Archive for the ‘Daler Rowney’ Category

FW Fluorescent Colors for INKTOBER!

Thursday, September 29th, 2016


Make October INKTOBER! Ink it up, brighten, highlight, and make it POP with the fun, colorful trending fluorescent colors by FW INKS – fluorescent pink, yellow, blue, green, red and orange. FW Inks are permanent and lightfast acrylic paints that are fluid and perfect for mixed media projects, fine art work, craft and hobby works. Paint on wood, plastic, metal, non-fire ceramics, glass, paper, canvas, stone, shells and much more. Discover the endless possibilities with FW inks. The 1 oz, Bottles are priced at $7.99/bottle and a little bit goes a long way.

Check out Daler-Rowney sponsored artist, Collin Chan, who creates artworks with Daler-Rowney FW Ink. Pictured below, Collin used the very vibrant fluorescent yellow color.


The image below features FW Painted Rocks from an artist known as Love-is-Action-Movement. Her project spreads positive energy and thoughts through her painted Word Rocks. She says she absolutely loves the FW Fluorescent Inks to decorate the rocks which gives a watercolor-like wash using the gold taklon filaments of the NEW Robert Simmons Acrylic Brushes. The Acrylic Brushes work perfectly with the FW acrylic inks by painting with even fluid color with no brush marks.



Spotlight on Georgian Water Mixable Oil by Daler Rowney

Monday, August 29th, 2016


Georgian Water Mixable Oil colors offer artists the possibility of experiencing oil painting without the need for solvent-based mediums. An alternative to traditional oils, the balanced range of 40 vibrant colors can be thinned, mixed, and washed using water and as such is ideal for use indoors and in a classroom environment.

All Georgian Water Mixable Oil colors offer high levels of lightfastness, pigment load, and durability. The viscosity and smooth texture of the colours out of the tube mirror traditional oil colours and can be used for impasto techniques

Key Features and Benefits:

  • Available in 40 colors for 37ml and 9 colors for 200ml tubes and 3 sets.
  • Single low price points that is value priced at $6.59 for 37ml and $16.99 for 200ml.
  • Smooth consistency that is easy to color mix.
  • Brilliant colors that is consistent from wet to dry.
  • Versatile to use with any oil mediums.
  • With Georgian Water Mixable Oil, water and oil blend to create a color medium capable of offering the rich texture of traditional oils and the versatility of watercolor.
  • Make in the UK.

The Georgian Water Mixable Oils are on MacPherson’s Back-To-School Promotion at 62% off. Promo ends on Sept 15th.


Daler-Rowney’s Graduate Acrylics Are Hot & Promotable!

Thursday, July 28th, 2016

Daler-Rowney’s Graduate Acrylics offer a very affordable range of acrylic colors. The range features bright and strong colors that can be used on any paper surface, primed board or canvas, indoors or outdoors and with a variety of acrylic mediums. There are 48 colors in the range, including metallic colors.


Graduate Acrylic colors are of good pigment strength and flow easily across paper and primed surfaces. The colors are fast-drying, durable and flexible, so paintings will last a long time. Paper and canvas coated with Graduate Acrylic can be loosely rolled and stored without fear of cracking. In accordance with EC labeling regulations, all colors are classified as non-dangerous for use.

Don’t waste color!

Daler–Rowney developed unique packaging for Graduate Acrylic 500ml colors. All colors come in a squeezable pot that has a lid with a unique valve mechanism and stay-clean technology to dispense the color.  Only what is needed comes out of the pot, minimizing the waste in the classroom, studio or at home!

MacPherson’s DC Open Stock Promo is 64% off for Fall Back-to-School.

Graduate Acrylic Bulk Drop Ship Program offers some awesome deals!

Buy 10 Assortments of the 75ml tubes (no rack) receive 72% off

Buy 5 Assortments of the 500ml bottles (no rack) receive 72% off

48 colors range is found in the 75ml and 120ml tubes as well as the 500ml bottles.













This is a great opportunity to buy in and stock up your display for Fall-Back-to-School. If you do not have a display, the Graduate Acrylics have had huge success being merchandised in bins with a net price to sell to students for their back-to-school needs. With the Bulk Program you are able to discount heavily and aggressively to compete with online stores’ competitive pricing.

You can find the Daler-Rowney acrylics on Facebook at:

As well Pinterest and Instagram

Cachet 101 Pads

Monday, June 27th, 2016

Cachet 101 gondola header

Cachet 101 featured artist Alex Castaneda continues to put his ideas in motion using Daler-Rowney art supplies on the NEW line of Cachet 101 Artist Pads. Alex has been using Daler-Rowney Cachet Recycled Earthbound Sketchbooks for the last 12 years, and when he heard about the new line of Cachet 101 pads, he was more than excited to create on it. The line features 26 SKUs (tape and spiral bound), covering the most popular techniques: Sketching, Drawing, Watercolor, Bristol, and Mixed Media in 108 lb., heavy-weight, and black paper (the fastest growing segment). The bold cover colors are eye-catching, and protect the high quality European Papers, which are FSC (Forest Stewardship Council) certified, giving the customer the option of supporting responsible forestry. Cachet 101 offers affordable pricing for the best quality to artists and students.



System 3Cachet101MMB_DalerRowney_AlexCastaneda_2016_RF

Alex uses his sketchbooks as “visual diaries” as he interprets the world around him. Observe your own personal art style as you create a visual diary without judgment or rules. Sketchbooks are a great way to occupy your time, discover what inspires you, and develop your artwork.

Check out the video’s below as a great way to promote Cachet 101 on your Media Sites and your webpage:



7 different paper types:

  1. Sketch 50 lb. (75gsm)
  2. Drawing 70 lb. (120gsm)
  3. Bristol 135 lb. (220gsm)
  4. Mixed Media 108 lb. (160gsm)
  5. Mixed Media Heavy Weight 169 lb. (250gsm)
  6. Mixed Media Black 121 lb. (180gsm)
  7. Watercolor 140 lb. (300gsm)

Cachet 101 End Cap Merchandising Solutions:

  • Cachet 101 Assorted Papers End Cap
  • Cachet 101 Mixed Media Gondola End Cap
  • Cachet 101 FW in Motion End Cap with the Robert Simmons Acrylic Brush End Cap

Cachet 101 is available nowOn Promo for Fall Back-to-School at 70% off.

Industry News

Friday, May 13th, 2016

We recently got a sneak peek at Forstall Art Center’s new space in downtown Birmingham, AL. They will be moving into the building, constructed in 1903, later this summer. The three story building’s first floor will be the retail space, which is slightly larger than their current location. The second floor will be artist studios and classrooms. Annette and Phillip Forstall will create the perfect living space on the top floor. “We’re all in” says Annette!


We recently got word from Union Rubber (Best Test) that due to some raw material and other supply problems their Board of Director’s has decided to reorganize the company. This means they have temporarily stopped all manufacturing and shipping. They anticipate re-starting operations in May. Until then we have added more sizes in Elmer’s Rubber Cement line.

Here is a very cool video showcasing a Virtual Reality (VR) tool Google has developed for creating 3D artwork


Howard Kaufman is in the news celebrating his 24th year as America’s premier brush maker. The fascinating story that tells how Princeton Artist Brush Company became one of the largest brush suppliers in the U.S. was published in the that features local news from Princeton, New Jersey, Read the whole store here.

How Princeton Artist Brush Company became one of the largest brush suppliers in the U.S.

After 65 years, Lee’s Art Shop at 220 West 57th Street in Manhattan will be closing. The store sits across from the Art Students League of New York, where aspiring painters learn their craft. It has played a key role in many artist’s lives. David Steinberg the CEO of Lee’s, explains that “we’re closing because the building is being sold.” Read the full store Here.

In an article from a recent issue of the Chicago Tribune the art and craft industry has been singled out for its exciting and vibrant growth. Sales of coloring and art supplies grew about 7% in 2015 and now make up a $1.14 billion market, according to market research firm The NPD Group, which attributed the growth to art and craft paper, paint and painting supplies. Featured in the article is Artist & Craftsman’s Chicago location. Read the store here.


Artist & Craftsman Chicago Loop


Looking for a whole different way of looking at the USA’s Adult Coloring Book market? Check out this interactive heat map courtesy of Google Shopping Insights

adult coloring

Massimo Candela

Massimo Candela

The Italian F.I.L.A. group (Dixon/Ticonderoga, Daler-Rowney, Lyra) announced yesterday that it is in exclusive negotiations to buy 100% of Canson, a wholly owned subsidiary of the Hamelin Group. In a statement, F.I.L.A. said they hoped to reach an agreement by October to buy Canson and all of it’s subsidiaries. The exclusivity period for negotiations runs until the end of the year. Massimo Candela, CEO of F.I.L.A. said: “We are very happy to be in talks for the acquisition of Canson, such an important and prestigious brand can make a significant contribution to our group’s growth in the years to come, and fits perfectly with our existing family of brands.”

Put your ideas in motion with FW Artist Acrylic Ink + A Dealer Workshop Demo!

Thursday, April 28th, 2016


FW Artist Acrylic Ink offer almost limitless creative potential in areas not normally associated with inks – including applications to wood and leather (and to a limited degree, glass and ceramics) as well as to paper, board and canvas. These acrylic-based inks are water-soluble when wet, but dry to a water-resistant film on most surfaces. All colors are very to extremely lightfast, intermixable, permanent and translucent. The FW Inks are perfect for any artist creating craft and fine art work. The FW line consists of 66 colors including primary, shimmering, pearlescent and fluorescent colors.

“Color In Motion”

The Slow Mo Guys produced a fun video demonstrating the high quality of FW Ink:

Anthony Cerretani describes his painting style as “visualizing music”, and interprets music, live or in the studio, through color. This fun, collaborative, and expressive way of creating art is something that Anthony says should be done “without judgment or rules”:

If attending MacPherson’s Dealer Workshop, there is still room left to sign up for Anthony Cerretani’s hands-on demonstration. It is being held in the Walton Room on the ground floor of the hotel. Tuesday May 10,  2:00pm to 3:00pm.

Michael Schaffer shares his unique, abstract style of painting that gives individuals of all ages the opportunity to be an artist. He demonstrates a fun, easy, and versatile process of using FW Ink to create a balanced, dynamic, and beautiful abstract painting:

(Phase 1)

(Phase 2)

FW Ink: Key Benefits & Features

  • Artist quality liquid acrylic ink (66 colors)
  • Single price point & great value offer (1oz bottle with dropper/6oz bottle)
  • High pigment load, permanency & lightfastness (water-resistant on most surfaces)
  • Ideal for fine art work, airbrushing (except pearlescent colors), graphic art, illustration, mixed media, craft & hobby projects
  • Versatile surface applications: canvas, paper, textiles, plastic, metal & wood
  • Check them out on

Be passionate. Be inspired. Be creative with Cachet 101.

Monday, March 28th, 2016

Cachet 101

Daler-Rowney, one of the top 4 suppliers of paper within the global fine art industry,  is excited to announce the launch of its NEW Cachet line.

Cachet 101 art pads have been developed to target the student/amateur segment, which represents 80% of the market. This new Cachet line features 26 SKUs (tape and spiral bound), covering the most popular techniques: Sketching, Drawing, Watercolor, Bristol, and Mixed Media in 108lb, heavy weight, and black paper (the fastest growing segment). The bold cover colors are eye-catching, and protect the high quality European Papers, which are FSC (Forest Stewardship Council certified), giving the customer the option of supporting responsible forestry. Cachet 101 offers affordable pricing for the best quality to artists and students.

Cachet 101: Key Benefits & Features

  • The branding: Cachet US brand & 101 “concept” (usually the introductory course numbers are called 101 in College in the USA). The meaning has been extended to any introductory course of learning. The 101 name is easily recognized by the Student/Amateurs for their class list pad requirement.
  • Focused range (26 SKUs) covering only the most popular techniques: Sketching, Drawing, Watercolor, Mix Media (the fastest growing segment) & Bristol
  • Made in UK with European quality Papers
  • All spiral bound pads sheets will be true size when removed from the micro-perforation
  • Bold & eye-catching cover colors and design
  • FSC certified: Forest Stewardship Council: Non-profit organization established in 1993 in order to help promote well managed forests and create a wood labeling scheme for Chain of Custody. This gives our customers the opportunity to support sustainable forestry.

New Georgian Water-Mixable Oils

Sunday, November 29th, 2015

DalerWamo37mlCobaltBlueHue110TubeIn stock now at a special open stock price exclusively through MacPherson’s.

Key Features & Benefits:

  • U.K. made
  • Available in 40 colors for 37ml & 9 colors for 200ml
  • $6.59 for 37ml(Item numbers: DA119037009 – DA1190377034) & $16.99 for 200ml sized tubes(Item numbers:DA119200009 – DA119200034)
  • There is no price increase on Georgian Water Mixable Oils for 2016

The Georgian Water Mixable Oils are smooth & easy to use with a brush or a palette knife. The heavily pigmented mixable brilliant colors are consistent from wet to dry and have versatile usage with any oil medium. Add water to the oils to create watercolor effects. Because they are fully water-soluble, use the colors for underpainting, just add water to get thin transparent colors. Depending on how thick the underpainting is applied, the oils will dry within hours. The Georgian Water Mixable Oils dry at the same drying rate as other oils. They easily clean up with water, no solvents and are low odor. Perfect for oil painting classes in Colleges and Universities, this is a great oil paint at one single value price point for each sized tube.

Log in to and order now. Special WBTS Open Stock discount of 66.25% off $2.22 net for 37ml size tubes and $5.73 net per tube for the 200ml sized tube in DC’s.

Questions? Please contact your MacPherson’s Rep or Daler-Rowney Western Sales Manager Charlotte Hampton.

NAMTA Phoenix Show: What’s Exciting!

Tuesday, April 26th, 2011

You may not have been able to visit the show this year or maybe you just like to get others’ take on what they saw that was noteworthy. Our sales and merchandising teams turned in their picks for the best of the show and here they are!

Art Alternatives Black Canvas was total hit at the show. Available in both Studio and Gallery profiles as well as canvas panels. We’ll have stock in our DCs around September.


Art Alternatives Multi-Media Sketch Books These 48-page visual journals with soft covers and heavy-weight, lightly sized drawing paper were designed especially for art class, but are also a great sketch journaling accessory. Low, low retail price points.

Art Alternatives Nesting Art Tool Boxes Nesting these simple black boxes saves shipping costs, and that translates to low nets and low retail price points. Plus, nesting lets you stack more for BTS sales!

Art Alternatives Studio Acrylics fit a niche for stores who are focused on building bridges to teachers in elementary, middle and high school art programs. The bulk acrylic colors are also well suited for social painting studios, the rage now sweeping through the southern USA.

Alumicolor New labeling specifies whether the product is for architecture or engineering, making it easier for customers to identify what they need. Also, there’s a new ruler with ledge for safe cutting so fingertips are nowhere near the blade.

Ampersand’s new kits created lots of excitement. In fact, there were a bunch of new items for Ampersand. We will feature the new gessobord counter display boxes in Fall BTS, as well as the new Artist Panel Pallet Stacks. We will also be sending out an e-blast with all the new items for BTS since some did not make it into our Buyer’s Guide. The new scratchbord designs are very cool.

can4Bernini Aerosol Spray Graphite pencil transfer spray. This is a great new product that might need a bit of explaining on your store shelf. Pre-book special (50/5/5 discount) on this is available still through 5/18 and the product will ship from the MacPherson’s warehouses at the end of May. Regular everyday 50% off discount resumes after pre-book.  No size limitations with this product! Ideal for large murals and Urban Art, it is formulated to dry quickly for instant use. Order item number MVTS00510.

Canson’s BTS pad stack-outs wowed many NAMTA goers. Why? Irresistible offers like, “buy an XL recycled sketch pad and receive a 5.5×8.5 drawing sketch pad free”, and new watercolor pad and paint end-caps/stack-outs. Canson had some other awesome new items. We think their marketing & product management team is doing a wonderful job of keeping the market stoked. The x10% on the XL and the x20% on Newsprint stack-outs are good through BTS. The Watercolor Essential POG is built around a specially themed product, which will change with each promo. Display measures 24″w x 54″h x 16″d. MSRP $1,368.00; discount is 50/25 to Power & Non-Power retailers. Available in June. Hot show items for Canson included:  18×24 Pad Merchandiser (May), Colorline 300g (May w/ X20% thru July), 8×10 Art Board (June) and Van Gogh 200ml assortments (now).

win-mediumColArt’s new packaging on Winsor & Newton Oil mediums is a winner. This will be a rolling transition beginning in May. The faster moving items will transition first with the slower ones towards the end. MacPherson’s will rotate inventory in our DCs to make sure we sell through the old style first. More details will be shared as the transition progresses.

ColArt Oil Bar Revision Great idea to have the Oil Bar colors match the paints! The new  53” tall displays may be too big for some retailers, but they do look great. The new product begins shipping in mid-May. MacPherson’s will discontinue the current items in our system now to run down the inventory. The assortment drop ship promo will run through the rest of the year at 50/20/20% free freight & rack.

Daler-Rowney’s new Simply Simmons brush sets and new watercolor brush display are impressive. The new Simply Simmons Studio brushes will be available 6/1. Also noteworthy was the relaunched System 3 screen printing kit, which is available now.

xacto-sharpestElmer’s new and impressive X-Acto blade has a coated edge making it 6x sharper than the competition. It has a unique two-tone metal look and will be available later this summer.

Enkaustikos Hot Sticks will be a winner, and they’ll be available from our warehouses in early May. Hot Sticks come in 86 colors. You can hold them sideways to cover more surface, or straight up for more detailed work. You can paint on a hot palette and transfer the image to paper, or melt down the Hot Sticks and dip into them with a brush. Encaustics are so versatile – you can do rubbings, mixed media art and much more. There’s a new wax medium and an XD wax medium available in open stock. A full assortment is available through special order. And new boar bristle brushes and anodized aluminum plates are coming soon.

Exaclair We heard from some of you that would like us to increase our selection, so we’re looking at that. There were also a couple of noteworthy holiday-ish items: Rhodia Pencil/Holder and a Mouse/Note Pad POP that we’ll definitely be bringing in.

Global Art New Watercolor Paper Display We’re looking to offer you a drop ship special on this soon.

Golden Williamsburg Mediums Golden has wonderful new mediums displays. The new rack is great looking and some of the mediums will now be bottled in glass or heavy acrylic – we love the apothecary shop look! Way cool and available now. Full line: WBM622821 (28 facings), MSRP = $2,003.00.

Jacquard Pinata Inks are a great mixed media item. The alcohol base makes them indelible and moisture resistant when dry, allowing use on almost any surface. Highly versatile, these can be used in a variety of ways including rubber stamping, fine art, fiber art and scrap booking, etc. The 1/2 oz inks retail at $3.59.

Krylon’s Glitter Blast is cool. Glitter is great quality and the spray volume is thicker. A POP display is available: KRK01020358 $314.87msrp @ 50/30 off. Drop ship, with free freight.

Letraset Promarker Metallic Sets These are sure to be a hit with crafters. We’re sorry to tell you, though, that the launch has been delayed until Fall 2011.

MidWest Balsa and Basswood Model making is hot again. Racks are free with purchase of assortments. The large rack is now modular, so it can be customized. Small dowels will be packaged in packs of 5 (less breakage and more store$-friendly). We will be adding more skus to this line.

Montana Cans Shop-within-a-Shop Concept was the buzz of the show. Urban art is the first truly new artist medium since acrylics hit the world in the 1950’s. Young artists ages 19 to 35 want to express quickly, big and bright without having to spend years learning techniques as is required with oils, watercolor and pastels. Things that fit this bill are acrylics, high performance spray paints, markers, large canvases, stencils, sketch books, etc. The shop-within-a-shop concept recognizes the needs of a diverse group and puts all the supplies they want in a prominent, well lit location in your store. Urban Art customers include fine artists; skateboarders (low pressure sprays, Montana Gold acrylic spray); and outdoor artists (Montana Black, a high pressure nitro combi spray paint, and Montana White, a gloss spray, and Montana Black markers). MacPherson’s Scott Present and Lisa Slauson got together with our Creative Services department to produce an awesome “inspiration book” that showcases ideas and concepts used by our retailers to capitalize on the shop-within-a-shop concept. Want to get inspired? Check out this web-based flip book version by Clicking Here!

And on the Urban Art subject, both Walter Foster and Northlight have instructional Graffiti Art titles that are a welcome departure from the inspirational/coffee table titles that are currently available. The Walter Foster title is How to Draw Graffiti Style and Northlight has Graff 1 (NLZ1818, in our Spring Buyer’s Guide) and Graff 2. We will be setting the new titles up and putting them into June What’s New.

Motsenbocker’s Lift Off line includes every conceivable art & craft removal product; all of which perform amazingly well and are non-toxic and eco-friendly to boot. The company motto says it all: “Produce the most effective removers and cleaners in the world THAT REALLY WORK and are three ways safe: for the environment, for any surface and for the people who use them”. Great You Tube videos for each item’s application. Check it out – Click Here!

Pan Pastels Lots of second looks at a line that now has firmly established itself amongst pastel artists.

Pentel’s new Arts Inking Center display got great reviews. This highly anticipated display will begin shipping from Pentel in early August.

Red Hot: Princeton Snap and Priceton’s new Neptune synthetic squirrel watercolor brushes are incredible. They point well and hold unbelievable amounts of liquid. In the words of one of our discerning sales people, ” the line is gorgeous!” Neptune assortment and open stock orders will ship without delay starting at the end of the month.


RGM Textured Combs were mentioned at the What’s Exciting Seminar on Thursday afternoon. They are great for encaustic waxes, acrylic mediums, clays, paste grain papers, etc. One retailer suggested these for pottery use as well. We will have these in our DCs in approximately 6-7 weeks.

stained-8cdSanford Sharpie® Stained Fabric markers- with DIY tennis shoe concept a big hit- nice packaging and easy sell. The line features new fade-resistant ink and  a unique fabric brush tip that allows users to write thick or thin for ultimate precision on most fabric surfaces without the need to heat set. Sharpie offers eight bold colors (black, blue, red, green, pink, orange, yellow and purple), which are available in 4/cd and 8/cd sets.

Stillman & Birn‘s new floor display This great looking custom-made spinner unit is the perfect showcase for this wonderful line of premium sketch books!

Studio Designs has cool new Furniture Products that look great.

Yasutomo Chinese Watercolor and Sumi brushes were big hits. So were the Origami Bracelets and Rings kits. Yasutomo’s new Chinese watercolor paints and inks are the first in the art materials industry to conform to ASTM D-4236. The paints and inks currently available through Chinese bookshops and souvenir shops are not required to conform. These products are specifically designed for Chinese painting techniques, which differ from Japanese painting. The new Sumi brush, Haboku, will be available in a few weeks. The brush is designed to retain its shape after each stroke. The brushes also feature packaging that tout the benefits of the brush.

New Items/New Vendors

Crafter’s Workshop Stencils A nice alternative to Stencil 1, these will round out MacPherson’s stencil category. Great for visual journals and mixed media art and they’ll be great for add-on sales of brushes, scrapers, paint, sprays and spray paint, pan pastels, encaustics, etc.

Trimaco drop clothes, rags, respirators and gloves, all made in USA. We have been asked for all of these things and this line in in our sights…

Buddha Board We saw this, too, and liked it. We’re thinking about bringing it in. It is similar to Holbein’s Vanishing Image Water Brush Paper 9×13 (HBM49) which is available in 5-sheet packs for $7.50/pk.