Archive for the ‘Derwent’ Category

Demo Days: Stenciled Tea Towel with Derwent Inktense Pencils

Monday, September 17th, 2018
Cassie Brehmer, Account Manager, MacPherson’s

I recently did a demo at Mangelsen’s in Omaha, Nebraska during their annual art fair using Derwent Inktense on Flour Sack towels. This demo is easy to replicate with any stencil of your choice, the project can take on any theme imaginable. We laid out several stencils on a demo table, the chicken was the most popular—maybe because of the rustic, homey feel—perfect for the tea towels, and let customers’ imaginations run wild  You know your customers best, so feel free to get creative with what materials you use; this demo can also be done on canvas tote bags, handkerchiefs, center piece runners and other cloth items.

Project time: 15 – 30 minutes

Materials

Steps

  1. Iron the tea towels to ensure smooth application
  2. Lay a paper towel underneath tea towel; this stabilizes it and keeps the aloe from staining the table below.
  3. Lay the stencil of your choice on the towel and lightly trace the design with an InkTense Pencil
  4. Fill outlined areas with aloe vera, which activates colors without bleeding into the fabric. Layer in colors of Inktense, blending with a paintbrush for added effects. Keeping adding aloe vera and InkTense until you like the results! Neat effects happen when layers dry in between applications.
  5. Once the piece is dry, heat set it with a dry iron for 20-30 seconds.
  6. Let participants know they need to hand wash it and let it dry completely before the first machine wash!

Jesse Lane Introduces Derwent Lightfast

Saturday, June 30th, 2018
Original post can be found on the Derwent Blog

Derwent is proud to announce the launch of the Derwent Lightfast range. After being announced in January at CreativeWorld, artists and retailers were abuzz with excitement about our latest range.

Boasting 100% lightfastness, the oil-based pencils have a smooth and creamy finish with a beautiful laydown of rich colour.

To celebrate, Cindy Wider has interviewed Jesse Lane, award-winning coloured pencil artist who was commissioned to create the inspiring eye image that adorns our latest range. Find out how Jesse started out as an artist, his passion for coloured pencils and the Derwent Lightfast range in the latest Derwent Blog!

Jesse, could you tell us when you first realized that you enjoyed creating art as a child and were you supported in your decision, if so by whom?

I think I always enjoyed creating art, but I wasn’t very good at it. When I was 14, my art teacher told me I was the worst in the class. The following year, I made friends with the art kids at school and that was when I really got into coloured pencils. I started with little self-confidence.

As my dad was a former graphic artist, I gradually improved when I got him to critique my work, whereas previously I never always let him.

People refer to the ability to do art as a gift, especially when they see someone young doing it well. But the truth is, art was never a gift for me. It was something I had to work for. I did have a gift, though: people around me who encouraged me. I went to a high school with a great art department, not just a few art classes. I now have a supportive fiancee and encouraging parents, which is rare. You can control your talent with practice, but it can be much harder to control your environment.

What journey have you been on as an artist. For example when did you first begin to create art as an adult? Did you study at all and if so where? How was that experience?

During the first few years I practised rendering ability. Then I tried to create a style for my work using lighting and colour. I studied animation at Texas A&M University, but quickly decided that wasn’t what I wanted as a career. I began taking more drawing classes and trying to turn animation assignments into drawing ones.

At the time it was frustrating, but it got me thinking for myself instead of sticking to class assignments. Many artists can render well, but don’t know how to think originally.

You were commissioned to create the artwork on Derwent Lightfast tins. What makes Derwent Lightfast Pencils a tool you enjoy using?

As a coloured pencil artist, I applaud Derwent for making an entire range of 100% lightfast coloured pencils.  Lightfastness has traditionally been a concern for both artists and art collectors alike. It’s testament to them that they’ve listened to and understood the needs of creatives.

The Lightfast range is the brand’s first fully oil-based pencils. A good balance is struck between soft and hard meaning that I can create a fine point without worrying about the pencil snapping but still maintaining the smoothness of a creamy, soft pencil.

The pencils themselves have a classy appearance with a varnished, bare wood.  The neutral tone allows the coloured ends to stand out, making it easier to quickly locate colours while working – a bit help especially when you’re working on a piece of art at the size I am!

How do you manage to create such detailed texture with a coloured pencil?

People are most interested in my technique for drawing skin-tones.  I work from general to specific.  This is quicker and much simpler than trying to draw details from the start.

I begin by applying large blocks of colour.  I work in shades of tans, beige, creams and browns.  This establishes the values of my subject.

Next I begin to work in colour — adding pink, purple and yellow, or a brown that has a hint of red in it.  These patches of colour are often smaller but create a basic texture..

Lastly, I capture the tiny details. Even if skin lacks wrinkles, it’s always splotchy.  I add tiny splotches of colour to create an organic appearance.  With these splotches, my colours get more saturated.  I find the previous layers help mute the intensity of the later colours and keep the skin unified, while providing variety.

 

For artists just starting out on their creative journey, what are your top tips?

  1. Be intentional with your time and have a schedule. You can’t always expect others to fit into your schedule, but it helps if you establish one for yourself.
  2. I have gone back and forth with the idea that I should draw more and sleep less. While there have been times I’ve had to embark on drawing marathons (once, for 61 hours straight), it’s not a good idea. I would rather have less time and be able to think clearly, than more time when I can’t perform well.
  3. Quantity doesn’t make a successful fine artist. Quality does. Show up at your best and give your full attention to the art with the time you have. No distractions.
  4. Treat every piece like it’s your next best piece. You grow most when you challenge yourself, like in the gym. While you do want every piece to be your next best, it doesn’t mean it will be. But there’s a positive correlation.
  5. We all have that one piece that we don’t like very much, but everyone else seems to enjoy. So make the best of every piece, because while you may not value it, others might and it could greatly help you.
  6. Accept critique, it helps you know where to focus. You learn more with mistakes than successes.
  7. Stay Inspired! When I was young, there were people who had much more talent than me… but I stayed inspired, kept on the same path with colored pencil and eventually reached beyond them.
  8. Use the full range of contrast. Don’t be afraid of black or using the white of the paper.
  9. The more you can plan ahead, the more time you’ll save and the better your work will be.

Is there anything else that you would like to tell me about your art journey so far and your inspiration to create art, that I could include in your interview to inspire others?

It’s not a story of triumph, but more of an empowering realization when something terrible happened in my art career.

In December of 2016, I had my first solo show, Face Reality, at RJD Gallery. The morning after the exhibit closed, the gallery was destroyed by a fire. I was devastated. I lost five major pieces that together, took over 1,000 hours to create. I had to start over. I literally had to Face Reality.

I felt small and the challenges seemed overwhelming. But as much as the fire upset me, every day I still had the option to go into my studio and create new work. I think it was important for me to acknowledge the loss and draw inspiration. Sometimes triumph isn’t having some sort of amazing comeback, but pushing through unfortunate situations and getting through to the other side. Sometimes stubbornly persisting is the most important thing someone can do.

The silver lining is: the gallery and my work were fully insured. RJD reopened in a larger and more beautiful space, and last year was its best year ever.

Derwent would like to thank Cindy Wider for her collaboration on this interview.

You can find more about Jesse at:
Website: jesselaneart.com
Facebook: https://www.facebook.com/jesselaneart/
Instagram: @jesselaneart

You can find more about Cindy at:

Website: drawpj.com
Facebook: www.facebook.com/CindyAWider
Twitter: www.twitter.com/CindyWider
Instagram: @cindywider

Derwent Procolour Gets Rave Reviews

Wednesday, September 27th, 2017

This month’s issue of the respected Colored Pencil Magazine features a glowing review of the world’s newest artist quality line.

“…the Derwent Procolour is an excellent pencil that beautifully bridges the gap between Derwent Artist and Derwent Coloursoft… If you like them as much as I do, that purchase will pay off in a lifetime of inspiration.”

Read the whole article at the link below, beginning on Page 10: ColoredPencilMag_ProcolourReview

Derwent Procolour is Here!

Thursday, July 27th, 2017

Two years in the making, PROCOLOUR is here! Derwent is proud to announce the latest addition to its colored pencils’ range. It’s the perfect combination of a strong point and smooth laydown, with a texture that has the covering power of wax but glides like an oil. Unique! Unique, Unique! and an instant artist favorite! With a range of 72 carefully selected colors (90% of which are lightfast scoring 3-8 on the Blue Wool Scale), your customers will enjoy creating beautiful long lasting pieces of art work!

For more info, please visit: www.derwentart.com/procolour
For more info on lightfastness, please visit: www.derwentart.com/lightfastness

Call for Entries Reminder-Derwent ‘Drawn to Perfection’ Competition

Wednesday, January 25th, 2017

Smart and effective merchandising has proven to make a measurable sales and customer satisfaction difference in art and craft material stores. When done right, product and category merchandising helps your customers navigate easily to what they are seeking and subtly exposes them to new, unique products that can help them achieve satisfaction in pursuit of their creative expression. With this competition we are hoping to encourage your stores’ own creativity in merchandising as well as receiving a great reward incentive!

Details, Details, Details:

  • Submit at least 2 photos of your drawing section, in particular showing the DERWENT sketching and drawing supplies
  • The 1st photo series should be the way you are currently presenting it (i.e. before) and the 2nd photo series should be how you have reimagined it (i.e. after)
  • There are 3 contest categories with prizes awarded based on sketching and drawing department size
  • All prizes will be in form of credits at MSRP to be used for the exciting new DERWENT merchandise units and assortments that will be unveiled at the March 2017 NAMTA convention in Salt Lake City
  • Extra points will be given for visual appeal (attractive layout, signage, etc.), ease of navigation, shopability, impulse and of course featuring DERWENT products
  • If your store mixes brands in categories, no problem, just be sure to show a good representation of DERWENT’s crowd-pleasing products like Inktense, Coloursoft, Graphic Pencils, etc!

Prize Breakdown:

  • The top sketching and drawing section under 6 ft. will win a $250 credit
  • The top sketching and drawing  section over 6 ft. and less than 12 feet section will win a $500 credit
  • The top design for a drawing and sketching department featuring Derwent over 12 feet will win a $1,000 credit
  • All valid entries will receive a $100 credit

Other Info:

  • Submissions need to include store name, contact info, MacPherson’s Account Manager rep name, size of assortment (i.e. 4 ft., 8 ft., etc.)
  • Deadline for submissions is Friday, February 10, 2017
  • Credit for Derwent products will be at MSRP
  • Winners will be announced on Friday, February 17, 2017 and winning photos will be featured in future editions of the Art Dog Blog
  • Submit your entry to derwentcomp@macphersonart.com

Before

img_8398

After

Sketch Dept After

Hints and Tips:

  • Sketching and drawing is one of the fastest growing categories at art & craft retail. Even with the adult coloring craze cooling down, sketching and drawing continues to trend.
  • Sets are the entry point for most sketching and drawing customers, so merchandising placement and design that helps consumers find their way to the right technique and quality can build strong loyalty to stores and brands.
  • Open stock pencils are essential to developing long term serious fans as customers though the slower inventory turn makes it less of a profit center and more of a courtesy. 
  • The “golden zone” for merchandising on store shelves is eye-level down to the average person’s waist. On the shelves below is a great destination location for items such as open stock and above is great for way finding, branding and promotional signage.

Derwent ‘Drawn to Perfection’ Competition

Tuesday, December 27th, 2016

Smart and effective merchandising has proven to make a measurable sales and customer satisfaction difference in art and craft material stores. When done right, product and category merchandising helps your customers navigate easily to what they are seeking and subtly exposes them to new, unique products that can help them achieve satisfaction in pursuit of their creative expression. With this competition we are hoping to encourage your stores’ own creativity in merchandising as well as receiving a great reward incentive!

Details, Details, Details:

  • Submit at least 2 photos of your drawing section, in particular showing the DERWENT sketching and drawing supplies
  • The 1st photo series should be the way you are currently presenting it (i.e. before) and the 2nd photo series should be how you have reimagined it (i.e. after)
  • There are 3 contest categories with prizes awarded based on sketching and drawing department size
  • All prizes will be in form of credits at MSRP to be used for the exciting new DERWENT merchandise units and assortments that will be unveiled at the March 2017 NAMTA convention in Salt Lake City
  • Extra points will be given for visual appeal (attractive layout, signage, etc.), ease of navigation, shopability, impulse and of course featuring DERWENT products
  • If your store mixes brands in categories, no problem, just be sure to show a good representation of DERWENT’s crowd-pleasing products like Inktense, Coloursoft, Graphic Pencils, etc!

Prize Breakdown:

  • The top sketching and drawing section under 6 ft. will win a $250 credit
  • The top sketching and drawing  section over 6 ft. and less than 12 feet section will win a $500 credit
  • The top design for a drawing and sketching department featuring Derwent over 12 feet will win a $1,000 credit
  • All valid entries will receive a $100 credit

Other Info:

  • Submissions need to include store name, contact info, MacPherson’s Account Manager rep name, size of assortment (i.e. 4 ft., 8 ft., etc.)
  • Deadline for submissions is Friday, February 10, 2017
  • Credit for Derwent products will be at MSRP
  • Winners will be announced on Friday, February 17, 2017 and winning photos will be featured in future editions of the Art Dog Blog
  • Submit your entry to derwentcomp@macphersonart.com

Before

img_8398

After

Sketch Dept After

Hints and Tips:

  • Sketching and drawing is one of the fastest growing categories at art & craft retail. Even with the adult coloring craze cooling down, sketching and drawing continues to trend.
  • Sets are the entry point for most sketching and drawing customers, so merchandising placement and design that helps consumers find their way to the right technique and quality can build strong loyalty to stores and brands.
  • Open stock pencils are essential to developing long term serious fans as customers though the slower inventory turn makes it less of a profit center and more of a courtesy. 
  • The “golden zone” for merchandising on store shelves is eye-level down to the average person’s waist. On the shelves below is a great destination location for items such as open stock and above is great for way finding, branding and promotional signage.

Derwent News that Rings in 2017

Tuesday, December 27th, 2016

derwentmacphersons

We’re happy to share a great video about the quality and care that our newest exclusive brands partner Derwent puts into the manufacturing of pencils. Look for MacPherson’s and Derwent to be a great partnership starting with the new retailer friendly MAP program. MacPherson’s Derwent MAP program will be effective Jan 1, 2017. Get all the details on Online Express > Business Basics > MAP Policies or download the MAP policy in a PDF.

We hope you’ll see here that they’re just as passionate about what they do as we are about our business. Education and quality are critically important to building the loyal relationships with consumers that last a lifetime.

 

 

Derwent Consumer Brand Insights & Product Spotlight

Wednesday, October 26th, 2016

Consumer research proves how important product quality is in determining brand preference in art materials and Derwent has a strong story to tell in this regard. Many of Derwent’s products receive high consumer ratings and deliver on key product characteristics such as intensity of color, the laydown of the material used, lightfastness and depth of color range.

Derwent has the largest and most comprehensive range of fine art pencils available on the art materials market today following many years of intensive consumer research, with a focus on delivering market leading product innovation. In recent years, Derwent has launched new and innovative pencil ranges such as Inktense pencils and blocks and relaunched the Pastel pencil range to become the preferred choice of many professional pastel artists working in pencil media.

New categories and product adjacencies have been added to the Derwent range with the launch of Graphik Line Painters and Graphik Line Marker Pens.

2302215_5 2302221_6 2302228_7

Derwent Graphik Line Painters are an innovative range of highly pigmented, lightfast fine line painters which are water-soluble. With a fine Japanese nib and 20 vibrant colors to choose from, they are highly regarded by professional artists.

Carne Griffiths, a professional artist living in England, uses Graphik Line Painters extensively in his work. Carne is renowned for his beautiful portraits and distinctive drawings. His work is a combination of painterly expression overlaid with fine graphical detail.

Derwent Graphik Line Painters tick all the boxes for me as a painting and drawing tool, they can be used with wet media in a very expressive painterly way, whilst also being the finest paint pen I have used for more detailed illustrations. They provide great control and the ability to add fine detail over a variety of tricky surfaces, they’ve become a must have part of my art materials kit.” comments Carne.

EPSON scanner image

EPSON scanner image

The Derwent Lab team worked extensively with professional artists in the development of the product range and the selection of contemporary colors. It’s a process that is very much the DNA of Derwent. Through collaboration with the artistic community, Derwent continues to deliver to the high expectations that artists demand.

 

 

Industry News

Friday, September 16th, 2016

img_0169After nearly 18 years with MacPherson’s as one of our anchor account managers in Southern California, Sandy Goodstein is stepping down. In an environment of ever changing market conditions, traveling sales territories have encompassed larger and larger geographies. Sandy considered carefully the company’s offer of relocation outside the state of California and in the end chose to remain close to family and friends. We understand and appreciate all she has done to help our company grow and blossom over all these years. Many thanks Sandy and good luck in all your new ventures.

DSC00848.JPGOctogenarian Dick Wiest, who has held an important sales post at MacPherson’s for over 21 years has retired. Previously Dick was general manager at Pacific Artist Materials southern California branch, then a sales rep at Leisurecrafts and Artcraft before joining us in 1995.

imageBelgium-based D’Ieteren which owns Safelite AutoGlass in the U.S. has taken a 41 percent stake in Moleskine as a first step to a full public takeover of the remaining publicly owned shares. If D’Ieteren gains the ownership, it intends to delist Moleskine from the Milan stock exchange. Moleskine’s revenues grew from $59.46 million USD (€53 million Euro) in 2010 to $143.6 million USD (€128 million Euro) in 2015. “Our wish is to delist Moleskine and support their ambitious plans to further develop a global aspirational lifestyle brand. “We are very happy to welcome Moleskine into the group,” says Roland D’Ieteren, chairman of the board of directors of D’Ieteren. “Moleskine represents our values perfectly and is a very promising company with strong growth potential and a highly talented management team.” Arrigo Berni, CEO of Moleskine, says “We are absolutely thrilled to join the D’Ieteren group.” Read more details here.

Justin WraightJustin Wraight has left toymaker Alex to become Chief Commercial Officer for a new company formed by London-based venture capital company BlueGem Capital Partners serving the needle arts market. BlueGem is a private investment fund specializing in branded consumer-facing businesses. The key brands in their portfolio are France based  DMC Group embroidery thread and London-based Wool and the Gang a DIY fashion brand.

Welcome to the world Roena Bell Preston, born on September 2 to Kyle and Andrew Preston! Congratulations to the proud grandparents Kathy Brennan & Don Preston of Preston Art in Louisville, KY.

roena-bell

michaels-new-logoNew faces at Michaels – Lisa dePerio has stepped into the role of Business Unit General Manager – General Crafts, Jacques Coulliette is joining the company on October 3 as VP – Product Development and Design, and Robin Fisher will join Michaels on October 3 as VP – Trend. All three will be reporting to Idalia Farrajota

Derwent Pencil has entered into an exclusive distribution and logistics agreement with MacPherson’s to supply the North American art, education and craft channels. Derwent General Manager Simon Wells expressed his delight and excitement by saying “This new partnership will allow us to promote and develop our treasured heritage drawing and sketching brand”.  Mike Stranders, Marketing VP at Derwent’s parent company ACCO underscored their commitment to this new partnership by stating “We are very much looking forward to working closely with the team at MacPherson’s to introduce high quality Derwent fine arts products to more US consumers and ultimately grow Derwent’s brand share in the US market.” International Sales Director, Jacqueline Williams underscored Derwent’s commitment in saying “We plan to aggressively grow  the North American market through connected consumer marketing and strong retailer relationships.”

This new agreement will go into effect on January 1st, 2017 at which time MacPherson’s will become the exclusive distributor of Derwent brand products in the art, education and craft channel. Until that time, ColArt Americas will remain in their role as a direct distributor.

Mike Standers, Jackie Williams & Simon Wells

Mike Stranders, Jackie Williams & Simon Wells

Britain’s St Cuthberts Paper Mill has been acquired by F.I.L.A of Italy  (CansonDaler-Rowney, Dixon/Ticonderoga, MaimeriLyra) based in Milan and listed on the STAR segment of the Milan Stock Exchange. Alan Walker, SCM’s Managing Director, commented: “We welcome F.I.L.A. as the new owners of this highly successful business. The long traditions of quality and service will continue into the future to an expanded audience all over the world. My team has worked hard and deserve the opportunity to join F.I.L.A. whose leadership credentials are demonstrated on a global basis.”

St Cuthberts Paper Mill

St Cuthberts Paper Mill

We are sorry to announce that Raven Iacono, Category Manager Drawing/Pens & Markers, will be leaving MacPherson’s on September 23rd to pursue a great career opportunity with Papyrus. Raven has made many significant contributions towards our Key Results and will not only be missed by our team but also by many in the vendor community. We are actively looking for a new Category Manager. Ideally, a dynamic team player who can develop and implement strategies to both drive sales and aggressively grow their categories. Anyone interested in exploring this career opportunity should review the job posting and send their resume to our HR Department at hr@macphersonart.com.

img_0157Canson’s Art Education leader Ed Brickler has resigned and will be leaving the company in a few weeks to seek new opportunities.

bob-buchsbaumIn October in New York City, Bob Buchsbaum, CEO of Blick Art Materials (Highland Park, IL) will be honored with the Business Community for the Arts (BCA) prestigious Leadership Award. This award recognizes an individual for his/her extraordinary vision, leadership, and commitment to supporting the arts and for encouraging other businesses to follow his/her lead.

Jeff Liefield

Jeff Liefeld has joined the Mooney Sales & Marketing team and will have the responsibility for sales in the state of Oregon. Jeff was a store manager for both Art Media and Blick Artist Materials in Portland, OR and has over 20 years of experience in art materials.

mrbussingerpicGeorge Bussinger Sr., longtime NAMTA member, passed away on August 24 at age 89. Mr. Bussinger started his career as a clerk for Bert L. Daily, one of the founding members of NAMTA.  He was a WWII Navy Veteran, a graduate of the University of Dayton, and president and part-owner of Ken McCallister Art Supplies. Mr. Bussinger was the father of George Bussinger, formerly of McCallisters Art Supplies, and President of NAMTA, 2003-04.

2b9c33_217498641e49471c92701331fbfce2df-mv2Paint Strong Orlando began a few days after the Pulse Nightclub tragedy when art supply store Sam Flax announced that its Orlando location would donate art supplies to anyone wanting to create an original work honoring the victims. Paint Strong Orlando will feature nearly 300 works that will travel to venues over the next several months, and eventually auctioned off with proceeds donated to help Pulse victims and their families.

 

Derwent Pastel Pencils

Sunday, November 29th, 2015

All the beauty of a pastel with the convenience and control of a pencil.

Pastels are usually all about getting your hands dirty but not with Derwent Pastel Pencils. The wide colour strip is powdery and soft so mixing and blending is really easy and because it’s encased in wood you get the pastel effect without the mess (if you can resist using your fingers to blend!)

Recommended by artists Krystina Laurendi Havens she says of the Derwent pencils:

“ I was thrilled with the full spectrum of colors and the rich values that could easily be achieved with the Derwent Pastel Pencils. Easy to manipulate, I could blend beautifully or achieve crisp lines throughout my drawing. I truly loved the quality of the pencils. I sharpen my pencils often, and not once did the lead break. This was a major plus!”

Havens - Pastel Pencils

Derwent recommend sharpening Pastel Pencils a with a craft knife as pastels will blunt the blades of a sharpener.

Derwent Pastel pencils come in 72 naturally water-soluble colors and have a round 8mm barrel and a wide 4mm soft core. Pastel pencils are extremely popular for portrait work and are available in a handy tin of 12 especially selected colors ideal for all skintones and portraiture work. Check out the selection on MacPhersonArt.com.

72 tin open72 wooden box

Available in tins of 12, 24, 36, 72, wooden boxes of 48 and 72, plus beginner sets of 6 on a blister card and mixed media blister of 8.

Derwent XL – Drawing on a Whole New Range of Possibilities

Thursday, June 25th, 2015

Bold Groovy Lines

The Derwent XL range comes in two types – XL Charcoal in rich natural color and XL Graphite in dense graphic tones of water-soluble color.

Graphite and Charcoal are traditional drawing tools, but these big blocks of color are not stuck in the past. These chunky blocks measure 0.787″ x 0.787″ x 2.36″, so they are big and bold!

Check out the work of Joseph Loughborough. His wonderful paintings in XL Charcoal blocks utilise the bold marks the blocks make and he’s had fun with the Groove Cube creating interest, layers and texture by overlapping the linear lines over one another.

Joseph Loughborough Porcelain

The Groove Cube (supplies are limited) works great with either XL Charcoal and XL Graphite. See more of his work here: Joseph Loughborough

Groove Cube in use

Grab yourself a tin and see what bold marks you can create.

 

Groove Cube marks

XL Charcoal is available in 6 colors; Ochre, Sanguine, Mars Violet, Sepia, Black and White. They produce broad sweeping marks to the most delicate lines, blend easily and layer over each other. Charcoal is naturally water-soluble, so splash some water on there and experiment!

XL Charcoal 6 tin

XL Graphite is also available in 6 colors; Olive Green, Dark Prussian, Raw Umber, Burnt Umber, Soft and Very Soft. These last two are dense dark graphite, perfect for deep tonal work and expressive marks. This soft fine art graphite is water-soluble. Try working with water or embossing tools, or lifting out tone and color with an eraser.

XL Graphite 6 tin

Supported by 3 accessories, the Groove Cube which carves lines in the block’s surface to create a wealth of marks and textures. The Sprinkler when used with the blocks creates a powder graphite or charcoal and XL Grippers keep your hands and the block clean and allow for a steady grip.

Available individually and in tins of 6 XL Graphite and 6 XL Charcoal. Both are on BTS promotion at 50/10/10% (59.5%).

Derwent’s Compact Kits for Drawing – the Super Six!

Monday, April 27th, 2015

Derwent offers super six ranges in compact tins of six pencils, each with a pencil sharpener, so you’ll always have a sharp pencil at hand! Choose from the classic Graphic graphite pencils, Charcoal pencils, traditional Drawing pencils, Sketching pencils, Watersoluble Sketching pencils and Coloursoft Skintones, a colour portrait set with online tutorial. All sets are available in a silver tin for secure storage. Always be sketch ready with one of these in your bag.

6 tin photo

 

  • Graphic 6 Tin Set (DE0700835): 8B, 6B, 4B, 2B, HB, 2H. List $13.49.
  • Sketching 6 Tin Set (DE0700836): Wide barrel and 4mm core, HB x 2, 2B x 2, 4B x 2. List $13.49.
  • Watersoluble Sketching 6 Tin Set (DE0700837): HB – Light Wash x 2, 4B – Medium Wash x 2, 8B Dark Wash x 2. List $13.49.
  • Charcoal 6 Tin Set (DE0700838): 1 Light, 2 x Medium, 2 Dark and 1 Tinted Charcoal White. List $13.49.
  • Drawing 6 Tin Set (DE0701089): Brown Ochre, Sepia (Red), Sanguine, Chocolate, Ivory Black, Chinese White. List $19.99.
  • Coloursoft Skintones 6 Tin Set (DE2300217): Cream, Blush Pink, Pink, Ochre, Dark Terracotta, Brown Earth. List $ 14.99. A downloadable tutorial on creating realistic skin tones is available and uses the pencils in this set, visit the Derwent website to download the tutorial.

Karen Coulson leopard Drawing pencils smaller

 

All these great traveling season items are available in MacPherson’s Distribution centers for immediate shipment!

Graphic 6 tin

Derwent Academy; The Ideal Introduction to the World of Drawing.

Wednesday, February 25th, 2015

Do you have customer visiting your store who love to draw and are not quite sure what to try first? Whether they’re returning to drawing of selecting art materials for school Derwent Academy is just the right thing! Derwent has put together a great range of affordable products to get them started; from classic color and sketching pencils, to watercolor pencils and pan sets.

Soraya French Sunflower fields in Watercolour Pan set

These artist quality pencils are made in the UK. The Sketching Pencil range offers a comprehensive range of degrees from 5H to 6B and is available in tins and packs of 6 and 12,.

12 Sketching tin

36 colors are available in Colored Pencil Sets and Watercolor Pencil Sets. Their soft cores transfer color to the paper quickly and evenly, so novices can layer, mix and color their way across the page! Add a splash of water to the watercolor pencils and turn drawings into a painting. Available in 12, 24, and 36 tins and cartons of 12 and 24.

Academy Colour

A watercolor pan set of 12 color pans of paint is great to take out and about so you can paint anywhere with this compact set of colors. An ideal travel companion!

Academy Watercolour pan set

Derwent Pencil Cases & Storage

Tuesday, January 27th, 2015

Derwent has some great pencil storage solutions to suit every need. From robust double-layer tins to pastel and pencil wraps, you will find the best way to store and carry your favorite Derwents with you.

Carry-All – Got a big pencil collection? Get a Carry-All! (Item # DE2302141)

Student

  • Ultimate storage solution for 132 pencils.
  • Includes accessory and A5 sketchbook pocket.
  • Contains 3 removable pencil leaves, (can hold up to 5).
  • Extra Leaves available separately.
  • Durable canvas like bag with adjustable shoulder strap.

Pencil and Pastel Wraps

Pastel Wrap 3

  • The original classic Derwent Pencil Wrap has individual compartments hold 32 pencils plus accessories. This durable canvas like wrap rolls up compactly to fit into your bag. (Item # DE0700434)
  • Also available is the Black Pencil Wrap, a sporty version holding 36 pencils which includes a hanging hook to attach to your easel and an extra zipped pocket for accessories. (Item # DE2302143)
  • The Pastel Wrap is innovative storage for pastels on the move. Store up to 36 pastels in wipe clean compartments that are ideal for Pastels, Inktense, and Artbars. (Item# DE2302026)

Artpack (Item # DE2300575)

Artpack

  • Ideal durable, canvas like compact case for pencils and accessories.
  • Holds 20 standard pencils.
  • Features one mesh zipped pocket for accessories.
  • One transparent pocket for easy pencil selection.

Pencil Tin (Item # DE2300582)

Pencil Tin

  • Smart, robust, double-layer pencil tin.
  • Holds at least 18 standard pencils.
  • Removable inner tray for easy pencil selection.

Traveller (Item # DE2302156)

Traveller

  • Secure pencils to your sketch book with adjustable elastic strap.
  • Suitable for 12 standard pencils, features 2 pockets with flap to protect points.
  • Fastens to book sizes A5, A4 and A3.

Derwent Metallics Shine!

Sunday, December 28th, 2014

Glowing colors ideal for year round crafts

Derwent Metallic pencils are perfect for all sorts of arts and craft projects. These highly reflective colors really ‘pop’ when you use them on a black or colored background. They’re water-soluble too so you can have great fun experimenting with interesting wash effects or create iridescence effects on insects wings and fish scales in your color pencil work.

Metallic Pencil

Derwent Metallic come in 12 shimmering colors, are hexagonal and have a wide color strip inside the pencil. Available in a tin of 12, or open stock .  Derwent Metallic Pencils

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Use on Derwent’s Black Pads to make the colors really shine. Each pad contains 20 sheets of acid-free, heavy (135lbs), black paper, available in 3 sizes: 6” x 8”/ 8” x 12”/ 12” x 16”.

Derwent Black Sketch Pads

A4 Black Book sml

Derwent Draws From a World of Innovation

Tuesday, June 24th, 2014

Derwent is known for its innovation and this year they have some great new ideas for your artist’s kit. There are additions to the storage range and some brilliant drawing tools.

Traveller Pencil Pouch – Great for working outdoors, this sturdy pouch securely fastens to your sketchbook with an adjustable elastic fastening. Suitable for 12 pencils, the Traveller has two compartments to hold pencils and a flap which folds over and protects the tips. Fits A5, A4, A3 sketchbooks Item number WN2302156, only $9.99 Standard ColArt discounts apply.

Traveller pencil pouch

Derwent Carry-All Tote & Extra Pencil Leaves – Due to popular demand you can now buy extra Pencil Leaves for your Derwent Carry-All Tote. The stylish Derwent Carry-All is the ultimate pencil storage solution. Now you can store up to 220 pencils in it by adding these two extra sleeves. Alternatively, the Pencil Leaves can be used as a nifty way to store pencils in a binder, or just pop them in your bag! The item number for the Carry-All is WN2300671 with a price point of $44.99 and the item number for the extra Pencil Leaves Pack, which holds 44 additional pencils per leaf, is WN2302141 and the MSRP is $10.99.  Standard ColArt discounts apply.

Derwent Carry AllCarry All Pencil LeavesStudent

Blender Pens 2-Pack – Derwent Blender pens are designed specifically for use with pencils; they allow the artist to blend away pencil lines, creating smooth and even color. They are effective with both color and graphite pencils, and pencil can be layered over the blender ink if needed. They come in a pack of two nib sizes; 2mm and 4mm bullet tip. The smaller nib is great for fine detail. Card makers find these ideal for color pencil stamp coloring work. The blender pen item number is WN2302177 with an affordable MSRP of $5.99. Standard ColArt discounts apply.

Blender pens

Viewfinder – Capture your perfect composition with this classic tool. It features an adjustable aperture so you can frame your composition in any rectangular shape with three different standard composition shapes marked out on each side. It is white on one side and black on the reverse for use in different lighting situations. The Viewfinder item is WN2302173 with an MSRP of $7.99. Standard ColArt discounts apply.

Viewfinder

Eraser Shields 2-Pack – To erase with accuracy, simply lay the shield over your drawing and position the required hole over the area you wish to erase. Perfect for highlights and when you need to be precise. These two eraser shields provide a multitude of different shapes through which to erase, whilst protecting your drawing. The item number is WN2302155 with an MRSP of $4.99. Standard ColArt discounts apply.

Eraser sheild drawing

Derwent Art Prize Competition Deadline Nears

Tuesday, May 27th, 2014

REWARDING EXCELLENCE THROUGH SHOWCASING THE VERY BEST INTERNATIONAL WORKS CREATED IN PENCIL

The Cumberland Pencil Company (Derwent) has announced the second Derwent Art Prize for works created in pencil.

The aim of the Prize, which in its inaugural year attracted over 3,500 entries from 57 countries worldwide, is to reward excellence through showcasing the very best international works created in pencil. It is an open submission opportunity offering a total prize money of £12,650 to British and international artists working in this versatile medium.

Entries will be judged by a distinguished panel of selectors:  Kate Macfarlane, Co-Founder and Co-Director of the Drawing Room. Josh Spero, Editor of Spears Magazine and Art Critic for Tatler UK and Professor Anita Taylor, artist, Co-Founder and Director of Jerwood Drawing Prize and Dean of Bath School of Art and Design.

An exhibition of shortlisted works will be on show from September 15 – 20, 2014 at the Mall Galleries, London SW1. Following the London exhibition a selection of the exhibition will be shown at The Pencil Museum in Cumbria from December 1, 2014 – January 9, 2015.

The Prizes will be awarded at a private awards ceremony on September 15, 2014. These include a First Prize of £6,000; Second Prize of £3,500, Third Prize of £1,000, the People’s Choice Award (works in the exhibition) of £700 and the UKCPS Award for Excellence of £250.

Two additional prizes will be awarded this year: the Young Artist Award of £500 for artists under 25 years, and an additional People’s Choice Award of £700, selected from all 2014 entries and judged by visitors to the website:  www.derwent-artprize.com.

The Derwent Art Prize is open to all living British and international artists over the age of 18 years old. Artists can submit up to 6 pieces of work, created with any charcoal, pastel, graphite, water-soluble and coloured pencils on any 2 or 3 dimensional support. The maximum size of work is 182cms in its greatest dimension.

DEADLINE FOR ENTRIES:  MONDAY, JUNE 9, 2014 ENTRY IS ONLINE AT: WWW.DERWENT-ARTPRIZE.COM

For further inquiries please contact the competition organizers,

Parker Harris, on:

Tel. + 44 (0) 1372 462190

Email. derwent@parkerharris.co.uk

Derwent Art Prize PR

Chrys with Award

Derwent Graphitint Rocks!

Wednesday, March 26th, 2014

Give graphite subtle tones and deep rich washes!

Graphitint has the same properties as a Derwent 4B Watersoluble Sketching pencil so it will appeal to artists looking to add a colorful dimension to their graphite drawings, but retain all the familiar properties of their favorite graphite pencil. Used dry, Graphitint has a smooth drawing feel and a lovely subdued color; however they explode with excitement when you add water to give a rich vibrant color. They are extremely versatile and can be used with Derwent Graphic or Sketching pencils to add extra depth of color to your graphite work.

Graphitint 24 tin

Derwent Graphitint range comes in 24 rich, subtle shades and is water-soluble. It has a wide 8mm barrel and wide core. Available in open stock, in a blister card of 6 or in tins of 12 and 24.

For more information ask your MacPherson’s Account Manager.

Graphitint 6 blister

Derwent Sketching Pencils = Creative Possibilities

Thursday, February 27th, 2014

Quick, bold strokes for freestyle sketching!

The soft, wide graphite core sweeps smoothly across the paper for a fast, even lay down of tone but is equally suited to detailed work. Derwent Sketching is available in three degrees which blend together beautifully, creating subtle variations in tone and mood. Use in addition to Derwent water-soluble sketching pencils, ideal for loose free sketches and bold line drawings. Add water and bring a new dimension to your work. The water gently dissolves the graphite into subtle tones; use to create softness or drama in your line work.

Derwent Sketching is available in degrees; HB, 2B and B. They are available in open stock, a tub of 24 of each degree, a blister of 4 (including 1 8B water-soluble sketching pencil) and in a tin of 6 (two of each degree).

39003

Derwent Water-Soluble Sketching is available in degrees; HB – Light Wash, 4B – Medium Wash, 8B – Dark Wash in open stock,  a tub of 24 of each degree and a tin of 6 (2 of each degree).

0700837

Both ranges have a wide 4mm core, in an 8mm round barrel. Click here for more product details on MacPherson’s OEX website.

Derwent Leopard by Alexis Marcou

Derwent Watercolor Pencils are Awash With Color!

Monday, January 27th, 2014

Easy to use, Derwent’s Watercolor Pencil range gives your creative customers all the control of a pencil with the beauty of watercolor. They can be used as a dry color pencil, or just add water to create stunning effect. 72 classic colors allow you to achieve anything from bold vibrant images to delicate watercolor washes.

Street scene

Derwent Watercolor pencils are available in 72 classic colors and have a hexagonal 7mm barrel. They feature a 3.4mm core and soft texture that holds a strong point.  The colors in the Watercolor range can also be found in the Artists’ and Studio ranges. Available individually and in a blister card of 6, tins of 12, 24, 36, 72 as well as a beautiful wood box set feature the full range of 72.  Derwent Watercolor Pencil Sets

wcol pencil

Derwent Watercolour paper pads perfectly complements the watercolor pencils. Developed especially for water-soluble pencils, this smooth paper is perfect for all water-soluble media. The smooth surface also provides an excellent base for detailed watercolors and dry pencil work.

wcol pads

Pads of 12 sheets of 300gsm acid free paper are available in 4 pad sizes; 8.27” x 5.8”/ 8.27” x 11.69/ 16.54” x 11.69”/ 23.39” x 16.54” Derwent Watercolor Paper Pads

Derwent’s Waterbrushes with 3 head shapes; Fine, Medium and Chisel tip have been exclusively developed for artists to paint ‘en plein air’. Easy to control water flow with a non-drip valve, just top up your brushes with water before you head out as they are portable, leak proof and easy to clean. Waterbrushes are ideal to use with the Watercolor pencils and pads. Availably individually or as a pack of 3 different head sizes. Derwent Waterbrushes

wbrush