Archive for the ‘Walter Foster’ Category

Zentangle is Hotter Than Ever!

Wednesday, March 26th, 2014

Zentangle is the perfect feature item. From books to markers, watercolors and Strathmore’s suitable media, it makes a terrific impulse end-cap. The key is to showcase a continuous and changing selection. An excellent example is the newly published The Art of Zentangle.


Part instruction, part inspiration, part doodling, The Art of Zentangle, item FOZT1, offers step-by-step lessons on how to create Zentangle art alongside prompts and blank practice pages.  Sales in 2013 have already made this a top-seller, and this title would be great to merchandise with fine line markers, pencils and sketchbooks. Display tip: Advanced artists have been known to tangle their designs on stationery, wrapping paper, and even walls – so suggest colored markers, paint and other mediums to interested customers!

Item #: FOZT1

Retail: $19.95

Check out the companion kit, FOZT1K, that contains all the materials necessary plus instructions for the Zentangle beginner.

If you need help creating a Zentangle department or end-cap, your MacPherson’s Account Manager can offer best-sellers lists and more.

What’s New From Foster Books: PIXAR Cars & Three New Quarry Titles

Friday, June 24th, 2011

Disney is a master at providing quality entertainment and marketing that entertainment effectively. The countdown to the June 24th theatrical release of Cars 2 has started and will include increased marketing by Disney. The Cars franchise is one of Disney’s best and has some of the most recognized animated characters by young children. Cars 2 will be even more popular than the first Cars movie that opened in 2006!  To take advantage of the Disney marketing and the excitement surrounding Cars 2, Walter Foster is introducing a new Learn to Draw Cars, item FODC32M, that includes a brief story synopsis, art tips from professional Disney animators, characters from the new Cars 2 movie as well as the popular animated characters from the first feature. Be sure to take advantage of all the excitement that is building on this animated feature from Disney*PIXAR by adding the new Learn to Draw Cars title.

MacPherson’s has added three new titles from one of Walter Foster’s sister publishing companies, Quarry Publishing. Each new title assists artists, journaling enthusiasts or just-beginning painters as they experiment with their medium. This experimentation helps increase your customer’s enjoyment in the creative process.

Many people want to express themselves through visual journaling, but are stuck or intimidated by how to get started, what to write, or how to move beyond gluing down a few images or putting some paint on the paper. The Art Journal Workshop, item FOQ193859, breaks down the entire working process of journaling with step-by-step photos and instructions from start to finish, how to use different media such as paint, photographs, and collage, and journaling prompts and exercises. These exercises help readers dig deeper to enrich the journaling process and experience. The book discusses the benefits of visual journaling, and includes exercises about what to do when you are in a creative funk or feeling down or uninspired, and how to help yourself out of it. The book includes a DVD featuring the author creating many of the visual journal pages shown throughout the book. This visual guide enhances the information in the book, showing the author’s work process in a way that goes beyond what can be captured in still photographs or through text.


Water Paper Paint , item # FOQ192545, is not only for “painters” but for all types of creative individuals who want to experience and play with watercolor, whether their background is mixed-media, textile art, journaling, or paper craft. Unlike the typical watercolor text books, this unique, beautiful volume is a field book of inspiration, creative ideas, how to’s, and projects, all from an artist’s perspective. Each creative exercise features a technique, shows step-by-step photographs, and includes a clever idea for a gift or project that can be made from the painted samples.  This is an excellent way to help beginning artists with the process of getting started as well as giving current customers a new way to utilize their talents.

Painted Pages , item # FOQ193858, is an inspiring and fresh collection of photographs, ideas, and projects anyone can use to create their own sketchbooks and mixed media works of art, whether they are a seasoned artist or someone just starting out on their creative journey. Instead of the “classic” idea of an artist sketching in a sketchbook this book shows how to use sketchbooks as daily working tools. While they begin as a place to collect ideas and inspirations, these collections, scraps, and doodles can lead directly to (and fuel ideas for) future mixed media paintings. Specific how to’s, techniques, creative prompts, and project ideas are introduced in each chapter to guide the reader through creating individual works of art which launch from a variety of themes. Each chapter includes an interview with well-known artists and bloggers who will share a peek into their sketchbooks and journals.


NAMTA Phoenix Show: What’s Exciting!

Tuesday, April 26th, 2011

You may not have been able to visit the show this year or maybe you just like to get others’ take on what they saw that was noteworthy. Our sales and merchandising teams turned in their picks for the best of the show and here they are!

Art Alternatives Black Canvas was total hit at the show. Available in both Studio and Gallery profiles as well as canvas panels. We’ll have stock in our DCs around September.


Art Alternatives Multi-Media Sketch Books These 48-page visual journals with soft covers and heavy-weight, lightly sized drawing paper were designed especially for art class, but are also a great sketch journaling accessory. Low, low retail price points.

Art Alternatives Nesting Art Tool Boxes Nesting these simple black boxes saves shipping costs, and that translates to low nets and low retail price points. Plus, nesting lets you stack more for BTS sales!

Art Alternatives Studio Acrylics fit a niche for stores who are focused on building bridges to teachers in elementary, middle and high school art programs. The bulk acrylic colors are also well suited for social painting studios, the rage now sweeping through the southern USA.

Alumicolor New labeling specifies whether the product is for architecture or engineering, making it easier for customers to identify what they need. Also, there’s a new ruler with ledge for safe cutting so fingertips are nowhere near the blade.

Ampersand’s new kits created lots of excitement. In fact, there were a bunch of new items for Ampersand. We will feature the new gessobord counter display boxes in Fall BTS, as well as the new Artist Panel Pallet Stacks. We will also be sending out an e-blast with all the new items for BTS since some did not make it into our Buyer’s Guide. The new scratchbord designs are very cool.

can4Bernini Aerosol Spray Graphite pencil transfer spray. This is a great new product that might need a bit of explaining on your store shelf. Pre-book special (50/5/5 discount) on this is available still through 5/18 and the product will ship from the MacPherson’s warehouses at the end of May. Regular everyday 50% off discount resumes after pre-book.  No size limitations with this product! Ideal for large murals and Urban Art, it is formulated to dry quickly for instant use. Order item number MVTS00510.

Canson’s BTS pad stack-outs wowed many NAMTA goers. Why? Irresistible offers like, “buy an XL recycled sketch pad and receive a 5.5×8.5 drawing sketch pad free”, and new watercolor pad and paint end-caps/stack-outs. Canson had some other awesome new items. We think their marketing & product management team is doing a wonderful job of keeping the market stoked. The x10% on the XL and the x20% on Newsprint stack-outs are good through BTS. The Watercolor Essential POG is built around a specially themed product, which will change with each promo. Display measures 24″w x 54″h x 16″d. MSRP $1,368.00; discount is 50/25 to Power & Non-Power retailers. Available in June. Hot show items for Canson included:  18×24 Pad Merchandiser (May), Colorline 300g (May w/ X20% thru July), 8×10 Art Board (June) and Van Gogh 200ml assortments (now).

win-mediumColArt’s new packaging on Winsor & Newton Oil mediums is a winner. This will be a rolling transition beginning in May. The faster moving items will transition first with the slower ones towards the end. MacPherson’s will rotate inventory in our DCs to make sure we sell through the old style first. More details will be shared as the transition progresses.

ColArt Oil Bar Revision Great idea to have the Oil Bar colors match the paints! The new  53” tall displays may be too big for some retailers, but they do look great. The new product begins shipping in mid-May. MacPherson’s will discontinue the current items in our system now to run down the inventory. The assortment drop ship promo will run through the rest of the year at 50/20/20% free freight & rack.

Daler-Rowney’s new Simply Simmons brush sets and new watercolor brush display are impressive. The new Simply Simmons Studio brushes will be available 6/1. Also noteworthy was the relaunched System 3 screen printing kit, which is available now.

xacto-sharpestElmer’s new and impressive X-Acto blade has a coated edge making it 6x sharper than the competition. It has a unique two-tone metal look and will be available later this summer.

Enkaustikos Hot Sticks will be a winner, and they’ll be available from our warehouses in early May. Hot Sticks come in 86 colors. You can hold them sideways to cover more surface, or straight up for more detailed work. You can paint on a hot palette and transfer the image to paper, or melt down the Hot Sticks and dip into them with a brush. Encaustics are so versatile – you can do rubbings, mixed media art and much more. There’s a new wax medium and an XD wax medium available in open stock. A full assortment is available through special order. And new boar bristle brushes and anodized aluminum plates are coming soon.

Exaclair We heard from some of you that would like us to increase our selection, so we’re looking at that. There were also a couple of noteworthy holiday-ish items: Rhodia Pencil/Holder and a Mouse/Note Pad POP that we’ll definitely be bringing in.

Global Art New Watercolor Paper Display We’re looking to offer you a drop ship special on this soon.

Golden Williamsburg Mediums Golden has wonderful new mediums displays. The new rack is great looking and some of the mediums will now be bottled in glass or heavy acrylic – we love the apothecary shop look! Way cool and available now. Full line: WBM622821 (28 facings), MSRP = $2,003.00.

Jacquard Pinata Inks are a great mixed media item. The alcohol base makes them indelible and moisture resistant when dry, allowing use on almost any surface. Highly versatile, these can be used in a variety of ways including rubber stamping, fine art, fiber art and scrap booking, etc. The 1/2 oz inks retail at $3.59.

Krylon’s Glitter Blast is cool. Glitter is great quality and the spray volume is thicker. A POP display is available: KRK01020358 $314.87msrp @ 50/30 off. Drop ship, with free freight.

Letraset Promarker Metallic Sets These are sure to be a hit with crafters. We’re sorry to tell you, though, that the launch has been delayed until Fall 2011.

MidWest Balsa and Basswood Model making is hot again. Racks are free with purchase of assortments. The large rack is now modular, so it can be customized. Small dowels will be packaged in packs of 5 (less breakage and more store$-friendly). We will be adding more skus to this line.

Montana Cans Shop-within-a-Shop Concept was the buzz of the show. Urban art is the first truly new artist medium since acrylics hit the world in the 1950’s. Young artists ages 19 to 35 want to express quickly, big and bright without having to spend years learning techniques as is required with oils, watercolor and pastels. Things that fit this bill are acrylics, high performance spray paints, markers, large canvases, stencils, sketch books, etc. The shop-within-a-shop concept recognizes the needs of a diverse group and puts all the supplies they want in a prominent, well lit location in your store. Urban Art customers include fine artists; skateboarders (low pressure sprays, Montana Gold acrylic spray); and outdoor artists (Montana Black, a high pressure nitro combi spray paint, and Montana White, a gloss spray, and Montana Black markers). MacPherson’s Scott Present and Lisa Slauson got together with our Creative Services department to produce an awesome “inspiration book” that showcases ideas and concepts used by our retailers to capitalize on the shop-within-a-shop concept. Want to get inspired? Check out this web-based flip book version by Clicking Here!

And on the Urban Art subject, both Walter Foster and Northlight have instructional Graffiti Art titles that are a welcome departure from the inspirational/coffee table titles that are currently available. The Walter Foster title is How to Draw Graffiti Style and Northlight has Graff 1 (NLZ1818, in our Spring Buyer’s Guide) and Graff 2. We will be setting the new titles up and putting them into June What’s New.

Motsenbocker’s Lift Off line includes every conceivable art & craft removal product; all of which perform amazingly well and are non-toxic and eco-friendly to boot. The company motto says it all: “Produce the most effective removers and cleaners in the world THAT REALLY WORK and are three ways safe: for the environment, for any surface and for the people who use them”. Great You Tube videos for each item’s application. Check it out – Click Here!

Pan Pastels Lots of second looks at a line that now has firmly established itself amongst pastel artists.

Pentel’s new Arts Inking Center display got great reviews. This highly anticipated display will begin shipping from Pentel in early August.

Red Hot: Princeton Snap and Priceton’s new Neptune synthetic squirrel watercolor brushes are incredible. They point well and hold unbelievable amounts of liquid. In the words of one of our discerning sales people, ” the line is gorgeous!” Neptune assortment and open stock orders will ship without delay starting at the end of the month.


RGM Textured Combs were mentioned at the What’s Exciting Seminar on Thursday afternoon. They are great for encaustic waxes, acrylic mediums, clays, paste grain papers, etc. One retailer suggested these for pottery use as well. We will have these in our DCs in approximately 6-7 weeks.

stained-8cdSanford Sharpie® Stained Fabric markers- with DIY tennis shoe concept a big hit- nice packaging and easy sell. The line features new fade-resistant ink and  a unique fabric brush tip that allows users to write thick or thin for ultimate precision on most fabric surfaces without the need to heat set. Sharpie offers eight bold colors (black, blue, red, green, pink, orange, yellow and purple), which are available in 4/cd and 8/cd sets.

Stillman & Birn‘s new floor display This great looking custom-made spinner unit is the perfect showcase for this wonderful line of premium sketch books!

Studio Designs has cool new Furniture Products that look great.

Yasutomo Chinese Watercolor and Sumi brushes were big hits. So were the Origami Bracelets and Rings kits. Yasutomo’s new Chinese watercolor paints and inks are the first in the art materials industry to conform to ASTM D-4236. The paints and inks currently available through Chinese bookshops and souvenir shops are not required to conform. These products are specifically designed for Chinese painting techniques, which differ from Japanese painting. The new Sumi brush, Haboku, will be available in a few weeks. The brush is designed to retain its shape after each stroke. The brushes also feature packaging that tout the benefits of the brush.

New Items/New Vendors

Crafter’s Workshop Stencils A nice alternative to Stencil 1, these will round out MacPherson’s stencil category. Great for visual journals and mixed media art and they’ll be great for add-on sales of brushes, scrapers, paint, sprays and spray paint, pan pastels, encaustics, etc.

Trimaco drop clothes, rags, respirators and gloves, all made in USA. We have been asked for all of these things and this line in in our sights…

Buddha Board We saw this, too, and liked it. We’re thinking about bringing it in. It is similar to Holbein’s Vanishing Image Water Brush Paper 9×13 (HBM49) which is available in 5-sheet packs for $7.50/pk.

New Walter Foster iPad App Teaches Drawing

Monday, December 20th, 2010


Walter Foster has developed an iPad app to teach people how to draw.  The hope is that this application will get people interested in learning more about their artistic abilities and the result will be for them to visit an art retailer for more instruction and real art materials.  It’s quite a unique application and one we hope will get people thinking about their creativity.

Here is the link to an article about the app:
Orange County Register Article on Foster iPad App

Check it out!

Hot New Titles from Walter Foster

Saturday, September 4th, 2010

Projects from some of the most famous movements in art history are brought together in a way to help kids learn while they create!

mastersFrom Monet’s famous water lilies to Picasso’s exaggerated shapes, Walter Foster provides aspiring artists with an exciting selection of masterpieces to re-create in You Can Paint Like the Masters.  Kids can explore the painting styles of famous artists from seven different art movements: Impressionism, Post-Impressionism, Expressionism, Cubism, Surrealism, Dada, and Pop Art. The easy step-by-step instructions and project templates will allow young artists to experiment and develop their painting skills.

The book also offers a tools and materials section, highlighting what’s needed to re-create the featured projects, as well as an overview of color mixing and basic acrylic paint techniques. This is a fabulous learning tool for kids of all ages!

Item Code: FOAIT1

Format: Paperback, 96 pages

Retail: $12.95

Learn to Draw the Wild World of Drew Brophy and personalize your world!

htdWalter Foster has teamed up with world-famous surf artist Drew Brophy on a new book, How to Draw with Drew Brophy.  Brophy has gained global recognition for his vibrant artwork and now fans can follow along as he shows step-by-step how to draw crazy sea creatures and bugs, Hawaiian flowers, flames and skulls, suns, custom lettering, and more!  Readers can also learn how to customize their own gear with easy-to-follow instructions for painting surfboards, tennis shoes, skateboards and whatever else tickles your fancy.

Brophy, whose art can be found on everything from skateboards and wakeboards to water bottles, shoes, and guitars, uses techniques that he developed with water-based paint pens and explains artists can use acrylic paint, colored pencils, or markers to achieve a similar look.

Walter Foster is thrilled to collaborate with such a unique artist and offer readers an inside look into his work.

Item Code: FODB1

Format: Paperback, 48 pages

Retail: $8.95

The Art of Drawing Fantasy Characters

fantasyFans of the popular fantasy, science fiction and horror genres will find The Art of Drawing Fantasy Characters a great resource.  Illustrator Jacob Glaser shows, step-by-step, how to draw more than 40 unique characters.  Glaser introduces the basic tools and techniques of pencil drawing, covering information on shading and creating depth, understanding anatomy and proportion, and suggesting textures.

Projects include tips on using computer software to digitally color images, providing full-color examples and color palettes so readers can see the characters come to life in vivid detail.

Item Code: FOCS11

Format: Paperback, 144 pages

Retail: $19.95

Walter Foster News from Dan Weidner

Tuesday, June 29th, 2010

Here is some information about three of Foster’s newest items, Toy Story, How to Draw Zombies and How to Draw Vampires.  The Disney marketing magic will provide a great launch pad for encouraging the next generation of artists to draw their favorite characters.  The How To Draw Zombies and How to Draw Vampires takes very “current” and popular subjects and offers art instruction on drawing, painting and digital image-editing.  We got quite a positive response at NAMTA on this new Fantasy Underground Series.

toy-storyBlast Off On a New Learn-to-draw Adventure
To coincide with the release of the new film, Toy Story 3, Walter Foster has published Learn to Draw Disney/Pixar’s Toy Story.  Young fans of the Toy Story 3 movie can learn how to bring their favorite characters to life.  Easy-to-follow step-by-step instructions guide kids from simple sketches to colorful character renderings.  Each new step is shown in blue so kids know exactly what to draw next. Young artists of all skill levels will be drawing Buzz Lightyear, Woody, Jessie, and a host of new characters from Toy Story 3 in no time!  Take advantage of the Disney*Pixar marketing magic to boost your sales.
Item code: FODC30M
Format: Paperback, 32 pages
Retail: $5.95

Walter Foster Launches a New Series


From bloodshot eyes and sharp fangs to zombie beauty queens and vampire slayers, fans of zombie and vampire art can discover the secrets to drawing, painting, and illustrating these legendary monsters.  Walter Foster’s new Fantasy Underground series, How to Draw Zombies and How to Draw Vampires, shows artists how to bring to life an exciting array of gruesome and grisly characters. These comprehensive books contain step-by-step projects featuring a mix of pencil, paint, and digital image-editing instruction, allowing artists to replicate each scene in graphic detail.  Renowned entertainment illustrator Michael Butkus and urban fantasy author Merrie Destefano uncover the history and folklore of these creatures with tips and trivia to engage any zombie or vampire enthusiast.
How to Draw Wizards, the third title in this fantasy art series, is publishing in September 2010.
Item codes: FOFA1 (Zombies), FOFA2 (Vampires)
Format: Paperback, 128 pages
Retail: $19.95

Hot New Titles from Walter Foster

Sunday, December 20th, 2009

Walter Foster continues to expand its line of products with new and unexpected approaches to art instruction. As the year comes to a close, we’d like to put a spotlight on two unique 2009 titles from Walter Foster: The Daily Book of Art and Space Gladiators.

In The Daily Book of Art, Walter Foster offers an inspiring blend of art instruction, art history, and modern art forms. Ten categories of discussion rotate throughout an entire year to give readers a broad view of art from all angles. From step-by-step projects and world-famous paintings to artist biographies and elephants that paint, this book covers it all!

Item code: FODEV1
Format: Hardcover, 376 pages
Retail: $22.95

In Space Gladiators, readers can draw along with the adventure! Written in the style of a graphic novel, this book features the story of Deke Drifter, a human who finds himself in an intergalactic battle arena competing to win the Space Monster Battle Planet games. With some help from Deke’s coach, Zort, readers can learn how to create fantastic space monsters and other characters as they draw along with the story. Each action-packed battle scene introduces step-by-step instructions for drawing a new character, as well as tips and tricks every aspiring comic artist should know.

Item code: FODA1
Format: Softcover, 120 pages
Retail: $19.95


Amazing Walter Foster Book Drop Ship Offer

Thursday, September 10th, 2009

0001doWalter Foster has announced a special Collector’s Edition Assortment complete with a new rack that now holds 14 of the 9” x 12” titles. Not only is Walter Foster running a great introductory promotion on this limited time assortment, but they are also giving away free product to help retailers promote and offering free freight! In addition to the original assortment contents you will receive 4 free titles – a $78.90 value! Consumers love BOGO’s (Buy one, get one free) so why not use the free goods to fund your own BOGO offer?

The retail for this Assortment (including free goods) is $498.60 and you can get it, drop ship, free freight, free rack from MacPherson’s with a 50/5% discount making the retailer net $193.93! Simply fax in your order to the MacPherson’s drop ship department (Attn: Jacquie Lochelt) and use item number ZFOCSI28-09.

ORDER NUMBER: FOCSI28-09 Retailer Net $193.93

Item # Description Retail Qty Value
1 FOCS01 The Art of Pencil Drawing 19.95 1 $19.95
2 FOCS02 The Art of Watercolor 19.95 2 $39.90
3 FOCS05 The Art of Oil Paining 19.95 2 $39.90
4 FOCS06 The Art of Basic Drawing 19.95 1 $19.95
5 FOCS07 The Art of Acrylic Painting 19.95 2 $39.90
6 FOCS08 The Art of Drawing Dragons 19.95 1 $19.95
7 FOCS09 The Art of Drawing People 19.95 1 $19.95
8 FOCS10 The Art of Drawing Animals 19.95 2 $39.90
9 FOLDM1 LDM: Dragons 19.95 2 $39.90
10 FODME101 Step by Step Studio: Drawing Concepts 19.95 2 $39.90
11 FODME102 Step by Step Studio: Drawing Lifelike Subjects 19.95 2 $39.90
12 FOAA1 All About Drawing: Dinosaurs & Reptiles 9.95 2 $19.90
13 FOAA2 All About Drawing: Horses & Pets 9.95 2 $19.90
14 FOAA3 All About Drawing: Sea Creatures & Animals 9.95 2 $19.90
24 $418.80
GOODS FOCS01 The Art of Pencil Drawing 19.95 1 $19.95 FREE
FOCS06 The Art of Basic Drawing 19.95 1 $19.95 FREE
FOCS08 The Art of Drawing Dragons 19.95 1 $19.95 FREE
FOCS09 The Art of Drawing People 19.95 1 $19.95 FREE
FREE: Four $19.95 books in the assortment are provided
FREE – $79.80 in retail merchandise at no cost!
FREE rack
FREE shipping in the contiguous U.S.

New Kid’s Art Books from Walter Foster

Monday, August 17th, 2009

Looking to add some color, while sprucing up your Kid’s Art Department?  Check out these new Art Instruction Titles from Walter Foster:

All About Drawing Series


Perfect for children who love to doodle, this introductory drawing book series makes the art of drawing easy. Clear, easy-to-follow examples use basic shapes and colors to teach children how to draw step by step. Inside, young readers can learn simple ways to draw and color a collection of reptiles, dinosaurs, horses, dogs, dolphins, whales, and more! Each lesson features fun, fascinating facts about species or breeds, as well as simple drawing tips to guide kids along. With the exciting titles in this All About Drawing series, aspiring artists will be drawing their own masterpieces in no time!

Elgin Only (automatic split ship from all locations):
FOAA1 All About Drawing Dinosaurs and Reptiles
Retail $9.95 Net $4.98 SKU 026381
FOAA2 All About Drawing Horses and Pets
Retail $9.95 Net $4.98 SKU 026383
FOAA3 All About Drawing Sea Creatures and Animals
Retail $9.95 Net $4.98 SKU 026384
(SMIAB Promo 50%, normally 46% off).

Watch Me Draw Thomas & Friends


Every “Watch Me Draw” title includes 11 drawing lessons, a sheet of “reward” stickers, a paper pad with helpful drawing prompts, and engaging characters that guide kids on an artistic journey. Watch Me Draw Thomas & Friends features Thomas the Tank Engine, Sir Topham Hatt, and many other endearing characters from the Island of Sodor. Children can join Thomas, Percy, James, and Emily as they seek adventure on the tracks, help others, and learn valuable life lessons. Based on the beloved books written by Reverend W. Awdry and the long-cherished PBS series, Thomas & Friends, this drawing book is a must-have for all young Thomas & Friends fans.

All Warehouses
FOHIT201 Watch Me Draw Thomas and Friends
Retail $5.95 Net $2.98 SKU 027121 (SMIAB Promo 50%, normally 46% off).

2009 Planned Vendor Price Increase Summary

Wednesday, October 15th, 2008

We have received an unprecedented number of price increases from the suppliers. As a service to our retailers, the MacPherson’s buying team  compiled a summary of all increases received so far. If you are looking for item by item detail, please go to > Online Express > Macitem Report and look in the left-hand column.

ColArt Effective 2/15/09
Winsor & Newton:
Stretched Canvas – avg 10%
Canvas Boards – avg 10%
Easels – 10%
Artists’ Oil Colors – 3%
Artists’ Oil Bar – 7%
Winton Oil Color – 7%
Artisan Water Mixable Oil Color – 7%
Griffin Alkyd colors – 7%
Artist Watercolors – 6%
Cotman Watercolors – 6%
Finity Artists’ Acrylics – 7%
Galeria Acrylics – 7%
Artists’ Soft Pastels – 7%
Designers Gouache – 7%
Drawing Ink – 7%
Calligraphy Ink – 6%
Mediums/Varnishes – 5%
Galeria Mediums – 7%
Drying Oils & Solvents – 5%
Gesso/Primers – 5%
Aerosols – 7%
Brushes – 7%
Papers – 7%
Artists’ Charcoal – 6%
Palettes – 7%

Soft Body and Heavy Body colors – 7%
Decorative Series & Glossies – no increase
Professional Acrylic Ink – 3%
Basics Color Sets – 5%
Basics Acrylic Colors – 3-5%
Gessos – avg 5%
Mediums/Varnishes – avg 6%
Painting Knives – 5%

All items – avg 7%
Canvas 10%
Acrylics -10%

Open Stock – 10%
Sets – 7%

Color & Co:
Avg 6%

All items – 6-7%

Aleene’s Effective 2/15/09
Avg 5%

Armadillo Effective 2/14/09
Folios – 5%
Color Shapers -5 %
ColourFix Paper-8%
Krystal Seal – 20%

Strathmore Effective 2/2/09
Cards – 7%
ATC – 4%
Paper – avg 7.5%

Canson Effective 2/9/09
CN Paper – avg 5%
VG Oils & W/C -5%
VG H2O -9%
RB Oil -5%
Artist Acrylic Color – avg 7%

Sunnyside Effective 2/15/09
All products – avg 12.5 %

ScratchArt Effective 2/15/09
All products – avg 5%

Baumgartens Effective 1/1/09
All items – avg 9.61%

Tran Products Effective 1/1/09
All items – avg 10%

Mobius & Rupert Effective 2/1/09
Most items – avg 4%

MindWare Effective 1/1/09
Stained glass coloring books – 12%

Gamblin Effective 2/15/09
All items except Sketching oils – avg 8%

Princeton Effective 2/1/09
All items – avg 5.56% (except Series 4950, 5050, 5300, 9000 and water buckets)

Pennco (PM) Effective 2/15/09
All items – avg 13.14%

Palmer Effective 2/15/09
Face paints and finger paints – avg 5.31%

Rhodia Pads Effective 1/1/09
All items – avg 5%

Sargent Effective 2/15/09
All items – avg 12.66%

Sheaffer Effective 2/15/09
All items – avg 5%

Environmental Technologies Effective 1/1/09
All items – avg 3.95%

Moo Erasers Effective now  (10/1/08)
All items – avg 14%

Cavallini Effective 2/15/09
Erasers – 4%
Wraps – 8%
Notebooks – 14%

Walter Foster Effective 1/1/09
Kits – avg 20%

Identity Group Effective 2/15/09
GeoSign – avg 8%-12%

Alumicolor Effective 2/15/09
All items – avg 11%

Badger Airbrush Effective 2/15/09
All items – avg 6%

Colorfin Effective 2/1/09
PanPastels & Softt Tools – avg 10%

Paasche Airbrush Effective 1/1/09
All items – avg 5-6%

DaVinci Brushes Effective 1/12/09
Open stock brushes – avg 6%

DaVinci Paint Effective 2/15/09
All items – avg 10%

Midwest Effective 1/1/09
All items – avg 5%

Quartet (ACCO) Effective 1/1/09
All items – avg 5%

Olfa Effective 2/1/09
All items – avg 5%

Carl Mfg Rotary Trimmers Effective 1/1/09
All items – avg 7%

Jones Palettes Effective 1/1/09
Palettes – approx 12%

Pentel Effective 2/15/09
Newer items – no price increase
Other items – avg 7%

Anderson Effective 2/15/09
Folding palettes – avg 9%
Canvas carrier – 11%
Portfolios – avg 23%
Tube wringer – 12%

Borden & Riley Effective 1/1/09
All items – avg 9%

Ampersand Effective 1/1/09
Museum & Artist panel lines – 5%

AMACO Effective 1/1/09
All items – avg 10.3%

Yasutomo Effective 2/15/09
All items – avg 5%

Mercur Effective 2/15/09
All items – avg 7%

Chroma Effective 2/15/09
All items – avg 3-4%

BestTest Effective 2/15/09
All items – avg 8-9%

Plaid Effective 2/15/09
All items – avg 5-6%

Saral Effective 2/15/09
All items – 5%

Daylight Effective 2/15/09
All items – 8-9%

Dahle Effective 2/15/09
All items – 7-22%

Staedtler Effective 2/15/09
All items except FIMO & Scales – 6-11%

UHU Glue Effective 2/15/09
All items – avg 6-7%

WD-40 Effective 1/1/09
All items – avg 6%

Dan Weidner’s Walter Foster Book Report – New Disney Titles & More

Thursday, July 3rd, 2008

Mickey MouseIf you have a display of children’s drawing products with markers, crayons, colored pencils etc., consider adding the new children’s drawing books from Walter Foster. Disney•Pixar promotes their brands and characters through movies, consumer products, and fast food tie-ins, making them highly recognizable with widespread exposure. Walter Foster has developed books on drawing the characters in their movies, DVDs, and TV events to take advantage of the Disney character recognition. The undisputed leader of our licensed titles is Learn to Draw Mickey Mouse and His Friends, item # FODS01. Wall-EThe number two licensed title year-to-date is our new Learn to Draw WALL-E, item # FODC27M, which features the characters from the new Disney•Pixar movie that opened in theaters June 27th. If you haven’t added WALL-E, Ratatouille, or Cars to your kids assortment you’re missing out on the excitement only Disney can generate and sales that might just grow into long-term customers.

Of course licensed titles are not the only children’s drawing books on a growth spurt. The Draw and Color Series is appropriate for children six years and older. There are subjects ranging from Horses and Ponies our number one seller in this series, to Insects our newest title, to titles on many other popular subjects like Pets, Dinosaurs and Sea Creatures, just to name a few. Parents like to encourage their child’s creativity. These books also promote an understanding of the subjects with “fun facts” that are a feature of these books.

With preparations underway for the fall back-to-school sales, I frequently receive requests for display recommendations on the How to Draw and Paint, Artist’s Library, and Drawing Made Easy books. If you need some recommendations, please feel free to e-mail me at and I’ll send you display suggestions for waterfall racks or FORSP-5 spinner racks. By giving your Walter Foster assortments a tune-up you can expect better sales performance down the road.

Walter Foster News from Dan Weidner

Tuesday, June 10th, 2008

Get ready for your back-to-school customers with these must-have books that can help take any artist’s painting skills to the next level.

Utilizing the Color Mixing Recipe books from Walter Foster you can help your shoppers take the mystery out of mixing color. The Color Mixing Recipe Series began with a system developed by William F. Powell, one of Walter Foster’s more prolific authors and a renowned master of color. The system he devised includes a printed acetate color mixing grid to measure specific amounts of each color in a recipe. These recipes expand the color possibilities from a more limited basic palette to create hundreds of colors.

Color Mixing Recipes for Oil and Acrylic (FOCRC-2) has more than 450 color combinations and the proper mixing quantities to create each color. In addition to the color recipes, there is an explanation on the basics of color theory, portrait colors, hue, values and color intensity. Artists love the range of colors they can mix utilizing the recipes this book. The Color Mixing Recipes for Portraits (FOCRC-3) provides the recipes for over 500 color combinations for skin, eyes, lips and hair. This reference takes away the mystery of the difficult color mixing variations encountered when painting portraits. The most recent addition to the series is Color Mixing Recipes for Watercolor (FOCRC4). This book is divided into sections covering color theory, color recipes, value recipes, intensity recipes, portrait colors and a color guidance index. It is a fantastic reference for any watercolor artist to get the most out of a basic assortment of tube colors.