Archive for the ‘Royal Talens’ Category

New Strathmore & Royal Talens Bundle Packs

Monday, November 27th, 2017

Strathmore has created two new bundle packages of product paired with paint for the 2017 Winter Back-to-School Season. These special offerings are intended to give retailers a unique opportunity to offer great products with easy shopping decisions for beginning artists.


Strathmore has paired 300 Series Canvas Paper along with Royal Talens Art Creations® acrylic paint sets for a limited time/while supplies last. Two versions of bundles are available. One bundle pack features 2 pads of 300 Series Canvas Paper white paired with one set of Art Creations 8-color acrylic paint set. The second bundle pack features 1 pad of 300 Series Canvas Paper white, 1 pad of 300 Series Canvas Paper black, plus one set of Art Creations 8-color acrylic paint. Each bundle is shrink wrapped together for individual retail, and have a unique part number/UPC assigned.

Strathmore WBTS canvas/paint bundle set features include:

  • 115 lb / 187 gsm 300 Canvas Paper (white only, or white plus black).
  • Canvas-textured paper for practicing techniques with acrylic paint.
  • Glue bound flip over covers allow for easy sheet removal.
  • Two pads of 9” x 12” paper per bundle (20 sheets total).
  • Item number SM310-29 includes: 2 White Canvas 9×12 pads + 1 Art Creation Acrylic paint set.
  • Item number SM310-229 includes: 1 White Canvas 9×12 pad + 1 Black Canvas 9×12 pad + 1 Art Creation Acrylic paint set.
  • Shrink wrap packaging to hold all components together for easy retail.
  • Unique part/upc labels to communicate consumer value.
  • Great for beginning artists interested in trying a new medium or technique.
  • Paper and paints that deliver on key performance needs, while being affordable for artists.
  • Both sets have an MSRP of $27.25

Canvas bundle packs are featured on an introduction promotion while supplies last, which runs through Strathmore’s WBTS promotion November 13, 2017 to January 12, 2018. Learn how these new bundles can increase the productivity of your retail space by contacting your MacPherson’s sales representative today!

Amsterdam Acrylic Inks – Come & Get Them!

Thursday, July 27th, 2017

Acrylic inks are so diverse in how they can be used and that may explain why they are riding such a huge growth cycle. They appeal to so many different artists, from painters to graphic artists or sequential artists to calligraphers.  It hasn’t taken long for them to find out about Amsterdam Ink and the word is out… this stuff is good!  Boasting very high pigmentation and a special formula that prevents settling, artists are surprised by the quality.  Super opaque white, dense dark black and metallic colors with real “bling” have been some of the highlights.  See Calligraphy Masters Video Review

The entire line of 46 colors is available now, featuring a handsome display and informative graphics to catch the eye. On MacPherson’s BTS promo now at an additional 15% off.


Talens News October 2016

Wednesday, October 26th, 2016

Now Available! Bruynzeel Dutch Masters (Rijks Museum) Pencil Sets


At Talens their Dutch heritage is important, and as a partner of the Rijksmuseum in Amsterdam, one of the world’s most prominent museums, they are proud to offer these incredibly giftable pencil sets which embody the Dutch golden age. An inspiration for any art enthusiast, these sets are priced to sell and are the perfect item for your store window this holiday season. Prices range from $14.95 to $44.95 and include Colored Pencil, Watercolor Pencil and Graphite. Check them out on MacPherson’s Online Express

Now Available! Cobra Study


Cobra (named after the post war artist movement that represents the cities of Copenhagen, Brussels and Amsterdam) is the only brand of solvent free oils to feature both an artist and student quality. New this year is the Cobra Study Range consisting of 40 strong semi-transparent, semi-opaque colors that have the highest degree of lightfastness at a single price point. Artists can use Cobra Study with Cobra Mediums to modify the paint’s characteristics, strengthen and protect the paint film.

40ml tubes are just $7.95 and 200ml tubes are $21.20

Learn more about the Cobra Artist movement,


NEW Amsterdam Mediums Grounds and Varnishes!


Amsterdam continues to sell fast and with that comes a demand for new mediums! The winning combination of eye catching packaging, better quality and an aggressive price point, which has made Amsterdam Standard a success, has been repeated with these products. New exciting additions such Photo Transfer Gel, Glow in the Dark Medium, Thickening Gel and many more help fill out a complete range of auxiliary products. Amsterdam is now the most complete line of affordable acrylic products on the market. The opportunity is here to introduce the Amsterdam Standard consumer to these additional products and with that grow your acrylic category in your stores!

Royal Talens North America Takes Flight!

Tuesday, July 26th, 2016

Royal Talens North America – Warehouse Expansion

In order to support the fast expansion of new products as well as to facilitate the high level of stock Royal Talens has introduced for the BTS season, they have already implemented a 1st stage expansion with additional racking in their North America headquarters.  Many thanks to Royal Talens’ loyal customers for making this important milestone happen ahead of schedule!


Royal Talens North America thanks MacPherson’s and all who attended Dealer Workshop!

Dealer Workshop was an important show for Royal Talens in their first year as a new company. Having concentrated time with their valued customers really contributed to the success of the show for RTNA! New product was launched in Amsterdam Acrylics, Bruynzeel, Cobra and the Talens Art Creation line. Many orders have been placed and they are very thankful for the strong support!

Dealer Workshop


Talens NAMTA Houston 2016 Report

Monday, March 28th, 2016

Kyle Richardson of Talens has written up a summary of the show, check it out below!

Photo Mar 07, 3 19 37 PM

Amsterdam Standard acrylics expanded into new sizes – large format 500ml and 1000ml jars of the hottest student acrylic on the market were a hit and having already been proven in test markets, the possibility for school and painting party applications was immediately recognized.   Also showing is the unique 20ml size tube at only $1.95 per tube – filling a gap where 75ml tubes used to be with an introductory sample price point.

Amsterdam mediums and varnishes showcased unique mediums like a clearly defined “photo transfer gel”, “glow in the dark gel” and creative metallic, black and multicolored flakes which could be added to any medium or acrylic paint at any ratio to create beautiful effects with unlimited control.

Van Gogh oil color was introduced in large format 500ml tins, complete with a protective inside cover to keep the oil paint inside from skinning over between uses – a great value for artist working big or with palette knives.

Talens mediums, varnishes and fixatives offers some unique fixatives for pastels as well as large formats of the varnishes which are often requested from major conservation departments around the US and Canada.

Prebook Promotion Holiday sets at every price point were on display as part of the extra sharp 20% Holiday promo

Talens Art Creation was re-launched with new branding, packaging and new production – now crafted in the Netherlands with high quality pigments, packaging and a strong supply chain coming right off the same machines that grind Rembrandt oil colors! With the quality one can expect from Royal Talens in Holland and extremely competitive price points, this range of novice level acrylics, oils, gouache and watercolors will deliver on the brand promise which will keep the consumer coming back for more.

Bruynzeel was a runaway success with the excitement around Adult Coloring Books this year. With new sets for each expertise level, customers finally had a chance to see what this Dutch pencil company is really about. New for this year were beautiful gift sets, produced in conjunction with the Rijksmuseum in Amsterdam.

Royal Talens North America is Ready to Rock ‘n Roll!

Sunday, November 29th, 2015

37e358bKyle Richardson reports that his team is officially established as a corporation in the State of Massachusetts, named Royal Talens North America, Inc. Their new warehouse is located in the art and education hub of Northampton, Massachusetts. The new home is a 33,000 square foot warehouse and office space and is just about ready to begin shipping out our products, “with love from the Netherlands”.

See the attached announcement for further details:

RTNA Announcement 11.2015

Royal Talens North America Announcement

Monday, July 27th, 2015



Kyle Richardson

Royal Talens is excited to announce that as of January 1st, 2016, they will be importing directly through their own entity here, Royal Talens North America, into the United States and Canada.

They would first like to thank Canson Inc. for their years of support with the Royal Talens lines.

Below are some points which will help you in addressing initial questions during this transition period:

  • Supply ChainCanson, Inc. has agreed to continue to supply product for North America throughout this transition. Orders placed from now until the last shipping day of 2015 will be handled by Canson Inc. and it’s distribution partners such as MacPherson’s. They expect no disruptions in service and they will support Canson Inc. and it’s distribution partners throughout this transition. After the end of the year, shipments will come from their location in Western Massachusetts. The goal of both companies is to ensure a seamless transition.”

With this change, they will have a dedicated Royal Talens North America distribution center, inside staff, as well as sales support. More details of this new team will be released over the next several weeks and months.

    • Communication – For the next 6 months, aside from your Canson sales or distribution partner account manager, your primary contact with Royal Talens North America will be Kyle Richardson.

For questions about business matters in 2015, continue connecting with Canson or your distribution partners.

  • Team – A core team with experience in setting up new Royal Talens affiliates in other countries is already here working on this transition, those individuals are shown below. This team is supported by an excellent team in the headquarters in Apeldoorn, the Netherlands.

As they build this new team here in North America, they will be evaluating best practices in sales, marketing, finance, logistics and service within this new model. As these developments happen, they will update the trade as to new members of the team, new programs and new products frequently and throughout this process.

If you feel that you would like to discuss any of these changes, their doors are always open, and they welcome your thoughts and appreciate your ongoing support.

Sincerely yours, 

Kyle Richardson, Business Manager

Sander Kuiper, Export Manager

  • Royal Talens BV

Luis de Alfonso, Financial Director

  • Royal Talens North America