Archive for September, 2009

News from Golden; September 2009

Friday, September 25th, 2009

New 3-Tube Box

In an effort to reduce the size of its environmental footprint, Golden will be making a change in the 3-tube box that is used for shipping 2 oz. tubes. The current corrugated box will be replaced by a 100% recycled post consumer fiber box. The new box folds flat for disposal and, with less packaging overall, there is less waste. In addition, the new box will be easier to insert the tube for shipping, as well as remove the tubes at retail for placement in the rack, saving labor costs on both ends. Shipping tests indicate that the new box will perform equally well to the performance of the corrugated box. The new tube box is expected to start shipping around the beginning of October.

The changes in box dimension are shown below:

The change to the length, width, and height of the 3-Pak tube package:

Dimension in Inches (“)

Current 5.875” x 4.625” x 1.875”

New 5.375” x 4 “ x 1.375”

Dimension in Millimeters (mm)

Current x x

New x x 35.0mm

Just Paint Newsletter Issue #21 Coming Soon!


The latest Just Paint will be hitting mailboxes and soon!  This issue focuses on the subtleties of color, new testing results of OPEN Acrylics, Technical Services Representative Amy McKinnon, several new technical videos now available online and an interview with artist and author, Jackie Battenfield regarding her new book, “The Artist’s Guide: How to make a living doing what you love.”
Sign up to receive Just Paint electronically: Sign-up for Just Paint
If additional printed copies of Just Paint are required for in-store presentation or staff distribution, contact your MacPherson Representative for ordering instructions.
If you have any questions about any of the above information, please contact your MacPherson’s Sales Representative.

Help Promote Chroma’s Student Art Contest

Tuesday, September 22nd, 2009

logo-1Chroma, Inc. is sponsoring an art contest for students and you can get involved to help drive Chroma-made oil & acrylic sales!  This contest is offering $12,000 in cash and prize awards.

Our sales team will be receiving a packets of flyers to distribute to you retailers who stock Atelier Interactive, A>2 and/or Archival Oils.

After your reviewing the program, don’t hesitate to contact Jennifer VonStein at if you have any additional questions.

How Students Can Enter:

The Chroma Student Art Competition is open to students enrolled in a college level art course with a duration of at least one year. Students must be a resident of either the USA, Canada, UK, New Zealand or Australia.

1. Purchase some of the following Chroma paints: Atelier Interactive Professional Artists’ Acrylics, Archival Professional Artists’ Oils or A2 Art Students’ Acrylics.
2. Paint a masterpiece using the Chroma paints. Note: We understand that art students often have a wide variety of different paint brands in their paint box so it is OK to mix in other brands that you have, just so long as you use some Chroma paints.
3. Photograph your painting and upload the images or burn the images to a CD and send it along with a completed mail in entry form to your nearest Chroma office. Get uploading instructions or download the Mail In Entry Form here.

Prismacolor/Sanford News: September 2009

Friday, September 18th, 2009


✺     MacPherson’s will have the new Prismacolor Manga sets in late September.  We have a great promotional price on these sets as well as a FREE pack of Strathmore 300 Series Sequential Paper for each new Prismacolor Manga Set you purchase. The Holiday consumer flyer from Creative Catalog Concepts details the free paper offer for your customer as does MacPherson’s 2009 Holiday Buyer’s Guide. Please contact your MacPherson’s rep for the details.

✺    The Prismacolor Holiday Consumer Rebate details are finalized below: Purchases made between November 15th and January 15th 2010.

Purchased at Dealer Retail

Amount of Rebate









✺     The Prismacolor BTS rebate form itself is available as a PDF download at and can be printed directly from that site. This is a great selling tool that is tailor made for incremental selling. Your customer will receive a $10 rebate for a purchase of $50 or more of ANY Prismacolor branded product. The rebate is available on purchases made between July 1, 2009 and October 15, 2009.

new-illustration-marker-display✺     The new Illustration Marker display and Conversion Kit are coming. The new Illustration Marker display combines all three Illustration Marker types; Fine Line, Brush Tip and Chisel Tip. The conversion kit will be available directly from MacPherson’s. The conversion kits DO NOT come with product. An existing Brush and Chisel or Fine Line display can be converted to a combined display. Please consult with your MacPherson’s rep for ordering details and ask about item SA1760259.

✺     The submission deadline for the Prismacolor Merchandising contest has been extended through September 15th. Sanford is awarding prizes of $1,000 for 1st place, $750 for 2nd place and $500 for 3rd place. So far Sanford has had many great looking entries all featuring the consumer rebate materials.

Amazing Walter Foster Book Drop Ship Offer

Thursday, September 10th, 2009

0001doWalter Foster has announced a special Collector’s Edition Assortment complete with a new rack that now holds 14 of the 9” x 12” titles. Not only is Walter Foster running a great introductory promotion on this limited time assortment, but they are also giving away free product to help retailers promote and offering free freight! In addition to the original assortment contents you will receive 4 free titles – a $78.90 value! Consumers love BOGO’s (Buy one, get one free) so why not use the free goods to fund your own BOGO offer?

The retail for this Assortment (including free goods) is $498.60 and you can get it, drop ship, free freight, free rack from MacPherson’s with a 50/5% discount making the retailer net $193.93! Simply fax in your order to the MacPherson’s drop ship department (Attn: Jacquie Lochelt) and use item number ZFOCSI28-09.

ORDER NUMBER: FOCSI28-09 Retailer Net $193.93

Item # Description Retail Qty Value
1 FOCS01 The Art of Pencil Drawing 19.95 1 $19.95
2 FOCS02 The Art of Watercolor 19.95 2 $39.90
3 FOCS05 The Art of Oil Paining 19.95 2 $39.90
4 FOCS06 The Art of Basic Drawing 19.95 1 $19.95
5 FOCS07 The Art of Acrylic Painting 19.95 2 $39.90
6 FOCS08 The Art of Drawing Dragons 19.95 1 $19.95
7 FOCS09 The Art of Drawing People 19.95 1 $19.95
8 FOCS10 The Art of Drawing Animals 19.95 2 $39.90
9 FOLDM1 LDM: Dragons 19.95 2 $39.90
10 FODME101 Step by Step Studio: Drawing Concepts 19.95 2 $39.90
11 FODME102 Step by Step Studio: Drawing Lifelike Subjects 19.95 2 $39.90
12 FOAA1 All About Drawing: Dinosaurs & Reptiles 9.95 2 $19.90
13 FOAA2 All About Drawing: Horses & Pets 9.95 2 $19.90
14 FOAA3 All About Drawing: Sea Creatures & Animals 9.95 2 $19.90
24 $418.80
GOODS FOCS01 The Art of Pencil Drawing 19.95 1 $19.95 FREE
FOCS06 The Art of Basic Drawing 19.95 1 $19.95 FREE
FOCS08 The Art of Drawing Dragons 19.95 1 $19.95 FREE
FOCS09 The Art of Drawing People 19.95 1 $19.95 FREE
FREE: Four $19.95 books in the assortment are provided
FREE – $79.80 in retail merchandise at no cost!
FREE rack
FREE shipping in the contiguous U.S.

September 2009 Elmer’s News

Thursday, September 10th, 2009

Want to generate customer interest and sales in some new and innovative products?  Then check out these unique product offerings from Elmer’s.  All items are featured in MacPherson’s Holiday Buyer’s Guide.

☆  Mythbusters Science Kits

These new activity kits contain all the essential supplies needed to perform scientific experiments that will help prove or disprove many popular myths relating to flight, water and air pressure. Just as on the popular TV show, trial and error will be used to test various theories;  some will work and some will be busted. Designed for ages 9 and up, the Mythbusters sets feature a common price point and are perfect for holiday end cap or in-line presentation.

xa_1670-hr☆  X-ACTO School Pro Electric Pencil Sharpener
This is the first electric sharpener designed for the heavy use of the school classroom. The unit features a quiet, heavy-duty motor and sharpens wood, composite, and recycled pencils. t is designed with a clear, extra large shavings receptacle and has an adjustable dial that conforms to regular or thick children’s pencils. The School Pro also has an automatic pencil stop to eliminate over sharpening. It is assembled in the United States and carries a full 2 year warranty. This is a superior product well suited for the artist, student, or teacher looking for a high performance sharpener.

xa_26642-lr☆  X-ACTO Wood Laser Trimmer
Combines the precision of the laser guide with the strength of the wood base. The laser shows exactly where to line up the paper for a precise cut every time, while the heavy wood base eliminates the need to steady the base before cutting. The trimmer features easy to read guidelines for guaranteed precision and ergonomic handles to make cutting easy.

The Amazing Magnetic Human Manikin!

Tuesday, September 8th, 2009

aa3010Magnetic Manikin from Art Alternatives. Hidden magnets in the hands and feet make this accurately-proportioned magnetic manikin flexible enough to mimic many human positions, to do handstands, or even to ”climb” metal surfaces. Made of unvarnished hardwood, the manikin is 8″ tall and it comes with a magnetic ball accessory and stand that can attach to either its hands or feet.

Only $9.99 MSRP and on promo for an incredible $3.32 net!!! (Ask for “SI” pricing.)

Industry News

Tuesday, September 8th, 2009

peterstubberfieldThe Helix Group has announced that Peter Stubberfield is returning to his former position as President of its US division, Helix USA.

shelley-broaderMichaels President and COO, Shelley Broader, left the company Friday, September 4th to pursue other opportunities. During her tenure, she made many contributions to the company in the areas of Store Operations, Real Estate, Aaron Brothers, Supply Chain and Artistree. For an interim period, Michaels Store Operations, Aaron Brothers, Supply Chain and Artistree teams will report directly to CEO John Menzer.


The newly named Sam & Adele Golden Gallery at Golden Artist Colors in New Berlin, NY is proud to present Darryl Hughto: Diamonds. The exhibition showcases a collection of the artist’s work from 1976-1979. The exhibition opens on Sunday, September 13 with a reception for the artist from 3 PM to 6 PM and runs through Saturday November 21, 2009. For further information about this show as well as future exhibitions, go to

img_0196Michaels Stores, Inc. hosted its 12th Annual CEO Summit in Dallas, TX on August 24 and 25, 2009. In conjunction with the conference, the company announced its Vendor and Carrier Partnership of the Year Awards. Vendors who were honored with this prestigious award included companies that have supported Michaels’ initiatives over the past year with exceptional product innovation and consumer insights.
Vendors who received this award included:
American Oak Preserving Co.
ColArt Americas, Inc.
Gartner Studios
• Horizon Group, USA

iLOVEtoCREATE. A Duncan Enterprises Company

Andrew Daler has just recruited a new Daler-Rowney Territory Sales Manager for the New England area. His name is Michael Barrett, and he was previously a regional sales manager for Kolo before moving on to Samsonite.

logobluePacon Corporation, parent corp of Strathmore, has announced the acquisition of Blazer Technology with the brands GoWrite®, GoCraft® and GoSign®, consisting of Quality Dry Erase and Self-Stick products.

Utrecht has a new CEO. Michael Ippolito has joined the company in September 2009 from Fortunoff Home Store in New York. Prior to that he was President and CEO at Ballard Designs/Cornerstone Brands a furniture supplier. Utrecht’s former president George Muench has left the company to pursue new opportunities.

00011gThe S.F. Business Times reports that last week Blick signed a 15,000-square-foot lease at 1020-1028 Market St. in San Francisco who will move from their current location on Van Ness Avenue. The store will be with a block of Pearl’s San Francisco store.

Chroma’s YouTube Video Channel is Now Broadcasting!

Tuesday, September 8th, 2009

Chroma Inc. is happy to introduce its new channel on YouTube, Chroma0001.  On this channel, you can find all of Chroma’s informative videos on Atelier Interactive and our fine art products. In the newest video series, Chroma Teaching Artist and Copley Master Mikel Wintemantel takes you step by step as he creates a luminous landscape filled with light. Discover Mikel’s secrets of scumbling and layering color, isolating layers and his bold color palette here:

Cool New Crayola Art Activity Item(s)

Tuesday, September 8th, 2009

74-7025_ceglowdome_f1Looking to spruce up your store’s kids art activities area? We just added a bunch of new items, but here is one that really caught our eye. It’s a new activity toy from Crayola that lets kids express their creativity by decorating both the outer dome and the inner stand. It’s an open-ended drawing opportunity – it can be re-worked over and over, because it’s so easy to wipe off your creation and start over with the six glow markers. To add to the “wow factor”, the dome spins and lights up, making it a beautiful night decoration.  There are several settings for the type of light show you can display. The retail is $48.99 and you can bet that the “slow to react” big box stores won’t have this baby anytime soon! Item Number BS74-7025. We’ve recently added several other Crayola activity items such as the Glow Station, Color Wonder Magic Light Brush, Crayon Maker and much more! Check them all out at OE (Online Express.)