Archive for the ‘Marketing Priorities’ Category

MacPherson’s Holiday eMail Marketing – Sneak Peek

Friday, October 27th, 2017

sneak peak

NEW Strathmore Metallic Sketch Journals

Friday, October 27th, 2017

Strathmore is excited to introduce new Metallic Sketch Journals, featuring 200 Series Sketch paper inside. With flexible but sturdy 18pt. covers, these journals come in both brushed silver and hammered copper finishes. They are great for on-location sketching and practicing techniques with pencil, charcoal, sketching stick, pastel, and other dry media. They are also great for consumers who want a unique upscale-looking sketch pad to capture their daily notes and ideas.

ADB Metallic Beauty 2

Metallic products continue to trend with consumers, and these new journals allow artists to add some luxury to their daily sketch pads without a large price tag. These “affordable luxury” items include thoughtful details, while keeping economics in mind. These journals are beautiful and durable, making them perfect to go anywhere!

ADB Copper Journal

Metallic Sketch Journal features include:

  • Strathmore 200 Series Sketch paper: 50 lb. / 74 gsm, 80 sheets per journal
  • Two sizes of journals available in both colors: 5.5” x 8.5” or 9” x 12”
  • Fashion-forward 18 pt. covers with simulated aged copper or brushed steel finishes
  • Durable wire binding coordinates to metallic covers. Silver wire on steel covers, brown wire on copper covers
  • Back chipboard of product is printed with metallic ink, complementing the textured covers
  • Tasteful Strathmore branding located on back cover of products
  • Removable packaging fly sheet allows metallic covers to be seen at retail
  • Acid-Free
  • Made in the U.S.A.

The expansion of the art journal program is another example of Strathmore’s commitment to develop innovative new products that meet the needs of artists, help grow the market, and create in-store news and excitement for retailers.

ADB Metallic Beauty

Metallic Sketch Journals are featured in Strathmore’s holiday promotion, which is currently running through early November. Look for Metallic Sketch items SM25-535, SM25-539, SM25-545, and SM25-549, and learn how the new these new journals can increase the productivity of your retail space by contacting your MacPherson’s Account Manager today.

Don’t forget, you can look for additional retail support materials, including new Toned Mixed Media Art Journal shelf labels, images, and other great items on Strathmore’s Retailer Tools site at:

ADB Metallic Sketch Art - Jane O.

Artist & Art Materials Survey: Help Spread the Word!

Friday, October 27th, 2017

The New Artist & Art Materials Survey went live on Monday, October 16, and stays open through mid-November.

  • Here’s the link:

start survey

•  The survey gathers the demographics, brand preferences and insights of a wide variety of North American consumers engaged the making of art. It produces a trove of actionable information that suppliers and retailers can take advantage of.  Non-NAMTA members are welcome to promote the survey, though only members can view the reports.
•  Help NAMTA get the word out by promoting the survey to your artist customers – see the details on the Artist Survey Promotional Page



  • The focus of the 2018 study is active artists, typically those who have created ten or more artworks in the past year
  • The study will cover the USA and Canadian artist markets
  • The results will be FREE for NAMTA members in 2018
  • Help NAMTA get the Fourth Edition of the Artists & Art Materials Survey out to your customers – and give your customers a chance to win one of five $100 gift certificates to their NAMTA member store of choice.


Strathmore Monthly Giveaway on Instagram!

Wednesday, June 28th, 2017

Strathmore is encouraging artists to post a photo of their customized Vision cover art on Instagram, and they can win a monthly giveaway of $100 worth of Strathmore products! Retailers can share social media information on the giveaways, or mimic the idea on their own social media platforms.




  1. Artists post a picture of their work made on the cover of their Strathmore Vision pad to Instagram.
  2. Artists tag Strathmore in their post (@strathmoreart) and use the hashtag #strathmorecovers
  3. During the first week of every month from July through December of 2017, Strathmore will randomly select a winner from the pool of participants to win a pre-selected assortment of Strathmore products valued at $100.

All artwork must be created on the blank steel blue cover of any Strathmore Vision pad to be a valid entry for the giveaway prize.

We have created a PDF for the Instagram contest for retailers to use in stores to promote the Vision giveaways. For more information on this giveaway and full listing of terms and conditions, please visit our social media sites, where you can also share information with your customers: Facebook , InstagramTwitter, or Instagram.


Learn how the new Strathmore Vision products can increase the productivity of your retail space by contacting your MacPherson sales representative today!
Please feel free to share this flyer with customers and encourage people to start posting their covers to Instagram so they can have the chance to win a prize. This is a great program for Social Media posts as well as for promotion at the store level.

In addition, attached are a couple of pdfs that can be used as pad inserts between the removable cover and Customizable Cover on the Vision line. They can also be used simply as a flyer. There is a small version that is 2-up that can be cut apart and used in the 5.5×8.5 or 6×9 pads. The large pdf is a 8.5×11 sheet that can be used in the 9×12 or 11×14 pads. These can also be found on the Retailer/Distributor site at under the “Ready to Print Promotional Material” tab.

Golden Artist Colors February ’17 News

Sunday, February 26th, 2017


Williamsburg Oils “Artist Picks” Spring Promotion

In order to continue to drive trial of unique Williamsburg Oil Colors, GOLDEN has developed a countertop display highlighting 4 colors endorsed by professional artist testimony and usage suggestions. Colors featured are Courbet Green, Payne’s Grey Violet, Prussian Blue, and Raw Umber. The countertop display is available at an additional 15% to retailers. Items featured in the countertop display are eligible for a MAP of 40% off list price during the promotional period. The promotion period runs from April 3 to May 26, 2017. The retailer order and shipping period is from March 20 to May 12. Orders placed via distribution will drop ship to store.

WB “Artist Picks” Counter Unit – Item # WB6008P30-0, UPC # 738797965393, List Price $270.24

Please contact your MacPherson’s Account Manager with any questions about the above-mentioned trade and consumer promotions in addition to other upcoming Sales and Marketing initiatives with the QoR Watercolor brand of products.

GOLDEN Introduces New Packaging Utilizing Post-Consumer Recycled Material

In alignment with Golden Artist Color’s aspirations for environmental sustainability,  the company will begin introducing 25% post-consumer resin on some of its cylinder and jar packages. By collaborating with Cortland Plastics and Empire Emco, two local New York companies, GOLDEN was able to secure new containers and will introduce the packaging change to customers within the first quarter of 2017.

With this packaging transition, there will be no change to the dimensions or shape of the containers. It is possible that customers will notice a very slight change in the container color, with minimal cloudiness, as compared to current packaging.

Containers affected by the change are as follows:

  • Cylinders
    • 1 oz., 4 oz., 8 oz., 16 oz.
  • Jars
    • 8 oz., 16 oz., 32 oz.

GOLDEN will continue to consider future opportunities where utilization of post-consumer resin aligns with corporate strategies and initiatives. If you have any questions about this change, please contact Regulatory Affairs Director, Ben Gavett at

Derwent ‘Drawn to Perfection’ Competition

Tuesday, December 27th, 2016

Smart and effective merchandising has proven to make a measurable sales and customer satisfaction difference in art and craft material stores. When done right, product and category merchandising helps your customers navigate easily to what they are seeking and subtly exposes them to new, unique products that can help them achieve satisfaction in pursuit of their creative expression. With this competition we are hoping to encourage your stores’ own creativity in merchandising as well as receiving a great reward incentive!

Details, Details, Details:

  • Submit at least 2 photos of your drawing section, in particular showing the DERWENT sketching and drawing supplies
  • The 1st photo series should be the way you are currently presenting it (i.e. before) and the 2nd photo series should be how you have reimagined it (i.e. after)
  • There are 3 contest categories with prizes awarded based on sketching and drawing department size
  • All prizes will be in form of credits at MSRP to be used for the exciting new DERWENT merchandise units and assortments that will be unveiled at the March 2017 NAMTA convention in Salt Lake City
  • Extra points will be given for visual appeal (attractive layout, signage, etc.), ease of navigation, shopability, impulse and of course featuring DERWENT products
  • If your store mixes brands in categories, no problem, just be sure to show a good representation of DERWENT’s crowd-pleasing products like Inktense, Coloursoft, Graphic Pencils, etc!

Prize Breakdown:

  • The top sketching and drawing section under 6 ft. will win a $250 credit
  • The top sketching and drawing  section over 6 ft. and less than 12 feet section will win a $500 credit
  • The top design for a drawing and sketching department featuring Derwent over 12 feet will win a $1,000 credit
  • All valid entries will receive a $100 credit

Other Info:

  • Submissions need to include store name, contact info, MacPherson’s Account Manager rep name, size of assortment (i.e. 4 ft., 8 ft., etc.)
  • Deadline for submissions is Friday, February 10, 2017
  • Credit for Derwent products will be at MSRP
  • Winners will be announced on Friday, February 17, 2017 and winning photos will be featured in future editions of the Art Dog Blog
  • Submit your entry to




Sketch Dept After

Hints and Tips:

  • Sketching and drawing is one of the fastest growing categories at art & craft retail. Even with the adult coloring craze cooling down, sketching and drawing continues to trend.
  • Sets are the entry point for most sketching and drawing customers, so merchandising placement and design that helps consumers find their way to the right technique and quality can build strong loyalty to stores and brands.
  • Open stock pencils are essential to developing long term serious fans as customers though the slower inventory turn makes it less of a profit center and more of a courtesy. 
  • The “golden zone” for merchandising on store shelves is eye-level down to the average person’s waist. On the shelves below is a great destination location for items such as open stock and above is great for way finding, branding and promotional signage.

Insider Tip: Pokémon Go Drives Business for Retailers

Wednesday, July 27th, 2016

Pokémon Go is Driving Crazy Sales at Small Local Retail Businesses — here’s how to cash in!

screen shot 2016-04-27 at 3.29.16 pmSmart retailers are catching on to how to connect with this phone app (Android & iOS) that’s taking the world by storm. As Pokémon Go users traverse their towns in search of Pokémon, local stores, restaurants, movie theaters, and other businesses are capitalizing on this massive opportunity, driving huge amounts of foot traffic and conversions both with simple in-app purchases and creative marketing campaigns.

Business Insider news site has created a inspiring and thought provoking article on how you can get involved. Read on!

Strathmore’s Online Workshop Series Drives Sales!

Monday, February 22nd, 2016

Workshop 2016 Art Combined

Strathmore is excited to once again offer their free Online Workshop Series, which starts March 7, 2016! Take advantage of this consumer workshop series and increase your store’s traffic and sales. Promote the start of the workshops in your store, on your website, on social media, and drive sales as students purchase from the class supply list (there are over 37,000 students registered already).

The Strathmore 2016 Online Workshop Series will again feature 3 different workshop series, with each series including 4 videos and downloadable instructions created by incredibly talented artists. Students follow along as instructors guide them through various topics and demonstrate useful tips, techniques, ideas and inspirations to get students creating and learning about art. Visit Strathmore Artist Papers at Artist Studio for more information about the 2016 Workshop Series.

This year participants are no longer required to create a student account to view the videos. Once the videos are released on the site, they are available for anyone to view at any time, for free, without creating an account. However, if students want to interact with the instructors in discussion forums, or upload images to the gallery, they still need to create an account to access those special features. Students can still create an account to interact with their friends on the site, and to create their own profile. No changes impact any existing student accounts. By removing the account set-up to view the video content, more artists will be encouraged to engage in the wonderful free content that is available in the workshop series.

Here are three ideas for retailers to take advantage of the program:

  1. Create Workshop Supply End Cap – Download this poster/handout pdf and create an end cap featuring the workshop supply list. Use the poster on the end cap to promote the workshops as well as in the window and at check out.
University Art created this end cap featuring supplies for a previous Strathmore Workshop.

University Art created this end cap featuring supplies for a previous Strathmore Workshop.

Workshop Facebook

  1. Follow Strathmore Artist Papers on Facebook – – and share posts with your fans. This is a really easy thing to do! Strathmore shares on-going information and reminders about the Workshops on Facebook. Ask your fans to stock up on class supplies at your store! You can also check out #StrathmoreWorkshops on Instagram, Facebook & Twitter. Additionally, you can follow Strathmore on other social media sites including:

Pinterest, Twitter, YouTube, and Instagram

  1. Create your own workshop from content delivered in Strathmore’s Online Workshops! Each workshop provides you with a supply list, educational video and supporting information. Makes hosting your own event easier!

As a reminder, at the end of each year Strathmore will post that year’s Online Workshop Series videos to their YouTube channel. Look for the 2015 Online Workshop Series videos that are now available, which include workshops on drawing, visual journaling, and watercolor sketching and journaling (

Also offered on Strathmore’s YouTube channel, you will find an expanding library of videos around product information, quick tips and tricks for using Strathmore products, and helpful information on frequently asked questions.

Interested in learning more? Contact your MacPherson’s Account Manager for ideas of how you can drive more traffic and sales with Strathmore’s 2016 Online Workshop Series.

Strathmore® Enhances Electronic Tools

Monday, January 25th, 2016

Strathmore Artist Papers™ is excited to introduce new powerful electronic tools for retailers and artists! They wanted to make it easy for customers to find product information, helpful resources and to inspire artists to keep making art. By overhauling the Strathmore website, and by adding a digital version of their 2016 product catalog, they’re hopeful that information is more attainable at the click of a button.

The Strathmore Website Got a Fresh NEW Makeover

Web Home Page

Strathmore been working on a complete overhaul of the Strathmore website. What were the goals with the redesign?

  • Make the site more user friendly and easier to navigate
  • Give the site a clean, inspirational look that features more art, artists and inspiring visuals
  • Provide easier access to useful product and art information.

Aside from the fresh new design and ease of navigation, they’ve added some helpful tools and features:

  • Product Selector Tool: A drop down menu allows users to pick their preferred medium, format, and experience level. The site then generates which of our products are a best-fit based on the fields selected by the artist. This tool also hovers across the home page and many other areas of the site for quick access.
  • Web Paper Selector ADBLearning/Tools Tab: This new tab contains links to helpful resources like free art video lessons, Online Workshop Classroom, downloadable paper guide & brochures and much more.Web Learning Tools ADB
  • Restructured Art Blog: The new setup of Strathmore’s Art Blog makes it easier to find specific topics and information from past articles. Our blog is filled with helpful product information, news, art tips & techniques, inspiration and answers to FAQ’s. Many of these blog posts make perfect content for retailers to share!Web Blog ADB

Web Digi CatalogIntroducing the 2016 Strathmore Digital Catalog 

Strathmore has been brainstorming ways to communication product and promotional materials to customers in the timeliest fashion. With more and more people utilizing the internet because of the ease and timeliness of accessing information, they are excited to announce an interactive electronic version of their 2016 catalog!

By making the catalog available digitally, they can now keep information up to the minute with product additions and discontinuations. This interactive version of their catalog includes many features that the printed version can’t offer. Filled with product videos and links to supporting information, it is a helpful tool. They hope that you find our electronic catalog to be a valuable resource in 2016! You may access the new electronic catalog HERE, or you may also access it from the Retailer Tools section of our website at: .

Just a reminder, if you aren’t currently using the Retailer and Distributor Tools section of the Strathmore website, please create a login today to receive access to product images, sell sheets, shelf labels, header signage and much more! They have an easy-to-follow information sheet to help you get started.

Web Retailer tool flyer

Please note, you may need to update the most recent version of Flash in order to view the digital version of their catalog, which is available for download here

We hope that you find these new digital enhancements helpful in 2016. If you have any questions on how to utilize some of these to increase your business, please contact your MacPherson’s representative today!

Visit Strathmore Artist Papers™ on social media at:






Golden Open Acrylics for Monoprinting!

Tuesday, September 29th, 2015

GOLDEN OPEN Acrylics Heighten Monoprinting Awareness

Artists everywhere can’t stop talking about using GOLDEN OPEN Acrylics for Monoprinting. A trend with mixed media artists that continues to gain momentum, the possibilities for experimentation are endless!

To see what the excitement’s all about, check out GOLDEN’s new video, recently posted to  YouTube, where GOLDEN Working Artist Program Director Patti Brady demonstrates monoprinting with OPEN Acrylics on a Gelli Plate. The slow drying properties of OPEN make it an excellent choice for this technique!

For a more detailed explanation of Monoprinting, take a look at an article written by GOLDEN Working Artist Kevin Greeland, which was included in Issue #32 of the Just Paint newsletter. You can read it here: Just Paint Monoprinting

For a look at using OPEN Acrylics for monoprinting without using a Gelli Plate, check out this Patti Brady video:

For more information about OPEN Acrylics:

B-T-S Promotional Period Reminder: The last date for additional promotional advertising is September 30, 2015. Please revert to the maximum 30% off beginning October 1.

Strathmore Art Submission Contest

Wednesday, June 24th, 2015

Increase activity at your retail store by sharing social media content and information about the 2015 Strathmore® catalog cover art submission contest! Strathmore is calling all artists to submit their work, which will be featured on the cover of the 2016 Product Catalog cover. Artists who submit their work will have a chance to win cash and Strathmore products!

2014 Product Catalog Cover

2014 Product Catalog Cover


Strathmore is asking artists to fill in the blank as it relates to the overall theme for the contest, starting with “Make something __________”. We love to celebrate artists who use real materials and real paper to make artwork. We want artists to make their artwork based on the theme of making something, and then fill in the blank to title it to describe their artwork. Examples could be, “make something serene”, “make something colorful”, “make something yellow”, “make something intricate”, etc. Artwork will be featured on Strathmore’s catalog and other promotional materials, or on social media sites. They will be selecting one 1st place winner and four runner-ups, who will also be receiving prizes. Artists selected will be credited by name wherever artwork is featured (social media sites or Strathmore promotional materials).

  • The artist whose artwork is chosen for the 2016 Product Catalog Cover will be awarded a $300 cash prize.
  • Four runner-ups will be awarded with $100 retail value of Strathmore® product, selected by Strathmore Artist Papers™.

Anyone is welcome and encouraged to submit their artwork. Style, subjects and mediums used are up to the artist, but it must be created on Strathmore® product! There is no fee to participate. Art will be selected based on aesthetic qualities, technical skill and relation to outlined theme. Final submission due: Wednesday, September 30, 2015. For more information on this contest, and full listing of terms and conditions, please visit You can also find and share information on this contest on Strathmore’s social media sites at: Facebook or Twitter.

Golden, QoR & Willamsburg News April 2015

Thursday, April 23rd, 2015

GOLDEN  Participation at NAMTA Was a Great Success!

A word from GOLDEN: “For those of you who were able to attend the show in Denver, we appreciate you stopping by the booth! We enjoyed catching up with each of you and walking you through the Marketing initiatives we’ll be focusing on the remainder of this year for all three brands: GOLDEN Acrylics, Williamsburg Handmade Oil Colors and QoR Watercolor. We hope you enjoyed exploring the materials at the paint bar and had a chance to share your experience with your customers through social media. The overall reception of the new products was quite positive, so thank you for your support! For more information about GOLDEN Acrylics, Williamsburg Handmade Oil Colors or QoR Watercolor, visit the websites at Golden Acrylics, Williamsburg Oils or QoR Watercolors and be sure to check out the Facebook pages as well.”

New GOLDEN A-Z Acrylics Sets


Increase Selling Opportunities for Retailers! The new A-Z Acrylics Sets from GOLDEN offer artists a self-guided workshop experience in a box! Encouraging trial and exploration, the sets are perfect for artists just starting out with acrylics and longtime users of acrylics looking to recharge their creative energy through a new product or application. There are a number of ways art supply retailers can use these sets to increase foot traffic and sales in their stores. For stores hosting GOLDEN Working Artist Lectures, these sets are a “must have” item to support the enthusiasm for exploration that is generated by the host of information communicated during the lectures. Another possibility is to highlight these sets when hosting an ‘event night’ exploring GOLDEN Acrylics. The A-Z Acrylics Starter Set (GD962-0) contains 14 products in the ½ oz., 1 oz., and 2 oz. sizes. Products included are Heavy Body Hansa Yellow Medium, Heavy Body Quinacridone Magenta, Heavy Body Titanium White, OPEN Alizarin Crimson Hue, OPEN Phthalo Blue/G.S., Fluid Quinacridone/Nickel Azo Gold, Fluid Iridescent Bright Gold (Fine), Fluid Teal, High Flow Indigo (Anthraquinone), High Flow Fluorescent Pink, Clear Tar Gel, Heavy Gel (Matte), Light Molding Paste and Polymer Medium (Gloss). The A-Z Acrylics Full Set (GD963-0) contains 30 products in the ½ oz., 1 oz., and 2 oz. sizes. Products included are Heavy Body Hansa Yellow Medium, Heavy Body Quinacridone Magenta, Heavy Body Ultramarine Blue, Heavy Body Titanium White, Heavy Body Iridescent Gold (Fine), OPEN Alizarin Crimson Hue, OPEN Phthalo Blue/G.S., OPEN Indian Yellow Hue, Fluid Hansa Yellow Light, Fluid Quinacridone/Nickel Azo Gold, Fluid Green Gold, Fluid Teal, Fluid Titanium White, High Flow Indigo (Anthraquinone), High Flow Fluorescent Pink, High Flow Iridescent Silver (Fine), Clear Tar Gel, Soft Gel (Gloss), Heavy Gel (Matte), Molding Paste, Light Molding Paste, Crackle Paste, Glass Bead Gel, Fiber Paste, Absorbent Ground (White), Acrylic Ground for Pastels, Acrylic Glazing Liquid (Gloss), Polymer Medium (Gloss), Matte Medium and OPEN Thinner. Terms for retailer participation are standard freight, no minimum order. Standard discounts apply.

  • GD962-0 – A-Z Acrylic Starter Set
    • UPC: 738797009622
    • US 2015 List Price: $38.99
    • Available late-May from MacPherson’s
  • GD963-0 – A-Z Acrylic Full Set
    • UPC: 738797009639
    • US 2015 List Price: $79.99
    • Available late-May from MacPherson’s

For more specific details about the A-Z Acrylics Sets, please contact your GOLDEN or MacPherson’s Account Manager.

New High Flow Sets from GOLDEN!

HF drawing set_BG
If you haven’t placed your order for the new High Flow Mop Set or the High Flow Drawing Set, now’s the time – don’t miss out! The new High Flow Drawing Set from GOLDEN includes 10 High Flow colors offered as a collection with the calligrapher, graphic artist and illustrator in mind. This new set offers colors typically used for illustration, such as Indigo and Carbon Black, fancy colors for invitations, such as Iridescent Gold and Teal, as well as White and a range of mixing colors that artists can use to mix a spectrum of colors. The High Flow Drawing Set is accompanied by a pamphlet that provides an introduction to the line and a colorchart of all the colors available in High Flow Acrylics. For retailers, the High Flow Drawing Set is available individually or as a 6-set display for placement in the drawing aisle, at the front counter, on an end-cap, or alongside canvas and pads for inspiration and trial. The terms for Retailer participation are standard freight, no minimum order. Standard discounts apply.

  • GD964-0 High Flow Drawing Set
    • UPC: 738797009646
    • US 2015 List Price: $48.99
    • Available late-May from MacPherson’s
  • GD965-0 High Flow Drawing Set Countertop Display*
    • English / French
    • Case Pack: 20738797009640
    • US 2015 List Price: $391.92
    • Available late-May from MacPherson’s

HF drawingSet Display

Display ships with eight High Flow Drawing Sets, providing two sets for back stock and quick refill of display.

High Flow Mop Set

Mop Set 2

The new High Flow Mop Set from GOLDEN encourages big, bold, juicy mark making! For artists who typically work small, this may be just the catalyst that gets them celebrating working larger, expanding the possibilities of their artwork. Just in time for warmer weather and fun summer activities, the new Mop Set will be available starting late-May from MacPherson’s DCs. The set contains three 4 oz. High Flow colors, plus a mop style marker and two screw-on nibs that fit the 4 oz. High Flow bottles as well as the 4 oz. and 8 oz. Fluid bottles. Hansa Yellow Medium, Quinacridone Magenta and Phthalo Blue Green Shade are the three colors highlighted in the set and can be used straight from the bottle or mixed together to create a range of colors. Also in the set is a booklet, which introduces artists to the product line and provides a color chart showing all 49 colors. Ordering details are as follows:

High Flow Mop Set Details:

  • High Flow Mop Set (GD967-0)
    • UPC: 738797009677
    • List Price: $51.99
    • Available late-May from MacPherson’s
  • High Flow Nib Clip-Strip Display Bundle Kit (GD969-0)
    • Case Pack: 20738797009688
    • List Price: 143.88
    • Includes: 1 Clip-Strip, 12 4-packs of nibs, an S-hook and instructions for display
    • Individual 4-packs of Nibs (GD968-0)
    • UPC: 738797009684
    • List Price: $11.99
    • Standard freight, standard discounts apply. Shipping May 4, 2015.
    • Available June 1, 2015


High Flow Acrylics Store Set-Ups:

    • GD12801 – High Flow 4 oz. – 48 Facings Set-Up, US List: $2,726.16
    • GDM012810 – High Flow 16 oz. – 18 Facings Shelved Set-Up, US List: $1,822.44
      • Available June 1, 2015
    • GDM015183 – Buy Big & Save High Flow Shelf POP, FREE until Sept. 11, 2015
      • Available June 1, 2015
    • GDM015103 – Buy Big & Save High Flow English Product Sticker, FREE until Sept. 11, 2015
      • Available June 1, 2015
    • GDM015168 – Size Up & Save Magnet, FREE until Sept. 11, 2015
      • Available June 1, 2015

Order terms available through your MacPherson’s Account Manager. Buy Big & Save! Promotion: Extra 10% on all High Flow Acrylic open stock sizes 4 oz. and up throughout the Back-to-School ordering period at MacPherson’s from May 1, 2015 to Sept 17, 2015. For more specific details about the High Flow Mop Set or the High Flow Drawing Set, please contact your GOLDEN or MacPherson Sales Representative.

Strathmore Greeting Card Contest Drives Sales!

Monday, September 29th, 2014

Strathmore has sent out the call for entries for the 2015 Greeting Card Contest and retailers can play a big role in the hunt for fresh spring and summer themed greeting card art.


The linked poster can be printed out and displayed in your retailers stores to help create excitement and drive sales of greeting cards during the Holiday season. It is proven that retailers who use tools like this increase their sales of all the other art materials needed to create the cards Strathmore_Spring_Smr_CardCntst_poster

Here are some details and a link to the Greeting card contest details and application

Submit your artwork for a chance to WIN!

Artwork may be featured on promotional materials or on social media sites.

We will be selecting 3 featured artists from our spring/summer card artwork submissions to receive the below:

  • 1st place – Awarded $500, plus $200 retail value of Strathmore card products (chosen by Strathmore Artist Papers).
  • 2nd place – Awarded $250, plus $100 retail value of Strathmore card products (chosen by Strathmore Artist Papers).
  • 3rd place – Awarded $100, plus $50 retail value of Strathmore card products (chosen by Strathmore Artist Papers).

Artist(s) selected will be credited by name wherever artwork is featured (social media sites or Strathmore promotional materials).

Anyone is welcome and encouraged to submit artwork. Style and mediums used on cards are up to the artist.

  • The theme or subject matter should focus on spring and summer seasons.
  • Cards must be created on Strathmore card product!

There is no fee to participate. Art will be selected based on aesthetic qualities and technical skill.

Final Submission due: Friday, December 5, 2014

Increase Sales with Strathmore’s Online Workshops

Wednesday, March 26th, 2014

Looking for something to increase store traffic and inspire sales this year? Take advantage of Strathmore’s Online Workshop Series – which started March 10, 2014. Promote the start of the workshops in your store, on your website, on Facebook… and drive sales as students purchase from the class supply list (there are over 15,250 students registered already!)

The Strathmore 2014 Online Workshop Series will again feature 3 different workshop series, with each series including 4 videos and downloadable instructions created by experienced artists. Students follow along as instructors guide them through various topics and demonstrate useful tips, techniques, ideas and inspirations to get students creating and learning about art.

Here are three ideas for retailers to take advantage of the program:

Combined Workshop

  1. Create Workshop Supply End Cap – Download this poster/handout pdf and create an end cap featuring workshop supply list. Use the poster on the end cap to promote the workshops as well as in the window and at check out.

    end cap image

    University Art Endcap

  2. Follow Strathmore Artist Papers on FacebookStrathmore Facebook page– and share our posts with your fans. This is a really easy thing to do.  Strathmore shares on-going information and reminders about the Workshops on Facebook.  Ask your fans to stock up on class supplies at your store!
  3. Create your own workshop from content delivered in Strathmore’s Online Workshops! Each workshop provides you with a supply list, educational video and supporting handout. Makes hosting your own event easier! Original artwork by workshop instructor Earnest Ward

Car on Toned Gray - colored pencil

Interested in learning more? Contact your MacPherson’s Account Manager for ideas of how you can drive more traffic and sales with Strathmore’s 2014 Online Workshop Series. Visit Strathmore Artist Papers at Strathmore Artist for more information about the 2014 Workshop Series

Increase Sales This Fall with a Strathmore Card-Making Workshop

Friday, August 23rd, 2013
Blog 8-9-13 Pic 1
Looking for something to increase store traffic and inspire sales this fall? Take advantage of Strathmore Online Workshop 3 – Artful Card-Making Techniques – which starts September 3, 2013. Promote the start of Workshop 3 in your store, on your website, on Facebook… and drive sales as students purchase from the class supply list (there are over 8,200 students registered already!).

Here are three ideas for taking advantage of the program:

  1. Create A Workshop Supply End-Cap – Download the poster/handout pdf and create an end-cap featuring workshop supply list. Use the poster on the end-cap, in a window and at check out  to promote the workshops.  Order 2013 Online Workshop Tear Off pads easily at

    Blog 8-9-13 Pic 2

    University Art created this end cap featuring supplies for Strathmore’s 2013 Workshop 1.

  2. Follow Strathmore Artist Papers on  Facebook and share our posts with your fans. This is a really easy thing to do.  We share on-going information and reminders about the Workshops on Facebook.  Ask your fans to stock up on class supplies at your store.
  3. Create your own workshop from content delivered in our Workshops! Each workshop provides you with a supply list, educational video and supporting handout. Makes hosting your own event easier!

Interested in learning more? Contact your MacPherson’s sales representative for ideas of how you can drive more traffic and sales with Strathmore 2013 Online Workshop Series. Visit Strathmore Artist Papers for more information about the 2013 Workshop Series.

Talen’s Van Gogh Brand “That’s Me” BTS Store Merchandising Contest

Sunday, August 4th, 2013

thumb_107__featured_page_image_homeVan GoghThat’s Me Endcap Challenge!

Time period – Fall Back-to-School 2013
Let the right materials and presentation give your customers the inspiration to dive into further mixed media projects with all the surfaces and media you’ll need to inspire creative ways to use a wide assortment of tools.
Show Talen’s your store’s most creative way of presenting this mix of products on an end-cap during BTS and your store could win a $2000 cash prize and dedicated online promotional support from Talen’s social media outlets (Facebook, Instagram and Twitter).

Details:  Showcase products from 2 of the 3 categories in Media and Surfaces below      

           Media                                                                 Surfaces

  • Van Gogh oil & Amsterdam Acrylics     Canson Palette and Canvas paper
  • Van Gogh Watercolor & Bruynzeel        Moulin Du Roy & XL Mixed Media
  • Van Gogh & Rembrandt Pastels              Mi-Tientes pastel pads
  • Ideas for mixed media items:
  • Van Gogh Watercolor (“That’s Me” – Hannie set) – NEW!
  • Van Gogh Watercolor Pocket box – NEW!
  • Van Gogh Oil Color (“That’s Me” – Lance set) – NEW!
  • Van Gogh Oil color 500ml tins – NEW!
  • Amsterdam Acrylic 20ml sets – NEW!
  • Bruynzeel Aquarele pencils – NEW!
  • Moulin Du Roy pads – NEW!
  • Van Gogh oil/Carre Pastels
  • Rembrandt soft pastels
  • Canson Mixed media Artbook and pads
  • Mi-Tientes Pastel pads
  • Canson Palette paper and Canva Paper

Click here for a downloadable guide   VG That’s Me Promo

Here’s what you do:

Send an image by Sept 1 of these products creatively displayed from August 1st, 2013- Sept 30th, 2013 to or post them to the Van Gogh Facebook page at Facebook. After Sept 30th, one the top 10 images with the most “likes” will be selected from Talen’s expert panel to receive the prize.  Inspire your customers, inspire and reward your store associates and drive more productivity from your end-caps this BTS season with the Van Gogh “That’s Me!” End-Cap promotion!
Good luck!

Prismacolor BTS Mail-in Rebate

Wednesday, August 1st, 2012

The Prismacolor back-to-school mail-in rebate is now running. Consumers who purchase $50 in any Prismacolor product will receive a $10 mail-in rebate. The rebate runs until 10/15/12. Please see your MacPherson’s sales representative for rebate store kits.

2012 Prismacolor Rebate Info

Golden’s Primary Marketing Priorities: Williamsburg Oil Mediums & Merchandising

Tuesday, October 11th, 2011

One primary strategy that Golden Artist Colors will be targeting for 2011 is:

Support of Williamsburg Handmade Oil Colors

1. Williamsburg Handmade Oil Colors Merchandising

As mentioned earlier this year, in order to further support the Williamsburg Handmade Oil Colors line, GOLDEN is introducing a number of new items and enhancements to the merchandising materials available, further warranting your interest in the brand.

2. Williamsburg Handmade Oil Mediums

One of the recent improvements was the change in packaging for the Williamsburg Mediums. In order to better align the packaging for the Oil Mediums with the professionalism and prestige of the Williamsburg brand, these products will now be available in new square, glass containers for the 2 oz., 4 oz., 8 oz., and 16 oz., sizes. These have begun shipping, so you should see them soon!

For more information, contact your MacPherson’s Sales Representative, GOLDEN Sales Representative, or Williamsburg Technical Support at Golden Artist Colors by calling 1-800-959-6543.




Chartpak’s Marketing Priorities: Introducing the new Grumbacher Academy Acrylics

Monday, August 22nd, 2011

Finally, an artist products manufacturer who understands both the artist and retailer!

Chartpak has developed a line of Grumbacher collegiate acrylics that maximizes the color gamut with the fewest number of SKUs -48 colors.  Retailers will have increased turns as the line has virtually all “A” and “B” selling items.  You will not find different values of the same or similar hue in our line.  What you will find are 48 highly pigmented colors.  Chartpak reformulated its existing 24 colors and added 24 new colors with a new single base, so that the flow and drying are more consistent.

Most importantly, all 48 colors have an ASTM lightfast rating of “1” or excellent.  Even professionals can use Academy Acrylics with confidence knowing of the high level of permanence built into our product.  We engineered the line to this lightfast level because you never know when an artist will paint their masterpiece.  How many artists do you know that wish they had used better materials when they were young?  Academy Acrylic users will not be one of them in the future.

Chartpak developed brilliant new process colors which make rich secondary and tertiary colors, and also added two metallic colors that really shimmer.

Grumbacher Academy Acrylics are available in 90ml traditional metal tubes and in exciting contemporary designed 75ml plastic tubes.  Fifteen colors are offered in 200ml plastic tubes.  Best of all are the prices.  75ml $4.75, 90ml $5.60 and 200ml $9.95. And finally,  Grumbacher paints are all proudly manufactured and tubed in the United States.

All Academy Acrylic assortments drop-shipped at 50/35%, with free freight and free rack through 9/24/11 for BTS.


Golden Primary Marketing Priorities: New Introductory Grounds Set

Monday, August 22nd, 2011

In Support of the New Introductory Grounds Set

Merchandising the New Introductory Grounds Set

Did you know that many GOLDEN Gels & Pastes make great grounds for drawing media as well as wet media? Colored pencil, pastel, charcoal, these are just some of the common drawing materials that work great on top of many GOLDEN textures. To help artists discover a broad range of options, GOLDEN has put together this Introductory Set of products that offer exciting surfaces when used as grounds for drawing or painting.

This set fits perfectly in both the GOLDEN Acrylic aisle and in the Drawing aisle. Cross-merchandising this set will grow not only day-to-day interest in the largest range of Gel & Pastes offered to artists, it should intrigue dry media artists as well, stimulating new customer trial.

Another option is to consider featuring the Introductory Grounds Set in an off-shelf display to generate customer excitement and increase trial. Suggested displays may include:

• A dozen or more GD00P946-0 Grounds Sets stacked invitingly on a table.

• A representative display of standard sized product, based on the products included in the set.

• Signage provided by GOLDEN that introduces the set (includes a place for you to write in your special introductory price).

• Surfaces prepared with the products sold in the set along with an assortment of drawing materials for artists to experiment with on the sample boards.

In addition, by giving customers the opportunity to access QR codes on point-of-purchase materials for each product in the set, they have more detailed information right at their fingertips. Finding the exact product that will best meet their needs will now be easier than ever!

Point-of-purchase merchandising pieces are available in support of this set at no cost. Be sure to add these items to your next order!

• GDMO15190 – Grounds Set BTS POP (2) – Acrylic & Drawing Aisle

• GDMO15170 –  Collection of 6 Ground Set POP Danglers

Customers visiting the GOLDEN Web site who are interested in learning more about the set can go to Golden’s Web Site and click on the Grounds Set rotating banner, which will take them to more detailed information and product videos on the Grounds Set landing page: Ground Set Page.

Please contact your MacPherson’s sales rep right away for this exciting order writing opportunity!