Archive for the ‘Sanford’ Category

New Prismacolor Advertising Campaign & Videos

Monday, November 28th, 2016

Last week Prismacolor started airing a new TV commercial just in time for the Holiday selling season! Check it out:

Also, NewellCo/Sanford finally completed the Prismacolor tutorial videos by artist Shelley Minnis and they are up on YouTube to allow retailers to post on social media sites.

  • Blending:  
  • Watercolor pencils: 
  • Sharpener & Eraser techniques: 

This all ties together with the Prismacolor consumer rebate currently in progress on ALL Prismacolor products, just in time for the holiday season. See your MacPherson’s Account Manager for details.  Also, the rebate forms will be available to download at www.Prismacolor2016rebate.comThis program is exclusive to the Fine Art & Craft Channel!  Each receipt will be required to include the name of the retailer and the name of the Prismacolor item purchased clearly stated.   Also acceptable will be the item number or UPC printed on the receipt.  Handwritten notes on the receipt will not be accepted.  What a great opportunity to feature Prismacolor for the holidays and offer your customers some amazing promotional pricing.




New Product News from Sanford!

Wednesday, October 26th, 2016

Just in time for the Holidays – perfect gift for the Adult Coloring crowd!  Three new kits are being introduced:


Prismacolor Complete Tool Kit – this kit contains:  24 Premier Colored Pencils, Black fine marker, Blender Pencil, Eraser, Sharpener and Coloring Illustration Booklet.  Custom illustrations from Penguin Random House (pages from top coloring books!) in a high-quality giftable box.

Sharpie Aquatic Coloring Kit – this kit contains:  10 Sharpie UltraFine permanent markers, 10 Sharpie Fine permanent markers, and a custom illustration booklet of heavy weight paper.  The markers included in this set are a unique color pallet curated specifically for a custom-designed coloring book with a bold theme in a giftable box.

PaperMate Flair Fabulous Closets Coloring Kit – this kit includes:  20 PaperMate Flair pens in a broad range of colors to complement a custom-designed coloring book in a giftable box.  Detailed illustrations make the most of coloring with PaperMate Flair pens.  Unique theme is on-trend with cultural focus on fabulous closets.

All three kits are featured in MacPherson’s Holiday Buyer’s Guide so see your Account Manager for the holiday promotions.

And don’t forget, Prismacolor TV advertising starts in November, and so does the consumer mail in rebate!  What a great way to leverage all the great Prismacolor activities for a great Holiday season!



Prismacolor News August 2016

Monday, August 29th, 2016

Prismacolor is busy bringing new news to our customers and consumers!

prisma rebate

Sanford/NewellCo is excited to announce a Consumer Rebate is coming this fall on all Prismacolor Premier Pencil and Marker skus.  The consumer can earn up to $20 back off qualifying open stock and sets’ purchases made between November 1 – December 31, 2016.  Sanford is providing the tear pads and in-store shelf talkers to fine art customers.  (See your MacPherson’s sales rep for details).  Also, the rebate forms will be available to download at (this link will be turned on closer to the November launch date). This program is exclusive to the Fine Art & Craft Channel!  Each receipt will be required to include the name of the retailer and the name of the Prismacolor item purchased clearly stated.   Also acceptable will be the item number or UPC printed on the receipt.  Handwritten notes on the receipt will not be accepted.  What a great opportunity to feature Prismacolor for the holidays and offer your customers some amazing promotional pricing.


prisma advertising

Coming Q4-the LARGEST MEDIA INVESTMENT IN PRISMACOLOR HISTORY!!  Prismacolor will be on TV November – December, targeting the Adult Colorist throughout the Holiday season, delivering ~450MM impressions!!  The objective is to get consumers to give the gift of Prismacolor by demonstrating Prismacolor is THE premier coloring tool.  And there’s more!  There is an extensive PR campaign running as well to maximize results.  Your MacPherson’s team is ready to help you plan a successful season to maximize all the great Prismacolor news for the holidays.  Don’t Just Color. Prismacolor!

Sharpie Pen and Mr. Sketch News July 2016

Tuesday, July 26th, 2016


Sharpie Pens are going through a rolling package change that will improve the look on shelf.  Now, the cap of each pen will match the ink color!  Sharpie Pens are a great  option for the adult coloring trend since they don’t bleed through the paper.  They are smear-resistant, water-resistant and acid-free, and a non-toxic ink formula.  Available in a wide variety of colors.  Perfect for the student, graphic designer, home office, and so much more.  Visit for all things Sharpie!


The new Mr. Sketch Banana Crayon commercial is available on YouTube to add to your social media postings,. Check it out below. Mr. Sketch is running this new commercial on TV through July.

Sanford News June 2016

Tuesday, June 28th, 2016

InkJoy Gel Pens


Gel pens are the hottest new pens in performance & color!  They reduce smearing normally experienced with other gel pens and come in a large range of bright, fun colors.  They are available in two tip sizes and provide the ultimate smooth writing experience.  Watch for the fun commercials playing on TV through the end of the year.

Shawn Mendes imageAnd, Big News!  PaperMate InkJoy Gel has teamed up with Shawn Mendes, an international singer/songwriter named Rolling Stone’s Biggest Breakout of 2015 and 2016 People’s Choice Awards Breakthrough New Artist.  This national partnership includes the Ultimate Fan Experience national sweepstakes, concert tour sponsorship, and extensive PR and Social Media campaigns.  This partnership will drive immediate reach and engagement with the InkJoy Gel target consumer – teens & students.  Fans can win the Ultimate Fan Experience during his June through August concert tour that includes:  show tickets, meet’n greet passes, signed merchandise and InkJoy Gel Swag Bag.  Fans can also win the Ultimate Fan Experience during his album release from September through December that includes spending a day with Shawn spreading joy plus over 100 signed merchandise giveaways.  #SpreadJoy

Elmer’s/Sanford/Newell Co. News May 2016

Wednesday, May 25th, 2016

MacPherson’s will soon have the full line of Elmer’s Rubber Cement in our DC’s!  We will stock all available sizes including 4 oz, 8 oz, 16 oz, quarts and gallons.  Now is the time to get back into inventory with the adhesive that offers a better solution for detailed cut & paste projects.  The excess glue rubs off cleanly and shows no wrinkles as it dries.  It is acid free & photo safe.  BTS is just around the corner!

E904 Rubber Cement-hr

The best selling colored pencils, Prismacolor Premier, are now shipping open stock already sharpened.  This is good news for consumers to avoid over-sharpening and breaking the core.


We are excited to tell you that NuPastel hard pastels will start shipping in June in a new & improved package to better protect the pastels.  The boxed sets will now have a foam insert to offer more protection which means reduced breaking!  This is a rolling change so you don’t need to do anything to take advantage of this package improvement.  The new packaging will be a slightly larger footprint.  Be on the lookout for this exciting update!

NuPastels foam insert example

Sharpie Electro Pop and Extreme Available NOW!  

Tuesday, September 29th, 2015

ElectroPopColor heavily influences the Sharpie brand and consumers look to Sharpie to help them be creative and expressive.  Sharpie Electro Pop is color innovation inspired by electronically engineered colors.  Sharpie Extreme delivers a bolder line with vivid colors so you can see your mark on ANY surface and has fade resistant ink that withstands extreme conditions – perfect for any activity that requires your mark to last!

These sets are available NOW from MacPherson’s. Check out these products on (by clicking on the links above) and add them to your cart!


Sanford’s Making Improvements: Mr. Sketch Scented Washable Markers!

Tuesday, January 27th, 2015

Beginning in March, Mr. Sketch will introduce a new lineup of Mr. Sketch Scented Washable Markers, offering consumers the opportunity to trade up to a premium washable marker with unique benefits that have become expected for certain age groups. Among many others, this lineup will also include favorite Ice Cream-inspired scents (available in May) perfect for inspiring children’s creativity in art. Scents such as strawberry, chocolate, mint chocolate chip, bubble gum, and lemon ice will be featured. This exciting launch will be supported by a fully integrated nationwide marketing campaign featuring TV advertising, print, social media and web activity. Check out our Mr. Sketch Washable Marker selection on

Mr Sketch 3D 14 Count

Sanford News March 2014

Wednesday, March 26th, 2014

Mr. Sketch Re-Launch – New Scents!

Beginning in May, the Mr. Sketch portfolio will feature exciting new, fresh packaging, as well as new scents. The nostalgic, trusted brand of premium coloring products has been around for over 40 years and the new dynamic and fun graphics focus on scents, driving imagination and creativity.  A fully integrated marketing campaign including TV advertising, print, social media and web activity will kick off just in time for back-to-school.

Mr. Sketch Movie Nights

New movie night scents will feature fun & unique scented chisel markers including hot buttery popcorn, watermelon hard candy, blue raspberry slushie, mint chocolate candy, root beer and nacho cheese!

Artist Heather Rooney Recreates the Oscar’s “Selfie” with Prismacolor!

It was the “selfie” that broke twitter. Watch how 20-year old artist Heather Rooney recreates the famed photograph featuring Ellen DeGeneres, Jennifer Lawrence, Meryl Streep, Julia Roberts, Brad Pitt, Kevin Spacey and Bradley Cooper using Prismacolor colored pencils.


Sanford’s December News

Monday, December 23rd, 2013

Mischievous Markers Take over New York Fashion Week starring Ruffian

Art can take on a life of it’s own, and apparently so can the tools we use to create it! What happens when Prismacolor Premier markers break into the studio of Ruffian designers, Brian Wolk and Claude Morais’ studio in NYC during SS’14 Fashion Week? Mischief is in the air!

Learn to Paint with Prismacolor Watercolor Colored Pencils

Ever wondered how to master the watercolor painting technique? Artist Diana Garrett shows you how to use Prismacolor Watercolor Colored Pencils.

Sharpie’s 50th Anniversary in 2014!

Sharpie turns 50 years old in 2014! Stay tuned for an exciting “50 ways to use a Sharpie” campaign throughout 2014 featuring special promotions, limited editions and much more!

Sharpie 50

October 2013 Sanford/Prismacolor News

Monday, October 28th, 2013

Prismacolor Back-to-School Merchandising Contest Winners announced!

Over the back-to-school selling period Prismacolor ran a merchandising contest designed to drive incremental off-shelf sales of key Prismacolor items while fostering creativity and generating excitement amongst retailers across the country. Congratulations to the winners!

1st Place – Jerrys Artarama – Deerfield Beach, FL

1st Place Jerrys

2nd Place – Dick Blick – Berkeley, CA

2nd place Dick Blick Berkeley

3rd Place – Art Supplies Ink – Aptos, CA

3rd Place Art Supplies Ink

Prismacolor goes to New York Fashion Week!

Prismacolor recently announced a very exciting partnership with NY-based fashion label, Ruffian! Hear how Prismacolor helps designers Brian and Claude take their designs from sketches in a sketchbook to runway ready!

Prismacolor NEW 44 Premier Art Marker Color Charts now available!

Prismacolor Premier Brush-Fine DoubleEnded Markers Colors

Prismacolor Premier Chisel-Fine DoubleEnded Markers New Colors

Sanford/Prismacolor News August 2013

Friday, August 23rd, 2013

Prismacolor’s Limited Edition 75th Anniversary Pencil Set – Shipping October!

In celebration of its 75th Anniversary, Prismacolor will offer a limited edition set of the 50 most popular Premier colored pencil colors. Each pencil will feature a unique “75 Years” imprint and the set will also include an instructional DVD, two bonus blender markers, and various other informational brochures with tips and techniques. Perfect for the Prismacolor enthusiast and a wonderful holiday gift idea, the set is shipping in October. Please contact your MacPherson’s sales representative for more information.


Prismacolor Merchandising Contest – REMINDER!

There’s still time to enter the 2013 Prismacolor Merchandising contest – with the possibility of winning some fantastic prizes and exposure for your store. Be sure to e-mail a jpeg photograph of your entry to your MacPherson’s sales rep by September 1st!


  • Product must be displayed off-shelf in the form of an end-cap, store-front display, drive aisle, or stack-out during the BTS period.
  • Display must include Prismacolor Brush Tip Markers
  • Photographs must be submitted to your MacPherson’s Sales Representative no later than September 1st, 2013!


  • 1st Place – $1,000, a store Prismacolor demonstration, a wine & cheese reception for your store and VIP customers (up to 25 people). Feature on Prismacolor’s social media vehicles!
  • 2nd Place – $750 – Feature on Prismacolor social media vehicles
  • 3rd Place – $500 – Feature on Prismacolor social media vehicles

Prismacolor’s 2013 Back to School Merchandising Contest!

Monday, July 1st, 2013

Here’s the story:

  • Get creative and drive incremental sales at BTS with an off-shelf placement of PRISMACOLOR products and your retail location could win $1,000, a Prismacolor demo by one of Prismacolor’s famed artists, and a wine & cheese reception for your store employees and VIP customers!
    • Product must be displayed off-shelf in the form of an end-cap, store front display, drive aisle, or stack-out during the BTS period.
    • Display must include Prismacolor Brush Tip Markers
    • Photographs must be submitted to your MacPherson’s Sales Representative no later than September 1st, 2013


  • 1st Place – $1,000, an in-store Prismacolor demonstration, a wine & cheese reception for your store and VIP customers (up to 25ppl). Feature on Prismacolor’s social media vehicles!
  • 2nd Place – $750 – Feature on Prismacolor social media vehicles
  • 3rd Place – $500 – Feature on Prismacolor social media vehicles

Past Winners:



Prismacolor Celebrates 75 Years – A Look Back.

Can you believe it’s been 75 YEARS since Prismacolor started its creative journey!? Check out where we’ve been AND where we are going next… In honor of their 75th anniversary Prismacolor wanted share a look back at the creative tools that started it all and see just how far they have come over the past 3/4 of a century…





Breaking News from Sanford, May 2013

Tuesday, May 21st, 2013

Sharpie NEW Digital Catalog & Mobile APP!

Check out Sharpie’s new digital catalog! Sharpie Digital Catalog

Sharpie Digital Catalog

qrcode.13714136Sharpie Mobile APP

iPad & iPhone users, have you downloaded Sharpie’s mobile App? The mobile App is a fantastic tool to view all things new Sharpie; with product details, tips and techniques, and a full online community where you can upload your Sharpie creations. Check it out today! Use your iPhone to scan this QR code  for easy access (QR scanner app required).

Sharpie APP

Prismacolor Celebrates its 75th Anniversary!

Friday, April 26th, 2013

Prismacolor 75 Years pencil

In celebration of its 75th Anniversary, Prismacolor will offer a limited edition set of the 50 most popular Premier colored pencil colors. Each pencil will feature a “75 Years” imprint and the set will also include an instructional DVD, two bonus blender markers, and various other informational brochures with tips and techniques. Perfect for the Prismacolor enthusiast and a wonderful gift idea, this set will be available in October.  Please contact your MacPherson’s sales representative for more information.

Prismacolor expert, Diana Garrett demonstrates an interesting technique using Prismacolor Soft Core Colored Pencils and Plexiglass:

March 2013 Prismacolor & Sharpie News

Wednesday, March 27th, 2013

Prismacolor Premier Art Markers – 44 NEW colors

Bringing the total marker color assortment to 200 colors, in both Chisel | Fine and Brush | Fine, the 44 new colors will be available on June 1st. In addition to the 44 new individual open stock colors, there will be new 12ct Neutral Grey sets in both Chisel| Fine and Brush | Fine, as well as 24ct portrait sets, and a full color assortment of 200 colors. A retrofit option for the current marker tower will be available on July 1st, allowing you to easily adjust your assortment, and add the new colors.

Prismacolor Color Charts are available online. Follow the link below to find color charts to your favorite Prismacolor products.
Prismacolor Pencil Color Chart

Verithin Pencil Color Chart

Prismacolor Watercolor Pencil Color Chart

Sharpie Neon now shipping!

The 5/cd set and open stock are now shipping, and the new acrylic open stock display will be available on 4/15. This exciting new product will be featured at NAMTA, showcasing the unique fluorescent colors in a black light environment. The NEW Sharpie Neon Permanent Marker is designed to inspire bold, vivid expression on new surfaces.

Sharpie & Prismacolor News

Monday, February 25th, 2013

Sharpie Stained Open Stock tray is NOW AVAILABLE with eight vibrant, bold colors. Brush tip fabric markers let you start a line of your own design. Stained is developed for optimal performance on most fabric surfaces.

Sharpie Neon Acrylic Display Available 4/15/13. Sharpie Neon delivers ultra-vivid, colorful marking on light surfaces in daylight, and marks that turn fluorescent in black light environments. The same, bold, smooth writing experience as a Sharpie Fine marker. The NEW Sharpie Neon Permanent Marker is designed to inspire bold, vivid expression on new surfaces.

Prismacolor celebrates its 75th Anniversary in 2013. Stay tuned for exciting events around the 75th anniversary, and a limited edition set available in Q3.

Sanford Prismacolor & Sharpie News, Jan 2013

Friday, January 18th, 2013

Prismacolor announces 44 New Premier Art Marker Colors. Bringing the total color assortment to 200 colors in both brush and chisel tip, the new colors will include some skin tones, neons, and lighter pastel colors. There will be a retrofit available for the art marker towers introduced last year allowing retailers to easily add the new colors to their assortment. New colors will be available in June of this year. In addition to the new open stock colors, Prismacolor will launch a new 12ct neutral grey set, 24ct portrait set, and full assortment 200ct set all in both Chisel |Fine and Brush |Fine.

Sharpie will launch 5 new NEON colors coming this April. In 5 vibrant colors of yellow, pink, orange, green and blue, the new Sharpie neon permanent marker delivers ultra-bright, colorful marking on light surfaces in daylight, and marks that turn fluorescent in black light environments. The same, bold, smooth writing experience as a Sharpie Fine marker. A counter unit display will be available in May.

Sanford Product News

Monday, November 12th, 2012

Announcing the Prismacolor 2012 Consumer Holiday Rebate! Offer good on purchases made between November 23, 2012 and January 26, 2013. Consumer will print rebate coupon from or Dealer website and mail completed form in order to claim rebate. Tiered rebate levels are listed below.  Please contact your MacPherson’s sales representative for access to web assets.

Sharpie Brush Tip

Sharpie launched its brush tip in June of this year and this new and exciting product has been a fantastic addition to the Sharpie product portfolio. Here’s an example of how Enrico Miguel Thomas uses the new Sharpie brush tip markers to create magnificent works of art on maps. Based in Brooklyn, Enrico uses subway maps as his primary canvas, and in doing so, he creates a style — a genre, even — all his own. Maps become the drawing paper that allows him to express his unique perspective, including the incredible and inspiring views of cities that capture his imagination.

Prismacolor Launches NEW Brush | Fine 60ct Marker Display

Tuesday, September 25th, 2012

An ideal solution for retailers with limited space, the Prismacolor 60ct Brush | Fine Marker Display is the same footprint as the current Chisel | Fine universal display and houses 45 colors of the new Brush | Fine Art Markers. Contact your MacPhersons sales representative for more details.