Archive for the ‘Namta 2014’ Category

Golden News May 2014

Tuesday, May 27th, 2014

GOLDEN Participation at NAMTA Was a Great Success!

GOLDEN QoR Watercolor

For those of you who were able to attend the show in Pittsburgh, Golden appreciated you stopping by their booth! They enjoyed catching up with each of you and walking you through the Marketing initiatives they’ll be focusing on with the launch of QoR® Watercolor. The overall reception of the new product line was quite strong and they’re incredibly pleased with the positive response and support they’ve received!

QoR began shipping on Monday, May 12 to all early adopters, and with orders for well over 100 Set-Ups making their way out the door, QoR Watercolor will soon be available to artists all over the country.

For more information about QoR, visit the new website at and be sure to check out the new QoR video on the site homepage. Artists are sharing their experiences with QoR on the new QoR Facebook page as well, so take a look at that: QoR Watercolors on Facebook.

If you have questions, please contact your MacPherson’s Account Manager or GOLDEN Sales Representative.

Dateline Pittsburgh, PA; NAMTA 2014 Convention Product Highlights

Tuesday, May 27th, 2014

NAMTA Pittsburgh 2014 Convention Highlights from our ace Account Managers Kurtis Hughes and George Bethurem

Pittsburgh Exhibit Floor-1

  • Art Alternatives Super Value Canvas Stack Out – A great opportunity to compete with the big-box stores! Art Alternatives’ new stack out merchandiser is coming soon and helps take advantage of this powerful new range.
  • Art Alternatives Wood Panel Stack Out – Play up the presence of wood panels in your store with a product category not vulnerable to web offerings. By taking these off the shelf and up front, capture a new range of customers with the powerful statement only a stack out makes!
  • Art Alternatives Classic Canvas Deep – Gives retailers a true great price option to the competitor’s Pro stretched canvas.
  • Art Alternatives Heavy Canvas – Brings the heavy-weight option to a different level of customer with a low-priced offering positioned between Classic Studio and Gallery and other Premium lines in the market. Coming in the fall along with Art Alternatives’ awesome new logo and branding.
  • Mabef LOD 2014 Pre-Book – MBM-05 brings a crank feature to Mega-Studio Easels in the under $1k street price & best new item MBMA-40 Revolving Paint Accessory.
  • Arches “Block Merchandising” Rack System – Canson/Arches releases a new boutique for their premier line. The line was a great seller without a display and this statement piece should increase the footprint of the line in most situations. It’s a total visual Wow!
  • Talens Paint Markers – Amsterdam, an opportunity to get marker placement for customers that are not carrying Montana or Molotow, or who want to carry a variety of options.
  • Talens from Canson Van Gogh Paints – Large oil cans offer a bulk option for students, good value for 500ml.
  • Strathmore Printmaking Papers – Teacher’s design, Strathmore distribution. Customers are loving the union between school & company, a great cross merchandising opportunity with Gamblin or Speedball in Printmaking sections.
  • QoR Watercolors –
    Made with an exclusive binder, Aquazol,​ that conservationists have used for many years, these watercolors are brighter than traditional watercolors and will merchandise wonderfully with Art Alternative’s expanded wood panels & BARC wood sheets. Could help change the demographic using watercolors as it is so vibrant, intense and concentrated.
  • Derwent Graphik Pigmented Pen line – Product works really well, will compete with Molotow fine line paint markers. The sample was VERY opaque & customers were pleasantly surprised with the juicy wet in wet watercolor painting possibilities. The line won’t be available until the fall but this is a truly unique product so it will be worth the wait!
  • Princeton Redline – Solid handles, excellent display, a real value even at the price point.  Made in Europe.
  • Princeton Short Handled Polytip Brushes – An intelligent extension of the popular Polytip Long Handle brush, with sizes up to 4″ wide.  Cross merchandise with acrylic mediums & new Art Alternatives 2.25″ Deep Canvas on end-caps.
  • Princeton Sensu Duo – A new addition to the Sensu tablet brushes. This new model has a retractable brush as well as a soft stylus on the other end of the tool.
  • Winsor & Newton Available this fall, Professional Oil Colours (POC) 37ml, 200ml – Winsor foresees the future of oils being solvent-free. They also see the market leader internationally in fine art oils to be Old Holland, and are targeting that level of quality without the use of solvents. A fine option for stores that cater to high end clientele.
  • Winsor & Newton Watercolor Markers/Sticks – A good price point with water soluble capability. Winsor’s powerful brand statement is reinforced by their “Block Merchandising” in-store statement that will bring customers of all backgrounds to shop and new racks to stores already supporting the breadth of the line, as well as a free rack of Cotman brushes to offset their support.
  • Daniel Smith Watercolors – Unique pigments for the artist who has used the brand before or for those new to the line.  Daniel Smith colors are already sought after in stores & our customers may be driving their end users to the Daniel Smith website by not bringing in the line. Retailers can easily compete with the Daniel Smith website at a 38% margin if sold for 40% off in store.
  • Cottonwood Laminated Canvas Board Pad/Packs & New Packaging – Similar to the popular Fredrix cut panel business, the Cottonwood Laminated Canvas Board is a sheet of canvas, laminate & then board, which give the end user the protection from warpage. These Cottonwood products are a bargain price for the perception of a premium product. Designed in the US, made in the US. Cross merchandise the new cold-press book with Holbein gouache (the only gouache of world famous Alex Ross) and the canvas book & panels to cater towards Plein air painters on end-caps.
  • Royal Zen Brushes – A low price point & multiple options will give the Simmons brushes a run for their money.
  • Daler-Rowney – Compact displays like the Daler XL line, are easy to find space on the shelf for. Add-on sales in the paint aisle?
  • Daylight Wafer Light Boxes – Very similar price point to the Artograph LED, slightly better discounts but significantly slimmer.
  • Fluorescent is still HOT! Speedball, Holbein and Daler Rowney have new items to offer. Holbein’s “Neon” color splashed booth featured their new acrylic paint line which includes fluorescents. This new paint which offers a longer working time, claims to be the first artist acrylic that doesn’t remain tacky once dry. Speeball’s booth also “screamed” NEON as they featured both Fluorescent block print and screen print inks. Last but not least, Daler Rowney has added fluorescent colors to their FW ink line. Very flashy!
  • Speedball Inks New Packaging & Fluorescents
  • Akua merchandising from Speedball – Customers looking for a home for their Akua products have now found it. Akua Printmaking ink is wet until you set it and a great value for teachers worried about waste. A great value.
  • Daler-Rowney Simply Simmons Extra Firm Brushes – A smart extension on the XL lines released last year.  Should be a winner, like the economical version of the Princeton Polytip.
  • Daler-Rowney FW Fluorescents & Stackable Rack – FW Inks, a great selling line upgraded with neon colors. The slim stackable rack fits in tightly packed stores.
  • Rotring Relaunch – new racks for pencils –  Sanford’s relaunch of the once popular rotring pencils, should be great to go heads up vs the Alvin mechanical’s depending on relaunch price.
  • Itoya New Small Format Photo Albums in contemporary colors. For those of you who think that digital images rule, think again. These albums are aimed at the younger generation who (like Andy Warhol) are using Polaroid style instant cameras to shoot and print pictures of their “famous for 15 minutes” friends.
  • Crafters Workshop – This line of popular stencils continues to grow. It’s NAMTA booth featured many new designs including “Texturized”, “CityGrid”, “Stripes Explosion” and “Burlap Bits” along with some new retro “Fragment” images like “FilmReel”, “Rotary Phone” and “Instant Camera”.
  • Rhodia – A new wooden floor display rack that holds many different sizes of the cool black and orange pads.
  • Craftwell “eBrush – A semi portable handheld airbrush system with adapters for use with almost any art marker. It operates off of electricity or a rechargeable battery!
  • Composi-Mold – This flexible mold making material is re-usable by melting in a microwave oven. A couple of my customers spotted this at CHA in January. A modern replacement for liquid latex.
  • R&F Handmade Paints – A value priced set of three half “pigment sticks” at only $14.99 list. A FREE wooden pop is available with the purchase of six or more sets.
  • New Wave Wooden Palettes – They’re still in high demand and the supplier has found a way to offer them through MacPherson’s. They’re on the way!

If you want to see some of these exciting new products, make your way to MacPherson’s Dealer Workshop in June. If you still haven’t signed up, go to the link in this month’s blog roll. Time is running out!

Industry News

Wednesday, April 23rd, 2014

An amazing bit of San Francisco psychedelic history surfaced recently with the 1967-ish photograph shown below of Jefferson Airplane in front of the Flax sign at their then iconic Kearny Street location. Craig Flax led the company’s investigation on a trail that included a recycled record store, a famous rock critic and finally Starship band members Jack Cassidy, Paul Kantner and Grace Slick.   They suggested that it was very likely shot by noted album cover photographer Jim Smircich. Read the entire fascinating story here.


Steve Steinberg’s legendary New York Central art store was the inspiration and subject of a recent poem in the New York Times. We are all wishing you the best Steve! Click here for the complete article.


Mark  GoldenOn May 18th Golden’s CEO  Mark Golden will receive an honorary Doctorate from Colgate University. Mark is being acknowledged for his outstanding contribution to the arts and to the regional economy. He was selected by the Committee on Honorary Degrees, which is composed of Colgate trustees, faculty and students.  “Mark Golden’s commitment to Central New York, both as a business leader and an entrepreneur, makes him an ideal candidate for recognition from our university,” said Colgate University President Jeffrey Herbst.

Richard Frumess

Richard Frumess

R&F Handmade Paints announced this week that Darin Seim will succeed Richard Frumess as President of R&F. After 26 years as President and founder of R&F, Richard will move into an advisory position in the company as will James Haskin, current Vice President and partner.

Check out Gamblin’s new “glamour” video. It’s a terrific story!

The New York Times, Facebook and the Tribeca Tribune are reporting  sad news for Pearl Paint’s Manhattan and Paramus, NJ customers. According to recent articles they have put the Canal building up for sale and although “Clerks at the art supply store would not speak on the record, but said that they had been told to expect a round of layoffs next Thursday and that they had been told to sell everything in the store at 35 percent off.” This week the Tribeca Tribune  interviewed several of the 39 laid off employees who were surprised and devastated by the news. In a related Pearl Facebook post this week the company announced that their Paramus, NJ store was also closed. Read the article here.

Pearl Paint Canal Street

Pearl Paint Canal Street

Crafts chain Michaels Stores Inc. announced that two separate eight-month-long security breaches at its Michaels and Aaron Bros stores last year may have exposed as many as 3 million customer credit and debit cards.

Michaels has also announced that April 28th will be the starting date for their new e-commerce capability.

Michaels e-commerce

molotowOlaf Ginter who joined Molotow distribution of Germany earlier in the year to direct their national and international business has left the company.

Golden Color & QoR April 2014 News

Wednesday, April 23rd, 2014

NAMTA Art Materials World 2014 is Right Around the Corner!

Please take a moment while at the show to stop by GOLDEN’S booth #807 to say hello and see some new and exciting items. In addition to what you’ll see in the booth, GOLDEN will be holding two specific events for show attendees (detailed below), so be sure to check them out too!!

QoR Watercolor Launch Celebration – Join us on Wednesday, April 30 at 3:00 pm in GOLDEN’S Booth #807 to celebrate the launch of QoR Watercolors. Satisfy the mid-afternoon munchies with a little something for the sweet tooth!

GOLDEN QoR Watercolor

• On Thursday, May 1 from 11:30 am – 12:30 pm on the convention floor, Golden Artist Colors’ Marketing Director Dana Rice and Sales Director Bill Hartman will present ‘Unstoppable GOLDEN High Flow Acrylics,’ an educational, demonstrative session featuring new High Flow Acrylics! GOLDEN High Flow Acrylics is an exciting new paint line that works great in refillable tools, from brush to marker and fountain pen to airbrush and more. From fine line detail work to broad strokes, High Flow has an ink-like consistency that lends itself to a wide range of techniques and a wide range of artists. Join Bill and Dana for a fun and interactive experience using High Flow in a variety of refillable markers. In addition, they will share tools available to you for promoting High Flow. With appeal to a broad range of artists, including the professional ‘street art’ crowd, High Flow can serve as an entry product, bringing new customers to your store and increasing sales from existing customers.

Golden Artist Colors Supports Launch of QoR Watercolor

The First New Thing to Happen to Watercolor in 150 Years

Golden Artist Colors  has had the privilege and delight of collaborating with artists to make the highest quality professional Acrylic and Oil colors. Today that same collaborative process has produced a new, thoroughly modern Watercolor called QoR.

QoR’s exclusive binder provides more color in every brushstroke, while retaining the best qualities of traditional watercolors. QoR offers a strength, range and versatility unmatched in the history of watercolors. The unique formulation accentuates the luminosity and brilliance of each pigment even after drying, while providing the subtlety, transparency and flow of a great watercolor. QoR (pronounced ‘core’) is an allusion to color as the center of watercolor painting. QoR also comes from a technical acronym meaning Quality of Results.

Artists will be asking for QoRGolden Artist Colors is committed to driving demand for QoR, starting with these initiatives:


·       Full page teaser ad in Art Materials Retailer’s March NAMTA issue

·       Quarter page teaser ad in Plein Air Magazine’s April issue

·       Pre-Release Sampling to 100 prominent artists and workshop teachers

·       Sponsorship of Plein Air Conference watermedia track and QoR “Try It” even


·       May – Watercolor Magazine ad

·       June – Editorial in The Artists’ Magazine

·       July – Art Materials Retailer ad, Watercolor Magazine ad, F&W Email blast

·       August – Plein Air Magazine ad

·       September – Plein Air Today eNewsletter, F&W Email blast

·       October – The Artists’ Magazine ad

Here’s what some of the premier watercolor artists are saying about QoR:

“The colors are beautifully intense – they dissolve very well in water. They are wonderful for glazing/layering watercolors as they maintain their integrity with another color on top. I love the way they react when doing wet-in-wet watercolor – mixing and blending.  ….I love the way they keep their color/intensity as they dry. All in all, I think they are wonderful and will definitely buy them in the future.” – Barbara Sailor

Crystal Bowl with Apples Barb Sailor

“I was impressed with intensity of the colors. I tried them out on Wet Media Board, Hot Press Board, Stillman and Birn Extra Weight Paper… On hot press I was able to completely remove any color.”  – Dorrie Rifkin