to both general crafters and papercrafters
•         Video clips of projects demonstrations
•         Craft It! With Elmer’s initiated to communicate directly with crafters
•         Craft club initiated August 2009
•         Goal: Establish one on one communication with crafters
•         Elmer’s CB ad within Today’s Creative Home Arts helped us gain 700 participants already!
•         Will start communications with first newsletter in November featuring:: Get ready for holiday gift giving-make something yourself!

New Chroma Video Series – How to Paint in Acrylics

Wednesday, October 7th, 2009

Chroma invites you to check out international artist Mitch Waite:

In this two-part video, Mitch uses Atelier Interactive Professional Artists’ Acrylic to demonstrate how to paint from a photograph using drawing techniques with emphasis on perspective skills and tonal values.  He teaches the viewer how to divide the canvas into sections, how to place objects using angles and how to create depth using highlights and shadows.  Look for more Atelier Interactive videos from Mitch over the next few weeks!

ColArt’s Holiday Ideas

Tuesday, October 6th, 2009

ColArt’s 2009 Holiday Set offering has something to fit every gift budget!

ColArt is featuring gift sets this holiday season to fit every budget, from an $8.49 msrp Reeves Mini Paint By Number Set to Derwent’s Elegant Inktense Woodbox Pencil Set at $134.95 msrp, and the majority of the sets retail for under $50.


Many retailers surveyed by ColArt last year reported that their greatest holiday sales came from sets offered below $30, and MacPherson’s 2009 Holiday Buyer’s Guide features many ColArt Gift items that fit this profile based on dealer net!

Choose from:

Winsor & Newton Art Sets (Winton, Cotman, Artisan, Galeria, Sketching)


Liquitex BASICS Studio Wood Box Set


Liquitex Professional Acrylic Ink Sets


Reeves Complete Painting Sets (Oils, Watercolor, Acrylic, Water Mixable Oils, Sketching)


Reeves Easel Painting Sets (Watercolor and Acrylic)

DERWENT’s Coloursoft Starter Set


And much more!

Plus, don’t forget these additional savings!

All W&N Canvas offered at 73% Off! (case quantities only)

All W&N Open-Stock Brushes offered at 73% Off!

See your MacPherson’s rep for all the details!

Great Gift Idea, Artist Trading Card Set from Strathmore

Tuesday, October 6th, 2009

The must-have gift item of the holiday season!


Be sure to capitalize on the wildly popular artist trading card phenomenon by placing your Strathmore Artist Trading Card Set order for the holiday season.  The set includes all the paper essentials in an archival storage box, making it the perfect gift for artists.  The archival box can be used to carry ATCs to swaps, organize collections or store Strathmore paper surfaces.  The set includes an assortment of ATC Surfaces:  Assorted Pack with 12 sheets, Watercolor Pack with 10 sheets and Vellum Bristol Pack with 20 sheets. Offer your customers the gift that keeps on giving… as artists create their own original art and share it with others. If you haven’t ordered already, please hurry!  This is a special holiday item and is available while supplies last. Item number SM105-920, MSRP= $12.99 and the promo discount for the Holidays is 60/5% (62%) off.

Retailer Creativity Showcase

Monday, October 5th, 2009

Here are two great ideas this month from west coast retailers who are known for their creativity. First is Spokane Art with its Great Arts Adventure Sale and Trade Show which was held September 25,26 & 27 and the second is a clever and appealing home-grown display merchandiser  for Montana Gold created by Rhino Art.

Spokane Art’s Great Arts Adventure Sale and Trade Show

Spokane Art

Spokane Art

Owners and managers Claudia Myers, Vic Davis, Craig Myers, & Linda Nelson have put on a show each year which was held at an off site venue. This year they shook things up by having the store sale and trade show, artist demos, workshops all within their main store in Spokane.

Golden Demo

Golden Demo

Participating Vendors included: C2F, Artograph, Northlight books, Colart, Encaustikos, Daniel Smith, Golden, Logan, Pebeo, Princeton, Crescent, Canson, Staedtler Mars and naturally MacPherson’s featuring hands on demos from Lyra, STABILO, Liquid Pencil, AA Itty Bitty canvas  and CarbOthello.

Pooling the resources of their 3 store locations to the downtown Spokane Art store, Friday night 6-8pm was exclusive teachers, colleges, workshop artists with wine and snacks, all vendors. Master chef Claudia provided the food !

Claudia & Craig

Claudia & Craig

Enthusiastic customers participated in hands on use of many new products. Professional artist demonstrated airbrush, sumi painting, encaustic wax, oil painting, watercolor, pastel painting, Glass painting, mat cutting, acrylic techniques, watercolor painting, tole painting and more. Everyone was inspired to try a new media and share their personal success stories.

By all accounts the show was a super success!

A Most Creative Montana Gold Merchandiser at Rhino Art

Jack Quick, Rhino Art

Jack Quick, Rhino Art

Jack Quick of Rhino Art in Encinitas, CA has always been known for his artistic and resourceful store merchandising. Faced with the challenge of finding the best way to show off his complete Montana Gold aerosol selection he considered the manufacturer’s locked cage design, but rejected it in favor of something more in keeping with the “found art” character of his iconic store. What to do, what to do?

The idea came to him when he was searching for groceries in the back of a nearby deli. There in the farthest corner, full of dust and housing the store’s paper bag supply was an old fashioned, non-working refrigerator case. The doors had so much dust you could not see through them. Inspiration and vision struck! Jack came to terms with the owner and plunked out a whopping $300! After some hard scrubbing, new glass and paint, interior fluorescent lights, the result is simply stunning!

Antique Refrigerator/Montana Gold Display

Antique Refrigerator/Montana Gold Display