Archive for the ‘Vendor News’ Category

KRINK

Tuesday, March 27th, 2018

Krink has many creative uses outside of the street art and graffiti community. Our paint and ink markers are suitable for beginners to experts, ranging from the mixed media painter working on canvas to the lettering artist seeking bold, clean lines to the avid doodler customizing their sneakers. Check out artists using Krink below!

K-60 Paint Marker

Kami (@kami_htzk) uses the K-60 Paint Marker in this painting. With the the right amount of pressure, he can control the flow of paint with the squeeze bottle. Kami is based in Tokyo and works collaboratively with his wife, Sasu, under the name Hitotzuki. They are best known for their flowing paintings and large-scale murals.

 

K-55 Acrylic Paint Marker

Ricardo Gonzalez (@itsaliving) is using the K-55 Acrylic Paint Marker in Fluorescent Pink and creating a canvas showcasing all of Krink’s marker styles.  Gonzalez is a Brooklyn-based designer and artist from Durango, México. His signature script style can be easily recognized from large scale murals to commercial work for some of the biggest brands.

K-42 Paint Marker

Sam Larson (@samlarson) draws on paper using the K-42 Paint Marker in Red and Light Blue. The bullet tip allows him to create clean, smooth lines. Larson is a Salt Lake City-based artist inspired by the American West and nature.

Krink is a Brooklyn-based company offering a collection of high quality markers and inks unique to the market in their style and history. What started as products created to fit the specific needs of urban artists has grown into a range of creative tools. In addition, Krink creates limited edition, one-of-a-kind products with iconic brands, such as Nike, Casio and Coach. Handmade in the USA. For more information, please visit krink.com or contact diana@krink.com.

 

 

Liquitex Launches New Acrylic Gouache™

Tuesday, March 27th, 2018

Introducing Liquitex Acrylic Gouache. Perfect for fine art, design and illustration, layering, solid color blocking and mixed media, in a spectrum of 50 colors.  We’ve reimagined traditional gouache, using Liquitex innovation to bring you a new paint with the extra benefits of an acrylic.

The range features the most intense colors with a flat, matte effect that doesn’t crack. It offers superb fluidity and application with no need to dilute, all with a permanent, water-resistant finish when dry. Our ergonomic new bottle and tapered nozzle have been designed in collaboration with artists, to help us create what we believe is the perfect format. It’s fully reusable and recyclable, and not a drop of paint will go to waste. Three single pigment primaries are ideal for color theory and ideal for educational use.

The range consists of 50 colors in 2oz vessels and four sets that are ideal for exploration or gift giving. Liquitex Acrylic Gouache will be available at the end of October 2018.

Face Paint with a Brilliant New Twist

Tuesday, March 27th, 2018

Introducing a brand new way to apply face paint. One that’s already making some of the biggest smiles we’ve ever seen. It’s called the Snazaroo Brush Pen and it’s a clever combination of paint and brush designed to bring ideas to life, wherever your imagination takes you.

The precision brush nib is designed to make it easy to get the biggest ideas or the smallest details just right, allowing full control over the amount of paint used. No water or separate brushes required. Simply pop the top, twist the base and let the fun flow…whenever, wherever.

Just a few turns and paint is delivered straight to the brush tip to help face painters create anything from robot tigers to frozen fairies, with no mixing or mess.

Packed with inspiration

Snazaroo Brush Pens are available in five different packs, each containing the three 2ml colours used in the most popular face painting designs.

The Monochrome Pack comes complete with two black brush pens and a white one, the two most popular and versatile Snazaroo face paints.

Boldly grab the Adventure Pack with red, gold and blue and brush up on everything from pirates to superheroes.

When Halloween ghouls and ghosts are called for, it’s frighteningly easy using the black, white and orange paints in the Halloween Pack.

Conjure up fairies, princesses and butterflies with purple, pink and silver in the Fantasy Pack that makes it easy to give every face the magic touch.

Or go wild with yellow, green and brown in the Jungle Pack and make fun furry faces fast with lions, tigers and cheetahs – but never any spills or splashes.

Safe for every occasion

Available in 12 colours, the water-based paint is safe for virtually any application. Suitable for sensitive skin, it’s both fragrance and paraben free. And when the fun’s over, removing it is quick and easy with soap and warm water.

Snazaroo Brush Pens are set to change face painting with a clever new twist. No more separate water brushes and less chance of mess…just face painting with no limits anywhere from the supermarket to sleepovers, playgrounds to parties and more. Now there’s nothing to stop the fun!

Golden News March 2018

Tuesday, March 27th, 2018

GOLDEN Conducting Training for Artist Educator Program

September 30-October 5, 2018

Golden Artist Colors is seeking painting and mixed media teachers for its GOLDEN Artist Educator Program (GAEP). The Program grants certification after the week of training and successful completion of a test. The training is being held in the beautiful Hotel Mazarin in the French Quarters of New Orleans. Interested candidates need to complete an application by June 1 for consideration. Please visit goldenpaints.slideroom.com to complete the application and for more details.

NAMTA Art Materials World 2018 is Just a Couple Weeks Away!

At NAMTA Art Materials world 2018 in Dallas, TX, we hope many of you took the time to stop by our Booth (#307) to say hello and see some exciting new items!

While at the show you would have had a first-hand look at the NEW! QoR mini and QoR Masking Fluid. There was also a chance to see several new Heavy Body Acrylic colors and sets while learning about new tube merchandising, better utilizing retail space and a gravity fed system to improve efficiency in stores by 20%! Williamsburg Oils introduced seven new colors at NAMTA. We also shared two consumer promotions with you for GOLDEN Acrylics and Williamsburg Oils, aimed at increasing foot traffic in your stores!

As always, thank you for your continued support!

Strathmore News March 2018

Tuesday, March 27th, 2018

NEW STRATHMORE® 400 SERIES OIL PAINTING PRODUCTS

Available starting in March of 2018, we are pleased to introduce 400 Series Oil Painting products. Modern convenience meets traditional technique in these products made specifically for artists creating finished work with oil paints and oil pastels.

Our new 400 Series Oil Painting pads and sheets are a convenient alternative to canvases or boards. They’re easy for artists to take on-the-go and there is no gesso required to prevent oil saturation. As part of the paper-making process this sheet has been pre-primed with vegan materials, so artists can simply tear out a sheet and starting painting! You won’t get any oil halos or seepage through the sheet. The fabric-like linen surface mimics canvas while providing texture to help blend and hold layers of paint in place. Officially launched at NAMTA 2018, the NEW 400 Series Oil Painting line started shipping March 5, 2018 from Strathmore.

Strathmore 400 Series Oil Painting features include:

  • 215 lb / 350 gsm heavyweight paper.
  • Acid free, vegan friendly, natural white color paper.
  • Linen textured surface stands up to layering, blending, and scraping techniques.
  • Appropriate for finished work.
  • Sheets are easily removed from glue binding.
  • 10 sheets of paper per pad.
  • Available in 9” x 12” (SM430-309), 12” x 12” (SM430-312), and 18” x 24” (SM430-318) pads. Also available in 18” x 24” sheet stock (SM431-3)

All of our Oil Painting products are featured on an introduction promotion which runs through Back To School promotion May 1, 2018 to September 13, 2018. Learn how this new program can increase the productivity of your retail space by contacting your MacPherson sales representative today!

400 Series Oil Painting support materials for retailers including, shelf labels, samplers, headers, photography, and sell sheets which are all available on our Retailer and Distributor Tools section of the website at www.strathmoreartist.com. Also, watch for an upcoming product video featuring this exciting new line!

INCREASE STORE SALES WITH STRATHMORE® ONLINE WORKSHOPS

Strathmore® is excited to once again offer their free Online Workshop Series, which started March 5, 2018! Take advantage of this consumer workshop series and increase your store’s traffic and sales. Promote the start of the workshops in your store, on your website, on social media, and drive sales as students purchase from the class supply list (there were over 51,000 video views on the workshop site in 2017).

Original artwork by workshop instructors: Kelly Eddington, Sarah Becktel, and Robert Burridge

The Strathmore 2018 Online Workshop Series will again feature 3 different workshop series, with each series including 4 videos and downloadable instructions created by incredibly talented artists. Students follow along as instructors guide them through various topics

An end cap at University Arts.

and demonstrate useful tips, techniques, ideas and inspirations to get students creating and learning about art. Visit Strathmore Artist Papers at http://www.strathmoreartist.com/artist-studio/ for more information about the 2018 Workshop Series.

Just as a reminder, participants are no longer required to create a student account to view the videos. Once the videos are released on the site, they are available for anyone to view at any time, for free, without creating an account. However, if students want to interact with the instructors in discussion forums, or upload images to the gallery, they still need to create an account to access those special features. Students can also still create an account to interact with their friends on the site, and to create their own profile. No changes have impacted any existing student accounts. By removing the previous account set-up to view the video content, more artists are encouraged to engage in the wonderful free content that is available in the workshop series.

Here are three ideas for retailers to take advantage of the program:

1. Create Workshop Supply End Cap – Download this poster/handout pdf and create an end cap featuring the workshop supply list. Use the poster on the end cap to promote the workshops as well as in the window and at check out.

2. Follow Strathmore Artist Papers social media platforms and share our posts like below with your fans. This is a really easy thing to do! We share on-going information and reminders about the Workshops on Facebook and other social media channels.  Ask your fans to stock up on class supplies at your store! You can also check out #StrathmoreWorkshops on Instagram, Facebook & Twitter.

You can follow Strathmore on our social media sites including: Facebook. Pinterest , Twitter , YouTube , and Instagram.

3. Create your own in-store workshop from content delivered in Strathmore’s Online Workshops! Each workshop provides you with a supply list, educational video and supporting information. Makes hosting your own event easier!

As a reminder, at the end of each year Strathmore will post that year’s Online Workshop Series videos to their YouTube channel. Look for the 2017 Online Workshop Series videos that are now available, which include workshops on Brush Lettering and Watercolor, Techniques in Pastel Art, and Ethereal Mixed Media on Toned Paper. Also offered on Strathmore’s YouTube channel, you will find an expanding library of videos around product information, quick tips and tricks for using Strathmore products, and helpful information on frequently asked questions.

Interested in learning more? Contact your MacPherson sales representative for ideas of how you can drive more traffic and sales with Strathmore’s 2018 Online Workshop Series.

2018 Workshops kick-off on Instagram (left) and Facebook. (right)

Jacquard’s YouCAN wins Creative Tool Award at Creativeworld 2018!

Tuesday, March 27th, 2018

Jacquard is proud to announce that the YouCAN Refillable Air Powered Spray Can won 2nd Place in the Creative Impulse “International Innovation Award for Creative Tool of the Year” at the 2018 Creativeworld tradeshow!

From the Creativeworld Press Release:

“The Creative Impulse Award is a trend barometer that reflects the great innovative power of the DIY sector. This year, a new record was set for the number of entries with 74 products. A jury of top experts from the trade, industry and media met to assess, test, discuss and evaluate in detail all entries for the four categories.”

Jacquard was also featured prominently in the “Trends” exhibition at Creativeworld with:

  • Pearl Ex Powdered Pigments
  • Basic Dye
  • Indigo Tie Dye Kit
  • YouCAN Refillable Air Powered Spray Can
  • Piñata Alcohol Ink

We can attest to the association’s keen eye for trending products: all the items featured have skyrocketed in popularity in markets all over the world over the last 6-12 months. All these items are available from MAcPhereson’s.

Product link –  YouCAN

YouCAN Refillable Air Powered Spray Can from Jacquard Products on Vimeo.

New Strathmore® 500 Series Heavyweight Mixed Media

Sunday, January 28th, 2018

Available starting in February of 2018, we are pleased to introduce 500 Series Heavyweight Mixed Media pads. At Strathmore, we are extremely proud to be able to provide quality products that meet the ever-changing needs of artists, which is why we have created a new 3-ply grade of product in response!

Strathmore

The newest member of the Strathmore Mixed Media® family is an extra heavyweight, 3-ply 100% cotton surface, which is internally sized for wet media while having a durable vellum finish for drawing techniques. This grade is excellent for use with watercolors, gouache, acrylic, graphite, pen and ink, colored pencil, marker, pastel, and collage. The paper can stand up to heavy media use and multiple layers of media applications, including the continuing-to-trend technique of pour painting.

Bison by Christine Karron on 594 paper

These pads are archival, are lignin free, and are available in convenient ready-to-use and frame sizes. Officially launching with Strathmore’s Spring 2018 promotion, the NEW 500 Series Heavyweight Mixed Media pad line starts shipping February 5, 2018 from Strathmore.

Strathmore 500 Series Heavyweight Mixed Media pad features include:

  • 350 lb / 570 gsm heavyweight paper.
  • 3-ply, 100% cotton, acid free, natural white color paper.
  • Vellum drawing surface with the wet media characteristics of a watercolor sheet.
  • Appropriate for finished work by advanced recreational or professional artists.
  • Sheets are easily removed from glue binding.
  • 12 sheets of paper per pad.
  • Made in the U.S.A.
  • Available in 6” x 8” (SM584-6), 9” x 12” (SM584-9), and 11” x 14” (SM584-11) pads.

500 Series Heavyweight Mixed Media pads are featured on an introductory promotion which runs through the Spring promotion, February 15, 2018 to April 30, 2018. Learn how this new program can increase the productivity of your retail space by contacting your MacPherson’s sales representative today!

500 Series Heavyweight Mixed Media support materials for retailers including, shelf labels, samplers, and sell sheets which are all available on our Retailer and Distributor Tools section of the website at www.strathmoreartist.com.

Golden News January 2018

Sunday, January 28th, 2018

Winter B-T-S Promotional Period Reminder

All GOLDEN  Artist Colors brands and associated products can be advertised up to 40% off every day until February 8, at which time advertising goes back to 30% off every day. Please contact the GOLDEN  Sales Department directly with any questions.

GOLDEN  to Attend CAA Mid-February in Los Angeles, California

For a number of years, GOLDEN  has been exhibiting at the College Arts Association (CAA) Annual Conference. As the world’s best-attended international art conference, CAA’s meeting will facilitate networking opportunities and enable participants to exchange ideas and information with colleagues from across the globe. It’s a great opportunity for us to engage with college and university professionals in the art community. This year, the show will be at the Los Angeles Convention Center from February 21 – February 24, 2018.  GOLDEN  folks from the US will be present in the Golden booth (#424 & #426), so please stop by and visit.

Master Teacher Art Exhibition at GOLDEN Artist Colors Loft Gallery

GOLDEN  Artist Colors has partnered with its local DCMO, Madison-Oneida and Herkimer County BOCES to host its second Master Teacher Art Exhibition. The Opening Reception will be held on Saturday, February 17, 2018 from 4:00 to 6:00 pm in The Loft Gallery at GOLDEN Artist Colors. The exhibition will feature artwork by 17 local art teachers who participated in the recent Master Teacher Program, which was held at GOLDEN  in the fall of 2017. The 8-week-long Master Teacher Program offered two professional painting instruction courses for art teachers in the local community and was focused on helping participants explore a range of painting media and techniques to reinforce or establish their own voice.

Just Paint #35 Will Be Online and Landing in Mailboxes Late February

Our intention is to offer Just Paint as a valuable resource, providing interesting ways for artists to engage with materials and we sincerely welcome your feedback.

Articles in the upcoming issue include:

  • Statement from Mark Golden
  • Zinc Oxide: Warnings, Cautions & Best Practices as it Relates to Oil Paints
  • New Colors from Williamsburg Oils
  • Introduction of Benzimidazolone Yellow Medium & Light
  • Sam & Adele GOLDEN Foundation (SAGF) 20th Anniversary Art Auction Benefit
  • Scholastic Educator Residency

To read these articles and much more, go to www.justpaint.org, a site dedicated to housing all past issues of the Just Paint newsletter and so much more. If additional printed copies of Just Paint are required for in-store presentation or staff distribution, contact your MacPherson Representative for ordering instructions.

Gamblin News January 2018

Sunday, January 28th, 2018

“Color is an artist’s most important tool.”

Robert Gamblin

In our last interview on the Savvy Painter Podcast, we dedicated an entire episode to answer your technical questions about mediums, pigments, varnishing, and solvent-free painting. Based on listener feedback, we’re doing it again. And this time it’s all about COLOR!

Listen Now

 

Join Antrese Woods, host of the Savvy Painter, for an in-depth conversation with Robert Gamblin and Scott Gellatly.

We hope this podcast will help answer some of your lingering questions about color. (And perhaps even create some new possibilities for you!)

P.S. Thanks to everyone who submitted these great questions.

Gamblin Artists Colors

 

Golden News December 2017

Wednesday, December 27th, 2017

GOLDEN Launches NEW QoR® mini

Compact color for artists on the move.

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QorMiniwShadow_large

QoR® Watercolor will be launching the QoR mini 12 Half Pan set and adding QoR Masking Fluid to the product line.

The totally new solid half pans of color within QoR mini re-wet beautifully and deliver the lively painting performance artists expect. QoR mini fits 12 half pan watercolors in a tin smaller than an index card. It fits perfectly in your pocket or purse for urban sketching and plein air painting. Features include:

  • Stamped wells on tin lid offer convenient mixing space
  • Innovative non-staining silicone insert with embossed letters next to each pan to reference colors
  • Standard size removable/refillable half pans
  • Watercolor paper insert to paint out a color reference key
  • Vibrant, clean mixing primary colors along with convenient secondary and earth colors

Order Details:

Item #: GD7000015-0 (Coming soon)

UPC: 738797012295

List Price: $99.99

Terms:

  • Available February 12, 2018. Standard freight.
  • No minimum order.
  • Standard discounts apply.
  • Get an extra 20% discount on pre-orders now through March 16, 2018.

See your MacPherson Sales Representative for more information.

More GOLDEN Heavy Body Colors for 2018, Same Footprint

GAC Light Value Colors

All Heavy Body retailers can now offer a greater selection of colors within their current GOLDEN cabinets with the introduction of a new tube shelf for 2 oz. Heavy Body cabinets that increases the tube count from 10 to 12 per shelf. That’s a 20% increase in colors with no additional space required! And just as conversion kits are available, GOLDEN is also launching several new colors!

Cobalt Teal is back! Very popular when it was previously available, GOLDEN had to discontinue it when the pigment became unavailable. The launch of QoR watercolors helped us discover a new pigment supplier, so we can bring this very desirable single-pigment color back to Heavy Body acrylics. The Phthalo and Titanium blended Teal will remain available.

New Light Value Colors! For 2018, seven new light value colors add bright and convenient blends to what is already the most extensive palette in artist acrylic colors. Colors include Light Bismuth Yellow, Light Orange, Titan Violet Pale, Light Phthalo Blue, Light Phthalo Green, Titan Green Pale, and Titan Mars Pale.

New Yellows with Exceptional Lightfastness! We continuously test our products to make sure that we are providing the best materials available to artists. Recent tests reveal that the pigments PY3 and PY73, used in our Hansa Yellow Light and Hansa Yellow Medium formulations no longer meet the highest ASTM Lightfastnesss standards. To provide the bright and lightfast yellows artists need we are introducing Benzimidazolone Yellow Light and Benzimidazolone Yellow Medium across all acrylic color lines in 2018. The Hansa colors will remain available in open stock tubes, however, the new Benzimidazolone colors will replace Hansa Yellow in sets beginning February 12, 2018.

All of these changes are highlighted in MacPherson’s Spring Catalog. For specific information regarding conversion kits and color changes detailed above, reference the MacPherson website OEX Golden or contact your MacPherson Sales Representative.

 

Williamsburg Adds Seven NEW Colors in 2018!

WBNewColorBlade_462X1200Williamsburg Handmade Oil Colors will be introducing seven exciting new colors exemplifying the beauty and quality of our paints while extending the largest range of oil colors available anywhere. Additionally, in response to concerns surrounding the use of zinc oxide in oil paint formulations we have reformulated 12 color blends to be zinc free.

These new Williamsburg colors for 2018 exemplify the beauty and quality of our paints while extending the largest range of oil colors available anywhere:

  • Transparent Yellow Iron Oxide
  • Tranpsarent Red Iron Oxide
  • Pyrrole Red
  • Pyrrole Orange
  • Nickel Azo Yellow
  • Bismuth Vanadate Yellow
  • Titan Buff

Space for new colors will be created from the discontinuation of Mars Orange Deep and Slate Black due to pigment availability. For existing planograms, conversion kits will be available starting February 12, 2018.

For further details, please contact your MacPherson Sales Representative.

Visit GOLDEN at Creativeworld 2018

For close to 20 years, GOLDEN has been exhibiting at Creativeworld, the leading international trade fair for paper, office supplies, stationary and art supplies.  Every year we look forward to having this time to visit with our friends and trading partners. Please plan to come see us in our booth location, Hall 4.1 Stand C12, where we will be featuring all three of our brands: GOLDEN Acrylics, Williamsburg Handmade Oil Colors and QoR® Watercolor.

Please be sure to stop by and visit during the show, which is from January 27 – January 30, 2018. If you would like to schedule a specific meeting time during the show, please contact Bill Hartman at bhartman@goldenpaints.com.

We look forward to seeing you and sharing what’s new!

Golden November 2017 Industry News

Monday, November 27th, 2017

GOLDEN Working Artist Program Director, Patti Brady, Announces Retirement

pattistudio3 (002)

It is with mixed emotions that we announce the retirement this December of Patti Brady, the Director of the GOLDEN Certified Working Artist and GOLDEN Artist Educator Programs.

An accomplished studio artist, Patti joined Golden Artist Colors in 1994 and embarked on building these innovative education programs artist by artist, market by market. Today 34 professional artists comprise the Working Artist Program, providing in-depth lecture/demos to audiences across the US and in several international markets. Patti also led the development of the GOLDEN Artist Educator Program, a network of over 180 independent workshop teachers who feature GOLDEN products in their events.

Furthermore, Patti has had several individual contributions which have helped generate artist engagement in numerous media outlets, including the writing of technical articles for the GOLDEN Just Paint newsletter, the development of various instructional videos, and authoring her acrylic text, Rethinking Acrylic: Radical Solutions for Exploiting the World’s Most Versatile Medium, published by North Light Books in 2008. Over time, Patti has become the face of the GOLDEN brand to many artists throughout the world.

In retirement, Patti is looking forward to more time dedicated to her work and travel. Please join us in thanking Patti for her service to the industry and wishing her the best in retirement. You can contact Patti and stay up to date with her work on www.pattibrady.com.

New Strathmore & Royal Talens Bundle Packs

Monday, November 27th, 2017

Strathmore has created two new bundle packages of product paired with paint for the 2017 Winter Back-to-School Season. These special offerings are intended to give retailers a unique opportunity to offer great products with easy shopping decisions for beginning artists.

bundle

Strathmore has paired 300 Series Canvas Paper along with Royal Talens Art Creations® acrylic paint sets for a limited time/while supplies last. Two versions of bundles are available. One bundle pack features 2 pads of 300 Series Canvas Paper white paired with one set of Art Creations 8-color acrylic paint set. The second bundle pack features 1 pad of 300 Series Canvas Paper white, 1 pad of 300 Series Canvas Paper black, plus one set of Art Creations 8-color acrylic paint. Each bundle is shrink wrapped together for individual retail, and have a unique part number/UPC assigned.

Strathmore WBTS canvas/paint bundle set features include:

  • 115 lb / 187 gsm 300 Canvas Paper (white only, or white plus black).
  • Canvas-textured paper for practicing techniques with acrylic paint.
  • Glue bound flip over covers allow for easy sheet removal.
  • Two pads of 9” x 12” paper per bundle (20 sheets total).
  • Item number SM310-29 includes: 2 White Canvas 9×12 pads + 1 Art Creation Acrylic paint set.
  • Item number SM310-229 includes: 1 White Canvas 9×12 pad + 1 Black Canvas 9×12 pad + 1 Art Creation Acrylic paint set.
  • Shrink wrap packaging to hold all components together for easy retail.
  • Unique part/upc labels to communicate consumer value.
  • Great for beginning artists interested in trying a new medium or technique.
  • Paper and paints that deliver on key performance needs, while being affordable for artists.
  • Both sets have an MSRP of $27.25

Canvas bundle packs are featured on an introduction promotion while supplies last, which runs through Strathmore’s WBTS promotion November 13, 2017 to January 12, 2018. Learn how these new bundles can increase the productivity of your retail space by contacting your MacPherson’s sales representative today!

Back to the Future: Zebra MILDLINER!

Monday, November 27th, 2017

Mildliner

Technology, take a step back. A classic solution to keeping tabs on daily tasks is making a noticeable comeback! Physical study guides and planners are on the rise, and a new phenomenon called “bullet journaling” is taking over social media. Websites like Pinterest and Tumblr feature hundreds of thousands of ideas for customizing traditional journals into super-personal planners that keep every detail of life organized.

DSC_0380

Everyone needs the right tools to make their planner their own, and Zebra Pen has the perfect product!  Zebra Pen’s Mildliner has been available in Japan for years and has been a big hit with the planner community.  There is a huge global demand for this product and Zebra Pen is excited to make it available to the wider art materials community this December through MacPherson’s.

Mildliner Colors

The Mildliner was launched as a highlighter, but it is much more of a creative marker offering 15 unique pastel colors that display softly on paper, allowing consumers a broad array of colors for color coding and creative applications. From light yellow to a unique soft grey, the mild color attracts your attention, but doesn’t overwhelm you with color. The ink is water-based pigment ink which means it is acid-free, archival quality and water resistant for lasting impressions.  It is also translucent making it great for layering with the added benefit of not bleeding through.

Mildliner Double Ended

It is double-ended, with a chisel and fine bullet tip, making it ideal for thick and thin lines. The Mildliner is great for hand lettering and embellishments, as well as everyday highlighting and underlining.  Whether you are using the Mildliner for studying for your next exam or in your new planner, it is sure to help you stay organized and express yourself in a unique way.

This December, the Mildliner will be available in an assorted 15 pack containing all colors in a reusable easel-back pouch.  (Item ZE78115).

78115_MEX_Mildliner_15pk_render_Insert-01

ZE78115 – 15 Count Assorted Set, MSRP $29.85; Discount:  50% EC Plus

Get it now with the Holiday Buyer’s Guide promo at 55% off.

Reeves’ “Show Your Colours” a Launch and Campaign

Friday, October 27th, 2017

Inspiring the Inner Artist in Everyone!

Iconic Art Brand Debuts New Look in the U.S. 

0040-20170928-JD-Reeves

Reeves, the iconic British art brand with more than 250 years of heritage, has launched an extensive rebrand to empower everyone to unleash their creativity! Following the global relaunch, Reeves’ debuted the “Show Your Colours” campaign in the U.S. at the September 28 re-launch event in NYC.  Attendees were encouraged to explore their inner artist, no matter where they were on their artistic journey. The event was a true hands-on experience and featured painting rocks at the ReevesRocks station and a customdesigned DIY gallery. At the event guests truly got the chance to show their colors.

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Reeves has partnered with its new U.S. collaborator, Llew Mejia. Mejia, a New York-based illustrator, has designed for numerous national lifestyle brands and will lend years of experience with textile design, pattern-making and packaging to craft custom-designed art for Reeves.

“I’m stoked to work with Reeves and help bring this new, energetic campaign to life in the U.S.,” said Llew. “I believe that art is for everyone no matter your age or experience. A quick sketch, a streak of color — we’re all capable of unleashing creativity and expressing ourselves every day.”

0135-20170928-JD-Reeves

Reeves’ re-energized look and feel is designed to spark imagination in anyone, from established artists to the occasional doodler. Regardless of skill or knowledge, all creativity can start with a pen, pencil or brush, and Reeves is on a mission to make art accessible to all. As part of the rebrand, Reeves has launched a bold, new logo featuring a symbolic ‘r’, which is certain to become its signature. A redesigned website and social channels feature how-to videos, product information, inspiration and more.

The rebrand also includes a refresh of Reeves’ entire product portfolio, including new packaging for Paint By Numbers and Scraperfoils, providing the tools you need for your creative journey.

“It’s our goal as creative innovators to help people realize their full artistic potential by finding inspiration in their daily lives,” said Mahogany Ligon, Brand Director for Reeves. “Art is as much about coloring outside the lines as in, and we want to break down the barriers between fine art and the everyday. Through our ‘Show Your Colours’ campaign, Reeves will continue to encourage each of us to unleash creativity.”

To experience the new Reeves firsthand or to find a retailer near you, visit www.myreeves.com or @WeAreReeves on Instagram or Facebook. Share your Reeves masterpiece with the world using the hashtag #wearereeves.

About Reeves: Reeves, part of the Colart group, is one of the world’s leading creativity and lifestyle brands. Boasting a 250-year-old history of educating and inspiring artists across the world, Reeves’ ambition is to cater for a broader audience, providing the tools and inspiration to unleash creativity across the world.

Golden News October 2017

Friday, October 27th, 2017

GOLDEN Supports O+ Art Festivals

O+Nani Chacon

Founded in 2010 in Kingston, NY, by a small group of artist-activists, doctors and a dentist, O+ is a national nonprofit working in cities around the country to support the exchange of “the art of medicine for the medicine of art.” O+ brings together artist communities, health and wellness providers, and corporate sponsors to make possible the exchange of mural painting, music, poetry and other artistic performances for free medical services made available to underinsured artists. The organization’s year-round efforts culminate in one-day and weekend-long festivals in select cities. 

O+Jia Sung

GOLDEN has been supporting mural artists participating in O+ for the last 4 years, but decided to heighten its participation this year in several ways:

    • GOLDEN donated paints to 5 mural artists for the Kingston festival, as well as paints to mural artists at the Poughkeepsie, NY, and Haverhill, MA, events earlier this summer.
    • Mark Golden spoke on a panel at the Kingston event in collaboration with the Good Work Institute, engaging the audience in the importance of building communities and how to sustain those communities in the future.
    • GOLDEN was a lead monetary sponsor for the Kingston festival this year.
    • GOLDEN sponsored 15 optometry appointments in Kingston.
    • GOLDEN supplied a bus for close to 30 staff members to attend the Kingston event and experience all that the O+ Festival has to offer.

To learn more about the O+ Festival, visit http://opositivefestival.org/. For more information about the Good Work Institute, go to https://goodworkinstitute.org/.

 

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GOLDEN Sites Now “Responsive”

All three GOLDEN websites for its brands are now “responsive,” making it easier for site visitors to navigate the sites on smart phones & tablets. The most recent changes were made to the GoldenPaints.com website. One of the areas on the site most affected by this upgrade was the Store Locator section, so now consumers will experience improved functionality and search results. If you haven’t had a chance to check it out yet, please do so and especially on your smartphone or tablet!

If you have any questions about any of the above information, contact your MacPherson’s Account Manager.

NEW Strathmore Metallic Sketch Journals

Friday, October 27th, 2017

Strathmore is excited to introduce new Metallic Sketch Journals, featuring 200 Series Sketch paper inside. With flexible but sturdy 18pt. covers, these journals come in both brushed silver and hammered copper finishes. They are great for on-location sketching and practicing techniques with pencil, charcoal, sketching stick, pastel, and other dry media. They are also great for consumers who want a unique upscale-looking sketch pad to capture their daily notes and ideas.

ADB Metallic Beauty 2

Metallic products continue to trend with consumers, and these new journals allow artists to add some luxury to their daily sketch pads without a large price tag. These “affordable luxury” items include thoughtful details, while keeping economics in mind. These journals are beautiful and durable, making them perfect to go anywhere!

ADB Copper Journal

Metallic Sketch Journal features include:

  • Strathmore 200 Series Sketch paper: 50 lb. / 74 gsm, 80 sheets per journal
  • Two sizes of journals available in both colors: 5.5” x 8.5” or 9” x 12”
  • Fashion-forward 18 pt. covers with simulated aged copper or brushed steel finishes
  • Durable wire binding coordinates to metallic covers. Silver wire on steel covers, brown wire on copper covers
  • Back chipboard of product is printed with metallic ink, complementing the textured covers
  • Tasteful Strathmore branding located on back cover of products
  • Removable packaging fly sheet allows metallic covers to be seen at retail
  • Acid-Free
  • Made in the U.S.A.

The expansion of the art journal program is another example of Strathmore’s commitment to develop innovative new products that meet the needs of artists, help grow the market, and create in-store news and excitement for retailers.

ADB Metallic Beauty

Metallic Sketch Journals are featured in Strathmore’s holiday promotion, which is currently running through early November. Look for Metallic Sketch items SM25-535, SM25-539, SM25-545, and SM25-549, and learn how the new these new journals can increase the productivity of your retail space by contacting your MacPherson’s Account Manager today.

Don’t forget, you can look for additional retail support materials, including new Toned Mixed Media Art Journal shelf labels, images, and other great items on Strathmore’s Retailer Tools site at: StrathmoreArtist.com

ADB Metallic Sketch Art - Jane O.

Jacquard 4 oz. Piñata Assortment NOW AVAILABLE

Friday, October 27th, 2017

Now available through MacPherson’s: Jacquard’s Piñata Alcohol Inks in a 4 oz. size! The Piñata product line and NEW 4 oz. Piñata display both come with 22 colors (including three NEW metallics: Copper, Brass and Pearl), Piñata Clean Up solution and Piñata Clear Extender.

When Jacquard launched Piñata Colors in 2002, alcohol inks were virtually unheard of. Since then, this unique category has become extremely popular, especially with artists working on non-porous surfaces like tile, Yupo, metal, glass, plastic, stone, leather, polymer clay and more. That is why Jacquard is offering a new display of 4 oz. inks.

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Piñata Colors are highly saturated, fast-drying alcohol inks for any hard surface. Indelible and impervious to water once dry, Piñata Colors clean up with alcohol and re-wet themselves, allowing for unique effects and techniques not easily achieved with water-based systems. As a dye-based, highly transparent ink*, Piñata Colors are unparalleled for vibrancy, and only the most lightfast dyes have been selected for the palette. Acid-free with excellent adhesive properties, Piñata Colors have become the go-to inks for any non-porous surface.

The pigmented palette of Piñata inks has grown.  034 Copper and 035 Brass are beautiful metallic colors made from real metal pigments (like the super popular 033 Silver and 032 Rich Gold) that glisten and shine. The metallic white 036 Pearl is made with super reflective mica pigment and is terrific for mixing with the dye-based colors to create entirely new palettes of pearlescent inks. These three new colors are opaque, lightfast and shine with unparalleled luster. The Piñata metallic colors are perfect for scrapbookers and paper artists whenever a true metallic is desired, as well as for oil painters, acrylic painters, window painters, sculptors and crafters of all kinds.

*030 Blanco Blanco, 032 Rich Gold, 033 Silver, 034 Copper, 035 Brass & 036 Pearl are pigment-based, super-opaque and entirely lightfast.

new Pinata colors

Please check out Jacquard’s Instagram for some Piñata inspiration:

Golden & QoR September News

Wednesday, September 27th, 2017

Holiday Set Promotions from GOLDEN

If you haven’t done so already, be sure to check out the holiday set promotions from GOLDEN. Paint is the perfect holiday gift for artists. With this in mind, GOLDEN is offering a 10% discount on select sets for the 2017 holiday season.  Get up to 60% off on GOLDEN sets featured in the Holiday Buyer’s Guide 2017 through December 31, 2017!

Terms:

  • Standard freight. No minimum order.
  • Extra 10% discount.
  • Orders accepted: July 3, 2017 – December 1, 2017.
  • Shipping period: September 18, 2017 – December 8, 2017.
  • Limited MAP Policy Adjustment (US Only): Limit of 40% off from September 18, 2017 – December 31, 2017 on these items only.

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2017HolidaySets

GOLDEN Holds Artist Educator Program Training, Continuing to Expand Reach

From October 1-6, Golden Artist Colors will be holding an intensive training for 20 artists who will be joining the GOLDEN Artist Educator Program, an affiliated collection of GOLDEN trained independent workshop teachers. Meeting in New Orleans, these teachers will explore new and innovative ways to teach color mixing and applications. They will also gain an in-depth understanding of GOLDEN Gels & Grounds and numerous acrylic techniques to offer their workshop students, both in traditional and contemporary styles. The training will give participants new tools to increase their workshop offerings, assist them with teaching a wide range of subject matter and help them increase their student population. GOLDEN Artist Educators currently offer workshops in Australia, New Zealand, South Africa, Israel, Canada, Brazil, Chile, Barbados, USA, Northern and Southern Europe.

 

QoR® Watercolor Sets Getting Updated

The wraps on QoR 6 color and 12 color sets have been updated to make it easier for artists to distinguish between the sets. Changes include:

  • Greater difference in color washes between sets
  • Contents portrayed graphically on the face, including swatches for all colors and tube size
  • Larger type for set name and number of colors

The method of contents listing have also changed on the back of the packaging, making it easier for artists to confidently decide which set offers the best selection of colors for their work. Sets with the updated packaging will start shipping this month.

 

GD7000001-0 QoR Introductory 6

GD7000002-0 QoR Earth Colors 6

GD7000003-0 QoR High Chroma 6

GD7000010-0 QoR Introductory 12

New QoR Set Packaging Old QoR Set Packaging QoR Set Back

Derwent Procolour Gets Rave Reviews

Wednesday, September 27th, 2017

This month’s issue of the respected Colored Pencil Magazine features a glowing review of the world’s newest artist quality line.

“…the Derwent Procolour is an excellent pencil that beautifully bridges the gap between Derwent Artist and Derwent Coloursoft… If you like them as much as I do, that purchase will pay off in a lifetime of inspiration.”

Read the whole article at the link below, beginning on Page 10: ColoredPencilMag_ProcolourReview

Gamblin: Finding Your Happy Medium

Wednesday, September 27th, 2017

 

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The “best” painting medium is the one that best supports your process and your artistic intentions. So how do you figure out which one that is?
Over the years, we’ve created a number of tools to help you find the medium that’s best for you. Now we’ve brought it all together in one place on our website.
Not getting everything you want from the medium you’re currently using? Looking for some new possibilities? Check out what we’ve put together for you  and feel free to give us a call if you have more questions.

Finding Your Happy Medium

From all 25 of us at Gamblin, thank you for supporting an independent and American colorhouse.

Kind regards,

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Scott Gellatly

Product Manager

Gamblin Artists Colors

503-235-1945 X112

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