Archive for the ‘Vendor News’ Category

Powerful Engagement Tools: Art Demos Videos from Strathmore

Saturday, June 30th, 2018

When engaging with customers and artists, well-curated content and interactive video are the king and queen contenders. Strathmore is excited to share 3 new art demo videos made by professional artists who have earned the title of influencer – someone who has access to a large audience and impacts purchasing decisions by sheer virtue of their authenticity. The best part? You are free to download these videos and use them in your stores, on your website and on your social media channels. This is a royal lineup of content and video that will drive engagement and ultimately help sell products.

The How and The Why:  Engagement with Content and Video

Good content is the backbone of driving interaction with your customers in today’s online and social world. Inviting, informative content helps answer questions, influences purchase decisions, gets people in the door, encourages loyalty, opens dialogue and sells products. You can never share enough relevant, quality content!

If content is king, video is its majestic queen. In the last couple years, video has become the powerful driver of relevant, engaging content:

  • The average user spends 88% more time on a website with video
  • Viewers retain 95% of a message when they watch it in a video versus 10% when they read it in text form
  • Businesses who use video grow revenue 49% faster than non-video users
  • 64% of consumers make a purchase after watching branded social videos
  • Social video generates 1,200% more shares than text and images combined

(Source: Word Stream)

Overview of New Strathmore Videos & How To Utilize Them

Strathmore collaborated with professional artists who are also major social media influencers to create stunning demos on 3 of our newest papers.

1.) Toned Blue Mixed Media Demo With Artist Minnie Small

Download Video Here 

Minnie is a professional artist with over 267,000 YouTube Subscribers (Semi Skimmed Min) and 55,000 Instagram followers (@semiskimmedmin). She used gouache, colored pencils and white gel pen on the Toned Blue paper to show what it can do.

About the Paper

400 Series Toned Mixed Media

Paper Weight: 184 lb. (300 g/m2)
Surface: Medium

This heavyweight mixed media paper in NEW steel blue, warm tan and cool gray is toned specifically for use with light and dark media. It also combines characteristics of a watercolor paper and the finish of a drawing sheet, creating a paper that performs well with all wet and dry media.

Perfect for finished artwork, it is the perfect hybrid of two of our most loved papers: 400 Series Toned Sketch and 400 Series Mixed Media. These papers are 100% recycled with 30% PCW, acid free and proudly made in the USA.

All Toned Mixed Media papers are available in glue bound pads in the following sizes:

  • 6″ x 8″ (SM462-406 Blue, SM462-206 Tan, SM462-306 Gray)
  • 9″ x 12″ (SM462-409 Blue, SM462-209 Tan, SM462-309 Gray)
  • 11″ x 14″ (SM462-411 Blue, SM462-211 Tan, SM462-311 Gray)
  • 18″ x 24″ (SM462-418 Blue, SM462-218 Tan, SM462-318 Gray)

2.) Oil Painting Paper Demo With Lena Danya


Download Video Here

Lena is an oil painter with 368,000 YouTube subscribers (Lena Danya Art) where she posts art demos, time lapses and tutorials. She also has 80,000 Instagram followers (@lenadanya) and is a great resource and inspiration for oil painters.  Lena creates a beautiful fine art portrait on the 400 Series Oil Painting paper and shows her process along with the features of the paper.

About the paper

400 Series Oil Painting

Paper weight: 215lb (350g/m2)
Surface: Linen texture

Strathmore’s new 400 Series Oil Painting paper in pads provides artists with a convenient alternative to canvases and boards. It is perfect for use with oil paints or oil pastels, with no gesso is required to prevent oil saturation. The paper is pre-primed in the manufacturing process so you can simply tear out a sheet and start painting. The linen surface mimics canvas with the right texture to help blend and hold layers of paint. Ideal for finished art pieces.

Available in:

3.) Heavyweight Mixed Media With Graham Smith


Download Video Here

Graham is a professional illustrator with over 20 years of experience in creating images for clients like Blue Moon Brewing Company, Boston Globe, Sony, Worth Magazine, General Mills and Levi Strauss & Co. He delivers a knockout piece on the Heavyweight Mixed Media paper, showing what this sheet can do.

About the paper:

500 Series Heavyweight Mixed Media

Paper weight: 350lb (570gsm), 3 ply
Surface: Vellum

Strathmore’s super durable, extra heavyweight 3-ply Mixed Media is a 100% cotton surface is internally sized for wet media and has a durable vellum finish for drawing techniques. It is excellent for watercolor, gouache, acrylic, graphite, pen and ink, colored pencil, marker, pastel and collage. It is archival, lignin free and made in the USA.

Available in 3 pad sizes with glue binding for clean and easy sheet removal:

  • 6” x 8” (SM584-6)
  • 9” x 12” (SM584-9)
  • 11” x 14” (SM584-11)

More Tools Available on Strathmore’s Website

Take advantage of this free content by adding it to your website and social media channels. You can also find more videos and lifestyle imagery to use for free in the Retailer and Distributor section of our website.

New Video Details Unique Product Application from GOLDEN

Saturday, June 30th, 2018

Encaustic painting is popular, but somewhat complicated to set up. Achieve the look of Encaustics using GOLDEN Matte Gels and Mediums – no heating, fusing or waxy clean up necessary. Share this new video with your customers or follow along to create an in-store demo! Learn how with this new video in the Video Library. More videos coming soon, so please check back!

Achieving an encaustic look with Golden Matte Mediums from Golden Artist Colors on Vimeo.

Jesse Lane Introduces Derwent Lightfast

Saturday, June 30th, 2018
Original post can be found on the Derwent Blog

Derwent is proud to announce the launch of the Derwent Lightfast range. After being announced in January at CreativeWorld, artists and retailers were abuzz with excitement about our latest range.

Boasting 100% lightfastness, the oil-based pencils have a smooth and creamy finish with a beautiful laydown of rich colour.

To celebrate, Cindy Wider has interviewed Jesse Lane, award-winning coloured pencil artist who was commissioned to create the inspiring eye image that adorns our latest range. Find out how Jesse started out as an artist, his passion for coloured pencils and the Derwent Lightfast range in the latest Derwent Blog!

Jesse, could you tell us when you first realized that you enjoyed creating art as a child and were you supported in your decision, if so by whom?

I think I always enjoyed creating art, but I wasn’t very good at it. When I was 14, my art teacher told me I was the worst in the class. The following year, I made friends with the art kids at school and that was when I really got into coloured pencils. I started with little self-confidence.

As my dad was a former graphic artist, I gradually improved when I got him to critique my work, whereas previously I never always let him.

People refer to the ability to do art as a gift, especially when they see someone young doing it well. But the truth is, art was never a gift for me. It was something I had to work for. I did have a gift, though: people around me who encouraged me. I went to a high school with a great art department, not just a few art classes. I now have a supportive fiancee and encouraging parents, which is rare. You can control your talent with practice, but it can be much harder to control your environment.

What journey have you been on as an artist. For example when did you first begin to create art as an adult? Did you study at all and if so where? How was that experience?

During the first few years I practised rendering ability. Then I tried to create a style for my work using lighting and colour. I studied animation at Texas A&M University, but quickly decided that wasn’t what I wanted as a career. I began taking more drawing classes and trying to turn animation assignments into drawing ones.

At the time it was frustrating, but it got me thinking for myself instead of sticking to class assignments. Many artists can render well, but don’t know how to think originally.

You were commissioned to create the artwork on Derwent Lightfast tins. What makes Derwent Lightfast Pencils a tool you enjoy using?

As a coloured pencil artist, I applaud Derwent for making an entire range of 100% lightfast coloured pencils.  Lightfastness has traditionally been a concern for both artists and art collectors alike. It’s testament to them that they’ve listened to and understood the needs of creatives.

The Lightfast range is the brand’s first fully oil-based pencils. A good balance is struck between soft and hard meaning that I can create a fine point without worrying about the pencil snapping but still maintaining the smoothness of a creamy, soft pencil.

The pencils themselves have a classy appearance with a varnished, bare wood.  The neutral tone allows the coloured ends to stand out, making it easier to quickly locate colours while working – a bit help especially when you’re working on a piece of art at the size I am!

How do you manage to create such detailed texture with a coloured pencil?

People are most interested in my technique for drawing skin-tones.  I work from general to specific.  This is quicker and much simpler than trying to draw details from the start.

I begin by applying large blocks of colour.  I work in shades of tans, beige, creams and browns.  This establishes the values of my subject.

Next I begin to work in colour — adding pink, purple and yellow, or a brown that has a hint of red in it.  These patches of colour are often smaller but create a basic texture..

Lastly, I capture the tiny details. Even if skin lacks wrinkles, it’s always splotchy.  I add tiny splotches of colour to create an organic appearance.  With these splotches, my colours get more saturated.  I find the previous layers help mute the intensity of the later colours and keep the skin unified, while providing variety.

 

For artists just starting out on their creative journey, what are your top tips?

  1. Be intentional with your time and have a schedule. You can’t always expect others to fit into your schedule, but it helps if you establish one for yourself.
  2. I have gone back and forth with the idea that I should draw more and sleep less. While there have been times I’ve had to embark on drawing marathons (once, for 61 hours straight), it’s not a good idea. I would rather have less time and be able to think clearly, than more time when I can’t perform well.
  3. Quantity doesn’t make a successful fine artist. Quality does. Show up at your best and give your full attention to the art with the time you have. No distractions.
  4. Treat every piece like it’s your next best piece. You grow most when you challenge yourself, like in the gym. While you do want every piece to be your next best, it doesn’t mean it will be. But there’s a positive correlation.
  5. We all have that one piece that we don’t like very much, but everyone else seems to enjoy. So make the best of every piece, because while you may not value it, others might and it could greatly help you.
  6. Accept critique, it helps you know where to focus. You learn more with mistakes than successes.
  7. Stay Inspired! When I was young, there were people who had much more talent than me… but I stayed inspired, kept on the same path with colored pencil and eventually reached beyond them.
  8. Use the full range of contrast. Don’t be afraid of black or using the white of the paper.
  9. The more you can plan ahead, the more time you’ll save and the better your work will be.

Is there anything else that you would like to tell me about your art journey so far and your inspiration to create art, that I could include in your interview to inspire others?

It’s not a story of triumph, but more of an empowering realization when something terrible happened in my art career.

In December of 2016, I had my first solo show, Face Reality, at RJD Gallery. The morning after the exhibit closed, the gallery was destroyed by a fire. I was devastated. I lost five major pieces that together, took over 1,000 hours to create. I had to start over. I literally had to Face Reality.

I felt small and the challenges seemed overwhelming. But as much as the fire upset me, every day I still had the option to go into my studio and create new work. I think it was important for me to acknowledge the loss and draw inspiration. Sometimes triumph isn’t having some sort of amazing comeback, but pushing through unfortunate situations and getting through to the other side. Sometimes stubbornly persisting is the most important thing someone can do.

The silver lining is: the gallery and my work were fully insured. RJD reopened in a larger and more beautiful space, and last year was its best year ever.

Derwent would like to thank Cindy Wider for her collaboration on this interview.

You can find more about Jesse at:
Website: jesselaneart.com
Facebook: https://www.facebook.com/jesselaneart/
Instagram: @jesselaneart

You can find more about Cindy at:

Website: drawpj.com
Facebook: www.facebook.com/CindyAWider
Twitter: www.twitter.com/CindyWider
Instagram: @cindywider

Legion: Stonehenge Aqua Coldpress

Saturday, June 30th, 2018

Making possibilities a reality is why Stonehenge Aqua came to be. Watercolor is all about possibilities. Because it’s not just about beautiful paint. There’s another factor: a wonderfully, whimsical element – water. Together, they allow for form and flow, chaos and connection, beauty and structure.

 

Image and painting by: Jenna Rainey (@jennarainey)

Stonehenge Aqua is as finely crafted as it is affordable. Performing way beyond its price point, it has been tested to its limits and as it turns out, it has no limits.

Wet-on-wet or wet-on-dry, it has a wonderful crispness that anchors beautiful work across every task and technique. With Stonehenge Aqua, blending is effortless, lifting is no longer a chore. It welcomes masking while never relinquishing the control you both demand and desire. Bright colors dry bright. It’s flat paper that dries flat.

Artist Jenna Rainey is not afraid to test the limits of Stonehenge Aqua. “I mostly work wet on wet, with wet on dry also in the running. I love blending and diffusing color with wet on wet though! It’s magic!” Her favorite? It’s the Stonehenge Aqua Coldpress 140. “The surface and texture of the paper is really important to me. I like clean and smooth coverage with the majority of my strokes, so both hotpress and rough paper don’t lend too well with what I like to achieve. It’s also important to me that the pigment lifts well off the paper.”

Image and painting by: Jessica Park (@jeshypark)

Artist, Jessica Park, also uses Stonehenge Aqua Coldpress 140lb.  “I prefer paper that is 100% cotton, and textured for my wet on wet washes. For professional work, I want paper that is of archival quality. This ensures that my clients are receiving paintings that will last for years without changes in coloration.”

Coldpress or Hotpress, Stonehenge Aqua is everything an expensive paper is without the expense. Because every artist deserves every possibility.

Sheets are available in size 22”x30” coldpress 140lb & 300lb and hotpress 140lb.

NEW Strathmore® 400 Series 3”X9” Recycled Sketch Pad

Wednesday, May 16th, 2018

Our 400 Series Recycled Sketch pads are among our most popular items and have become a classic favorite for artists. They come in a range of pad sizes, including a brand NEW 3”x9” size that’s great for taking on-the-go.

The landscape format is the ultimate planning weapon for cartoonists, urban sketchers, painters, lettering artists, and any travelling artist. It easily fits in a purse or a back pocket so it’s always ready at their side.

We asked artists on Instagram what they’d do with this fun new size, and here are a few of the responses we got:

  • Sequential motions
  • Short comics
  • Lettering projects
  • Cityscapes
  • Storyboards
  • Bookmarks
  • Floral panoramas
  • Landscapes (sketching and planning out paintings)
  • Drawings of reptiles, giraffes and other long animals

The possibilities are endless for a creative mind. This 60lb (89gsm) sketch paper has a fine tooth surface that is ideal for experimentation, practicing, perfecting techniques, and preliminary drawing.

All Strathmore 400 Series Recycled Sketch pad sizes include:

  • 3.5″ x 5″ — “SM457-3  —  SKTCH RCY400 3X5SB SD100(24)
  • 3″x9″ — SM457-4  —  SKTCH RCY400 3X9SB 50SH(24)
  • 5.5″x8.5″ — SM457-5  —  SKTCH RCY400 5X8SB SD100(12)
  • 5.5″x12″ — SM457-12  —  SKTCH RCY400 5.5X12SB 50SH(12)
  • 8”x24” — SM457-8  —  SKTCH RCY400 8X24.5SB 50SH(12)
  • 9″x12″ — SM457-9  —  SKTCH RCY400 9X12SB SD100(12)
  • 11″x14″ — SM457-11  —  SKTCH RCY400 11X14SB SD100(6)
  • 14″x17″ — SM457-14  —  SKTCH RCY400 14X17SB SD100(6)
  • 18″x24″ — SM457-18  —  SKTCH RCY400 18X24SB TB 30(12

Officially launched at NAMTA 2018, the NEW 3”x9” 400 Series Recycled Sketch pad started shipping March 5, 2018 from Strathmore.

Select sizes of our 400 Series Recycled Sketch pads are featured on promotion running through Back To School May 1, 2018 to September 13, 2018. Learn how this new pad can increase the productivity of your retail space by contacting your MacPherson sales representative today!

400 Series Recycled Sketch Beauty with Landscape Sketch

 

400 Series Recycled Sketch Beauty

 

Artwork by Adam Harris

 

Artwork by Terry Drehmel

Krink

Wednesday, May 16th, 2018

Krink recently partnered with Draft & Draw, a monthly meet-up in NYC for illustrators, calligraphers and doodlers that features a creative professional who shares their story. This meet-up featured artist and designer Ricardo Gonzalez (@itsaliving) and Krink supplied one of his favorite markers, the K-42 Paint Marker. Attendees used a range of K-42 colors on the paper-covered tables and got to take home Krink swag in a custom glass.

 

Jacquard Alcohol Inks: A Versatile Tool in the Creative Arsenal

Wednesday, May 16th, 2018

When Jacquard launched Piñata Colors in 2002, alcohol inks were virtually unheard of. Since then, alcohol inks have become extremely popular, especially among artists working on hard surfaces like tile, metal, YUPO, Clayboard, glass, plastic, stone, leather, polymer clay, etc. Recently, Piñata has also become a staple among resin artists for creating “petri” artwork. The process is simple: Piñata Colors are dripped onto the surface of the mixed resin after the mold is poured, and as each drop sinks, the resin hardens. The result when the cast is removed from the mold is a magnificent, psychedelic world of blooming color—what artist Josie Lewis calls a “petrified rainbow.”

Whenever a “new” medium comes around, it is always exciting to see how artists will embrace it. Piñata is one of those mediums that seems to have opened the door to a whole world of new possibilities. The applications artists use it for continue to surprise and delight!

New Videos Detail New Products from GOLDEN

Wednesday, May 16th, 2018

This year GOLDEN has launched several new products and is excited to share some new videos with you! Four new videos have been added to the Video Library that your customers might find interesting and valuable. You can find them here and be sure to share. More videos coming soon, so please check back often!

Williamsburg New Colors

NEW COLORS from Williamsburg! from Golden Artist Colors on Vimeo.

Cobalt Teal

The Return of Genuine Cobalt Teal from Golden Artist Colors on Vimeo.

Benzimidazolone Yellow

NEW Benzimidazalone Yellows from Golden from Golden Artist Colors on Vimeo.

Light Value Colors

7 New Golden Heavy Body Light Color Values from Golden Artist Colors on Vimeo.

New Support Guide from GOLDEN!

GOLDEN offers a variety of items to help retailers support sales of GOLDEN Acrylics, educate customers and train staff. Our new Support Catalog lists these items with photos and descriptions, making it easy to select the items you need. The Catalog includes images and descriptions of POP Blades and Banners, Demonstration Kits, Product Guides and Literature, Merchandising Components and more.

The support catalog is available digitally as a PDF and can be downloaded from Marketplace.
Visit marketplace.goldenpaints.com/

Log in and navigate to the Documents and Media section. Click on the Information & Forms folder, then the Support Requests folder. The support catalog and order form are in the Golden folder.

If you don’t have a Marketplace user name and password, enter the New User information to set up an account.

KRINK

Tuesday, March 27th, 2018

Krink has many creative uses outside of the street art and graffiti community. Our paint and ink markers are suitable for beginners to experts, ranging from the mixed media painter working on canvas to the lettering artist seeking bold, clean lines to the avid doodler customizing their sneakers. Check out artists using Krink below!

K-60 Paint Marker

Kami (@kami_htzk) uses the K-60 Paint Marker in this painting. With the the right amount of pressure, he can control the flow of paint with the squeeze bottle. Kami is based in Tokyo and works collaboratively with his wife, Sasu, under the name Hitotzuki. They are best known for their flowing paintings and large-scale murals.

 

K-55 Acrylic Paint Marker

Ricardo Gonzalez (@itsaliving) is using the K-55 Acrylic Paint Marker in Fluorescent Pink and creating a canvas showcasing all of Krink’s marker styles.  Gonzalez is a Brooklyn-based designer and artist from Durango, México. His signature script style can be easily recognized from large scale murals to commercial work for some of the biggest brands.

K-42 Paint Marker

Sam Larson (@samlarson) draws on paper using the K-42 Paint Marker in Red and Light Blue. The bullet tip allows him to create clean, smooth lines. Larson is a Salt Lake City-based artist inspired by the American West and nature.

Krink is a Brooklyn-based company offering a collection of high quality markers and inks unique to the market in their style and history. What started as products created to fit the specific needs of urban artists has grown into a range of creative tools. In addition, Krink creates limited edition, one-of-a-kind products with iconic brands, such as Nike, Casio and Coach. Handmade in the USA. For more information, please visit krink.com or contact diana@krink.com.

 

 

Liquitex Launches New Acrylic Gouache™

Tuesday, March 27th, 2018

Introducing Liquitex Acrylic Gouache. Perfect for fine art, design and illustration, layering, solid color blocking and mixed media, in a spectrum of 50 colors.  We’ve reimagined traditional gouache, using Liquitex innovation to bring you a new paint with the extra benefits of an acrylic.

The range features the most intense colors with a flat, matte effect that doesn’t crack. It offers superb fluidity and application with no need to dilute, all with a permanent, water-resistant finish when dry. Our ergonomic new bottle and tapered nozzle have been designed in collaboration with artists, to help us create what we believe is the perfect format. It’s fully reusable and recyclable, and not a drop of paint will go to waste. Three single pigment primaries are ideal for color theory and ideal for educational use.

The range consists of 50 colors in 2oz vessels and four sets that are ideal for exploration or gift giving. Liquitex Acrylic Gouache will be available at the end of October 2018.

Face Paint with a Brilliant New Twist

Tuesday, March 27th, 2018

Introducing a brand new way to apply face paint. One that’s already making some of the biggest smiles we’ve ever seen. It’s called the Snazaroo Brush Pen and it’s a clever combination of paint and brush designed to bring ideas to life, wherever your imagination takes you.

The precision brush nib is designed to make it easy to get the biggest ideas or the smallest details just right, allowing full control over the amount of paint used. No water or separate brushes required. Simply pop the top, twist the base and let the fun flow…whenever, wherever.

Just a few turns and paint is delivered straight to the brush tip to help face painters create anything from robot tigers to frozen fairies, with no mixing or mess.

Packed with inspiration

Snazaroo Brush Pens are available in five different packs, each containing the three 2ml colours used in the most popular face painting designs.

The Monochrome Pack comes complete with two black brush pens and a white one, the two most popular and versatile Snazaroo face paints.

Boldly grab the Adventure Pack with red, gold and blue and brush up on everything from pirates to superheroes.

When Halloween ghouls and ghosts are called for, it’s frighteningly easy using the black, white and orange paints in the Halloween Pack.

Conjure up fairies, princesses and butterflies with purple, pink and silver in the Fantasy Pack that makes it easy to give every face the magic touch.

Or go wild with yellow, green and brown in the Jungle Pack and make fun furry faces fast with lions, tigers and cheetahs – but never any spills or splashes.

Safe for every occasion

Available in 12 colours, the water-based paint is safe for virtually any application. Suitable for sensitive skin, it’s both fragrance and paraben free. And when the fun’s over, removing it is quick and easy with soap and warm water.

Snazaroo Brush Pens are set to change face painting with a clever new twist. No more separate water brushes and less chance of mess…just face painting with no limits anywhere from the supermarket to sleepovers, playgrounds to parties and more. Now there’s nothing to stop the fun!

Golden News March 2018

Tuesday, March 27th, 2018

GOLDEN Conducting Training for Artist Educator Program

September 30-October 5, 2018

Golden Artist Colors is seeking painting and mixed media teachers for its GOLDEN Artist Educator Program (GAEP). The Program grants certification after the week of training and successful completion of a test. The training is being held in the beautiful Hotel Mazarin in the French Quarters of New Orleans. Interested candidates need to complete an application by June 1 for consideration. Please visit goldenpaints.slideroom.com to complete the application and for more details.

NAMTA Art Materials World 2018 is Just a Couple Weeks Away!

At NAMTA Art Materials world 2018 in Dallas, TX, we hope many of you took the time to stop by our Booth (#307) to say hello and see some exciting new items!

While at the show you would have had a first-hand look at the NEW! QoR mini and QoR Masking Fluid. There was also a chance to see several new Heavy Body Acrylic colors and sets while learning about new tube merchandising, better utilizing retail space and a gravity fed system to improve efficiency in stores by 20%! Williamsburg Oils introduced seven new colors at NAMTA. We also shared two consumer promotions with you for GOLDEN Acrylics and Williamsburg Oils, aimed at increasing foot traffic in your stores!

As always, thank you for your continued support!

Strathmore News March 2018

Tuesday, March 27th, 2018

NEW STRATHMORE® 400 SERIES OIL PAINTING PRODUCTS

Available starting in March of 2018, we are pleased to introduce 400 Series Oil Painting products. Modern convenience meets traditional technique in these products made specifically for artists creating finished work with oil paints and oil pastels.

Our new 400 Series Oil Painting pads and sheets are a convenient alternative to canvases or boards. They’re easy for artists to take on-the-go and there is no gesso required to prevent oil saturation. As part of the paper-making process this sheet has been pre-primed with vegan materials, so artists can simply tear out a sheet and starting painting! You won’t get any oil halos or seepage through the sheet. The fabric-like linen surface mimics canvas while providing texture to help blend and hold layers of paint in place. Officially launched at NAMTA 2018, the NEW 400 Series Oil Painting line started shipping March 5, 2018 from Strathmore.

Strathmore 400 Series Oil Painting features include:

  • 215 lb / 350 gsm heavyweight paper.
  • Acid free, vegan friendly, natural white color paper.
  • Linen textured surface stands up to layering, blending, and scraping techniques.
  • Appropriate for finished work.
  • Sheets are easily removed from glue binding.
  • 10 sheets of paper per pad.
  • Available in 9” x 12” (SM430-309), 12” x 12” (SM430-312), and 18” x 24” (SM430-318) pads. Also available in 18” x 24” sheet stock (SM431-3)

All of our Oil Painting products are featured on an introduction promotion which runs through Back To School promotion May 1, 2018 to September 13, 2018. Learn how this new program can increase the productivity of your retail space by contacting your MacPherson sales representative today!

400 Series Oil Painting support materials for retailers including, shelf labels, samplers, headers, photography, and sell sheets which are all available on our Retailer and Distributor Tools section of the website at www.strathmoreartist.com. Also, watch for an upcoming product video featuring this exciting new line!

INCREASE STORE SALES WITH STRATHMORE® ONLINE WORKSHOPS

Strathmore® is excited to once again offer their free Online Workshop Series, which started March 5, 2018! Take advantage of this consumer workshop series and increase your store’s traffic and sales. Promote the start of the workshops in your store, on your website, on social media, and drive sales as students purchase from the class supply list (there were over 51,000 video views on the workshop site in 2017).

Original artwork by workshop instructors: Kelly Eddington, Sarah Becktel, and Robert Burridge

The Strathmore 2018 Online Workshop Series will again feature 3 different workshop series, with each series including 4 videos and downloadable instructions created by incredibly talented artists. Students follow along as instructors guide them through various topics

An end cap at University Arts.

and demonstrate useful tips, techniques, ideas and inspirations to get students creating and learning about art. Visit Strathmore Artist Papers at http://www.strathmoreartist.com/artist-studio/ for more information about the 2018 Workshop Series.

Just as a reminder, participants are no longer required to create a student account to view the videos. Once the videos are released on the site, they are available for anyone to view at any time, for free, without creating an account. However, if students want to interact with the instructors in discussion forums, or upload images to the gallery, they still need to create an account to access those special features. Students can also still create an account to interact with their friends on the site, and to create their own profile. No changes have impacted any existing student accounts. By removing the previous account set-up to view the video content, more artists are encouraged to engage in the wonderful free content that is available in the workshop series.

Here are three ideas for retailers to take advantage of the program:

1. Create Workshop Supply End Cap – Download this poster/handout pdf and create an end cap featuring the workshop supply list. Use the poster on the end cap to promote the workshops as well as in the window and at check out.

2. Follow Strathmore Artist Papers social media platforms and share our posts like below with your fans. This is a really easy thing to do! We share on-going information and reminders about the Workshops on Facebook and other social media channels.  Ask your fans to stock up on class supplies at your store! You can also check out #StrathmoreWorkshops on Instagram, Facebook & Twitter.

You can follow Strathmore on our social media sites including: Facebook. Pinterest , Twitter , YouTube , and Instagram.

3. Create your own in-store workshop from content delivered in Strathmore’s Online Workshops! Each workshop provides you with a supply list, educational video and supporting information. Makes hosting your own event easier!

As a reminder, at the end of each year Strathmore will post that year’s Online Workshop Series videos to their YouTube channel. Look for the 2017 Online Workshop Series videos that are now available, which include workshops on Brush Lettering and Watercolor, Techniques in Pastel Art, and Ethereal Mixed Media on Toned Paper. Also offered on Strathmore’s YouTube channel, you will find an expanding library of videos around product information, quick tips and tricks for using Strathmore products, and helpful information on frequently asked questions.

Interested in learning more? Contact your MacPherson sales representative for ideas of how you can drive more traffic and sales with Strathmore’s 2018 Online Workshop Series.

2018 Workshops kick-off on Instagram (left) and Facebook. (right)

Jacquard’s YouCAN wins Creative Tool Award at Creativeworld 2018!

Tuesday, March 27th, 2018

Jacquard is proud to announce that the YouCAN Refillable Air Powered Spray Can won 2nd Place in the Creative Impulse “International Innovation Award for Creative Tool of the Year” at the 2018 Creativeworld tradeshow!

From the Creativeworld Press Release:

“The Creative Impulse Award is a trend barometer that reflects the great innovative power of the DIY sector. This year, a new record was set for the number of entries with 74 products. A jury of top experts from the trade, industry and media met to assess, test, discuss and evaluate in detail all entries for the four categories.”

Jacquard was also featured prominently in the “Trends” exhibition at Creativeworld with:

  • Pearl Ex Powdered Pigments
  • Basic Dye
  • Indigo Tie Dye Kit
  • YouCAN Refillable Air Powered Spray Can
  • Piñata Alcohol Ink

We can attest to the association’s keen eye for trending products: all the items featured have skyrocketed in popularity in markets all over the world over the last 6-12 months. All these items are available from MAcPhereson’s.

Product link –  YouCAN

YouCAN Refillable Air Powered Spray Can from Jacquard Products on Vimeo.

New Strathmore® 500 Series Heavyweight Mixed Media

Sunday, January 28th, 2018

Available starting in February of 2018, we are pleased to introduce 500 Series Heavyweight Mixed Media pads. At Strathmore, we are extremely proud to be able to provide quality products that meet the ever-changing needs of artists, which is why we have created a new 3-ply grade of product in response!

Strathmore

The newest member of the Strathmore Mixed Media® family is an extra heavyweight, 3-ply 100% cotton surface, which is internally sized for wet media while having a durable vellum finish for drawing techniques. This grade is excellent for use with watercolors, gouache, acrylic, graphite, pen and ink, colored pencil, marker, pastel, and collage. The paper can stand up to heavy media use and multiple layers of media applications, including the continuing-to-trend technique of pour painting.

Bison by Christine Karron on 594 paper

These pads are archival, are lignin free, and are available in convenient ready-to-use and frame sizes. Officially launching with Strathmore’s Spring 2018 promotion, the NEW 500 Series Heavyweight Mixed Media pad line starts shipping February 5, 2018 from Strathmore.

Strathmore 500 Series Heavyweight Mixed Media pad features include:

  • 350 lb / 570 gsm heavyweight paper.
  • 3-ply, 100% cotton, acid free, natural white color paper.
  • Vellum drawing surface with the wet media characteristics of a watercolor sheet.
  • Appropriate for finished work by advanced recreational or professional artists.
  • Sheets are easily removed from glue binding.
  • 12 sheets of paper per pad.
  • Made in the U.S.A.
  • Available in 6” x 8” (SM584-6), 9” x 12” (SM584-9), and 11” x 14” (SM584-11) pads.

500 Series Heavyweight Mixed Media pads are featured on an introductory promotion which runs through the Spring promotion, February 15, 2018 to April 30, 2018. Learn how this new program can increase the productivity of your retail space by contacting your MacPherson’s sales representative today!

500 Series Heavyweight Mixed Media support materials for retailers including, shelf labels, samplers, and sell sheets which are all available on our Retailer and Distributor Tools section of the website at www.strathmoreartist.com.

Golden News January 2018

Sunday, January 28th, 2018

Winter B-T-S Promotional Period Reminder

All GOLDEN  Artist Colors brands and associated products can be advertised up to 40% off every day until February 8, at which time advertising goes back to 30% off every day. Please contact the GOLDEN  Sales Department directly with any questions.

GOLDEN  to Attend CAA Mid-February in Los Angeles, California

For a number of years, GOLDEN  has been exhibiting at the College Arts Association (CAA) Annual Conference. As the world’s best-attended international art conference, CAA’s meeting will facilitate networking opportunities and enable participants to exchange ideas and information with colleagues from across the globe. It’s a great opportunity for us to engage with college and university professionals in the art community. This year, the show will be at the Los Angeles Convention Center from February 21 – February 24, 2018.  GOLDEN  folks from the US will be present in the Golden booth (#424 & #426), so please stop by and visit.

Master Teacher Art Exhibition at GOLDEN Artist Colors Loft Gallery

GOLDEN  Artist Colors has partnered with its local DCMO, Madison-Oneida and Herkimer County BOCES to host its second Master Teacher Art Exhibition. The Opening Reception will be held on Saturday, February 17, 2018 from 4:00 to 6:00 pm in The Loft Gallery at GOLDEN Artist Colors. The exhibition will feature artwork by 17 local art teachers who participated in the recent Master Teacher Program, which was held at GOLDEN  in the fall of 2017. The 8-week-long Master Teacher Program offered two professional painting instruction courses for art teachers in the local community and was focused on helping participants explore a range of painting media and techniques to reinforce or establish their own voice.

Just Paint #35 Will Be Online and Landing in Mailboxes Late February

Our intention is to offer Just Paint as a valuable resource, providing interesting ways for artists to engage with materials and we sincerely welcome your feedback.

Articles in the upcoming issue include:

  • Statement from Mark Golden
  • Zinc Oxide: Warnings, Cautions & Best Practices as it Relates to Oil Paints
  • New Colors from Williamsburg Oils
  • Introduction of Benzimidazolone Yellow Medium & Light
  • Sam & Adele GOLDEN Foundation (SAGF) 20th Anniversary Art Auction Benefit
  • Scholastic Educator Residency

To read these articles and much more, go to www.justpaint.org, a site dedicated to housing all past issues of the Just Paint newsletter and so much more. If additional printed copies of Just Paint are required for in-store presentation or staff distribution, contact your MacPherson Representative for ordering instructions.

Gamblin News January 2018

Sunday, January 28th, 2018

“Color is an artist’s most important tool.”

Robert Gamblin

In our last interview on the Savvy Painter Podcast, we dedicated an entire episode to answer your technical questions about mediums, pigments, varnishing, and solvent-free painting. Based on listener feedback, we’re doing it again. And this time it’s all about COLOR!

Listen Now

 

Join Antrese Woods, host of the Savvy Painter, for an in-depth conversation with Robert Gamblin and Scott Gellatly.

We hope this podcast will help answer some of your lingering questions about color. (And perhaps even create some new possibilities for you!)

P.S. Thanks to everyone who submitted these great questions.

Gamblin Artists Colors

 

Golden News December 2017

Wednesday, December 27th, 2017

GOLDEN Launches NEW QoR® mini

Compact color for artists on the move.

QorMini_Interior2_500
QorMiniwShadow_large

QoR® Watercolor will be launching the QoR mini 12 Half Pan set and adding QoR Masking Fluid to the product line.

The totally new solid half pans of color within QoR mini re-wet beautifully and deliver the lively painting performance artists expect. QoR mini fits 12 half pan watercolors in a tin smaller than an index card. It fits perfectly in your pocket or purse for urban sketching and plein air painting. Features include:

  • Stamped wells on tin lid offer convenient mixing space
  • Innovative non-staining silicone insert with embossed letters next to each pan to reference colors
  • Standard size removable/refillable half pans
  • Watercolor paper insert to paint out a color reference key
  • Vibrant, clean mixing primary colors along with convenient secondary and earth colors

Order Details:

Item #: GD7000015-0 (Coming soon)

UPC: 738797012295

List Price: $99.99

Terms:

  • Available February 12, 2018. Standard freight.
  • No minimum order.
  • Standard discounts apply.
  • Get an extra 20% discount on pre-orders now through March 16, 2018.

See your MacPherson Sales Representative for more information.

More GOLDEN Heavy Body Colors for 2018, Same Footprint

GAC Light Value Colors

All Heavy Body retailers can now offer a greater selection of colors within their current GOLDEN cabinets with the introduction of a new tube shelf for 2 oz. Heavy Body cabinets that increases the tube count from 10 to 12 per shelf. That’s a 20% increase in colors with no additional space required! And just as conversion kits are available, GOLDEN is also launching several new colors!

Cobalt Teal is back! Very popular when it was previously available, GOLDEN had to discontinue it when the pigment became unavailable. The launch of QoR watercolors helped us discover a new pigment supplier, so we can bring this very desirable single-pigment color back to Heavy Body acrylics. The Phthalo and Titanium blended Teal will remain available.

New Light Value Colors! For 2018, seven new light value colors add bright and convenient blends to what is already the most extensive palette in artist acrylic colors. Colors include Light Bismuth Yellow, Light Orange, Titan Violet Pale, Light Phthalo Blue, Light Phthalo Green, Titan Green Pale, and Titan Mars Pale.

New Yellows with Exceptional Lightfastness! We continuously test our products to make sure that we are providing the best materials available to artists. Recent tests reveal that the pigments PY3 and PY73, used in our Hansa Yellow Light and Hansa Yellow Medium formulations no longer meet the highest ASTM Lightfastnesss standards. To provide the bright and lightfast yellows artists need we are introducing Benzimidazolone Yellow Light and Benzimidazolone Yellow Medium across all acrylic color lines in 2018. The Hansa colors will remain available in open stock tubes, however, the new Benzimidazolone colors will replace Hansa Yellow in sets beginning February 12, 2018.

All of these changes are highlighted in MacPherson’s Spring Catalog. For specific information regarding conversion kits and color changes detailed above, reference the MacPherson website OEX Golden or contact your MacPherson Sales Representative.

 

Williamsburg Adds Seven NEW Colors in 2018!

WBNewColorBlade_462X1200Williamsburg Handmade Oil Colors will be introducing seven exciting new colors exemplifying the beauty and quality of our paints while extending the largest range of oil colors available anywhere. Additionally, in response to concerns surrounding the use of zinc oxide in oil paint formulations we have reformulated 12 color blends to be zinc free.

These new Williamsburg colors for 2018 exemplify the beauty and quality of our paints while extending the largest range of oil colors available anywhere:

  • Transparent Yellow Iron Oxide
  • Tranpsarent Red Iron Oxide
  • Pyrrole Red
  • Pyrrole Orange
  • Nickel Azo Yellow
  • Bismuth Vanadate Yellow
  • Titan Buff

Space for new colors will be created from the discontinuation of Mars Orange Deep and Slate Black due to pigment availability. For existing planograms, conversion kits will be available starting February 12, 2018.

For further details, please contact your MacPherson Sales Representative.

Visit GOLDEN at Creativeworld 2018

For close to 20 years, GOLDEN has been exhibiting at Creativeworld, the leading international trade fair for paper, office supplies, stationary and art supplies.  Every year we look forward to having this time to visit with our friends and trading partners. Please plan to come see us in our booth location, Hall 4.1 Stand C12, where we will be featuring all three of our brands: GOLDEN Acrylics, Williamsburg Handmade Oil Colors and QoR® Watercolor.

Please be sure to stop by and visit during the show, which is from January 27 – January 30, 2018. If you would like to schedule a specific meeting time during the show, please contact Bill Hartman at bhartman@goldenpaints.com.

We look forward to seeing you and sharing what’s new!

Golden November 2017 Industry News

Monday, November 27th, 2017

GOLDEN Working Artist Program Director, Patti Brady, Announces Retirement

pattistudio3 (002)

It is with mixed emotions that we announce the retirement this December of Patti Brady, the Director of the GOLDEN Certified Working Artist and GOLDEN Artist Educator Programs.

An accomplished studio artist, Patti joined Golden Artist Colors in 1994 and embarked on building these innovative education programs artist by artist, market by market. Today 34 professional artists comprise the Working Artist Program, providing in-depth lecture/demos to audiences across the US and in several international markets. Patti also led the development of the GOLDEN Artist Educator Program, a network of over 180 independent workshop teachers who feature GOLDEN products in their events.

Furthermore, Patti has had several individual contributions which have helped generate artist engagement in numerous media outlets, including the writing of technical articles for the GOLDEN Just Paint newsletter, the development of various instructional videos, and authoring her acrylic text, Rethinking Acrylic: Radical Solutions for Exploiting the World’s Most Versatile Medium, published by North Light Books in 2008. Over time, Patti has become the face of the GOLDEN brand to many artists throughout the world.

In retirement, Patti is looking forward to more time dedicated to her work and travel. Please join us in thanking Patti for her service to the industry and wishing her the best in retirement. You can contact Patti and stay up to date with her work on www.pattibrady.com.

New Strathmore & Royal Talens Bundle Packs

Monday, November 27th, 2017

Strathmore has created two new bundle packages of product paired with paint for the 2017 Winter Back-to-School Season. These special offerings are intended to give retailers a unique opportunity to offer great products with easy shopping decisions for beginning artists.

bundle

Strathmore has paired 300 Series Canvas Paper along with Royal Talens Art Creations® acrylic paint sets for a limited time/while supplies last. Two versions of bundles are available. One bundle pack features 2 pads of 300 Series Canvas Paper white paired with one set of Art Creations 8-color acrylic paint set. The second bundle pack features 1 pad of 300 Series Canvas Paper white, 1 pad of 300 Series Canvas Paper black, plus one set of Art Creations 8-color acrylic paint. Each bundle is shrink wrapped together for individual retail, and have a unique part number/UPC assigned.

Strathmore WBTS canvas/paint bundle set features include:

  • 115 lb / 187 gsm 300 Canvas Paper (white only, or white plus black).
  • Canvas-textured paper for practicing techniques with acrylic paint.
  • Glue bound flip over covers allow for easy sheet removal.
  • Two pads of 9” x 12” paper per bundle (20 sheets total).
  • Item number SM310-29 includes: 2 White Canvas 9×12 pads + 1 Art Creation Acrylic paint set.
  • Item number SM310-229 includes: 1 White Canvas 9×12 pad + 1 Black Canvas 9×12 pad + 1 Art Creation Acrylic paint set.
  • Shrink wrap packaging to hold all components together for easy retail.
  • Unique part/upc labels to communicate consumer value.
  • Great for beginning artists interested in trying a new medium or technique.
  • Paper and paints that deliver on key performance needs, while being affordable for artists.
  • Both sets have an MSRP of $27.25

Canvas bundle packs are featured on an introduction promotion while supplies last, which runs through Strathmore’s WBTS promotion November 13, 2017 to January 12, 2018. Learn how these new bundles can increase the productivity of your retail space by contacting your MacPherson’s sales representative today!