Archive for the ‘Namta 2011’ Category

It’s Happening at NAMTA!

Wednesday, August 31st, 2011

Are you a member of NAMTA, our one and only International Art Materials Trade Association? If so there are some big things brewing that you’ll be hearing about over the next few months. If you aren’t a member, perhaps it’s time to take another look because NAMTA is a lot more that just an annual convention. In these times it can provide you the retailer with the tools and connections to not only survive, but to thrive.

You’ll recall that, for the first time in several years, NAMTA conducted a major membership satisfaction survey in March and shared the results in April at the Phoenix Trade Show and Conference. In response the Board and staff have been working hard to update and/or re-invent many pieces of the association’s operation.

Here’s a snapshot of what’s been happening and what’s on the horizon.

•    In September you’re going to start receiving NAMTA’s new e-Newsletter.  It will be sent to you 26x annually and replaces the printed News & Views/NAMTA Notes.  Over the past couple of months a lot of time and energy has gone into a new design and content development.

•    NAMTA’s website is undergoing a complete redesign and will be launched soon.  It’ll be more organized and user-friendly.

•    Information you can use.  Both the e-Newsletter and website are going to feature unique information focused on the art materials business.  Sales ideas, training, timely national and international info collected from a variety of sources, commentary from art materials experts and so much more.

•    Products and services.  An array of training programs, tips and ideas are being produced.  Successful sales and marketing programs are being compiled for you.  NAMTA is developing new relationships with leading retail groups.  The list goes on.

•    Updating the 2009 Artists & Art Materials Survey.  The plan is to conduct this survey late this year and to announce the results at the 2012 Orlando Trade Show and Conference.

Additionally, the Board has developed and finalized a strategic plan for the association and all of the above activities fit within the parameters of this plan and are in response to your membership survey feedback.

All of this – and more – has been evolving over the past 120 days.  A lot of people have been “paddling hard” and you’re going to start seeing the results start to unfold in September and beyond.


NAMTA Phoenix Show: What’s Exciting!

Tuesday, April 26th, 2011

You may not have been able to visit the show this year or maybe you just like to get others’ take on what they saw that was noteworthy. Our sales and merchandising teams turned in their picks for the best of the show and here they are!

Art Alternatives Black Canvas was total hit at the show. Available in both Studio and Gallery profiles as well as canvas panels. We’ll have stock in our DCs around September.


Art Alternatives Multi-Media Sketch Books These 48-page visual journals with soft covers and heavy-weight, lightly sized drawing paper were designed especially for art class, but are also a great sketch journaling accessory. Low, low retail price points.

Art Alternatives Nesting Art Tool Boxes Nesting these simple black boxes saves shipping costs, and that translates to low nets and low retail price points. Plus, nesting lets you stack more for BTS sales!

Art Alternatives Studio Acrylics fit a niche for stores who are focused on building bridges to teachers in elementary, middle and high school art programs. The bulk acrylic colors are also well suited for social painting studios, the rage now sweeping through the southern USA.

Alumicolor New labeling specifies whether the product is for architecture or engineering, making it easier for customers to identify what they need. Also, there’s a new ruler with ledge for safe cutting so fingertips are nowhere near the blade.

Ampersand’s new kits created lots of excitement. In fact, there were a bunch of new items for Ampersand. We will feature the new gessobord counter display boxes in Fall BTS, as well as the new Artist Panel Pallet Stacks. We will also be sending out an e-blast with all the new items for BTS since some did not make it into our Buyer’s Guide. The new scratchbord designs are very cool.

can4Bernini Aerosol Spray Graphite pencil transfer spray. This is a great new product that might need a bit of explaining on your store shelf. Pre-book special (50/5/5 discount) on this is available still through 5/18 and the product will ship from the MacPherson’s warehouses at the end of May. Regular everyday 50% off discount resumes after pre-book.  No size limitations with this product! Ideal for large murals and Urban Art, it is formulated to dry quickly for instant use. Order item number MVTS00510.

Canson’s BTS pad stack-outs wowed many NAMTA goers. Why? Irresistible offers like, “buy an XL recycled sketch pad and receive a 5.5×8.5 drawing sketch pad free”, and new watercolor pad and paint end-caps/stack-outs. Canson had some other awesome new items. We think their marketing & product management team is doing a wonderful job of keeping the market stoked. The x10% on the XL and the x20% on Newsprint stack-outs are good through BTS. The Watercolor Essential POG is built around a specially themed product, which will change with each promo. Display measures 24″w x 54″h x 16″d. MSRP $1,368.00; discount is 50/25 to Power & Non-Power retailers. Available in June. Hot show items for Canson included:  18×24 Pad Merchandiser (May), Colorline 300g (May w/ X20% thru July), 8×10 Art Board (June) and Van Gogh 200ml assortments (now).

win-mediumColArt’s new packaging on Winsor & Newton Oil mediums is a winner. This will be a rolling transition beginning in May. The faster moving items will transition first with the slower ones towards the end. MacPherson’s will rotate inventory in our DCs to make sure we sell through the old style first. More details will be shared as the transition progresses.

ColArt Oil Bar Revision Great idea to have the Oil Bar colors match the paints! The new  53” tall displays may be too big for some retailers, but they do look great. The new product begins shipping in mid-May. MacPherson’s will discontinue the current items in our system now to run down the inventory. The assortment drop ship promo will run through the rest of the year at 50/20/20% free freight & rack.

Daler-Rowney’s new Simply Simmons brush sets and new watercolor brush display are impressive. The new Simply Simmons Studio brushes will be available 6/1. Also noteworthy was the relaunched System 3 screen printing kit, which is available now.

xacto-sharpestElmer’s new and impressive X-Acto blade has a coated edge making it 6x sharper than the competition. It has a unique two-tone metal look and will be available later this summer.

Enkaustikos Hot Sticks will be a winner, and they’ll be available from our warehouses in early May. Hot Sticks come in 86 colors. You can hold them sideways to cover more surface, or straight up for more detailed work. You can paint on a hot palette and transfer the image to paper, or melt down the Hot Sticks and dip into them with a brush. Encaustics are so versatile – you can do rubbings, mixed media art and much more. There’s a new wax medium and an XD wax medium available in open stock. A full assortment is available through special order. And new boar bristle brushes and anodized aluminum plates are coming soon.

Exaclair We heard from some of you that would like us to increase our selection, so we’re looking at that. There were also a couple of noteworthy holiday-ish items: Rhodia Pencil/Holder and a Mouse/Note Pad POP that we’ll definitely be bringing in.

Global Art New Watercolor Paper Display We’re looking to offer you a drop ship special on this soon.

Golden Williamsburg Mediums Golden has wonderful new mediums displays. The new rack is great looking and some of the mediums will now be bottled in glass or heavy acrylic – we love the apothecary shop look! Way cool and available now. Full line: WBM622821 (28 facings), MSRP = $2,003.00.

Jacquard Pinata Inks are a great mixed media item. The alcohol base makes them indelible and moisture resistant when dry, allowing use on almost any surface. Highly versatile, these can be used in a variety of ways including rubber stamping, fine art, fiber art and scrap booking, etc. The 1/2 oz inks retail at $3.59.

Krylon’s Glitter Blast is cool. Glitter is great quality and the spray volume is thicker. A POP display is available: KRK01020358 $314.87msrp @ 50/30 off. Drop ship, with free freight.

Letraset Promarker Metallic Sets These are sure to be a hit with crafters. We’re sorry to tell you, though, that the launch has been delayed until Fall 2011.

MidWest Balsa and Basswood Model making is hot again. Racks are free with purchase of assortments. The large rack is now modular, so it can be customized. Small dowels will be packaged in packs of 5 (less breakage and more store$-friendly). We will be adding more skus to this line.

Montana Cans Shop-within-a-Shop Concept was the buzz of the show. Urban art is the first truly new artist medium since acrylics hit the world in the 1950’s. Young artists ages 19 to 35 want to express quickly, big and bright without having to spend years learning techniques as is required with oils, watercolor and pastels. Things that fit this bill are acrylics, high performance spray paints, markers, large canvases, stencils, sketch books, etc. The shop-within-a-shop concept recognizes the needs of a diverse group and puts all the supplies they want in a prominent, well lit location in your store. Urban Art customers include fine artists; skateboarders (low pressure sprays, Montana Gold acrylic spray); and outdoor artists (Montana Black, a high pressure nitro combi spray paint, and Montana White, a gloss spray, and Montana Black markers). MacPherson’s Scott Present and Lisa Slauson got together with our Creative Services department to produce an awesome “inspiration book” that showcases ideas and concepts used by our retailers to capitalize on the shop-within-a-shop concept. Want to get inspired? Check out this web-based flip book version by Clicking Here!

And on the Urban Art subject, both Walter Foster and Northlight have instructional Graffiti Art titles that are a welcome departure from the inspirational/coffee table titles that are currently available. The Walter Foster title is How to Draw Graffiti Style and Northlight has Graff 1 (NLZ1818, in our Spring Buyer’s Guide) and Graff 2. We will be setting the new titles up and putting them into June What’s New.

Motsenbocker’s Lift Off line includes every conceivable art & craft removal product; all of which perform amazingly well and are non-toxic and eco-friendly to boot. The company motto says it all: “Produce the most effective removers and cleaners in the world THAT REALLY WORK and are three ways safe: for the environment, for any surface and for the people who use them”. Great You Tube videos for each item’s application. Check it out – Click Here!

Pan Pastels Lots of second looks at a line that now has firmly established itself amongst pastel artists.

Pentel’s new Arts Inking Center display got great reviews. This highly anticipated display will begin shipping from Pentel in early August.

Red Hot: Princeton Snap and Priceton’s new Neptune synthetic squirrel watercolor brushes are incredible. They point well and hold unbelievable amounts of liquid. In the words of one of our discerning sales people, ” the line is gorgeous!” Neptune assortment and open stock orders will ship without delay starting at the end of the month.


RGM Textured Combs were mentioned at the What’s Exciting Seminar on Thursday afternoon. They are great for encaustic waxes, acrylic mediums, clays, paste grain papers, etc. One retailer suggested these for pottery use as well. We will have these in our DCs in approximately 6-7 weeks.

stained-8cdSanford Sharpie® Stained Fabric markers- with DIY tennis shoe concept a big hit- nice packaging and easy sell. The line features new fade-resistant ink and  a unique fabric brush tip that allows users to write thick or thin for ultimate precision on most fabric surfaces without the need to heat set. Sharpie offers eight bold colors (black, blue, red, green, pink, orange, yellow and purple), which are available in 4/cd and 8/cd sets.

Stillman & Birn‘s new floor display This great looking custom-made spinner unit is the perfect showcase for this wonderful line of premium sketch books!

Studio Designs has cool new Furniture Products that look great.

Yasutomo Chinese Watercolor and Sumi brushes were big hits. So were the Origami Bracelets and Rings kits. Yasutomo’s new Chinese watercolor paints and inks are the first in the art materials industry to conform to ASTM D-4236. The paints and inks currently available through Chinese bookshops and souvenir shops are not required to conform. These products are specifically designed for Chinese painting techniques, which differ from Japanese painting. The new Sumi brush, Haboku, will be available in a few weeks. The brush is designed to retain its shape after each stroke. The brushes also feature packaging that tout the benefits of the brush.

New Items/New Vendors

Crafter’s Workshop Stencils A nice alternative to Stencil 1, these will round out MacPherson’s stencil category. Great for visual journals and mixed media art and they’ll be great for add-on sales of brushes, scrapers, paint, sprays and spray paint, pan pastels, encaustics, etc.

Trimaco drop clothes, rags, respirators and gloves, all made in USA. We have been asked for all of these things and this line in in our sights…

Buddha Board We saw this, too, and liked it. We’re thinking about bringing it in. It is similar to Holbein’s Vanishing Image Water Brush Paper 9×13 (HBM49) which is available in 5-sheet packs for $7.50/pk.

ColArt Namta Japan Earthquake & Tsunami Crisis Fundraiser

Monday, April 4th, 2011

jimmy-in-studio-seated-iiColArt, the makers of Winsor & Newton and Liquitex, will be holding a raffle to auction off a large mural to raise money for the Japan Crisis. The mural will be painted in the ColArt booth during the show and 100% of the proceeds will be matched by ColArt and then donated to the Red Cross to the Japan relief fund.
This 6’ x 15’ mural will be painted by ColArt’s Resident Artist, Jimmy Leslie using Winsor & Newton Oil Colour and Oil Bar and is titled Desert Motel which is very fitting for the NAMTA 2011 location!


Tickets are $10 each and can be purchased at the ColArt booth # 925. The winner will be drawn and announced on Thursday the 14th at 5:30 in the NAMTA hall. The mural will be completed by the end of the show and shipped to the winner in a specially made crate for proper drying during shipment.
Please help up raise money for the Japan Earthquake and Tsunami crisis, help us make a difference!

Clever New ProMarker & AquaMarker Sets!

Thursday, March 31st, 2011

promarkerblister12set1cols_webThe new ProMarker and AquaMarker 12 Sets provide base selections of essential ProMarker colors in a conveniently packaged ‘one-stop’ format. Accessibly priced and packed with added value, they’re the perfect entry point for new ProMarker retailers.

These new cleverly packaged sets offer 12 colors plus one FREE blender marker in a clear clamshell carrying case that can serve as a permanent storage solution. They also come with a “how-to” tip sheet! See all the new ProMarker and AquaMarker sets at NAMTA in the MacPherson’s/ Letraset booth # 817.

Come Check Out the NEW Montana BLACK Markers and Inks at NAMTA!

Thursday, March 31st, 2011


Montana BLACK Markers and Inks are the HOTTEST new product line to hit the Urban Art category in 2011. A full range offering aluminum-cased, paint-based and dye-based markers with various tips are complimented by an offering of fluid inks. Suitable for use on canvas, objects, and outdoors, this new extension of the Montana BLACKline is sure to expand the possibilities for Urban Art! Be among the first in the US to preview this new product range at the Montana booth # 1141 at NAMTA!

Great Deals on STABILO Point 88!

Wednesday, March 30th, 2011

st_05025_688_18-03_assortPoint 88 has proven itself Europe’s number one fineliner over the years, and is quickly gaining popularity in the US as well! Make sure your store is stocked with this favorite of students and professionals alike! Available in a variety of eye-catching assortments and clever sets at a very special NAMTA-only discount. Stop by the MacPherson’s/ STABILO booth #819 to see them in person.

Lefranc & Bourgeois – Hottest Deal Under the Phoenix Sun!

Wednesday, March 30th, 2011


Stop by the MacPherson’s/ Lefranc & Bourgeois booth #817 at NAMTA to check out the Flashe 125ml and Lefranc Oil 40ml lines and take advantage of the best discount ever on these assortments!

New Products from MABEF for 2011

Wednesday, March 30th, 2011

Stop by the MABEF booth #814 at NAMTA to learn more about the NEW Lugano Double-Mast Studio Easel Plus and NEW Arm Bracket attachments for the Giant Field Easel. Plus learn how to sign-up to get the hottest pricing ever on five best-selling MABEF easels!

Come Join the Celebration – 50 Years of RGM Italian Painting Knives

Wednesday, March 30th, 2011

invitergmRGM is marking its 50th anniversary in 2011 with all kinds of exciting things at NAMTA! Kick start the celebration on Wednesday April 13th at 4pm in the RGM booth #812 with Italian prosecco, treats, and cake. While you’re there, preview some of RGM’s newest innovations for 2011, and get great deals on ALL RGM products!

painting-color01-3-piccola12011 New Age Palette Knives – FUTURA Version
Just awarded 2nd Place for Innovation
at the Creativeworld Show in Frankfurt, Germany, the new 2011 New Age Knives will take painting to the next level with their unconventional smaller shapes, allowing for unique effects and finer details. Shown in the new neon soft-grip handled “FUTURA” version, and available from MacPherson’s in the bubinga wood handle version.

Painting with the Palette Knife
This extremely handsome book illustrates with stunning photography and bold colors, various techniques for using the 37 New Age palette knife styles. The perfect guide to obtaining amazing new textures and effects in oil and acrylic painting!

Finally, make sure not to miss live painting by Danielle Jouault (known as RUO in the art world) during the NAMTA show at the RGM booth #812. Danielle has been painting for over 40 years in Paris at Place du Tetre sur La Butte Montmartre. She’ll be demonstrating RGM painting knives in action showing how they can help bring paintings to life by creating bold depths and textures. Don’t miss the chance to win some of her original works created at NAMTA in the NAMTA Foundation Silent Auction!

Van Gogh Art Quilt Donated by C&T Publishing to be Auctioned at NAMTA

Tuesday, March 22nd, 2011


C&T Publishing has generously donated a spectacular art quilt featuring Van Gogh’s Bedroom to be raffled off as a fund-raising event in support of the NAMTA Foundation. Hundreds of hours went into the making of this one-of-a-kind quilt, which was created by an amazingly talented group of editors and authors from C&T Publishing. The Foundation raises money to help provide art scholarships to students and grants for art projects. This custom art quilt was C&T’s way of helping out the Foundation.

The quilt is approximately 6’ x 7’ and was developed as a slice quilt, where each contributor designed a panel that was later stitched together and quilted. Almost every panel was made from hand-painted fabric and enhanced with art materials and hand stitching. It’s a true work of
art that will make a fantastic display piece for a home or office.

The Foundation is selling raffle tickets on their web site as well as at their booth (#128) at the NAMTA show. Tickets are only $10 each and the winner will be selected on April 15th. The link to buy tickets is:

The instructions are on the web page, but here they are as well:
– When you get to the web page, sign on as a Member
– The user name is Foundation; the password is Donation
– Click Proceed, and please buy lots of tickets to support our Foundation

Golden News March 2011

Wednesday, March 9th, 2011

Registered for NAMTA 2011?

Attend Educational Session by GOLDEN Working Artist Program Director, Patti Brady.

Utilize this opportunity to gain valuable industry knowledge that you can take home to staff and don’t forget to visit the GOLDEN / Williamsburg booth while you’re at the show (#208). Tuesday, April 12, 4:00 pm – 5:30 pm.

Selling Your Acrylic Aisle to All Your Customers For some customers, the long acrylic aisle can be overwhelming and downright confusing. What do I do will all this stuff? From glossy to matte, from thick to thin, one white medium to another white medium, and pigments with unpronounceable names, the dilemma is how do we sell these? This special workshop will help you sort through the basics and then look at some of the odd pigments and weird gels that stump the best of us. After this session, you will be able to enthusiastically help your customers and turn them on to new acrylic possibilities. Acrylics can be used by all your customers, from color pencil addicts, crafters, oil painters, spanning the tastes from traditional to wildly contemporary. This will be fun and definitely hands-on with wet materials!

You must be registered for the NAMTA show in order to sign up for Patti’s session. Go to for more information.

GOLDEN Strategic Market Initiative Policy Reinforcement

Effective 2/14/11, in concert with price changes, were enhancements to the MAP policy at Golden Artist Colors. GOLDEN advertising limits remain the same at 30% off every day and 40% off during promotional periods. However, Williamsburg has now been included in the initiative with advertising limits at 20% off every day, 30% off during promotional periods.

Please check your promotional calendar for appropriate dates.

If you have any questions about any of the above information, contact your MacPherson’s sales representative.

NAMTA’s International Trade Show: Phoenix, AZ April 13-15, 2011

Monday, December 20th, 2010

namtalogoThis coming year’s show plans have come together and it looks like it will be an amazing opportunity for art supply industry professionals to take their businesses to the next level.

Show schedule, travel, hotel and sign up information are all available at the NAMTA Website. Sign up now to add the NAMTA Show 2011 to your own personal recovery plan!