Archive for the ‘Elmer’s’ Category

Elmer’s CraftBond Hot Glue Breakthrough!

Thursday, October 29th, 2015

Inject life and better sales results into your hot glue offering with Elmer’s new Hot Glue Program. This new line offers a safer and more efficient way of hot gluing and allows you to create an exciting program in your adhesives department!


Previewed at NAMTA and MacPherson’s Dealer Workshop to rave reviews, they are in stock for immediate shipment. Login to and check them out at the links below:

Enhanced Safety Hot Glue Guns
Less Mess Hot Glue Sticks

Less Mess Hot Glue Sticks

Advanced Formula Technology eliminates the frustration and cleanup time involved from wispy strings that other sticks leave behind, making it easier for customers. Create a precise, clear bead with all the bond strength needed to easily adhere a variety of materials.

Conveniently formulated as All-Temp to work in any temperature gun available.

Advanced safety features to maximize the benefit of the glue gun while staying safe include an insulated nozzle for safeguard against burns, as well as a safety fuse that shuts the gun off automatically if overheated.

All guns are designed with a trigger-fed mechanism to provide continual glue flow. Accommodate various projects and material types, as the assortment includes both high and dual temperature models in both full and mini sizes, as well as one full size dual temp cordless gun.

Please click the link below for an XLS list of available SKUs:

MacPherson’s Hot Glue Skus

Elmer’s Products Foam Board Sustainability Commitment

Friday, June 24th, 2011

At Elmer’s Products, there is a belief that responsible actions lead to long-term success. They want to assure consumers and retailers alike that their products, when used as intended, are safe through their entire life cycle. Their continued cultural dedication makes our communities safer and promotes a cleaner environment for future generations to enjoy. From the workplace to the classroom, they integrate sustainable initiatives into their daily routines.

Reduce- Their foaming agent is 100% ozone-friendly and the process is formaldehyde-free.

Their Statesville, NC, plant has been recognized for its commitment to reducing energy consumption through low-energy, programmable lighting efforts, installation of programmable thermostats and adoption of intermodal transportation.

Additionally, their Statesville plant has reduced its number of annual non-recyclable solid waste loads by 10% or more on average.

Reuse- Foam board byproducts are reused as a fuel source to recover heat value, reducing the amount of electricity used.

Their Statesville facility reuses wooden and plastic pallets and recycles damaged ones that are no longer able to be used.

They continue to donate damaged electronics to local community colleges for repair and reuse versus simple disposal.

Recycle- Their Foam Board products contain recycled content, both internally and externally generated.

The Statesville facility implemented a massive recycling program to recycle as many materials associated with the production process as possible including scrap foam, corrugate, paper, blister cards, scrap shrink and stretch wrap, batteries and PET bands.

In 2010, the recycling program kept over 700,000 lbs. of materials from landfills.

With more than 30 years of category leadership and strong corporate values, they are dedicated to ensuring we meet our customers’ needs and provide quality, environmentally conscious products. They believe their performance-driven products paired with sound environmental practices will yield long-term success and enjoyment by generations to come.


Video Link: X-Acto Gluetorial; How to Safely Cut Foamboard

Wednesday, May 18th, 2011

X-ACTO Foam Board Cutter is one of the best tools around!
Check out this Elmer’s You Tube video and add the link to your own website:
“How to Cut Elmer’s Foam Board to Fit Your Projects”

Then cross merchandise these cutters near your foamboard display!

Elmer’s X-TREME™… Glue Stick, Perfected…

Wednesday, May 18th, 2011

This new extra strength formula holds almost anything together, like paper, wood, fabric, ribbon, buttons, gems, craft materials, foamboard, cardboard, some plastics, some metals and much more! It also goes on smooth and dries clear! It is safe, non-toxic, and washable as well as acid-ree and photo safe. To learn more about it, check out this Elmer’s X-TREME™ You Tube Video:

X-TREME™ Glue in available in open stock (item#EL-E584) and in display trays of 24 (item#ELE-584TR) Ask your MacPherson’s sales contact for all the details.

NAMTA Phoenix Show: What’s Exciting!

Tuesday, April 26th, 2011

You may not have been able to visit the show this year or maybe you just like to get others’ take on what they saw that was noteworthy. Our sales and merchandising teams turned in their picks for the best of the show and here they are!

Art Alternatives Black Canvas was total hit at the show. Available in both Studio and Gallery profiles as well as canvas panels. We’ll have stock in our DCs around September.


Art Alternatives Multi-Media Sketch Books These 48-page visual journals with soft covers and heavy-weight, lightly sized drawing paper were designed especially for art class, but are also a great sketch journaling accessory. Low, low retail price points.

Art Alternatives Nesting Art Tool Boxes Nesting these simple black boxes saves shipping costs, and that translates to low nets and low retail price points. Plus, nesting lets you stack more for BTS sales!

Art Alternatives Studio Acrylics fit a niche for stores who are focused on building bridges to teachers in elementary, middle and high school art programs. The bulk acrylic colors are also well suited for social painting studios, the rage now sweeping through the southern USA.

Alumicolor New labeling specifies whether the product is for architecture or engineering, making it easier for customers to identify what they need. Also, there’s a new ruler with ledge for safe cutting so fingertips are nowhere near the blade.

Ampersand’s new kits created lots of excitement. In fact, there were a bunch of new items for Ampersand. We will feature the new gessobord counter display boxes in Fall BTS, as well as the new Artist Panel Pallet Stacks. We will also be sending out an e-blast with all the new items for BTS since some did not make it into our Buyer’s Guide. The new scratchbord designs are very cool.

can4Bernini Aerosol Spray Graphite pencil transfer spray. This is a great new product that might need a bit of explaining on your store shelf. Pre-book special (50/5/5 discount) on this is available still through 5/18 and the product will ship from the MacPherson’s warehouses at the end of May. Regular everyday 50% off discount resumes after pre-book.  No size limitations with this product! Ideal for large murals and Urban Art, it is formulated to dry quickly for instant use. Order item number MVTS00510.

Canson’s BTS pad stack-outs wowed many NAMTA goers. Why? Irresistible offers like, “buy an XL recycled sketch pad and receive a 5.5×8.5 drawing sketch pad free”, and new watercolor pad and paint end-caps/stack-outs. Canson had some other awesome new items. We think their marketing & product management team is doing a wonderful job of keeping the market stoked. The x10% on the XL and the x20% on Newsprint stack-outs are good through BTS. The Watercolor Essential POG is built around a specially themed product, which will change with each promo. Display measures 24″w x 54″h x 16″d. MSRP $1,368.00; discount is 50/25 to Power & Non-Power retailers. Available in June. Hot show items for Canson included:  18×24 Pad Merchandiser (May), Colorline 300g (May w/ X20% thru July), 8×10 Art Board (June) and Van Gogh 200ml assortments (now).

win-mediumColArt’s new packaging on Winsor & Newton Oil mediums is a winner. This will be a rolling transition beginning in May. The faster moving items will transition first with the slower ones towards the end. MacPherson’s will rotate inventory in our DCs to make sure we sell through the old style first. More details will be shared as the transition progresses.

ColArt Oil Bar Revision Great idea to have the Oil Bar colors match the paints! The new  53” tall displays may be too big for some retailers, but they do look great. The new product begins shipping in mid-May. MacPherson’s will discontinue the current items in our system now to run down the inventory. The assortment drop ship promo will run through the rest of the year at 50/20/20% free freight & rack.

Daler-Rowney’s new Simply Simmons brush sets and new watercolor brush display are impressive. The new Simply Simmons Studio brushes will be available 6/1. Also noteworthy was the relaunched System 3 screen printing kit, which is available now.

xacto-sharpestElmer’s new and impressive X-Acto blade has a coated edge making it 6x sharper than the competition. It has a unique two-tone metal look and will be available later this summer.

Enkaustikos Hot Sticks will be a winner, and they’ll be available from our warehouses in early May. Hot Sticks come in 86 colors. You can hold them sideways to cover more surface, or straight up for more detailed work. You can paint on a hot palette and transfer the image to paper, or melt down the Hot Sticks and dip into them with a brush. Encaustics are so versatile – you can do rubbings, mixed media art and much more. There’s a new wax medium and an XD wax medium available in open stock. A full assortment is available through special order. And new boar bristle brushes and anodized aluminum plates are coming soon.

Exaclair We heard from some of you that would like us to increase our selection, so we’re looking at that. There were also a couple of noteworthy holiday-ish items: Rhodia Pencil/Holder and a Mouse/Note Pad POP that we’ll definitely be bringing in.

Global Art New Watercolor Paper Display We’re looking to offer you a drop ship special on this soon.

Golden Williamsburg Mediums Golden has wonderful new mediums displays. The new rack is great looking and some of the mediums will now be bottled in glass or heavy acrylic – we love the apothecary shop look! Way cool and available now. Full line: WBM622821 (28 facings), MSRP = $2,003.00.

Jacquard Pinata Inks are a great mixed media item. The alcohol base makes them indelible and moisture resistant when dry, allowing use on almost any surface. Highly versatile, these can be used in a variety of ways including rubber stamping, fine art, fiber art and scrap booking, etc. The 1/2 oz inks retail at $3.59.

Krylon’s Glitter Blast is cool. Glitter is great quality and the spray volume is thicker. A POP display is available: KRK01020358 $314.87msrp @ 50/30 off. Drop ship, with free freight.

Letraset Promarker Metallic Sets These are sure to be a hit with crafters. We’re sorry to tell you, though, that the launch has been delayed until Fall 2011.

MidWest Balsa and Basswood Model making is hot again. Racks are free with purchase of assortments. The large rack is now modular, so it can be customized. Small dowels will be packaged in packs of 5 (less breakage and more store$-friendly). We will be adding more skus to this line.

Montana Cans Shop-within-a-Shop Concept was the buzz of the show. Urban art is the first truly new artist medium since acrylics hit the world in the 1950’s. Young artists ages 19 to 35 want to express quickly, big and bright without having to spend years learning techniques as is required with oils, watercolor and pastels. Things that fit this bill are acrylics, high performance spray paints, markers, large canvases, stencils, sketch books, etc. The shop-within-a-shop concept recognizes the needs of a diverse group and puts all the supplies they want in a prominent, well lit location in your store. Urban Art customers include fine artists; skateboarders (low pressure sprays, Montana Gold acrylic spray); and outdoor artists (Montana Black, a high pressure nitro combi spray paint, and Montana White, a gloss spray, and Montana Black markers). MacPherson’s Scott Present and Lisa Slauson got together with our Creative Services department to produce an awesome “inspiration book” that showcases ideas and concepts used by our retailers to capitalize on the shop-within-a-shop concept. Want to get inspired? Check out this web-based flip book version by Clicking Here!

And on the Urban Art subject, both Walter Foster and Northlight have instructional Graffiti Art titles that are a welcome departure from the inspirational/coffee table titles that are currently available. The Walter Foster title is How to Draw Graffiti Style and Northlight has Graff 1 (NLZ1818, in our Spring Buyer’s Guide) and Graff 2. We will be setting the new titles up and putting them into June What’s New.

Motsenbocker’s Lift Off line includes every conceivable art & craft removal product; all of which perform amazingly well and are non-toxic and eco-friendly to boot. The company motto says it all: “Produce the most effective removers and cleaners in the world THAT REALLY WORK and are three ways safe: for the environment, for any surface and for the people who use them”. Great You Tube videos for each item’s application. Check it out – Click Here!

Pan Pastels Lots of second looks at a line that now has firmly established itself amongst pastel artists.

Pentel’s new Arts Inking Center display got great reviews. This highly anticipated display will begin shipping from Pentel in early August.

Red Hot: Princeton Snap and Priceton’s new Neptune synthetic squirrel watercolor brushes are incredible. They point well and hold unbelievable amounts of liquid. In the words of one of our discerning sales people, ” the line is gorgeous!” Neptune assortment and open stock orders will ship without delay starting at the end of the month.


RGM Textured Combs were mentioned at the What’s Exciting Seminar on Thursday afternoon. They are great for encaustic waxes, acrylic mediums, clays, paste grain papers, etc. One retailer suggested these for pottery use as well. We will have these in our DCs in approximately 6-7 weeks.

stained-8cdSanford Sharpie® Stained Fabric markers- with DIY tennis shoe concept a big hit- nice packaging and easy sell. The line features new fade-resistant ink and  a unique fabric brush tip that allows users to write thick or thin for ultimate precision on most fabric surfaces without the need to heat set. Sharpie offers eight bold colors (black, blue, red, green, pink, orange, yellow and purple), which are available in 4/cd and 8/cd sets.

Stillman & Birn‘s new floor display This great looking custom-made spinner unit is the perfect showcase for this wonderful line of premium sketch books!

Studio Designs has cool new Furniture Products that look great.

Yasutomo Chinese Watercolor and Sumi brushes were big hits. So were the Origami Bracelets and Rings kits. Yasutomo’s new Chinese watercolor paints and inks are the first in the art materials industry to conform to ASTM D-4236. The paints and inks currently available through Chinese bookshops and souvenir shops are not required to conform. These products are specifically designed for Chinese painting techniques, which differ from Japanese painting. The new Sumi brush, Haboku, will be available in a few weeks. The brush is designed to retain its shape after each stroke. The brushes also feature packaging that tout the benefits of the brush.

New Items/New Vendors

Crafter’s Workshop Stencils A nice alternative to Stencil 1, these will round out MacPherson’s stencil category. Great for visual journals and mixed media art and they’ll be great for add-on sales of brushes, scrapers, paint, sprays and spray paint, pan pastels, encaustics, etc.

Trimaco drop clothes, rags, respirators and gloves, all made in USA. We have been asked for all of these things and this line in in our sights…

Buddha Board We saw this, too, and liked it. We’re thinking about bringing it in. It is similar to Holbein’s Vanishing Image Water Brush Paper 9×13 (HBM49) which is available in 5-sheet packs for $7.50/pk.

Elmer’s/MacPherson’s New Foamboard Program; It’ll “Knock yer Socks Off”

Wednesday, March 9th, 2011

MacPherson’s and Elmer’s Announce a New Pricing Program for Foamboard!

Included in the program are new lower EC+ prices as well as great deals on a new Elmer’s Foamboard Drop Ship Program.

You will not believe the pricing! Ask your MacPherson’s rep for all the details including a complete price list detailing the best prices in the industry.


X-ACTO 365 Contest Seeks the Most Creative X-ACTO Knife Uses

Tuesday, March 8th, 2011

X-ACTO to give away cash and prizes for the most creative ways to use the well-known knives

From model building to woodworking and cake decorating, consumers are using X-ACTO knives in a host of different ways. Through a new contest, called “X-ACTO 365,” the company is calling on anyone that has an interesting or favorite use for their X-ACTO knife to join them in collecting 365 uses of the well-known cutting tools. Ordinary uses like simply cutting paper need not apply as participants will be rewarded based on creativity.

Beginning today, consumers can upload their favorite use to For each unique entry selected, entrants will receive a free X-ACTO knife (up to $6 value). Three winners will also be selected for a Grand Prize, First Place Prize and Second Prize. The grand prize winner will receive $1,000 cash, the first place winner $750 cash and the second place winner $500. The three winners will also receive X-ACTO prize packs containing an assortment of cutting tools. Winners will be chosen by a panel of company judges and will be evaluated based on creativity and the uniqueness of the entry.

According to Jay Johnson, brand manager with X-ACTO, “Everyday we see new and interesting ways in which people are using X-ACTO knives. This is a fun way to celebrate these great projects and inspire others to try something new.”

Upon the contest’s completion, the top 365 uses will be shared via and so consumers can see the multitude of uses in their entirety.

Read more: 365 Xacto Contest Details

Elmer’s News – August 2010

Friday, August 6th, 2010

ELMER’S has some hot things to share this month…


Elmer’s Products will be running all 4 of its commercials on television throughout the Back-to-School Season. Watch for them!

1.    Krazy Glue Bungee Jump
2.    Elmer’s no run School Glue
3.    Elmer’s Glue Sticks
4.    Elmer’s New Improved Glue All

Back-to-School is like Christmas for Elmer’s Products, so Elmer’s pulls out all the stops to promote Elmer’s at this time of year. Take advantage of this national advertising by promoting Elmer’s products!


New for 2010, Elmer’s Products is offering a $5.00 rebate when purchasing 1 Elmer’s Board SKU plus 1 Elmer’s branded Board accessory SKU (ie: Project Popperz). All new products will have bursts on the package directing the Consumer to go to the Elmer’ site for redemption.


New on-line promotion designed to randomly give away $250 in Elmer’s branded school supplies to Teachers who sign up on the Xacto $250 Giveaway website.

X-Acto remains one of the most trusted brands in the industry. Promote this contest & X-Acto products to take full advantage of this promotion.


The latest update to the Elmer’s website includes a sneak peek at the new Crafters program. The site also includes new Project ideas with instructions and features the Elmer’s Painters Gold Leafing Pen. Go check out the website for great ideas & instructions on unique projects using Elmer’s Products!

Elmer’s Makes the New York Times!

Friday, April 9th, 2010

Below is a link to a recent New York Times online article featuring Elmer’s Glue-All.
Mary Beth Cowardin / Marketing Manager @ Elmer’s Products did a great job representing Elmer’s with back up from both of its agencies, SBC & Fahlgren-Mortine.  This feature was a result of the Glue-All and brand outreach Elmer’s did through Fahlgren.

New York Times feature on Elmer’s
Alan J. Braun – Regional Business Manager / New England

Check Out Elmer’s New Product

Tuesday, March 16th, 2010



  • A complete project accessory line that aids in display board creation!
  • Creating show stopping displays has never been easier!
  • Perfect for kids and adults in need of products for school projects and other forms of signage including parties, garage sales, car washes, pep rallies, and fundraisers.
  • Developed from consumer needs to make their presentations as professional as possible
  • Project Popperz offers a full range of project embellishments to create the best looking project possible – from letters to numbers and shapes to glitter,
  • Complements the Foam and Display Board Category for increased sales!
  • Look for NAMTA Specials

Industry News

Friday, February 5th, 2010

Natasha Nicholson-Bjerre

Natasha Nicholson-Bjerre

MacPherson’s is proud to announce the promotion of two amazing individuals on our team. Natasha Nicholson-Bjerre, our head of Human Resources, has become a Vice President in the company. In addition to her current people related role, she will take on new management and customer-facing responsibilities over the coming months. Natasha joined the company in 2005 and has eleven years of people operations experience. Natasha has a Bachelor of Arts degree in Psychology.

Also, moving up is Jim Semitekol as Executive Vice President and Chief Operating Officer at MacPherson’s.

Jim Semitekol

Jim Semitekol

Jim’s new title recognizes his total involvement in all aspects of the Company’s business including the significant impact he is having on sales and logistics for all of our accounts. Jim joined the company in 2001 and is a man of many talents and interests. His fans admire his accomplishments as a professional guitarist and as a founder of our in-house band, One Night Stand.
Please join us in congratulating both Jim and Natasha on their promotions and wish them all them best with their new responsibilities.

JoAnn’s Stores Chief Operating Officer has been promoted. Travis Smith will assume the duties and title of President.

Travis Smith

Travis Smith

Pearl continues to restructure. Additional stores have been added to a list considered for possible closings. To keep up to the minute on this story, check out this link:
Pearl Blow-Out Sale Store list


A number of personnel and organizational changes have been announced at Michaels and Aaron Bros:

Walt Asbury has accepted a new role as Business Unit General Manager – Papercrafting. Most recently he was Vice President of Special Projects (Next Gen). The former Paper crafting Manager, Kathy Lacks has left the organization. Tom Peterson the Vice President of Store Communications and Workload Planning is taking a new role as Vice President of Space Planning. On the supply chain side, Miki Ellers has been promoted to Vice President, Distribution Center (DC) Operations.

Matt Fischer has taken on a new role as Vice President – Supply Chain Optimization.

Mary Kuniski is expanding her role to include the support of Walt Asbury’s team as his Inventory Management partner. She will continue her work informing and educating the Michaels vendor community as the Vice President of Vendor Relations and will retain responsibility for the Database Control group.

At Aaron Brothers Katy Hanson has been promoted to Vice President, Marketing. Wendy Prebil has been promoted to Director, Visual Presentation at Aaron Bros.

Former Koh-I-Noor, Grumbacher and NAMTA President Tony Murray is back, helping the art supply industry as a business consultant. If you’re looking, you can reach him at .

above-groundThe Art Store, Des Moines, IA has resigned from Art Group America (AgA) membership and  Aboveground Art Supplies of Toronto, Ontario, Canada is taking The Art Store’s slot in the 12 member industry group. Fred Gold’s business is now in its 27th successful year in one of the largest and most competitive art supply markets in the world. We wish Joe Domeier well as he builds his business in a competitive Des Moines market.

mark-snellingMark Snelling, husband of Linda Snelling, the former owner of Boutilliers in Burlington, VT, is running for Lt. Governor of that state. For details on the candidate check out his website: Mark Snelling for Lt. Governor

Elmer’s Products Winter BTS Promotions

Sunday, January 10th, 2010

Don’t forget all of the “hot” specials Elmer’s Products currently is promoting, including the following “extra” discounts on top of already great prices:

•  10-12% off select Project Display Boards
•  15-17% off select Bienfang Pads
•  10-12% off select Conté products. Don’t forget the new Conté Set Rack available now!clip_image002-1
•  10% off select Adhesive products

Check for the complete details.

Elmer’s Takes off the Gloves with an All New Glue-All!

Saturday, January 9th, 2010

Take a peek into the inner workings of the major relaunch  for 2010 of the All American Classic,  Elmer’s Glue-All! We’ll have more info on availability soon.

Elmer’s Glue-All Research Learnings
•  73% of consumers are specifically aware of Elmer’s Glue-All brand.
•  38% of consumers state EGA is the ONE brand of multi-purpose household glue they purchase most often.
•  When purchasing glue, having a Strong Bond is the most important attribute, followed by drying clear,  drying fast and use on a variety of materials.
•  62% of consumers  Agree that “Elmer’s Glue-All is the glue to have around the house.”
•  Top 3 uses for household multi-purpose white glue are: School Projects (51%), Arts & Crafts (53%) and Indoor Repair (41%).
•  When shopping for household multi-purpose white glue, consumers expect to find it in Hardware (30%), Stationery (33%), Arts & craft section of store (36%), and BTS seasonal section (38%)
•  63% have purchased a multi-purpose white glue during BTS season for use at home throughout the rest of the year.

Source: Glue Awareness, Perceptions, and New Concept Test. August 2009

New Elmer’s Glue-All®!!
•  New stronger formula!
•  Dries Fast
•  Works on a variety of materials
– Paper
– Wood
– Fabric
– Ceramic
– Leather
and more!
•       69% Top 2 Box Concept Score!

Safe & Non-Toxic

New & Improved Elmer’s Glue-All Product Performance
•  New stronger formula has significantly better wood fiber tear than the current Glue-All formulation.

New Improved Elmer’s Glue All

New Improved Elmer’s Glue All

Current Elmer’s Glue All

Current Elmer’s Glue All

Higher Solid Content Makes New Elmer’s Glue-All® Stronger!

•  New Elmer’s Glue-All® has more solids than the current Glue-All.
It also has nearly 2 times more solids than Elmer’s School Glue.
Source: D905 Compression Shear Strength testing on wood.

New Improved Elmer’s Glue-All Has Greater Strength!

New Improved Elmer’s Glue-All Has Greater Strength!

D905 Compression Sheer Strength. Tested on wood. Measures PSI.

Elmer’s Glue-All Re-Launch

Sourcing Plan and Launch Timing
New, improved Elmer’s Glue-All will be 100% produced at the Elmer’s Statesville facility for year 1!
•  Provides greatest control of quality
•  Create price differentiation between School Glue and Glue-All
– Further communications product performance difference
– Provides retailer with improved margin opportunity

Public Relations
•  Multiple waves of consumer messaging
– Every house needs Glue-All
– Do-All Mom – Mother’s Day
– Dad’s Survival Kit
– Fall Fix-It
•  Tactics include:
– Standard Press Releases
– Focus on Social Media and Blogs
– Creation of 100 uses videos – website/YouTube placement

Focus on Social Media and Blogs

Focus on Social Media and Blogs


A New Standard for White Glue
•  New white glue formula containing more solids for more strength, while maintaining the integrity of a white glue
•  Clearly distinguishes Glue-All from School Glue by improving packaging and running a strong media campaign
•  Generates higher ring $ at retail with a higher price and new promotion strategy
•  Builds profitability during BTS by not using Glue-All as a loss leader
•  Communicate the change to the shopper with a TV media campaign and in-store marketing:

Visiting the CHA Show? Check out Elmer’s Crazy Crafters Countdown

Tuesday, December 15th, 2009

elmerslogo2Come visit the Elmer’s Products Booth # 2523 at CHA / Anaheim for a fun, new Game Show, When Creativity Knocks Crazy Crafters Countdown
Here are the dates & times:

•  WCK Crazy Crafter Countdown Game Show
Premiere! Special time – 4:00 p.m.

•  WCK Crazy Crafter Countdown Game Show
3 times  –  11:00 a.m. , 1:00 p.m. & 4:00 p.m.

•  WCK Crazy Crafter Countdown Game Show
2 times  –  11:00 a.m. & 1:00 p.m.

The six (6) WCK Crazy Crafter Countdown Game Shows will air on the When Creativity Knocks Website with links to Elmer’s

This Game show will have 3 doors.  Behind each door would be a thing that is not typically associated with crafting (such as a Frisbee, CD, etc).  Then each crafter selects a door with an object.  Each crafter is also given a box of supplies that include mainly Elmer’s products with some embellishments.  They have 5 minutes (or whatever amount of time we feel is necessary) to create a fun, usable craft project. Then, the judges vote to determine a winner.  Each winner will then win a product prize basket.

Stop by & show off your Creativity in Crafting!

Check Out Elmer’s Fall & Holiday Advertising Blitz

Monday, October 12th, 2009

Need some help stimulating sales?  Elmer’s is investing big in national advertising, so it could pay big dividends for art supply retailers to plan ahead. Take advantage of the most extensive range of arts and crafts national advertising and promotions that Elmer’s Products has ever scheduled.

Here are some of the categories and details:

Elmer’s Craft Bond® Media Plan
•         NEW Print Advertising
•         Today’s Creative Home Arts starting September 2009 and running through the end of the year
•         Internet : Banner Ads & Facebook (Elmer’s Crafter’s are now on Facebook & Twitter)
–        Directed to paper crafting and scrapbooking profiles
•         Total Impressions 3,436,000

Scrapbook Memories TV Show Sponsorship
•         Corporate sponsor of Scrapbook Memories – 2009 airings of 13 episodes on PBS
•         800,000 viewers per show
•         Products featured through project demonstrations
•         Elmer’s very own Marketing Manager Lisa Singer is part of the show

Editorial Program
•         52% of crafters get their project ideas from magazines
•         Consumers are over 3 times more likely to be influenced by editorial content than by advertising
•         Elmer’s Craft Bond – strongly supports craft magazine editorial programs with an outside agency that specializes in craft project placements and has strong connections within the craft industry
–        2007 = 43 projects placed in magazines such as Today’s Creative Home Arts, Crafts n Things, and Decorating Digest, generating over 12 million impressions
–        2008 = 73 projects placed generating over 33 million impressions
–        2009 = Goal 10% increase over 2008
–        2010 = Goal to exceed 40 million impressions

When Creativity Knocks
•         Corporate sponsorships of When Creativity Knocks Summer Season 2009
•         Innovative 8- 10 minute craft segment webisodes
•         Each project features a theme that incorporates manufacturer’s products
•         Since viewers can watch at their leisure, they can repeat the shows as often as they like
•         Connects with consumers through Twitter

Partnerships with key editors and craft influential’s is extremely important for the craft industry
–        Gain endorsement/trust and provide inspiration for the crafters
•         Cindy Groom-Harry – Craft Consultant and CHA Board Member
•         Julie McGuffee – Scrapbook Memories TV host/Craft Expert/Blogger
•         Mark Montano – Celebrity Crafter/Author/Blogger
•         Ana Arujo – When Creativity Knocks host/Craft Expert

•         Revitalized website launched – August 2009
•         Project database targeted to both general crafters and papercrafters
•         Video clips of projects demonstrations
•         Craft It! With Elmer’s initiated to communicate directly with crafters
•         Craft club initiated August 2009
•         Goal: Establish one on one communication with crafters
•         Elmer’s CB ad within Today’s Creative Home Arts helped us gain 700 participants already!
•         Will start communications with first newsletter in November featuring:: Get ready for holiday gift giving-make something yourself!

September 2009 Elmer’s News

Thursday, September 10th, 2009

Want to generate customer interest and sales in some new and innovative products?  Then check out these unique product offerings from Elmer’s.  All items are featured in MacPherson’s Holiday Buyer’s Guide.

☆  Mythbusters Science Kits

These new activity kits contain all the essential supplies needed to perform scientific experiments that will help prove or disprove many popular myths relating to flight, water and air pressure. Just as on the popular TV show, trial and error will be used to test various theories;  some will work and some will be busted. Designed for ages 9 and up, the Mythbusters sets feature a common price point and are perfect for holiday end cap or in-line presentation.

xa_1670-hr☆  X-ACTO School Pro Electric Pencil Sharpener
This is the first electric sharpener designed for the heavy use of the school classroom. The unit features a quiet, heavy-duty motor and sharpens wood, composite, and recycled pencils. t is designed with a clear, extra large shavings receptacle and has an adjustable dial that conforms to regular or thick children’s pencils. The School Pro also has an automatic pencil stop to eliminate over sharpening. It is assembled in the United States and carries a full 2 year warranty. This is a superior product well suited for the artist, student, or teacher looking for a high performance sharpener.

xa_26642-lr☆  X-ACTO Wood Laser Trimmer
Combines the precision of the laser guide with the strength of the wood base. The laser shows exactly where to line up the paper for a precise cut every time, while the heavy wood base eliminates the need to steady the base before cutting. The trimmer features easy to read guidelines for guaranteed precision and ergonomic handles to make cutting easy.

New Product News From Elmer’s

Tuesday, July 28th, 2009

Here is the latest news regarding a comprehensive range of new products from Elmer’s.

conte-new-18-ct-crayon-setNEW FROM CONTÉ
Want to create some additional retail selling space?  Conté introduces a new space efficient display designed to merchandise an excellent assortment of Conté Crayon sets. The sturdy wire rack displays the sets vertically in a “waterfall” arrangement to best maximize shelf space and it creates a much easier shopping experience, allowing customers to clearly see the sets. The display was created to showcase Conté Crayon Sets with 12, 24, and 48 crayons, in both traditional earth tones and the complete range of colored crayons. The rack is available without a charge with the purchase of an assortment of sets.

Conté 18-Color Crayon Boxed Set: The packaging of this popular set has been updated, and it is now available in a great new shipper display that comes with 12 sets.  Best of all, this set represents a phenomenal consumer value, as it is priced at the same suggested list as a 12 ct. set.

Introducing Elmer’s new Extra Strong Spray Adhesive, which is designed with an innovative wide pad nozzle for no-mess application and a vertical spray pattern, providing consistent coverage with no clumping. The adhesive dries clear, not yellow, and does not attack Styrofoam. The product features an ergonomic easy-to-grip rounded can with contemporary graphics and a premium image.

Introducing both Mixed Berry and Turquoise. These new Painters colors are hot accent trends for home décor and a broad variety of craft projects.


foam-board-displayNEW FOAMBOARD COLOR
Elmer’s Pink Foam Board is the newest addition to the popular range of  20”x30” colored foamboard. Now is the perfect time to evaluate your current offering of these popular sellers and spice up your assortment. Aside from pink and the basic colors, check out other unique options, such as greystone, sandstone, gold, silver, tan, and sky blue. Also, Elmer’s metal foamboard display rack is a phenomenal way to  merchandise the line. It’s a silent sales person for your foamboard products and only takes up a 20”x30” footprint.  It’s available at no charge when you purchase as assortment of 18 different 20”x30” foamboard sku’s in case quantities.

Elmer’s will be taking a grassroots approach to connect with crafters using the synergies of the Elmer’s CraftBond adhesives, Painters paint markers, and X-ACTO tools. Included in these initiatives will be the establishment of a Craft Advisory Board, a Craft Council, and partnerships with key craft influentials and magazine editors. Elmer’s will also be assuming sponsorship of Scrapbook Memories, with 2009 airings of 13 project related episodes and Craftastic Home, a craft project design book by well known designer and author Mark Montano, which is being released this summer. Elmer’s was also a Corporate sponsor of Paper Craft’s Third Annual Card Making Day, which  celebrates the creativity of handmade cards and the personal connection created through making cards. This event connects with 250,000 readers and the Elmer’s sponsored projects are listed on-line.


Elmer’s News, May 2009

Tuesday, May 26th, 2009

Mike Mankowsky writes…

“It was great seeing everyone at the NAMTA Show in Louisville and what a privilege to have such a wonderful venue to showcase our new products and promotions.  For those of you unable to attend, here is a brief recap of our show highlights.

Elmer’s General Craft Products: Our newest product launch…..a comprehensive line of kid’s crafts and general craft products.  From pom poms to feathers, from magnets to gemstones, we have it all. Over 240 line items are available, all under the Elmer’s brand name…..a  name Moms and all consumers know and trust.  Now you can offer a great range of craft items in a limited area and realize the benefit of achieving truly incremental sales.  We have designed both a 30″ and a 4′ planogram to provide space efficient merchandising or you can order open stock and customize your own mix of products.  Take advantage of the growth in kid’s crafting and the prevalent trend of consumers looking for more stay at home activities and add the new Elmer’s craft products to your product offering.

Foam Board Merchandiser: This display serves as a silent salesperson in helping to alert your customers to the great variety of 20″ x 30″ foam boards that are available.  Utilizing only a modest 20″ x 30″ footprint, this solid metal display showcases 16 varieties of foam board and will hold 13 sheets of each version.  Now is a great time to refresh your current offering of foam boards and make sure you have the most recent additions, including ½” White and ½’ Black on Black, both White and Black Guideline, Acid Free 2 Packs, along with both Greystone and Sandstone.  Foam board is an excellent premium alternative to poster board and by having prominent visibility and availability of the product, you will greatly enhance the demand.  The merchandiser is available to you at no charge with the purchase of 16 different sku’s of 20″ x 30″ foam board.

Foam Board Accessory Panel: Want to turn dead air space into a profit center?  Then the Elmer’s Foam Board Accessory Panel is just what you need.  This all metal display rack hooks on to the side of our foam board merchandiser and allows you to merchandise a great assortment of foam board accessories, including X-ACTO knives, Elmer’s glue sticks, foam board hinges and easels, stencils, and Elmer’s paint markers.  The power panel can be mounted on the foam board display without any tools or hardware and comes complete with hooks and a header.  Best of all, it is available free with the purchase of the product assortment.

X-ACTO Designer Knife: This is the next generation  X-ACTO Knife!  Featuring a contemporary design, it is deeply contoured in the grip area for enhanced control and comfort.  The handle is fully rubberized and  is designed with a rear blade release for safety.  The product is carded, includes a safety cap, and uses the #11 blade and others.

Bienfang BTS Drop Ship Promotion: Here is a great way to maximize your profitability without having to overstock on merchandise.  With just a $1,500 Suggested List order of Bienfang fine art pads, you can qualify for extended discounts and BTS promotional pricing.   Better yet, once you qualify at that level, you can order  any Elmer’s product (X-ACTO, Conté, Painters. Foam Board, etc), as long as the product is in standard carton quantities, and the entire order will be shipped prepaid.  To further help consumer demand, we have redesigned our fine art pad covers with full color graphics on a black background and we have reduced the standard pack on all of the fine art pads to 6 pads per carton.

Please contact your MacPherson’s Sales Representative with questions on any of these products or promotions or you can reach me directly at  Thanks very much and best wishes for a very successful Summer Selling Season.”

Elmer’s April 2009 News, BTS Preview

Tuesday, April 21st, 2009

bienfang raritan

Notes from Elmer’s Mike MankowskyBTS planning and sales are just around the corner and I encourage you to check out MacPherson’s Fall BTS Buyer’s Guide for a great selection of featured products from Elmer’s. A sampling of what you find includes item such as:

·         Bienfang Fine Art Pads:  Our newly designed pad covers have been a great success and you will find the complete assortment of fine art pads on promotion.  Choose from such well known products as Raritan Drawing Pads, Nelson Bristol, Take Me Along Sketch Books, NoteSketch, Canvasette, and others.  All of our fine art pads are now in convenient case packs of 6 for easy ordering and handling.  Plus, all of these items are being promoted with an additional 15% discount.

·         Bienfang Commercial Papers-Sketch Rolls, #100 Parchment Tracing Paper in pads, and Cross Section Pads:  All featured with an additional 10% discount.

conte-matchbox-image-101708-1·         Conté: Aside from the traditional 2-pack crayons, be sure to check out our new Matchbox Display featuring 24 assorted boxes of 4 assorted crayons packaged in a unique “matchbox” reusable container.  Best of all, these 4-crayon boxes are priced the same as a two pack of carded crayons.  A great promotional opportunity designed for secondary placement and impulse sales.

·         Elmer’s Spray Adhesive:  A great consumer value, our 11 oz. Multi-Purpose Spray offers an excellent alternative to other popular brands.  With a $7.35 list, our spray adhesive allows for repositioning, and dries clear and permanent.

x3601·         X-Acto Knives and Blades:  Choose from a great selection of knives – the #1 Knife, Gripster, x2000 – along with the popular 40 pack of #11 blades.  All products are being promoted with an additional 10% discount.

foam-board-rack-900098In addition to the core categories mentioned above, now is the perfect time to evaluate your current offering of our 20″ x 30″ foam boards in order to spice up your assortment.  Aside from our basic colors, check out other unique options, such as graystone, sandstone, gold, silver, tan, and sky blue.  With summer finally coming up, this is a great time to promote these items for use in summer camps, bible schools, at-home craft projects, etc.  Also, our metal foam board display rack is a phenomenal way to  merchandise the line.  It’s a silent sales person for your foam board products and only takes up a 20″ x 30″ footprint.  It’s available at no charge when you purchase as assortment of 18 different 20″ x 30″ foamboard sku’s in case quantities.

Last but not least, we have a nice range of new products that MacPherson’s is now stocking.  These include the following:

kg-singles-color-change-122008·         Krazy Glue Singles: Color Change 4 Packs and Krazy Glue Singles Gel 4 Packs; fantastic for placement on clip strips and secondary placement in high traffic areas.

·         Elmer’s Corrugated Guideline Project Display Board:  Popular one-ply board with the added feature of cross section guidelines to aid in alignment and mounting.  A great value added feature.

·         Elmer’s Mini Bi-Fold Foam Boards:  Smaller sizes allow for easier merchandising.  Great for signs, crafts, and presentations.

·         X-Acto Black Designer Series Knife:  Features a soft, comfortable grip, ergonomic handle, and rear blade release.  The next generation of X-Acto Knives.

x-acto-pink-gripster-knife·         X-Acto Pink Gripster:  A vibrant shade of pink provides some excitement for those looking for a knife with flair.

·         Elmer’s Precision Tip Ultimate Glue:  This is our most high performance glue and features a new innovative precision tip for better control and pin-point application.

I am looking forward to a great NAMTA show and hope to see you there.  Our booth number is 1007.”

Elmer’s News, March 2009

Thursday, March 26th, 2009

Along with a back to basics approach for retail purchasing and merchandising being keys for success in this challenging economy, selective new product additions can be truly instrumental in delivering incremental sales and in helping to refresh basic product categories. To that end, be on the lookout for these exciting new product additions from Elmer’s. They will all be included in your MacPherson’s sales rep’s next SMIAB.

x-acto-black-designer-knife·  X-ACTO Black Designer Series Knife. The bar has been raised for X-ACTO Knives  in terms of style, comfort, and ergonomic design.  This brand new, consumer-friendly knife received rave reviews from all types of users, including graphic artists, students, industrial workers and amateurs during field testing and at focus groups. The Designer Knife features a soft comfortable grip, an ergonomic handle, and a rear blade release. It is available in a blister carded package and comes with a safety cap.

·  X-ACTO Pink Gripster. The popular line of colored Gripster Knives has been extended, with a vibrant shade of pink being the newest member of the family. Take advantage of this new introduction to reach out to customers who are looking for something with flair. The Gripster is perfect for delicate precision cutting of lightweight materials such as paper, plastic, balsa, cloth, photos, and more. This is also a great item to clip strip and/or cross merchandise in your paper crafting section.

ultimate-glue-precision-tip-image·  Elmer’s Precision Tip Ultimate Glue. This is Elmer’s most high performance glue and it bonds metal, stone, wood, and more. It’s 100% waterproof and is both sandable and paintable. It features a mess-free recloseable tube and a new innovative precision tip for better control and pin-point application. The product is carded and is .5 fl. oz.

New Packaging for Elmer’s Spray Adhesives. Both Elmer’s and Craft Bond spray cans will soon be sporting a brand new look. They have the same great formula, but the spray cans  have been redesigned with an appealing new ergonomic shape that provides for an easy grip and additional control. There is also a wide nozzle for true no-mess application. Look for the new packaging to be shipping in the very near future.

Fun Facts from Elmer’s

  • It is estimated that over 47 million elementary school students use Elmer’s Glue on a weekly basis
  • It takes 5 seconds to fill a 4 oz. bottle of glue
  • elmers5Elmer’s Glue is the color white because of the natural reaction of the raw materials used to make the glue
  • Elmer’s Glue was used to build a pasta bridge that could support 2,350 lbs.  The bridge was built by a high school student and was the winning entry in a pasta-bridge building contest held in Rhode Island.

Wishing everyone good selling and a fun and productive Spring!